Unfiltered

Smartphone makers need to stop chasing numbers

How close are we to smartphone launch fatigue?

Image by GadgetMatch

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The year 2019 has to be one of the busiest for everyone in the mobile technology industry. A decade back, it was dominated by the likes of Nokia, BlackBerry, and Motorola. Samsung was just gaining momentum and Huawei simply existed in the consumer electronics space.

Back then, we saw one-year refresh cycles for phones. Apple would release a new iPhone every year, Samsung’s S and Note series were a huge hit and each got an upgrade every year, and all other brands started following a similar format. Then came a time when HTC, LG, and Samsung would compete to build the perfect flagship.

With the introduction of new players like Xiaomi, Vivo, OPPO, and Realme, strategies and product launches have drastically changed. These new players rule the affordable and midrange segments and have managed to dethrone Samsung in terms of market share.

But this quick rise to fame has been on the back of repetitive launches. Earlier, a year-long cycle was maintained for each series and this was slowly brought down to six months. Now, we see a new phone launching every one to three months. And each new offering undercuts the previous product. Basically, even if they belong to a different lineup, they end up killing the previous one.

In an attempt to cover every possible price bracket, each of these new launches is also accompanied by a host of configuration options and limited editions. While there is no doubt that this has made the buyer a king in terms of choices, the market is headed in stormy waters from a long-term point of view.

Each of the new offerings come with incremental upgrades. It’s something you can definitely live without for a long time, but your purchase is bound to age quickly. And this brings to an even more important question, are smartphone makers blindly chasing numbers?

Should smartphone makers give up or should they just keep chasing numbers?

A couple of years back, every brand wanted to offer as much RAM as possible. We’ve reached a point where a full-fledged Windows 10 laptop comes with 8GB RAM and a “mobile” operating system like Android needs 12GB.

2018 was all about chasing the screen-to-body ratio figure. Just to get a few more points, brands tested out pop-up cameras, water-drop notches, and even cut-outs. Now, thanks to the rise in popularity of mobile gaming, the processor is a crucial part of the phone.

Recently, Realme’s CEO, Madhav Seth had an interview with the folks over at GSMArena and when asked about the quick update cycle between the Realme 3 and Realme 5 Pro, this is what he had to add:

Now if I say for 3 Pro and between 5 Pro, what would be the difference, mainly? I’d say there are two differences: the performance doesn’t compromise much because I don’t play this game of this processor – the 710 and 712. There isn’t much of a difference between your day-to-day usage. Even while you are gaming, there’s not much of a difference. There is a difference, but not that drastic.

Yes, the executive agrees there’s “not much difference”, but there is a difference. And the brands are able to cash-in on this. A difference of just two digits between the 710 and 712 has given brands an opportunity to launch a brand new product within just four months.

How many megapixels do we really need?

Similarly, another department where brands are going nuts is the camera. How many megapixels do you need? Apparently, as many as possible. You’ll always end up clicking a 12-megapixel picture with a 48-megapixel sensor on a normal basis unless you start the dedicated mode. But, on-paper, 48 is a larger value than 12. We’ll also ignore the fact that pixel size or software processing also matters. There’s a reason why Pixel 3 is the best camera phone with just a single 12-megapixel sensor.

While this thought process of amping up numbers has been fairly common in the Android ecosystem, OnePlus has been able to carve out a different niche for itself. Sure, it packs all the latest hardware. However, this doesn’t force it to focus just on specs and launch a new phone every now and then. They have a fixed six-month cycle for years and a secret weapon — their Android skin.

What sets a phone apart from the pack?

OxygenOS is a well-carved product that perfectly compliments the hardware. This is assuring for the user because they know a T-series phone will not practically affect them and the brand won’t forget about software updates after a few months.

Similarly, even Apple relies on a year-long refresh cycle. Their weapon is iOS. This single piece of software lets them completely omit figures like RAM, battery size, and even camera lens details. They don’t reveal the nitty-gritty details because the end-user doesn’t care. It’s an iPhone.

On the other end, even Android players are proud of their software. Xiaomi has MIUI, Realme has ColorOS, and Vivo has Funtouch OS. But the main question is, how long do they last? Software updates are quite often delayed, the UI is bug-ridden, and simply lacks a polishing touch. Not to forget, a few brands like Honor literally forget they’ve launched quite expensive phones and should ideally provide support.

From a long-term perspective, this confidence in products is what makes Apple a “brand”. Even OnePlus and Samsung have achieved a similar status among the masses and consistency and commitment should be the key focus. Samsung has transformed itself from being a TouchWiz meme master to deploying OneUI on every possible new phone.

In the affordable segment, Nokia-branded phones have done a fairly good job. They stick to stock Android and deliver on their promise of consistently supporting older phones. A reputation is formed, something that’ll last.

Don’t get me wrong, I’m not favoring stock Android. I’m personally not a big fan. However, I’m stressing that brands keep aside the numbers game and focus on delivering an experience. If you’re just going to assemble hardware, there’s no difference between you and defunct players like Micromax and Karbonn.

Automotive

The price I paid for trusting my car too much

A minor crash forced me to confront how technology and misplaced trust can erode the responsibility every driver still carries.

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I never imagined I would be the kind of person who crashes into someone else’s car.

I drive slowly and gently, and practice restraint when another car provokes me on the highway. I’ve made it a habit to pray right before I roll out of the garage. It’s my small ritual asking for protection and patience.

I’ve watched countless videos of drivers making terrible decisions, caught in road rage, accidents, and violations that somehow get tolerated by culture and circumstance. Years of driving and I never thought I would be one of them.

It was a Wednesday morning when I decided to drive south to meet colleagues for a project in Tagaytay. I was already carrying an aching heart, passing through my own version of Cornelia Street along the long stretch of the South Luzon Expressway.

Grief and memory sat beside me in the passenger seat. What was meant to be a coffee run, heavy with nostalgia, became something I wish I could undo.

While reversing out of my parking spot, my right leg twitched. In a flash, my rear bumper hit someone else’s car.

I know that sound. Anyone who drives knows it. I froze before my brain even caught up. My stomach dropped and my chest tightened. I sat there, eyes flicking between the screen, the side mirror, and the rearview mirror, trying to understand how this had happened.

What unsettled me most was the silence.

There were no warning beeps. No flashing icons and no alerts telling me to stop. The sensors that had trained me to trust them went quiet all at once. In that moment, there was no one else to blame. It was only me and a mistake I failed to prevent.

I was lucky. The people whose car I hit were around my parents’ age. They were kind and willing to settle things without turning the situation into something heavier than it already was.

Their brunch was interrupted by my carelessness, and that thought stayed with me longer than the dent itself.

The damage was minor. Their front bumper was dented and the radiator cover cracked. My car only carried scratches on the plastic stepper.

Still, my heart pounded harder than the situation seemed to warrant. The inconvenience stretched on for months through insurance and repairs, unfolding at the same time my life was already unraveling from heartbreak and forced transition into a new home.

It took me months to recover emotionally. I stopped driving the way I used to. Driving once gave me relief when my thoughts felt too loud. After that day, it only reminded me of how easily I failed to be present.

My mistake was allowing technology to take over a part of my responsibility.

I had grown comfortable believing that if something was behind me, my car would tell me. If danger was close, the system would sound the alarm.

Somewhere along the way, I let my awareness be filtered through cameras and sensors instead of relying fully on my own body and judgment. That comfort cost me time, money, and peace of mind.

We live in the most advanced era of driving the world has ever known. Cars can see farther than mirrors ever could. Brakes are designed to react faster than human reflexes. Our car’s systems warn us when we drift or speed up, and when something approaches from the side.

These features save lives, and I am deeply grateful for them. Still, assistance is not replacement.

Without realizing it, I behaved less like a driver and more like a supervisor watching a machine do the work. Even though I checked behind me, I failed to be more careful.

I relied on expecting a warning and trusted that the car would intervene before I had to.

When systems fail and sensors miss angles, there’s no safety net waiting for you.

There’s only the person behind the wheel.

I was lucky that day that I hit a car, and not a person. No one was walking behind me and no child crossed at the wrong moment.

The consequences were small enough for the world to forgive, though my conscience hasn’t fully done the same. I know how easily this could have been worse.

I should’ve done the simplest thing a driver can do. I should have turned my head and looked again. No matter how advanced a vehicle becomes, the most important safety system is still human attention.

Because when the warning never comes, you’re responsible for what happens next. And sometimes, it only takes one missed glance to remind you how fragile everything really is.

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Gaming

Is the ROG Phone kind of boring now?

Too good at what it does

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It’s been five years since the first ROG Phone was released. In just half a decade, it has established itself as THE go-to gaming smartphone. And the ROG Phone 7 Ultimate is the latest in this line that ROG seems to have perfected.

In a media briefing, I asked ROG if the goal of the ROG Phone 7 Ultimate is to attract new users or get older ones to upgrade. To which they answered, “a little bit of both.” The company said they see a core user base that upgrades every two or three years. That behavior appears to be in line with most other smartphone users. 

But the ROG Phone isn’t just any other smartphone. It’s a smartphone designed specifically for someone who wants to play mobile games. So, I asked current and former ROG Phone owners what made them buy one. Unsurprisingly, the two most prominent reasons are Gaming Capability and Battery Life. 

What mobile gamers want

ROG Phone 7 Ultimate

ASUS has had five years to perfect the ROG Phone formula. And you can say that they have to some extent. The improvements over the last two iterations of the phone have been marginal. They have maintained and refined everything that made users want to buy the phone in the first place. 

Gaming performance 

ROG Phone 7 Ultimate | Honkai Star Rail

While the ROG Phone 7 Ultimate does use a processor that other Android flagships use — the Qualcomm Snapdragon 8 Gen 2. The company does a few things to draw out more of its power.

It showed no signs of struggle in playing any of the games I played. Then again, this is par for the course for any recent ROG Phone. And I tried everything from the power-heavy Honkai Star Rail, the criminally free on Netflix TMNT Shredder’s Revenge, the racing game staple Asphalt 9, and a timeless classic, Subway Surfers.

ROG Phone 7 Ultimate | TMNT Shredder's Revenge

TMNT Shredder’s Revenge is a free game if you’re subscribed to Netflix

Interestingly enough, it’s this same reason that keeps the ROG Phone from supporting models beyond 2-3 years. Its features are so specific that it makes more sense to just release a new one over maintaining active support for older models. 

Air Triggers

No other manufacturer does air triggers as well as the ROG. The ROG Phone, being especially skewed to gaming, means they’re really the only ones taking the time to master this pretty handy feature. 

The air triggers function much like shoulder/trigger buttons on more traditional controllers. They are mappable and can help any player have a more comfortable, if not advantageous, gaming experience while gaming competitively. 

It has been especially useful to gamers who play Call of Duty: Mobile and other shooter-type games.

Front-firing speakers 

ROG Phone 7 Ulitmate | aespa Karina, "Spicy" fancam

Watched plenty of aespa Karina, “Spicy” fancam on this thing

A boon for both gamers and video enjoyers. This is one of the other aspects of the ROG Phone that make just as much of a daily smartphone like other flagship. 

It’s great for catching up on anime like “Mashle”

Like a broken record, year-after-year, it’s one of the best. It’s loud without distorting the audio. And the sound is generally balanced, as full a sound you can get from a smartphone’s form-factor. 

Battery endurance maxed out

It’s pretty great as just a regular smartphone.

Again, this is one of the things that the ROG Phone is fantastic at. If you use it for a couple of days only as a regular smartphone, you won’t feel the need to rush to the nearest power outlet. 

When I knew I was pretty much done testing its gaming capabilities, I didn’t use it much to play — only to browse socials, watch a few videos, and answer a few chats. With this usage, it took about two and a half days before I felt the need to juice it up again.

Cool to be cool  

AeroActive Cooler 7

A huge talking point during the briefing with the ROG Phone 7 Ultimate is what they did with cooling. In fact, for a few devices now, that’s been one of their main talking points. 

Naturally so. You play a demanding game for an extended period and the phone will heat up. To keep the performance at a manageable level, the manufacturer has to be creative with how the cooling works. 

And for extra cooling, they also apply the same solution they’ve had for users – an extra cooling unit called the AeroActive Cooler, now also with a “7” to its name. 

Is the ROG Phone boring now? 

Armoury Crate on ROG Phone

Hear me out. I’m not saying it’s a bad smartphone. But the ROG Phone has reached a level of notoriety that it’s just not as exciting to report on anymore. And that’s true even for the Samsung Galaxies and the iPhones of the world — but that’s another topic altogether. 

With the ROG Phone, you know what you’re getting: A gaming smartphone with gaming-specific features. There’s the distinctly gamer look with a bunch of lines that evoke a mech-vibe. In both the top-line models of the ROG Phone 6 and ROG Phone 7, you even get the ROG Vision. It’s a tiny display on the back of the phone whose only real purpose is for showing off. 

ROG Vision just for kicks

Of course, you also have the staples — the Air Triggers, front facing speakers, and a display that’s built to keep you immersed. Battery life hovers around the same ballpark too. But writing all of that felt like a slog. Absolutely nothing new

Point is, the ROG Phone is a known quantity. That’s a great thing for fans of the product line. But it doesn’t leave much room to be talked about in the pretty crowded smartphone space. 

Is the ROG Phone 7 Ultimate your GadgetMatch? 

As a product to report on or write about, I would argue that, yes, it kind of is boring now. Writing about the ROG Phone 7 Ultimate felt like taking a test I already knew the answers to. But that’s only because it knows exactly what it is and who it is for. 

Literally no one else is doing it quite like the ROG Phone. From form to function, it’s THE undisputed gaming smartphone of choice. And the ROG Phone 7 Ultimate continues that tradition. It’s the best that the ROG Phone has ever been and that’s something we’ve come to expect year in and year out. 

If your smartphone priorities align with that of the ROG Phone, then it is an excellent product. It’s certainly a mobile gamer’s GadgetMatch.

Is it newsworthy? In the general sense, not really. Not anymore. But is it a goddamn good product? Hell yeah it is. One that deserves the GadgetMatch Seal of Approval.


More on the ROG Phone 7 Ultimate here.

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Apps

I’m missing the Olympics because I don’t have cable

And it sucks

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It’s 2021. The Tokyo 2020 Olympics, which was delayed due to the Coronavirus pandemic, is in full swing as of writing. However, as someone whose primary source of media entertainment all comes from streaming, there’s no easy and convenient way for me to watch the games. Major bummer.

I like to enjoy my media a certain way; I prefer to stream them on my TV. Which is why majority of the content I consume come from YouTube, Netflix, and the occasional Amazon Prime, HBO Go (Yep, not even HBO Max), and Apple TV.

I find it incredibly baffling that the stakeholders involved in bringing the games to the people failed to come to an agreement to make it easily accessible on the aforementioned platforms. It’s 2021. Why on earth am I not able to watch the greatest sporting event on the planet the way I want to?

Believe me, I hear the privilege in my words. Regardless, I still feel marginalized.

So how can you watch the Olympics right now?

I asked a friend who’s been covering the games. He watches through cable and had to pay a PhP 150 fee (around US$ 3/ SG$ 4) to avail of the Tokyo 2020 Premium from a particular cable provider.

Thing is, the whole Olympic coverage in the Philippines is locked to the MVP group of companies. You wanna follow the games, you’re gonna have to do it on one of their platforms.

Here’s an excerpt from their press release on the Tokyo 2020 Olympic coverage:

“Sports fans will have comprehensive access to the Olympic Games — from the Opening Ceremonies all the way to when the games conclude — on free to air via TV5 and One Sports. One Sports+ on Cignal TV will also dedicate a significant amount of their daily hours to broadcast the events, with Cignal also opening up two exclusive channels dedicated to broadcast the games 24/7. Cignal Play, in addition to live channels TV5, One Sports & One Sports+, will be offering exclusive channels broadcasting live updates to its subscribers, along with exclusive content not available on the TV broadcast. Cignal TV’s One News leads the group’s round-the-clock news coverage, featuring results, updates, and highlights.”

Comprehensive? Maybe. For platforms within the MVP group of companies. If you’re not subscribed to any of these, well, that’s just too bad. It’s good for business and I completely understand how the whole thing works. Doesn’t mean I have to like it.

The coverage also missed to televise or showcase Hidilyn Diaz’s historic gold medal win in the Weightlifting competition. If you’ve been following sports news, the Philippines was expected to get a medal in this event. Sadly, the moment was only known following updates from reporters on the ground.

How I wish it was handled

I’m sure there’s a lot more that goes into it in terms of TV and broadcasting rights, but we’re literally at an age where plenty of folks have decided to cut the cord and rely on streaming for content.

On YouTube, you can buy and/or rent movies and shows. The platform and structure exists for pay-to-watch content. They could have even made tiers or packages like charge a certain amount to gain access to all the games, a different and lower amount if you just want to follow a certain sport and/or a certain event.

Maybe the potential earnings to do so didn’t justify the costs to implement it. Whatever the case, it’s still incredibly frustrating.

Sure, I can go through the hoopla of setting up a VPN and look for streaming sites. But that’s more even more cumbersome. I don’t mind paying a convenience fee if it means that after a long day of work I can kick back, relax, and watch some damn sports.

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