Cameras

Sony A7 IV: Price and availability in the Philippines

Pre-order period: Nov 19-Dec 5

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Sony Alpha 7 IV

The Sony Alpha 7 IV or A7 IV is now officially coming to the Philippines. First announced in late October 2021, the new Sony full-frame camera is available in many different bundles.

The Alpha 7 IV (model ILCE-7M4) takes off from the Alpha 7 III while elevating what is expected of a “basic” camera with excellent image quality, performance, and advanced film-making features.

The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR processing engine and advanced autofocus (AF).

The Alpha 7 IV’s features also include streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for both imaging enthusiasts and film-making professionals today.

The Alpha 7 IV is a hybrid still and movie camera with outstanding operability and reliability that easily allows the user to switch from photo to movie and back at their convenience.

It also has 5-axis optical in-body image stabilization for a 5.5-step shutter speed advantage, as well as an improved grip for greater comfort and a CFexpress Type A compatible media slot to support media with faster writing and clearance.

Pre-order, pricing, and availabilty

Pre-order period is from November 19 to December 5. The Sony A7 IV is priced at PhP 149,999 for the body only and PhP 159,999 for the kit package. It comes with a promo bundle of the 64GB Tough SD Card, extra NP-FZ100 battery, and a Sony Alpha Peak Design Cuff.

During the pre-order period, buyers get additional promo combos of PhP 10,000 discount on select Sony G Master Lenses and PhP 4,000 discount on select Sony flashes on top of the current promotion! Checkout the catalog below for discounted price details of the lenses and flashes.

 

Cameras

DJI’s Inspire 3 Basic Package make 8K aerial filmmaking more accessible

A streamlined kit for independent filmmakers!

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DJI has officially introduced the Inspire 3 Basic Package, a streamlined kit designed to lower the barrier of entry for professional aerial cinematography.

Since its debut in 2023, the Inspire 3 has established itself as the primary choice for studio film and television productions.

This new package provides a cost-effective path for independent filmmakers to integrate 8K aerial imaging into their workflow or for production houses to scale their existing fleet.

Cinema-grade performance in a portable form factor

The Inspire 3 remains a revolutionary all-in-one drone, built to handle the rigorous demands of high-end sets.

At the core of the package is the Zenmuse X9-8K Air Gimbal Camera, which features dual native ISO and more than 14 stops of dynamic range.

These specifications translate to high-fidelity footage that retains authentic colors and accurate skin tones, even when filming in challenging urban environments or varying lighting conditions.

By utilizing the DJI Cinema Color System (DCCS) and the O3 Pro transmission system, the drone acts as a reliable partner in movement, ensuring that technical performance supports the creative vision without the need for overly complex setups.

Essential tools for modern production

The Basic Package is curated to include the core hardware necessary for professional use while allowing for modular expansion. The kit features:

  • The Inspire 3 Aircraft and Zenmuse X9-8K Air Gimbal Camera
  • Four TB51 Intelligent Batteries to support extended shooting schedules
  • Specialized storage solutions, including the Inspire 3 Trolley Case and Gimbal Camera Case

Filmmakers who require the full ecosystem can still purchase key peripherals separately, such as the RC Plus remote controller, allowing the gear to grow alongside their specific project needs.

Price, availability

The DJI Inspire 3 Basic Package is available starting today through authorized retailers and the official DJI store. The package retails for PhP 615,049.

This release reinforces the philosophy that while technology provides the tools, the focus remains on the life and stories captured through the lens.

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Cameras

Osmo Pocket 4 makes a surprising appearance in public

Is the built-in light real?

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The DJI Osmo Pocket 3 might be the most popular camera in recent history. The tiny action camera constantly sells out, thanks to creators and would-be vloggers. Because of the current generation’s popularity, everyone is looking forward to the next-generation Osmo Pocket 4. Though it’s still unannounced, the new camera has suddenly made a surprising appearance out in the wild.

The leak shockingly comes from an authorized DJI retailer in Kuala Lumpur. Supposedly, a customer entered the store with what they claimed was an Osmo Pocket 4. The store, DronesKaki, even shot a now-deleted video of the unannounced camera, rescued by New Camera.

Based solely on the short video, the Osmo Pocket 4 looks and feels very familiar to those who’ve already used the Pocket 3. The three-axis gimbal system still keeps shots in place for taking videos while on the move. The 2-inch rotating screen looks identical to the current one, especially because of intuitive settings and controls.

However, the biggest standout is the built-in LED light sitting atop the camera. Despite how convenient and easy to use it is, the Pocket 3 doesn’t exactly shine in low-light conditions, prompting users to always bring an external flash. If the leak is true, the Osmo Pocket 4 cures this issue to some extent. (Built-in flashes aren’t usually standout solutions, but they can work in a pinch.)

Still, take the leak with a grain of salt. Though the store could have deleted the video because of a request from DJI, they could have also deleted it because it’s not the Osmo Pocket 4. At this point, we won’t know, but current rumors speculate that the camera is launching soon.

SEE ALSO: DJI Osmo Action 6 review: An adventurer’s best friend

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Cameras

Canon PhotoMarathon returns, introduces video, open categories

Happening on April 18 in BGC, Taguig

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The Canon PhotoMarathon is officially returning this year and is introducing more categories for enthusiasts to join in.

The 2026 edition, the 19th in the Philippines, will happen on April 18 at the BGC Amphitheater in Taguig City.

For the first time, Canon is opening the competition to non-Canon users. Even those with just smartphones can register. The brand has also added a video category.

Here’s a quick breakdown of the contest categories and their corresponding prizes:

Main Category (Photo)

  • Open to Canon users only
  • Prize: Canon EOS R6 Mark III with RF24-105mm f/4-7.1 IS STM

Open Category (Photo)

  • Open to all camera brands
  • Prize: Canon EOS R8 with 24-50mm

Video Category

  • Open to all camera brands
  • Canon Prize winner: Canon EOS R50 V
  • Non-Canon Prize winner: Canon Powershot V1

The full mechanics will be announced on the day of the competition itself to make it even more challenging for those taking part.

To join, simply download the Canon PH Delightful app, create an account, go to the Events tab and select the Canon PhotoMarathon banner. Registration is already open.

To build up hype for the upcoming event, Canon will host photowalks, school tours, and regional tours leading up to the PhotoMarathon.

These are designed to engage photographers at every skill level. Admission is free and open to all digital camera users.

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