Philippines
TCL Cool Truck roams around Metro Manila for FreshIN 3.0
Featuring the TCL FreshIN 3.0 air conditioner
TCL Philippines recently had a quirky gimmick to promote its newly-launched TCL FreshIN 3.0 air conditioner. It came in the form of the TCL Cool Truck.
The campaign kicked off recently, and the Cool Truck went around parts of Metro Manila. It is designed to showcase the power and innovation of the FreshIN 3.0.
By bringing TCL’s advanced air conditioning technology to high-traffic areas, the Cool Truck became a much-needed cooling zone for Filipinos on the go.
And what better way to roll out the TCL Cool Truck. Specially considering the Philippines is still in the thick of its summer season.
The Cool Truck came in white and TCL’s distinct red shade. There’s an entrance in the middle of the cargo, and inside, passersby could see different air conditioning products from TCL.
Aside from the FreshIN 3.0, the VoxIN and BreezeIN were also feted. There are likewise high chairs, a couch, a television, and even a selfie mirror for those who dropped by.
The interior was reminiscent of modern small spaces, like ones you’d normally see in condominiums or apartments. It helped visitors visualize their own spaces as they think about getting the FreshIN 3.0.
Of course, there were also brochures to know more about TCL’s home appliance offerings.
TCL FreshIN 3.0
The award-winning TCL FreshIN 3.0 inverter air conditioner is an ideal choice for consumers looking to beat the summer heat.
It boasts of smart features, making it a comfortable companion at home. It has Offline Voice Control which allows users to adjust the AC settings without the need for a remote or internet connection.
The unit also features QuadruPuri Filters for extra protection against pollution, dust, allergens, and bacteria.
This feature leans on a four-stage filtration system to maintain optimal oxygen levels. This way, users at home wouldn’t have to worry about air quality.
Furthermore, the FreshIN 3.0 has an intelligent Lifespan Reminder feature. This notifies owners when it’s time to clean or replace filters. This ensures air stays fresh and clean all summer long.
Lastly, the inverter AC has a T-AI energy-saving technology that can result in substantial savings on annual electricity costs. Owners can expect up to 37% less on their electricity bills with the TCL FreshIN 3.0.
Cameras
Canon PhotoMarathon returns, introduces video, open categories
Happening on April 18 in BGC, Taguig
The Canon PhotoMarathon is officially returning this year and is introducing more categories for enthusiasts to join in.
The 2026 edition, the 19th in the Philippines, will happen on April 18 at the BGC Amphitheater in Taguig City.
For the first time, Canon is opening the competition to non-Canon users. Even those with just smartphones can register. The brand has also added a video category.
Here’s a quick breakdown of the contest categories and their corresponding prizes:
Main Category (Photo)
- Open to Canon users only
- Prize: Canon EOS R6 Mark III with RF24-105mm f/4-7.1 IS STM
Open Category (Photo)
- Open to all camera brands
- Prize: Canon EOS R8 with 24-50mm
Video Category
- Open to all camera brands
- Canon Prize winner: Canon EOS R50 V
- Non-Canon Prize winner: Canon Powershot V1
The full mechanics will be announced on the day of the competition itself to make it even more challenging for those taking part.
To join, simply download the Canon PH Delightful app, create an account, go to the Events tab and select the Canon PhotoMarathon banner. Registration is already open.
To build up hype for the upcoming event, Canon will host photowalks, school tours, and regional tours leading up to the PhotoMarathon.
These are designed to engage photographers at every skill level. Admission is free and open to all digital camera users.
Automotive
VinFast updates battery subscription policy for large upfront savings
Up to 20% upfront savings with a battery subscription model
VinFast has updated its battery subscription policy for the Philippine market, offering consumers up to 20% savings in upfront costs.
In addition to the traditional vehicle purchase with battery included, customers can own a VinFast EV under a battery subscription model.
This option offers a more attractive initial investment, with upfront costs reduced by up to 20% — depending on the model.
Battery subscription fees are applied flexibly, starting from PhP 1,600 per month, based on actual distance.
For instance, the VinFast VF3 can be purchased at PhP 590,000 under the battery subscription model rather than PhP 745,000. The monthly subscription fee then starts at PhP 1,600.
Meanwhile, for the VF6 and above variants, the monthly costs start at PhP 2,350. Customers can also save more than PhP 1.5 million on the VF 9 Plus.
Flexible financial tool
Positioned as a “lifetime battery warranty” solution, the battery subscription policy is a flexible financial tool that optimizes cash flow. It is likewise a long-term commitment to consumers.
VinFast assumes full responsibility for battery performance throughout the subscription period. This includes maintenance, repairs, and free replacement when battery capacity drops below 70 percent.
In the event of battery damage caused by an accident, VinFast will handle the issue under the battery subscription policy. This helps minimize financial risks for customers.
The pioneering policy reinforces VinFast’s customer-centric commitment, advancing green mobility in the market.
Meanwhile, customers who opt for the traditional vehicle purchase with battery included, VinFast can still offer comprehensive aftersales benefits. This includes a battery warranty of up to 10 years or 200,000 kilometers.
The dual approach allows interested consumers to be in control of the ownership model that best suits their needs and personal financial capabilities.
Computers
3D printing made accessible: Bambu Lab moves closer to everyday consumers
Empowering consumers to create tangible objects
China-based brand Bambu Lab makes an effort to move closer to everyday consumers in the Philippines with a new retail partner by holding a media and creators roundtable in the Philippines. This was a bid to reshape how consumers perceive and use 3D printing technology.
Established in Shenzhen, China in 2020, Bambu Lab aims to make 3D printing more accessible, practical, and relevant to daily life through printers and other supplies.
The goal is to support practical home use, creative hobbies, product design, and even specialized tools, while putting emphasis on ease of use.
With such optics, Bambu Lab is trying to make consumers feel that there is less deep technical knowledge required and that they can actually create physical objects with 3D printing.
One of their products is the entry-level Bambu Lab A1 mini, which is compact enough to fit on a small desk.
The brand also has more advanced models which are capable of printing multiple colors and materials on a single run.
To complement the hardware ecosystem, Bambu Lab’s open platform MakerWorld lets users browse, select, and print from an extensive library of shared 3D designs directly from their own desktops.
The platform features a wide variety of objects across multiple categories. There’s household items, DIY tools, children’s toys, props, and educational materials.
In the Philippines, Bambu Lab will open its first concept store at One Ayala, Makati City. The concept corner will give mallgoers the opportunity to see the range of 3D printers and consumables firsthand.
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