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Big tech companies abused their market position – US antitrust subcommittee report

Amazon, Google, Apple, and Facebook effectively monopolized key market segments

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Big Tech

Last year, the US Senate Committee on the Judiciary initiated an investigation into the supposed monopoly of “big tech” companies. These big tech companies include Amazon, Apple, Facebook, and Google. The investigation reached a climax this year, with CEOs of these companies attending highly-publicized hearings regarding their companies’ market standing.

Now, the investigation has wrapped up. The Subcommittee on Antitrust, Commercial, and Administrative Law recently released a report detailing the investigation. In the report, the subcommittee found out that big tech companies abused their market position through monopolies and aggressive market expansion.

SEE ALSO: Everything you need to know about the congressional big tech hearing, Part 1 | Part 2

Key takeaways

The subcommittee report revealed key problems regarding big tech’s common business practices. All companies were found to be acting as an “exclusive gatekeeper” on “key channel of distribution”. That is, these companies acted as monopolies on market segments of their own products. Furthermore, these companies “charged exorbitant fees, imposed oppressive contract terms, and extracted valuable data” from individuals and businesses.

The subcommittee also found on its investigation that companies used their monopolies to maintain market position. Practices identified to maintain dominance include identifying key rivals, buying them, or copying their selling features.

The report also stated that these big tech companies are able to maintain further dominance by abusing their intermediary position. It even named the ways how the abuse was carried out: through “self-preferencing, predatory pricing, or exclusionary conduct”.

Further details about how each big tech companies abused their position were also included.

Facebook

Internal communications obtained by the subcommittee reveals that Facebook used acquisitions to cut off potential startups and business threats. The report’s finding suggests that the company’s growing monopoly towards social networking created further internal divisions. In an obtained memo, it was revealed that the company is more concerned with the “rivalry” between its platforms, specifically Instagram.

In the end, the report noted that Facebook’s monopoly led to the deterioration of its platform over time. This led to the neglect of privacy protections and the eventual rise of misinformation, the report added.

Google

For Google, its rise to dominance in search happened through a string of anti-competitive practices. Documents obtained by the subcommittee revealed that the company misappropriated content from third-party providers. When it became a monopoly, it injected search results with its own ads and content, effectively blurring the distinction between organic results and its own.

Other tactics used by the company to maintain dominance are exclusive contracts and diversification. For the former, the report noted how Google forced Android manufacturers to bundle their own apps and services as the default for users. For the latter, the company exploited market segments such as web browsers (Chrome), navigation (Maps), and internet-of-things (Cloud).

Lastly, it was concluded that Google used massive amounts of data from users to reinforce market dominance and capitalize further on its advertising revenue.

Amazon

For Amazon, the report noted that the company is now the dominant leader in the US for online shopping. Amazon’s dominance meant that small and medium businesses have no other alternatives for reaching out to online consumers. Over the years, the company also brought competitors to cut off any alternative online shopping outlets.

Worse, the subcommittee found that the company engaged in anti-competitive practices with its third-party sellers. Obtained internal documents showed how Amazon treated its partners as internal competitors. The company exploited its seller’s data to improve its own line of products — Amazon Basics.

The subcommittee further noted that Amazon has the potential for abusing the market segments where Alexa (voice assistance) and Amazon Web Services (cloud computing) operates.

Apple

The subcommittee concluded its overview of findings with a look at Apple’s tactics over the mobile market. The company exerts dominance over the mobile market and services, owing to the huge popularity of iOS and iPads. This dominance, the report notes, is apparent with the company’s leverage of the App Store in enforcing barriers and cutting off competition.

The maturation of hardware sales also moved Apple to increase sales of its own apps and services. This even compelled them to raise commissions and fees on the App Store, the report noted. Combined with absolute control over the App Store, the company effectively harmed consumers and businesses and reduced app innovation.

Moving forward

All of the big tech companies have individually put out a response in the wake of the findings. Unsurprisingly, all of the responses denied the report’s allegation.

Finally, the report also gave some recommendations moving forward. These recommendations are: addressing anti-competitive practices in the digital market; strengthening the enforcement of anti-trust laws and regulations; and finally, improving anti-trust regulations through other mechanisms.

These recommendations, however, do not recommend any concrete actions. It will be interesting to see how the US government responds in general to these recommendations. Perhaps, it could affect any future proceedings on anti-trust cases like the one facing Apple now.

Source: US House Committee on the Judiciary

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Disney+ launches a TikTok-coded vertical feed called Verts

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TikTok has changed how we consume media. Everything is now vertical. Even the most established streaming services, often a bastion for traditionally horizontal content, is adopting the different format. Now, Disney+ is getting a vertical feed called Verts.

Like its contemporaries, Verts presents a continuous feed of content but tailored to show the plethora of titles from the Disney+ library. This might include the first scenes of shows or notable highlights. The hope, of course, is to direct users to the longform content.

Directly from the Verts feed, users can easily add the respective title to their watchlist or go straight to the title’s page. In turn, the feed is accessible from the homepage since it has its own tab.

According to Disney, early experiments with the feature have driven engagement to available content. Right now, the feed is mostly for clipping enticing content from shows. However, the platform will experiment further with the format for new ways to tell stories.

Though Verts surely stands for “verticals” in this case, “adverts” might fit better as its full government name. Still, it might be a useful tool if you’re figuring out what to watch for the night.

Currently, Verts is available for Disney+ subscribers in the United States. Disney also has plans to expand the feature to ESPN for sports-related content.

SEE ALSO: Live NBA action on Disney Plus now available in the Philippines

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Google Maps is finally getting a 3D mode

The app will also have a Gemini chatbot baked inside.

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Some of today’s navigation apps are living in the future. Instead of a two-dimensional map, these apps render the user’s surroundings in 3D. It’s a nifty upgrade that helps drivers more accurately visualize directions on the fly. Finally, Google Maps is getting a much-needed upgrade and will take navigation to the third dimension.

In a new update rolling out today, the new Immersive Navigation feature will bring your surroundings to life. The 3D view creates a render of the surrounding buildings, overpasses, and terrain around the car. It takes the guesswork out of navigation by showing precisely where to turn and what landmarks to look out for.

In the same vein, you can now use Street View to preview your destination before you arrive. Google Maps will also highlight your destination’s entrance, side of the street, and nearby parking.

Outside of how the map is visualized, Google Maps is also infusing its service with Gemini. The new Ask Maps feature will let you engage with the app in a conversational manner. For example, if you’re in the middle of a long drive, you can now ask Maps where the best place is to stop over and have a coffee break. Ask Maps will provide directions, a potential itinerary, and even helpful links to book a reservation ahead of time.

Now, availability for both of these features is still a bit limited. Immersive View is rolling out today to compatible devices and vehicles in the United States. Further, availability will expand over the coming months.

Meanwhile, Ask Maps is available now in the United States and India for Android and iOS. A desktop version is coming soon.

SEE ALSO: Google Maps is finally getting a power saving mode

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Apple Music, TikTok launch Play Full Song, a new music discovery experience

Rolling out worldwide exclusively through Apple Music

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Ever came across a viral 15 or 30-second music snippet on TikTok that instantly became your jam on repeat?

For years, TikTok has been a regular source of songs that have become part of our playlists. And together with Apple Music, listening to the music you discover has just gotten even easier.

That’s through Play Full Song, a new music discovery experience, which launches exclusively though Apple Music.

With the new feature, Apple Music subscribers can now enjoy full-length tracks that they discover on TikTok. That’s without ever leaving that popular streaming app.

Fans who discover a song that they love on their For You or Sound Detail page can simply tap the Play Full Song button to open up an Apple Music player and enjoy the song in its entirety.

From there, subscribers can continue listening to a personalized stream of recommended songs. That means no more need to switch apps and search separately.

The new Play Full Song experience helps music fans move seamlessly from the moment of discovery to deeper listening. It’s also designed to be instant and all within the same environment.

Moreover, users can also save their favorite songs to Your Music and add them directly to their Apple Music playlists.

Built using Apple’s MusicKit, full-length song playback takes place on Apple Music. This way, streams are paid within the Apple Music service, supporting artists and rights holders while giving fans a smooth, uninterrupted experience.

Listening Party also launched

The feature builds on the success of TikTok’s Add to Music App. This was previously launched to help artists and fans convert discovery on TikTok to a playlist save in Apple Music and other streaming services.

To cap the announcement, TikTok and Apple Music are also introducing Listening Party. This new feature is designed to bring artists and fans together around music.

It creates a shared environment where fans can listen to songs from their favorite artists in real time, interact with each her, and engage directly with the artist during the session.

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