Chinese smartphone brand Vivo today unveiled the V3 and V3 Max smartphones in India with the tag line: “faster than faster.” Vivo’s attempt to annoy the grammar Nazi in us aside, both phones seem promising from a technical standpoint.
And their desirability is amplified by the fact that neither of these devices will over-stress your budget when they arrive in select markets soon — the Philippines included. The V3 and V3 Max are priced at Rs 17,980 (Php12,500 $270) and Rs 23,980 (Php16,700 or $360), respectively.
The reasons behind the “faster than faster” claim are evident as you peruse the specs sheets of the Vivo V3 and V3 Max.
Inside, you’re looking at a Qualcomm Snapdragon 616 processor with 3GB of RAM for the 5-inch V3 and a Snapdragon 652 chip with 4GB of RAM for the 5.5-inch V3 Max. We gave the two phones a quick spin and found them to be responsive and sprightly.
Internal storage maxes out at 32GB, with the option to expand up to an additional 128GB using a microSD card. Both phones also come with a supposedly snappy fingerprint sensor located on the rear panel.
Photography is likewise a highlight for Vivo’s V3 line, as the phones’ rear-facing, 13-megapixel camera uses phase-detection autofocus, and is capable of locking onto a subject in 200 milliseconds (0.2 seconds) — shorter than the blink of a human eye, which takes anywhere between 300 to 400 milliseconds.
Firing up the default camera app shouldn’t take a whisker longer than that, as Vivo claims a startup time of only 700 milliseconds.
The higher-end V3 Max also supports fast charging with the included power adapter, and Vivo claims the feature provides up to 2 hours of high-fidelity music playback from 5 minutes of charging.
It’s obvious that Vivo’s V3 and V3 Max are built around the idea of super-fast operation, one that the company has pushed throughout the product announcement; but it didn’t have to.
See, if the phones do live up to the hype, Vivo would have no need for an awkward-sounding slogan, or analogies that resonate to very few people. If they’re fast enough, they’d be the talk of the town, for sure. Speed, or lack thereof, is one of the few things consumers can objectively judge with accuracy.
Hopefully for the V3 and V3 Max, the marketing talk will work out nicely.
[irp posts=”1944″ name=”Vivo V3, V3 Max Hands-On Review”]
Apple is preparing to open its first stores in India
Based on new job listings
For one of the largest smartphone markets in the world, India is one of the rarer countries where Apple does not outright dominate. Undoubtedly, the company is trying to change that. Ongoing job listings in India are suggesting that Apple is ready to open its first brick-and-mortar store in the country.
First reported by Financial Times, Apple has posted job openings in India for several retail roles including for the iconic Genius Bar. Another clue even indicates that some spots have already been filled ahead of time. A few employees in the country have reportedly posted about their new jobs on LinkedIn.
Unfortunately, none of the job listings show how many stores are planned and where they will be. Narrowing things down by a bit, a few of the confirmed employees are from Mumbai and New Delhi. The report also does not indicate when the stores will open. However, since a few have already been hired, a grand opening might be coming soon.
Apple has a lot to gain by strengthening its foothold in India. The country is an important stronghold for smartphone companies. However, the company might find things harder as time goes by. The country recently dictated that brands must switch to USB-C if they want to sell their devices in India. All over the world, Apple remains the last stalwart against adopting the more universal standard.
India to enforce USB-C on all phones by 2024
Smartphones and wearables affected
Last year, the European Union made a lot of waves by announcing the impending enforcement of USB-C across all devices sold in the region. Other countries, such as Brazil, joined in by pondering its own version of the same policy. Then, as 2022 wound to a definitive close, India, skipping a more deliberative phase, has announced a sweeping enforcement of USB-C coming in 2025.
In approximately two years’ time, most devices sold within India must use USB-C ports (via Business Standard). More specifically, Indian lawmakers have included smartphones and wearables as part of the new policy. Like policies in other countries, India’s policy revolves around the drive to reduce e-waste from devices.
Naturally, as is the case in other countries, Apple is the brand most affected by the ruling. While most Android-based smartphones already use USB-C across the board, Apple’s device still rely on the proprietary Lightning cable, severing a significant chunk of the populating from the more universal standard.
The country is nothing to shrug off, either. India is one of the largest smartphone markets in the world. Though Android is much more prevalent than Apple, India’s new policy is certainly a significant speed bump for the iPhone maker.
Though Apple has publicly protested against the new policies, the company has also confirmed that it will comply with the new rules. While it has a slightly lengthier timeframe in India, the brand has to comply in the European Union by the end of 2024.
India might force Apple to adopt USB-C soon
Exploratory talks have started
It’s the world versus Apple. After years and years of proprietary hardware, Apple is finally facing a deluge of pressure to abandon the Lightning cable. The entire European Union have already decided to force device markers, particularly Apple, to adopt the universal standard, USB-C. Now, another country is joining in: India.
As reported by Mint, the Indian government has started holding exploratory talks with manufacturers to discuss the possibility of a common charging standard. While the talks aren’t decisive yet, it’s the first step towards legislation moving in favor of a standard.
Though the wording remains vague, a lot of pressure is on Apple. The iPhone maker is still one of the biggest opponents against adopting USB-C worldwide. Amid the company’s growing gallery of USB-C devices, the Lightning cable is still alive and well. A lot of other manufacturers have already moved on to the standard for its their ports.
Soon, the company might not have a choice. If a decisive law is passed, India will join the European Union and Brazil in potentially forcing Apple into the standard. It’s not an insignificant ally for the pro-USB-C camp, either. India is one of the biggest smartphone markets in the world.
Apple is unlikely to launch a USB-C iPhone series this year. The company is already expected to launch the next series in a few weeks’ time. If such a phone is coming, it might debut as soon as next year.
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