Apps
WhatsApp is getting more ads
But not on the main feed
The eternal endpoint of every platform’s profitability is more ads. Perhaps realizing the diminishing returns of simply adding more useful features, social media platforms like Facebook and Instagram often resort to bombarding users with advertising. Today, WhatsApp is joining the party by introducing more business-related content on the messaging platform.
In a series of updates rolling out starting today, WhatsApp will add more ways for businesses to interface with users. One such method is the addition of channel subscriptions. Now, channels for businesses and content creators have existed for a while now. Some platforms even allow channel owners to limit content only for paying subscribers. WhatsApp is getting the same treatment now.
Additionally, the platform will allow businesses to promote their channels more in the respective tab. The new feature is supposed to help users discover more channels which might interest them. Now, call us cynical, but we don’t think users generally go to WhatsApp to find more businesses. Still, if you’re in the market, the feature is now there for you.
Finally, the platform is adding ads to statuses. Businesses can now advertise their new products right inside their statuses.
If you’re dreading a deluge of ads on the platform, WhatsApp says that the new additions are limited only to the Updates tab. If you use the messaging platform exclusively for your contacts, it will still be free from advertising.
SEE ALSO: WhatsApp is adding transcripts for your spicy voice messages
Apps
Apple Creator Studio: Creative apps bundled into single subscription
All the tools you need, one payment
Apple has officially streamlined its popular creative apps into one single subscription suite with the introduction of Apple Creator Studio.
The collection includes some of the most useful apps for today’s creators: Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage.
New AI features and premium content in Keynote, Pages, and Numbers also make the Apple Creator Studio an exciting subscription suite. Freeform will eventually be added to the lineup.
The groundbreaking collection is designed to put studio-grade power into the hands of everyone. It builds on the essential role Apple devices play in the lives of millions of creators worldwide.
The apps included cover video editing, music making, creative imaging, and visual productivity to give modern creators the features and capabilities they need.
Final Cut Pro introduces exceptional new video editing tools and intelligent features for Mac and iPad.
For the first time, Pixelmator Pro is also coming to iPad with a uniquely crafted experience optimized for touch and Apple Pencil.
Logic Pro, meanwhile, for Mac and iPad introduces more intelligent features like Synth Player and Chord ID.
Apple Creator Studio will be available on the App Store beginning January 29. In the Philippines, the rates are PhP 399 a month or PhP 3,990 annually.
There is also a free one-month trial which includes access to:
- Final Cut Pro, Logic Pro, and Pixelmator Pro on Mac and iPad
- Motion, Compressor, and MainStage on Mac
- Intelligent features and premium content for Keynote, Pages, Numbers, and later Freeform for iPhone, iPad, and Mac
College students and educators can subscribe for a discounted price of PhP 149 per month or PhP 1,490 per year.
Apps
Apple gives up on making AI, inks a deal with Gemini to power Siri
Gemini gets another feather in its cap.
In the not-too-long-ago past, the biggest names of the tech industry competed to build their own AI software. Now, though some brands are still on the hunt, it’s easier to name certain software that have more successfully drowned users in a flood of AI-powered features. Today, Google gets another win by adding Apple’s Siri to its Gemini cap.
In the past, Apple peddled Apple Intelligence, an upcoming AI-powered system to compete against the giants of the industry. However, much like other features from other brands, Apple Intelligence came out half baked with features still lacking months after the initial launch.
Now, Apple has signed a deal with Google to use Gemini for a revamped Siri. The former plans to launch a new version of Siri later this year. Because of the deal, the voice assistant will start using Gemini as a foundation for its own services. Currently, Samsung’s Galaxy AI already uses Gemini.
Formerly a battleground between so many competing brands, it’s now looking like a battle between two major companies: Google and OpenAI. Google now has a huge grip, though. Both Samsung and Apple are no slouches when it comes to owning market share in the world’s smartphones.
Now, as consumers, Apple’s deal probably doesn’t mean much besides the continued influx of features that add little to no value to a smartphone.
SEE ALSO: Google paid Samsung a lot of money to install Gemini on Galaxy
Apps
Microsoft continues to shove Copilot where it’s not wanted
This time, it’s reportedly coming to File Explorer.
If you look at a modern keyboard, you’ll find that the Copilot button is the cleanest one on the entire panel because no one ever willingly presses it. And yet, Microsoft still believes in the feature’s value. To show their odd commitment, the company is reportedly adding Copilot to File Explorer.
According to @phantomofearth from X (via Windows Central), a new Windows 11 preview build will add a button beside File Explorer’s navigation menu. Currently, the button is invisible and doesn’t do anything. However, the report says that the feature is tied to something called “Chat with Copilot.” It’s becoming clear that the system aims to add the AI software right inside the file organization app.
Besides revealing the potential addition of the egregious feature inside File Explorer, @phantomofearth also added mock-ups of a desktop with Copilot right on the taskbar, hinting at a potential nightmare of the feature lording itself over where it’s not wanted.
Thankfully, the preview build doesn’t always represent a final version of the system. There’s still a chance that Microsoft will not add the AI to the File Explorer.
As of late, Microsoft has received a lot of flak for persistently pushing Copilot onto users, regardless of how they feel about the feature. The company is also facing criticisms in the background for being a major proponent of AI data centers in the United States, which, in turn, have caused the prices of tech to skyrocket this year.
SEE ALSO: Dell admits AI PCs were a mistake
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