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Redefining flagship: Xiaomi 12 Series released

Pro-grade triple camera and more

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Xiaomi 12

Xiaomi launched globally the all-new flagship Xiaomi 12 Series which comes with three devices: the Xiaomi 12 Pro, Xiaomi 12, and Xiaomi 12X.

The three new devices are poised to deliver as an entertainment powerhouse with their pro-grade triple cameras and impressive advancements in AI algorithm, processing power, performance, and more.

Capture cinematic shots

The centerpiece of the new Xiaomi 12 Series phones is their pro-grade triple camera, featuring a 50MP main wide-angle camera.

This enables users to record studio-quality shots, including 8K recording capabilities on both the 12 Pro and 12 models.

The state-of-the-art triple 50MP array on the 12 Pro features a Sony IMX707 ultra-large main sensor while on the 12 and 12X are a 13MP ultra-wide angle camera and a 5MP telemacro camera. 

The phones advance Xiaomi’s AI algorithms which make it easier for users to record every moment they want, whether in low-light conditions, moving, and more.

These manifest through advancements like Xiaomi ProFocus, Ultra Night Video, the One-click AI Cinema for video editing options, and more.

Flagship processing, unprecedented performance

The Xiaomi 12 Series features advanced Qualcomm Snapdragon mobile processors to boost GPU graphic rendering by up to 30 percent and energy efficiency by up to 25 percent.

All three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps.

When it comes to battery life, the 12 Pro comes with an incredibly fast 120W Xiaomi HyperCharge which fully charges its 4,600mAh battery in just 18 minutes on Boost mode.

The 12 and 12X both have 4,500mAh batteries powered by 67W wired turbo charging. Both support 50W wireless charging and 10W reverse charging.

All-around elevated experience

When it comes to audio and visual experience, the Xiaomi 12 Series comes with exceptional features for a great overall entertainment experience.

These include:

  • AMOLED Dot Display rated A+ by DisplayMate
  • TryeColor support
  • Scratch-resistance Corning Gorilla Glass Victus
  • Support for Dolby Vision
  • Support for HDR 10+
  • SOUND BY Harmon Kardon powered by Dolby Atmos
  • MIUI 13 incorporated for faster storage, higher background process efficiency, smarter processing, and longer battery life

Obviously, the 12 Pro contains slightly more advanced features, like being SGS Eye Care Display Certified, as well as AdaptiveSync Pro on its 6.73” WQHD+ display that adjusts LTPO display between 1Hz and 120Hz intelligently.

The 12 Pro also has quad speakers — two tweeters and two woofers — for a clear and astounding range of sound.

Not to be outdone, the 12 and 12X both have balanced stereo sound, as well as 6.28” full HD+ displays that feature 120Hz Adaptive Sync.

Price and availability

The Xiaomi 12 Series comes with up to three months of free YouTube Premium.

For the full list of variants and prices, refer to the table below.

Model Variants Price
Xiaomi 12 Pro 8GB + 256GB

12GB + 256GB

Starts at US$ 999
Xiaomi 12 8GB + 128GB

8GB + 256GB

12GB + 256GB

Starts at US$ 749
Xiaomi 12X 8GB + 128GB

8GB + 256GB

Starts at US$ 649

 

Entertainment

Netflix confirms ads are coming later this year

In a cheaper subscription tier

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vivo T1x

Netflix is currently in a bind. As the platform’s rivals grow, Netflix has started shrinking and losing subscribers. The company has also started pondering on alternative strategies to maintain its grip on the streaming world. One of the most recent ideas involves the introduction of a cheaper, ad-supported subscription tier. Now, after much strategizing, Netflix has all but confirmed its addition later this year.

During the recent Cannes Lion advertising festival (via The Hollywood Reporter), Netflix co-CEO Ted Sarandos confirmed that the platform is indeed adding a cheaper option for subscribers by the end of the year. While the platform was initially averse to including ads, Sarandos has stated that some subscribers actually don’t mind ads in return for a cheaper price per month.

Prior to an official announcement, Netflix has not announced how much the new subscription will cost on launch. Likewise, they haven’t confirmed whether the tier will come to all countries and territories where Netflix is present.

If anything, Netflix isn’t alone or the first in adding an ad-supported subscription tier. Hulu, for example, already offers such a tier. Hulu’s partner streaming platform, Disney+, is also considering adding a similar tier later this year.

Besides adding the ad-supported tier, Netflix is also pumping up its presence in the gaming world. They are also considering another payment system meant for users who share their passwords to non-subscribers.

SEE ALSO: Netflix is losing a lot of long-term subscribers

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ROG Phone 6 shows off its design ahead of launch

Featuring a second screen

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ROG Phone 5s

In a few weeks, ASUS is unveiling the ROG Phone 6. The next generation of gaming smartphone promises stellar performance packed inside a sharp design. Naturally, the power inside the phone isn’t a gigantic surprise, given what’s already out in the market today. However, figuring out what it will look like is always a treat. Now, a short time before the official launch, the ROG Phone 6 makes a small debut elsewhere, revealing the phone’s drip.

Recently, the phone popped up on TENAA. As with most filings, the entry comes with a set of photos that reveal both the front and the rear of the coming device. While the new device does share some similarities with its past siblings, the ROG Phone 6 has its own unique appeal.

Like the ROG Phone 5 Ultimate, the new phone will have a secondary screen on its rear. However, while the former looks sleek and smooth, the latter has a more industrial charm, paired with a larger camera island. It looks like something from Guardians of the Galaxy, as opposed to the ROG Phone 5 Ultimate’s Iron-Man glam. That said, the new phone still looks interesting.

In terms of hardware, the phone is expected to launch with the Snapdragon 8 Plus Gen 1, 16GB of RAM, and 6000mAh of battery life. ASUS is launching the phone on July 5.

SEE ALSO: ROG Phone 6 will launch in July

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Xiaomi Smart Band 7 now official

Step up your game

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Xiaomi Band 7

The new Xiaomi Smart Band 7 will be available in Singapore and the Philippines over the weekend.

You will get what is expected from an entry-level wearable as the Smart Band 7 features a 1.62-inch AMOLED high-resolution display, all-day heart rate, SPO2, and sleep monitoring, as well as over 110 workout and sports modes.

For those who want to check their health stats constantly, there is an Always-on display option.

The smart band also comes with an all-new VO2 max professional workout analysis for health and fitness junkies to be able to check the maximum amount of oxygen they can utilize during exercise.

Design-wise, it comes with multiple color options for its straps and over 100 watch faces available via the Mi Fitness app.

It also boasts up to a 14-day battery life on a single full charge, and is water-resistant.

Pricing, availability

The Xiaomi Smart Band 7 will be available for sale in Singapore starting on June 25, 2022 through the following outlets:

  • Leading e-commerce platforms
  • Shopee and Lazada
  • Xiaomi authorized stores

It will retail for an early bird price of SG$ 54, a considerable discount from its recommended retail price of SG$ 69.

In the Philippines, the smart band can be purchased starting on June 27, 2022 on Shopee
at an early bird price of PhP 1,999 (from PhP 2,399) which includes one free strap worth PhP 359.

 

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