Apps

4K streaming could be cheaper soon

Thanks to the H.266 format

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Watching 4K videos on YouTube or Netflix is taxing on mobile data, consuming about a gigabyte or more. But a new compression method could change 4K streaming soon.

Developed by Fraunhofer Heinrich Hertz Institute, the H.266 / Versatile Video Coding format aims to bring a more efficient way of compressing and streaming videos digitally. This new standard is meant to replace two existing standards — the H.264/AVC and H.265 HEVC.

Compared to the two, H.266 can transmit 4K videos at a much lower file size. The institute says H.266 can transmit a 10-minute UHD video at only 5GB of data.

This is almost 50 percent more efficient than the most advanced video format in the market, H.265 HEVC. Right now, HEVC requires 10GB of data to transmit the same 10-minute UHD video. As such, consumers can expect cheaper 4K streams with the H.266 format.

For example, a 25-minute 4K video that clocks in at 4GB can be streamed at a much lower 2GB with the new format. This will drastically reduce data and bandwidth consumption for consumers and companies.

The new video format also tries to solve the patent royalty system that has long plagued H.264 and H.265. Right now, companies have to deal with the messy system of paying licenses and royalties just to include these formats to their apps and websites. H.266 does away with these licenses, promising a better deal than the old formats.

Support and availability

As of right now, support for H.266 is being worked on both the software and hardware level. According to the institute that developed the format, Media Coding Industry Format is working on chip designs that support the new format on a hardware level.

Meanwhile, the institute is working on an encoder and decoder software which will be released this autumn.

It is worth noting, however, that H.266/VVC is not the only format that promises to improve 4K streaming on devices. Most tech companies today are adopting AV1 alongside VP9. These two formats are developed by separate organizations.

Right now, these formats — along with the H.266 — promise a better way of streaming 4K that will ultimately benefit everyone.

Apps

Apple Creator Studio: Creative apps bundled into single subscription

All the tools you need, one payment

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Apple has officially streamlined its popular creative apps into one single subscription suite with the introduction of Apple Creator Studio.

The collection includes some of the most useful apps for today’s creators: Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage.

New AI features and premium content in Keynote, Pages, and Numbers also make the Apple Creator Studio an exciting subscription suite. Freeform will eventually be added to the lineup.

The groundbreaking collection is designed to put studio-grade power into the hands of everyone. It builds on the essential role Apple devices play in the lives of millions of creators worldwide.

The apps included cover video editing, music making, creative imaging, and visual productivity to give modern creators the features and capabilities they need.

Final Cut Pro introduces exceptional new video editing tools and intelligent features for Mac and iPad.

For the first time, Pixelmator Pro is also coming to iPad with a uniquely crafted experience optimized for touch and Apple Pencil.

Logic Pro, meanwhile, for Mac and iPad introduces more intelligent features like Synth Player and Chord ID.

Apple Creator Studio will be available on the App Store beginning January 29. In the Philippines, the rates are PhP 399 a month or PhP 3,990 annually.

There is also a free one-month trial which includes access to:

  • Final Cut Pro, Logic Pro, and Pixelmator Pro on Mac and iPad
  • Motion, Compressor, and MainStage on Mac
  • Intelligent features and premium content for Keynote, Pages, Numbers, and later Freeform for iPhone, iPad, and Mac

College students and educators can subscribe for a discounted price of PhP 149 per month or PhP 1,490 per year.

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Apple gives up on making AI, inks a deal with Gemini to power Siri

Gemini gets another feather in its cap.

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In the not-too-long-ago past, the biggest names of the tech industry competed to build their own AI software. Now, though some brands are still on the hunt, it’s easier to name certain software that have more successfully drowned users in a flood of AI-powered features. Today, Google gets another win by adding Apple’s Siri to its Gemini cap.

In the past, Apple peddled Apple Intelligence, an upcoming AI-powered system to compete against the giants of the industry. However, much like other features from other brands, Apple Intelligence came out half baked with features still lacking months after the initial launch.

Now, Apple has signed a deal with Google to use Gemini for a revamped Siri. The former plans to launch a new version of Siri later this year. Because of the deal, the voice assistant will start using Gemini as a foundation for its own services. Currently, Samsung’s Galaxy AI already uses Gemini.

Formerly a battleground between so many competing brands, it’s now looking like a battle between two major companies: Google and OpenAI. Google now has a huge grip, though. Both Samsung and Apple are no slouches when it comes to owning market share in the world’s smartphones.

Now, as consumers, Apple’s deal probably doesn’t mean much besides the continued influx of features that add little to no value to a smartphone.

SEE ALSO: Google paid Samsung a lot of money to install Gemini on Galaxy

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Apps

Microsoft continues to shove Copilot where it’s not wanted

This time, it’s reportedly coming to File Explorer.

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If you look at a modern keyboard, you’ll find that the Copilot button is the cleanest one on the entire panel because no one ever willingly presses it. And yet, Microsoft still believes in the feature’s value. To show their odd commitment, the company is reportedly adding Copilot to File Explorer.

According to @phantomofearth from X (via Windows Central), a new Windows 11 preview build will add a button beside File Explorer’s navigation menu. Currently, the button is invisible and doesn’t do anything. However, the report says that the feature is tied to something called “Chat with Copilot.” It’s becoming clear that the system aims to add the AI software right inside the file organization app.

Besides revealing the potential addition of the egregious feature inside File Explorer, @phantomofearth also added mock-ups of a desktop with Copilot right on the taskbar, hinting at a potential nightmare of the feature lording itself over where it’s not wanted.

Thankfully, the preview build doesn’t always represent a final version of the system. There’s still a chance that Microsoft will not add the AI to the File Explorer.

As of late, Microsoft has received a lot of flak for persistently pushing Copilot onto users, regardless of how they feel about the feature. The company is also facing criticisms in the background for being a major proponent of AI data centers in the United States, which, in turn, have caused the prices of tech to skyrocket this year.

SEE ALSO: Dell admits AI PCs were a mistake

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