Are you still bothered by slow internet in your country? Even with the advancements and supposed improvements in infrastructure, we’re all living in a 4G world. The current generation of internet connectivity is still present in today’s mobile and telecommunication networks. But now, a new generation has emerged, and it has the potential of taking the whole world by storm.
Let’s stop and ask first: What really is this new generation? How different is it from the existing generation’s internet? And, what needs to be done to welcome the change?
What really is 5G?
5G is the new generation we’re speaking of here. Specifically, it’s the next level of mobile network connectivity being rolled out at the moment. What 5G offers to everyone is pretty straightforward: faster internet speeds, close to zero latency, and improved accessibility. It’s expected that 5G will replace existing 4G technology once fully deployed in the near future.
Currently, 5G is still in its early stages of deployment — much like an early-access game. Companies are given plenty of time to integrate the 5G connectivity interface on their devices, or at least until March 2019. Once the initial deployment is done, 5G will be available in more devices, whether it’s your phone or your smart device.
A connection that comes in waves
Remember that one science class you had about the electromagnetic spectrum and visible light? Basically, devices that emit electromagnetic waves fall under a spectrum depending on their frequencies and wavelengths. For most network connections, their waves follow a similar concept, with 4G found on the leftmost and 5G in the middle.
There are two ways that 5G can work in any place at any time, and one of them includes waves. This strand of 5G is called the millimeter wave (mmWave), and is currently present in most research facilities and military devices. With mmWave, 5G connections are ideally faster (peaking at 10Gbps) and provide lag-free services because it adds additional bandwidth for devices to use. Although, it is held back by obstacles such as walls and floors that just bounce the signal off.
The second way is through a sub-6GHz spectrum. Unlike mmWave, the sub-6GHz spectrum is more of a middle-of-the-pack approach to 5G connectivity. Basically, 5G signals will strengthen connections that currently exist in the world like 3G and 4G. This is mostly because 3G (2.4GHz) and 4G (5GHz) fall under the 6GHz limit. This method is the more cost-effective approach, and it doesn’t easily experience interference.
How different is it really from 4G?
We always talk about how 5G is faster than 4G in terms of data transfer, which is true. But, there are other things that differentiate 5G from its predecessor. For starters, 5G connections can cover a wider area than 4G. This means that even if you’re far from your router or cell tower, you can still access 5G networks at the same speed. Just don’t be too far away, as the technology isn’t capable of reaching that far yet.
Apart from that, 5G is less prone to interference compared to 4G networks. Even if mmWave is hampered with the presence of obstacles, it still doesn’t stop it from performing relatively better than 4G. For example, even if there were several other antennas in your area, you still experience better speeds while on a 5G network compared to 4G. 5G targets devices directly, instead of spreading the waves across the whole area.
Finally, with 5G connections, more devices have access to the network. Currently, 4G networks still have a cap when it comes to the number of devices simultaneously connected. As more devices connect to the same 4G network, internet speeds tend to get slower. With 5G, however, adding more devices won’t hamper its overall performance mostly because of additional bandwidth and wider coverage.
What’s next for the new generation?
Believe it or not: We’re living in the early-access world of 5G. We hear about major telecommunication companies starting to adopt 5G in their mobile networks, and things are about to get bigger. While their data plans are available to the general public, several improvements to network infrastructure are to follow. We’re talking better signal towers, and more of them across the world.
In the future, 5G may not be limited to just mobile networks. Car companies are looking at the possibility of applying 5G to smart cars, especially for navigation. Cars on the road will be able to share data like traffic situation, road hazards, and other delays. Even things like virtual and augmented reality can make use of 5G for better simulations.
By March 2019, the early deployment of 5G will be finished. Hopefully by then, we can get more information on what 5G can do for the world. The new generation is here, but we still have to wait and see how far 5G will take us.
Why is Amazon starting a $250 million venture fund in India?
Aims to bring 1 million offline stores online by 2025
Amazon has announced a US$ 250 million venture fund called Amazon Smbhav Venture Fund that’ll invest in small and medium-sized businesses. The goal is to boost India’s export by using technology and the marketplace’s reach.
Amazon Smbhav will be focusing on the digitization of small businesses, agri-tech innovations to raise farmer productivity, and health tech for quality universal healthcare. The fund was announced at Amazon India’s annual Smbhav Summit.
It intends to tap offline sellers and professionals via the fund and on onboarding a million shops by 2025. Another initiative is “Spotlight NorthEast,” which will bring 50,000 artisans, weavers, and small businesses online from India’s North-Eastern states. The region is known for its local produce like honey, tea, and spices.
The announcement came at a fireside chat at the summit between Andy Jassy, incoming CEO of Amazon and Amit Agarwal, Global Senior VP and Country Head, Amazon India. They also revealed the first bet Amazon was making through the new fund — invoice discounting platform M1xchange, in which it has led a $10 million investment.
Amazon said it created close to 300,000 jobs since January 2020 and one million in total. It also boasted of having almost 70,000 sellers, exporting Indian goods to other markets totaling US$ 3 billion in sales.
The timing of Amazon India’s announcement is key because the e-commerce companies have been barred from delivering in the state of Maharashtra amid a Coronavirus-led curfew. While the restrictions are regional, businesses are unable to get necessary and basic supplies. In a work-from-home world, getting an emergency mice/keyboard or mattress should be easy via digitization, but there are antitrust concerns.
Due to a lockdown, offline sellers cannot operate and thus, don’t want online businesses to eat their share. The Narendra Modi-led government has historically sided with the offline traders since they constitute a majority of India’s market. The offline market is still the king, and the gap between the two is very substantial.
If online players operate exclusively for too long, they’ll start gobbling up market share gradually, killing the smaller businesses. While the aim is to maintain a level-playing field, the current rules aren’t helping anybody at the end of the day. The region also fails to collect indirect taxes over the possible transactions, leading to a cash crunch while the pandemic rages.
The FDI (Foreign Direct Investment) rules for the retail market were changed in 2019, meaning Amazon India could no longer directly sell its products. It had to act like a marketplace to maintain healthy competition since 100 percent FDI is allowed in e-commerce as a tech platform, but not as a retailer.
Thanks to the fund, Amazon can show its commitment to India and its initiatives to encourage online trade. India’s new farm laws also make it easier for private companies to invest in agriculture or partner with farmers for contracts.
Amazon had announced an investment of US$1 billion in January 2020 and its purpose was also the same — digitizing India’s small and medium businesses. Founder Jeff Bezos had said back then, “We are doing this now because it is working. And when something works you should double down on it.”
For now, the concerns of a monopoly are diminished because Amazon is going up against India’s homegrown Flipkart, which Walmart now backs. Reliance is also eyeing this segment and has already kicked off a hyperlocal service called JioMart. Lastly, many other retailers like Dmart, Tata CliQ + Bigbasket, and Grofers are available.
Apple explains how your data is used for tracking everyday
And how an iPhone actively protects you
Apple has always maintained that it values privacy the most and intends to protect its users from possible threats. This philosophy has also created an urban legend that macOS doesn’t get affected by viruses. However, it’s a testament to Apple’s long history of strict security and anti-tracking policies.
The Cupertino-based giant has released a report titled “A Day in the Life of Your Data.” The easy-to-understand guide explains how apps collect data in the background while we’re just going about our routine. Apple highlights a few day-to-day instances when background data is actively being collected and then processed to deliver optimized ads for you.
A Day in the Life of Your Data
John and his 7-year-old daughter, Emma, are planning to go to the park. John searches up the weather, reads the news, and checks the map for traffic updates. During the ride, four apps track his location passively (this could be Google Maps, Uber, Grab, or even Fitbit) and sending the metadata to the ad targeting company. Within minutes, Emma, who’s playing a game on the iPad, comes across a scooter ad. Emma’s response is closely monitored, and based on it, the ad company can collect metrics like CTR (click-through rate) and cost per engagement.
Information tracked across various apps can be shared among data brokers, making it easier for advertisers to target you. When the duo clicks a selfie in the park, image editing apps can access the image’s metadata and understand what’s in the picture. When the picture is posted online, John’s data like geolocation, email, and phone number are now available to advertisers (via Facebook, Instagram, Twitter).
Even an Ice Cream stop becomes heaven for apps since they can now monitor transactions and credit card-related usage (banking and financial services apps). How much John has spent is critical to understanding his lifestyle, in turn, bombarding him with more relevant and price-conscious ads. Advertisers also know that Emma loves sugary treats, and more ads shall be delivered to leverage that.
While this may sound like a dystopian story right now, it’s how the digital advertising industry works. Facebook is among the first ones to tap its true potential, and so are all other companies that offer free services — Google, Yahoo, Bing, and many more.
Google’s Android operating system is open-source and far convenient for developers to tinker around with. There have been numerous cases of rogue apps that secretly collect sensitive information and misuse and it. In fact, a recent report showed that Android phones collect and send 20x more data than Apple’s iOS.
Apple says that trackers are embedded in apps you use every day, and the average app has 6 trackers. And, developers use trackers so that third parties can also access it and act like a broker between multiple channels. Acxiom is one such broker, and it has data on 700 million users worldwide. The exchange of information can go to advertising networks, advertising publishers, attribution and measurement providers, data brokers, other private companies, and even governmental organizations.
At the end of the day, John and Emma ended up updating their profiles on a plethora of companies’ databases without ever interacting with them. It’s safe to assume that we all have a profile with these companies and have already been exposed. However, we can choose to be more careful with our data and ensure that only the companies we trust have access to it.
Apple says it has taken multiple steps like data minimization, on-device processing, user transparency and control, and hardware-software integrity. The four steps ensure minimal data is offloaded from the phone and sent to third-party servers. The company has also highlighted a few ways John and Emma would’ve been safe with Apple’s safeguards:
- If the user chooses Safari to get the weather via Safari, Intelligent Tracking Prevention will prevent tracking.
- For news, Apple News ensures his interests are not sent to third parties.
- Apple Maps is linked to a random identifier, so it’s regularly reset and does not divulge the users’ details.
- Using an iPhone would automatically alert you about apps that are collecting location details in the background.
- And lastly, using an Apple Card to pay won’t spill your transaction details to other banking or financial apps.
Most importantly, the App Tracking Transparency feature will require apps to get the user’s permission before tracking their data across apps or websites owned by other companies. Ad networks that use SKAdNetwork API will collect ad analytics without the users’ personal metadata.
Google has also added similar tools in Android to let you control the flow of data. But it’s not as sophisticated as iOS, and apps often have a free run in the background.
What you need to know about Elon Musk’s Starlink
The much-awaited internet service is coming sooner than later
Over the last few weeks, reports started pouring in about the possible arrival of Starlink internet service to the Philippines under a partnership between Converge ICT and SpaceX. These reports came after a senator’s meeting with representatives of SpaceX discussing the benefits, possible timeline, and requirements needed from the internet service.
These reports quickly became the talk of the town especially with the frenzy surrounding Starlink. You may have heard it before given the media attention it had received in the past. SpaceX — the company behind Starlink — promised fast network speeds and coverage almost anywhere around the planet with its internet service. There’s so much more to that though, so here are the things you need to know.
What is Starlink?
For those out of the loop, Starlink is a satellite internet service provided by SpaceX. SpaceX is a company founded by Elon Musk that builds next-gen space exploration technologies. The company is also behind the high-profile launches of reusable rockets as well its plans to bring people to Mars.
Starlink works through a constellation of small satellites. These satellites are placed in low to medium Earth orbit, communicating signals through an array of antennas and lasers. They work in tandem with dedicated ground transceivers to receive from and transmit signals to the satellites. In effect, the internet service relies on satellites instead of physical cables to provide an internet connection to consumers.
The technology behind Starlink is not a novel one, with the first satellite internet service dating back to the 1990s. However, most of these services ultimately failed due to logistical constraints and the prohibitive costs involved in setting things up. Granted, there had been few services that have seen some success but their adoption is few and far between. Reducing latency and lowering costs for consumers remain major challenges to many satellite internet providers.
Wanting to improve the whole situation, SpaceX began product development of Starlink in 2015. By 2018, it began testing its satellites which culminated in the launch of operational ones last 2019. Just last year, the company reached a milestone by launching up to 60 satellites at a time. This 2021, it is setting its sights for the global coverage of the populated world. Ultimately, SpaceX aims to put about 42,000 satellites in orbit in the future.
One goal of Starlink is to provide people in remote areas with a fast and reliable internet connection, which means a lot for developing countries like the Philippines.
How do I sign-up for the service?
Right now, the company is offering a limited beta service in the US and Canada. If you live in areas where the service is available, you can go ahead and sign-up for the service on Starlink’s website. Not all who signed up can avail of the service though since they are limiting their users at the moment on a first-come, first-serve basis. If you’re lucky, you may receive an email containing further instructions.
What does it feel like to use the service?
During its beta phase, Starlink claims speeds of 50 to 150 Mbps. Latency — which is also a crucial factor in internet-related tasks such as gaming and streaming — ranges from 20ms to 40ms. These figures are far from the advertised 1Gbps speed, as well as the advertised latency of 25ms to 35ms.
Still, those figures are fast enough for everyday use, especially when compared to other satellite internet services. Those figures are also close to the actual experiences by people participating in the limited beta service. For its part, Starlink promises continued improvement to network speed, latency, and software.
At the moment, the cost of signing up for Starlink is much higher than availing of a cable internet connection. The satellite setup kit is reported to cost around US$ 499 (PhP 24,000) while monthly fees start at US$ 99 (PhP 5,000). In comparison, PLDT’s internet plans max out at PhP 6,099 for 300Mbps while Globe’s internet plans max out at PhP 9,499 for 1Gbps.
To get connected, Starlink users must configure their setup kits and download the respective app. Each setup kit consists of the satellite dish, Wi-Fi router, power supply, cables, and a mounting tripod.
A clear view of the sky is also a prerequisite for a stable connection. As a note, weather disturbances can affect the connection between the user and the satellite infrastructure.
Starlink also requires its setup equipment to be stationary at all times. This is unlike cellular networks, which are designed to be mobile. While it offers a “wireless” connection to the internet, it still is “fixed” in the sense that it requires constant communication between the transceiver (the satellite dish) and the orbiting satellites.
When is it really coming to the Philippines?
Recent reports suggest that Starlink is coming soon to the country, but no definitive timeline has been given. Rumors suggested that the service will arrive later in Q3 2021. The most recent development squash any hopes of imminent arrival though, with Converge ICT stating that the partnership is still “premature”.
During the later weeks of February, however, Filipinos who signed up for Starlink started receiving a reservation email. The reservation fee costs around US$ 99 (approximately PhP 5,000) though it is fully refundable too. The email also details a possible coverage of the whole country by 2022. The exact date, however, remains unclear at the moment.
Likewise, the internet service still has many obstacles towards its widespread adoption in the country. The initial cost for would-be subscribers comes to mind. As mentioned, the approximate cost of Starlink hovers at PhP 24,000 with a monthly fee amounting to PhP 5,000. For that cost, you are getting better speeds with local telco offerings.
Despite its high cost, the promise of a fast and reliable internet connection is tempting especially in far-flung areas. Reaching out to these far-flung areas is a major challenge for all local telcos since the necessary physical infrastructure is non-existent or hard to setup. Starlink could reach these areas easily, providing internet connection to those willing to shell out money.
Are there any other things that I should know about the service?
Starlink has garnered some concerns as well, with most directed towards its potential to cause light pollution. The potential to contribute to light pollution is a particular concern for astronomers. Apparently, Starlink’s satellites are bright enough to leave a trail of light, “photobombing” shots of the night sky. To this end, SpaceX said that it is already working on a solution to amend the problem.
As Starlink continues to push forward, more and more people are hoping to get aboard with the service. After all, a fast and reliable internet connection is still far from reality for many people living in remote areas. Hopefully, the service would come sooner as this will greatly improve the current situation of the internet in the Philippines.
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