India

Xiaomi has a limited window to fix MIUI amid Chinese app ban

Brand perception matters the most right now

Published

June 30, 2020

Shivam Vahia

Xiaomi is India’s top smartphone maker and it has been leading for a couple of years now. The brand is credited for revolutionizing affordable 4G smartphones in the country and since then, it has expanded to smart homes, wearables, IoT, and even luggage. However, the brand faces a fresh challenge unlike any other. Anti-China calls are at an all-time high and Chinese app makers are already facing the brunt. How long can a brand like Xiaomi survive?

In a recent interview with The Economic Times, Xiaomi India CEO, Manu Kumar Jain said, “Once or twice in the past one week or 10 days, there have been one or two episodes when people have come outside our stores and raised slogans… we haven’t seen any major episodes till now. But this, to us, appears more like Twitter reaction.”

India and China have radically increased their troop deployment in the bordering region of Ladakh. The skirmish has escalated severely after clashes broke out and both sides suffered casualties. The spread of Coronavirus had already seeded anti-China sentiments and the recent border crisis has watered them further.

India has already banned 59 Chinese origin apps in the country. Buyers are inclined to avoid Chinese goods and even companies are scrambling to reduce their dependence on Chinese imports.

In the middle of all the chaos is Xiaomi, the brand with a Chinese name. So far, the company hasn’t faced any drastic issues and phones continue to sell like hotcakes.

Thanks to local sourcing, marketing, and perception of the company, it has become a household name in India. Adding to this, its affordable offerings are unmatchable, giving it a natural edge over the others. But all of this could soon tumble like a house of cards.

MIUI — the elephant in the room

Every time I review a Xiaomi phone, a few points are always common. The phone has a solid design, cameras are usually above average, and battery backup is spot-on. Performance depends on the processor and we’ve seen top-notch results in most phones. However, everyone, including me, has one complaint — MIUI and its ads.

MIUI is a mature skin and has been crucial for Xiaomi’s rise as a phone maker. With a new iteration coming every year, it has developed a fan following equivalent to Google’s stock Android releases. Filled to the brim with features, it’s perfect for everyone. But, it incorporates a very complex web of apps that are supposed to be an extension of MIUI.

Apps like Mi Video are notorious for pushing ads in the UI. Furthermore, apps like GetApps and Themes will constantly recommend content that you can download. These too, are essentially ads.

On a normal day, the notifications tab is filled with ads and bloatware suggestions. Keep in mind, the phone already ships with a ton of bloatware and is now asking you to install more.

Users have often complained about “indecent” or “inappropriate” ads showing up on their phone. Xiaomi announced last year it’s working on fixing the issue.

This year, two apps by Xiaomi — Mi Browser Pro and Mint Browser, were caught collecting a huge amount of data about any website a user visits, even in incognito mode. The data was sent to remote servers, sparking a fresh controversy on Xiaomi’s reliability. These apps often ship by default on MIUI phones.

MIUI 12 incorporates a host of new features that focus on improving the privacy and overall security of the phone and its data. However, MIUI 12 roll-out is still in the early stages and won’t act as an immediate stop-gap measure that’s required right now.

Xiaomi’s brand perception is on the line now

India banned 59 apps including TikTok for safety concerns. These apps have a notorious history of collecting too much user data without clear consent.

Many of them are serial offenders who’ve built their business models around data collection and ad targeting. Adding to this, their Chinese origin adds a layer of opaque international bureaucracy and practically impossible enforcement.

Alibaba backed UC Browser and UC News feed on your information and thrive by delivering ads. Irrespective of whether they’re relevant or not. The apps are a security researcher’s nightmare.

When I compare the behavior of UC Browser against Xiaomi’s stock apps, the difference isn’t big enough. Both push cheap and desperate ads in my notifications area.

Wouldn’t any average Joe feel the same? Pretty much every app included in India’s ban list has a strong history of flouting basic moral conduct. Xiaomi, being a respected brand in the hardware space, cannot afford to be included in this list.

I’m not saying ads are bad. Google is the world’s largest advertising company and it operates with transparency. The company is liable for privacy lapses and laws like GDPR (European Union) exert a moral responsibility on the company’s management. This accountability is lost as soon as we reach China.

Safe vs affordable: which side will you choose?

Xiaomi started integrating ads in the user interface because it helped in making the actual phone cheaper. A considerable chunk of Xiaomi’s revenue is dependent on bloatware (pre-installed apps) and ads.

In the short-term, the brand is able to sell more phones thanks to aggressive pricing and earn ad revenue in the longer run. But, times are changing and geopolitical forces exert more pressure than ever.

Now’s the time for Xiaomi to decide — can it let go of some revenue in exchange for long-term brand perception? These ads are clearly not helping the company make a point and users are gradually understanding the value of their data.

With the recent app ban, a Chinese app or software that delivers ads is inherently assumed to be compromised or risky.

The company may have to rework their product pricing or could move away from ads in a phased mnner with new phones. It can also offer a monthly subscription wherein users can opt-out of ads and data collection. But selling privacy after selling you a device may not go down well for many users. Amazon has tried this subscription model with its Fire tablet lineup that targets the entry-level segment.

If Chinese phone makers want to sell units anywhere in the world, one thing’s for sure — they need to focus on privacy as a fundamental right and not a privilege. The Huawei ban has proved that getting in the bad books of non-allied nations could mean doom for them.

Related Topics:Boycott China Chinese Apps MIUI MIUI 12 MIUI Ads Xiaomi

India

Nothing opens first India store in Bengaluru

New retail space blends self-expression, creator culture, and community play.

Published

February 14, 2026

GadgetMatch

Photo by Michael Josh/GadgetMatch

Nothing has officially opened its first India store in Bengaluru, marking a major step in the brand’s global retail expansion.

Located in Indiranagar, Nothing Store Bengaluru spans 5,032 square feet across two floors. The space draws inspiration from 1970s assembly lines and workshops, translating Nothing’s rebellious design language into an interactive, hands-on environment built for the local community.

The store puts self-expression at its core. It is the only Nothing location worldwide where customers can personalise their products. A dedicated studio also supports creator unboxings and hands-on content, reinforcing the brand’s focus on co-creation.

The space includes a community hangout zone for events and meetups, alongside playful elements such as vending machines, claw games, and conveyor-belt displays. An in-house coffee shop, seating areas, and workshop spaces position the store as a cultural hub rather than a traditional retail outlet.

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A post shared by Michael Josh Villanueva (@michaeljosh)

Nothing and CMF products are available in store, alongside official Nothing merchandise. The brand says the location will evolve over time through collaborations, workshops, and limited-run installations by local creators, reflecting the rhythm and voices of the city.

Bengaluru was chosen for its role as India’s innovation capital and its community of early adopters, creators, and cultural tastemakers. Indiranagar’s creative energy and lifestyle focus made it a natural home for Nothing’s first physical store in the country.

The Bengaluru opening builds on Nothing’s first store in Soho. The company has confirmed plans to open additional locations in New York and Japan.

Nothing Store Bengaluru opens on February 14, 2026, at 12:00 PM IST. It is located at 660/1, 100 Feet Road, 1st Stage, Indiranagar, Bengaluru. Regular store hours are 10:00 AM to 9:00 PM daily.

India

TECNO POVA Curve 2 5G packs an 8000mAh battery

The brand’s biggest battery in a smartphone yet

Published

February 13, 2026

Vincenz

Graphics by Vincenz Lee | GadgetMatch

This 2026, TECNO is refreshing its performance-focused POVA lineup by adding a new member in it.

Big power without the bulk

Despite its slim and curved 7.42mm design (and weight of only 195g), the POVA Curve 2 5G arrives with TECNO’s largest battery yet — 8000mAh battery to be precise.

TECNO says the battery is TÜV SÜD-certified for long lifespan and is engineered to last up to six years. It’s also rated to operate in extreme temperatures ranging between as hot as 60°C (140ºF) or as cold as -20ºC (-4ºF).

If you’re already in a pinch, there’s the 45W fast charging with Bypass charging support in tow.

Durability was not compromised as it has a Corning Gorilla Glass 7i Front Glass protection, IP64 water and dust resistance rating, even SGS-certification for 1.5m drop protection.

Speaking of front, it features a curved 6.78-inch AMOLED display with a 144Hz refresh rate. Beneath that glass lies MediaTek’s Dimensity 7100 5G SoC.

On the software side, it runs the latest HiOS 16 (based on Android 16) with integrated AI tools in mind. That means AI-powered content summaries, writing assistance, call noise reduction, and automatic photo enhancements.

TECNO’s Ella AI Assistant has also been improved with more personalized interactions across the system. One-tap FlashMemo also exists for instantly capturing on-screen information. Moreover, Mind Hub organizes notes and AI-generated content in one place.

Lastly, connectivity gets a boost, too. With POVA Curve 2 5G’s dual-signal enhancement, it has an improved cellular and Wi-Fi performance in crowded or weak-signal environments. Interestingly, it also supports offline voice, text, and image communication up to 1.5km in open areas.

With all these in mind, TECNO promises two major Android OS upgrades.

Pricing and Availability

The TECNO POVA Curve 2 5G comes in three colorways: Melting Silver, Storm Titanium, and Mystic Purple.

It launches first in India this February 2026. Pricing is between INR 31,999 and INR 34,999 for the 8+128GB and 8+256GB configurations respectively.

It will also make an appearance at MWC 2026 this upcoming March 2 until March 5, 2026.

India

The vivo V60 is a rebadged vivo S30 for international markets

The first V-series phone with periscope telephoto lens

Published

August 12, 2025

Vincenz

Graphics by Vincenz Lee | GadgetMatch

vivo is just on time with its biannual refresh of the V-series.

After the V50 launched last February 2025, the Chinese company has just revealed the newest vivo V60 in India six months after.

Rebadged vivo S30

If you’ve been following vivo for quite some time, you won’t be surprised that the China-exclusive vivo S30 will be the next V-smartphone in their global roster.

For the most part, it is a rebadged vivo S30 for the international market.

Graphics by Vincenz Lee | GadgetMatch

Internals are identical: Snapdragon 7 Gen 4 4nm 8-core SoC, Adreno 722 GPU, up to 16GB LPDDR4X memory and 512GB UFS 2.2 storage.

It may be a good or bad thing but the vivo V60 has an 8+128GB base model whereas the S30 starts with a bigger 12+256GB configuration.

Cameras are neither different: 50MP f/1.88 main, 8MP f/2.0 Ultra-Wide Angle (UWA), and 50MP f/2.2 selfie.

However, the vivo V60 now sports an additional 50MP f/2.65 periscope telephoto lens that its predecessor lacks. It’s also the same shooter found on the flagship-grade vivo X200.

Graphics by Vincenz Lee | GadgetMatch

This newly-added camera is based on Sony’s widely-used IMX882 sensor and supports OIS (Optical Image Stabilization).

It can take 3x optically zoomed photos, and clear 10x shots through Stage Portrait Mode.

Graphics by Vincenz Lee | GadgetMatch

50x zoomed shots is also possible via vivo’s all-new AI Hyper Zoom.

vivo’s signature ring flash dubbed “Aura Light Portrait 2.0” is here to stay.

A 6500mAh Si/C BlueVolt battery is also here alongside vivo’s speedy 90W FlashCharge standard.

Wireless charging is still absent but reversed wired charging is present for those who need it.

Dual IP68+IP69 water and dust resistance ratings also remain.

Not a total clone

The vivo V60 is not a total clone of the S30 as there are some differences that may or may not matter to most of you.

The vivo V60 has a slightly bigger 6.77-inch 120Hz AMOLED display but only with a Full HD+ resolution and pixel density of 388ppi.

Graphics by Vincenz Lee | GadgetMatch

The Chinese vivo S30 has a smaller 6.67-inch screen of the same tech, but with more resolution at 1.2K and tighter 460ppi.

As expected, the Chinese model runs OriginOS 5 while the latter still runs Funtouch OS 15 that are both based on Android 15 — shutting the rumor that vivo Global will adopt their Chinese OS in the new V-phone.

That also means vivo’s already rich AI prowess are ever-present with improvements in AI Erase and Image Expander as well as highlighting newly-added AI capabilities such as AI Magic Move, AI Photography Suite, and even AI Four-Season Portrait.

Graphics by Vincenz Lee | GadgetMatch

As expected, the vivo V60 still rocks the ZEISS Camera System that its Chinese counterparts never had since the S18 Pro (Chinese version of the V30 Pro).

Indian vivo V60s are also expected to have an exclusive Wedding vLog and Portrait Studio presets.

Graphics by Vincenz Lee | GadgetMatch

Lastly, the vivo V60 has executed premium finishes and colorways: Auspicious Gold, Moonlit Blue, and Mist Gray.

That’s in contrast to S30’s pastel slash two-tone options derived from the S30 Pro mini (or X200 FE).

Graphics by Vincenz Lee | GadgetMatch

Although the gold and blue options have glass backs, the gray one is made from plastic.

That also makes up for its varying thickness: 7.53mm (gray), 7.65mm (gold), 7.75mm (blue).

All in all, the vivo V60 is slightly thicker over the S30 (7.49mm).

Pricing and Availability

Although there’s no “V60 Pro mini” (nor a V60 Pro), the X200 FE already exists as the global version of China’s vivo S30 Pro mini.

And unlike the vivo X200 FE where it was launched first in Malaysia and Taiwan, the vivo V60 headlines the global launch in India.

Here are India’s specific pricing per configuration:

8+128GB = INR 36,999
8+256GB = INR 38,999
12+256GB = INR 40,999
12+512GB = INR 45,999

It will just be a matter of time which markets the vivo V60 will come right after India.

Graphics by Vincenz Lee | GadgetMatch

It’s good to note though that vivo Malaysia already teases the V60 up on their website with two different colorways opposed to the Indian options: Berry Purple and Summer Blue.