People may now straighten hair without worrying about heat damage. Dyson has launched the new Dyson Airstrait hair straightener, ushering a new era in hair straightening. As the product name suggests, this innovative tool introduces a new way to straighten hair using just air.

The Airstrait has a simple wet-to-dry straightening process. Airflow is accelerated through the two arms’ 1.5mm openings, creating a high-velocity downward blade of air at a specific angle. This creates a controlled downward force to straighten hair simultaneously as it dries.

With the tool, stylers can achieve a naturally straight and shiny finish that maintains the hair’s strength and healthy look. The Airstrait also speeds the process up by about 25%. What’s best is there is no heat damage, unlike traditional straighteners.

Designed for multiple hair types

The Airstrait runs on a specifically-engineered Hyperdymium motor, a 13-blade impeller that spins up to 106,000rpm and generates 3.5kPa of pressure. Like Dyson’s hair care range, the Airstrait features intelligent heat control that measures the airflow’s temperature to ensure there is no damage.

Users may switch between two styling modes: Wet and Dry. The Wet and Dry modes are pre-set with specific heat and airflow combinations for the best results. A Cool mode is also available to set the style. Moreover, the airflow control has two speed settings, low and high. Drying, meanwhile, can be set to cold shot or root drying.

The science

Dyson has constantly invested a lot financially in research and technology development to craft innovative products in its specific industry. In creating the Airstrait, Dyson engineers studied every detail, from airflow dynamics to hair structure. They also considered thermal, mechanical, and chemical damage and their effects to hair health.

In the end, the Airstrait works based on one key principle. In styling hair to a new shape, hydrogen bonds from each hair strand are broken down. Traditionally, this is done through heat or moisture. But Dyson came up with a tool that just lets water weaken the hydrogen bonds, and then style hair with the optimum level of heat and controlled airflow.

Price, availability

The Dyson Airstrait is available starting April 16 in two colorways: Bright Nickel/Rich Copper and Prussian Blue/Rich Copper. It is priced at PhP 33,900.

Those interested in preordering may already do using this link: Dyson Airstrait