Enterprise
YouTube Shopping affiliate program now in the Philippines
YouTube Shopping completes Southeast Asia expansion to six countries
YouTube Shopping, in partnership with Shopee, is now in the Philippines. This solidifies YouTube Shopping’s Southeast Asia footprint, completing its expansion in the region to six countries total.
The YouTube Shopping affiliate program also had launches in Indonesia, Malaysia, Singapore, Thailand, and Vietnam. The Philippines became the last stop to complete the expansion.
With video commerce flourishing in the region, YouTube Shopping tying up with one of the major ecommerce players in Southeast Asia in Shopee elevates the purchase experience.
It also creates more opportunities for content creators and even advertisers to earn income by leveraging their influence through promoting products to their subscribers.
To get started, eligible local creators will need more than 10,000 subscribers, according to the YouTube Shopping affiliate program. Their channel must also be part of the YouTube Partner Program.
Moreover, the channel should not be set as “Made for Kids”. It should not be a music or Official Artist channel either.
If qualified, creators simply have to open YouTube Studio, tap Earn, and then tap Get Started on the affiliate program section.
Tagging products is likewise simple. Creators can either search by name or paste the link of the Shopee product. They can place up to 30 products in one video. They can also see how much commission they can earn from a specific product.
For consumers, YouTube Shopping streamlines the purchasing process. It eliminates the old-school way of having to look for the link to products in the description of the YouTube video. Or worse, users opening multiple tabs and having to search for those products.
For instance, cosmetics products while watching makeup reviews or sports apparel from recreational athletes with YouTube channels.
Video commerce, creator economy on the rise
YouTube Shopping’s expansion to Southeast Asia isn’t a leap of faith. The ASEAN region has the world’s fastest-growing e-commerce markets, with video commerce accounting for 20% of all e-commerce gross merchandise value in 2024.
That means one in every five products sold online was purchased from watching a video of that product.
Internet users from the Philippines, Indonesia, Malaysia, and Thailand also spend more time on social media than the global average.
The partnership is seen to drive sales like never before while accelerating product discovery, brand reach, and conversion rates.
YouTube undoubtedly still remains a top content consumption social media platform. That’s in spite of the rise of TikTok over the past few years, and Meta introducing reels for Facebook and Instagram. Shopee also remains one of the most trusted e-commerce apps in the region.
Enterprise
realme is reportedly going back to being an OPPO sub-brand
All scheduled phones will still launch on time, though.
A popular story among Chinese smartphone brands is whenever a sub-brand spinning off into its own independent entity. A less common one is when an independent entity suddenly merges back into the main entity. And yet, that’s the story we have today. realme is reportedly going back to being a sub-brand of OPPO.
If you don’t remember realme’s time as a sub-brand, then it’s hardly your fault. It’s been a long while since realme was considered a sub-brand. In 2018, the brand spun off on its own to form one of the most popular names in the Chinese smartphone space.
Today, via Leiphone, realme will return to OPPO as a sub-brand. Current realme CEO Sky Li will still retain his responsibilities heading the brand. Plus, all products on the current release schedule will still come out as planned.
However, starting this year, realme will start reintegrating back into OPPO, particularly through the latter’s after-sales programs. OnePlus will also follow the same structure going forward.
Currently, realme has not officially announced the move. That said, we also don’t know how the brand will address the reported change. It’s possible that the shift is just internal and has no effect on how the brand faces the public. For now, only time will tell.
SEE ALSO: realme C85 with 7000mAh battery, 5G connectivity officially launches
The big story late last year was the skyrocketing prices of chips. Analysts are predicting that the demand for RAM will cause the entire industry to experience hikes this year. Some users, especially in the PC building scene, are already feeling the burn. PCs won’t be the only victims, though. Xiaomi is already expecting hikes across the board. Now, Samsung is adding its voice to the growing list of warnings about price increases.
During CES 2026, Wonjiun Lee, Samsung’s global marketing chief, confirmed that the memory shortages are, in fact, real (via Bloomberg). Moreover, the company is now evaluating whether more price hikes are needed this year for its products. Though Lee expressed regret over pushing the prices to consumers, the state of the industry might force the company’s hand.
Samsung’s opinion has a lot of weight. While other brands have also voiced out their opinions lately, Samsung itself is a producer of chips. If a chip supplier is already warning users of prices affecting them, the effect will likely cascade even more when it comes to device manufacturers.
The ongoing shortage of chips is a result of the overwhelming demand from companies looking to build and bolster AI-based servers. The business-to-business demand is notably different from how regular consumers, who will soon find it hard to buy their own devices, see it.
At the very least, Samsung has not confirmed any price increases yet. However, all eyes are on the next Galaxy Unpacked, when Samsung will launch its newest Galaxy products. Will prices increase or stay the same?
Enterprise
TikTok finally gets a buyer in the United States
The deal targets a closing date in late January.
The year started with a ban. A day before Donald Trump started his second term, TikTok went dark, in anticipation of an impending ban. The platform quickly went back online, leading to an ultimatum that saw TikTok hunt for an American buyer to full stave off a definitive ban in the United States. Now, as the year ends, a buyer is finally here.
Via CNBC, TikTok has reportedly inked a deal to finalize a deal in the United States, as stated in an internal memo from CEO Shou Zi Chew. The memo, which was sent just this week, details a plan that will see the deal close by January 26, 2026.
Fifty percent of TikTok’s newly restructured U.S. arm will be held by a collection of American investors including Oracle, Silver Lake, and MGX. Meanwhile, already existing investors of TikTok will hold 30.1 percent. Finally, ByteDance will retain 19.9 percent.
Additionally, TikTok’s algorithm in the United States will be retrained with American data. The American arm will also handle the country’s “data protection, algorithm security, content moderation, and software assurance.” Oracle will be the “trusted security partner” in charge of making sure the company keeps within regulations in the country.
With a deal pushing through, the long-running TikTok saga in the United States might finally come to a close.
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