Google has released its Year in Search 2025, revealing the trends and moments that shaped the online habits of internet users this year.

Specifically for Filipinos, Gemini AI topped the overall trending list. Just under that is “Halalan 2025 results”, as it is a mid-term general election in the country. It shows that Filipinos are still very invested in what’s going on as far as politics are concerned.

During the 2025 elections, citizens voted for 12 senators to elect into office, representatives from their legislative districts, as well as local positions in provinces, cities, and municipalities.

Netflix series Squid Game also made the Top 10 list at No. 6. Reflecting the Philippines’ unwavering love for basketball, “OKC vs Indiana” also made it to No. 9. The Oklahoma City Thunder, of course, beat the Indiana Pacers in seven games to hoist this year’s NBA title.

Curiously, Khan Academy also made it to the magic 10, pretty much implying that several Filipino professionals constantly have upskilling in their minds.

Alex Eala, Dionela rise

Moving on to more specific lists, Filipino tennis rising star Alex Eala was definitely a talk of the town this calendar year. She is the most searched female personality overall, topping the likes of Bea Borres, AJ Raval, Jessica Sanchez, and Mika Salamanca, to name a few.

She is also ranked fourth in the list of most searched sports terms, behind “OKC vs Indiana”, “Pacquiao vs Barrios”, and “NBA standings 2025”.

Interestingly, the Golden State Warriors are No. 8 on that list but the Los Angeles Lakers have not made an appearance in this year’s Top 10.

Meanwhile, for male personalities, Dionela is at No. 4 on a more diverse list which includes Andy Byron (No. 1), Ed Gein (No. 2), and even Department of Transportation and Communications (DOTr) Secretary Vince Dizon (No. 7) and Bronny James (No. 8).

Taylor Swift’s fiance, NFL star Travis Kelce (No. 9) and Kendrick Lamar (No. 10) wrap up the male personalities list.

OPM power

Dionela did make his presence felt on another list — Songs — where his famous track “Marilag” is at No. 2 behind Earl Agustin’s “Tibok”.

In fact, it’s a rather OPM-laden list, showing how invested Filipinos still are in their own music. There’s Cup of Joe’s “Multo” (No. 4) and even Ogie Alcasid’s “Nandito Ako” (No. 5) which has enjoyed quite a resurgence, thanks to social media and former American Idol runner-up David Archuleta even singing it during a recent music festival.

Trending social media hits “Gnarly” and “Opalite” by KATESYE and Taylor Swift, respectively, round out the most searched songs list.

Entertainment

And speaking of Filipino boxing legend Manny Pacquiao, Netflix’s Physical Asia is curiously missing from the most searched shows and series this year. Although, they are No. 9 in the more specific Top Korean Series list.

Just behind Squid Game are When Life Gives You Tangerines, S Line,and Bon Appetit, Your Majesty on both lists.

For movies, the term “Final Destination” is the most searched, thanks to the franchise’s sixth installment, Final Destination Bloodlines.

Horror/mystery movies have been quite impressive this year, with “Conjuring” referencing Conjuring: Last Rites and Weapons at No. 8 and No. 10, respectively.

Of course, Kpop Demon Hunters has likewise made noise, coming in at second. Superman took the third spot, while another superhero movie, Thunderbolts, is at fourth.

Farewells

For farewells, the passing of Meteor Garden female protagonist Barbie Hsu shocked a lot of Filipino fans — especially those who grew up watching the hit Taiwanese drama series from the 2000s.

The death of Emman Atienza, the daughter of TV personality Kuya Kim Atienza, also resonated deeply among younger audiences as she spoke candidly about mental health issues prior to her passing.

Among other top searches under the category are for Pope Francis (No. 3), celebrities Nora Aunor (No. 5), Gloria Romero (No. 6), Pilita Corrales (No. 10), and former Senate President Juan Ponce Enrile (No. 7).

AI-related

Lastly, when it comes to AI-related search terms, Filipinos continue to learn more about how AI can help their everyday lives.

Gemini AI comes in at first, DeepSeek is at second, while Claude rounds out the top three. There’s also ChatGPT (No. 8), Nano Banana (No. 10), and Verse (No. 6).