Enterprise
ASUS is banned from using ‘ZenFone’ branding in India
As ruled by a court
Much like most companies, ASUS identifies itself with one brand — the Zen lineup. Throughout the years, the Taiwanese company has released dozens of ZenFones and ZenBooks. With all the experience, ASUS has made Zen its own identity.
Naturally, if you take Zen away, ASUS is in for a marketing nightmare. Unfortunately, an obscure Indian smartphone maker is doing just that. Recently, the India-based Telecare Network has sued ASUS for using Zen as part of the latter’s branding.
According to the court case, Telecare Network has owned “Zen” and “Zen Mobile” since 2008. On their official website, Zen Mobile sells a good number of smartphones and feature phones. The site even advertises their aftermarket service as “Zen Care,” similar to ASUS’ own service. Regardless, ASUS’ usage came second. In comparison, ASUS started using “Zen” in 2014.
Of course, ASUS grew so much bigger than the Indian smartphone brand. Despite the presence of more competitive brands, ASUS is still a global player. Telecare Network’s move is a strategic one. The Indian company accuses ASUS of malicious intent in adopting the “Zen” branding.
In its defense, ASUS claims the universality of the Zen philosophy. Asustek chairman Jonney Shih drew a lot of inspiration from the Buddhist concept. ASUS’ defense hinges on “Zen” as a usable name in the public domain. The company defends that no one can claim exclusivity on the concept.
To ASUS’ chagrin, Indian courts did not see it that way. According to the courts, while the concept is universal as a Buddhist teaching, “Zen” is still an ownable property in the tech industry. Hence, the brand’s defense holds no ground. Moreover, the court can prove that Zen Mobile used the “Zen” branding way before ASUS.
As such, the court has banned ASUS from “selling, offering, and advertising” any devices carrying the “Zen” branding. The ban will take effect after eight weeks (or around the end of July). Further, both parties will have a second hearing on July 10.
Of course, the ban comes from India. However, India remains one of the world’s richest smartphone markets. This decision will likely have wide-reaching repercussions in the future. At the very least, ASUS needs a name change in India. If ASUS fails to defend itself, expect a whole new branding scheme.
SEE ALSO: ZenFone 6 is the best-rated phone for selfies on DxOMark
Computers
Lenovo accelerates production-ready enterprise AI with NVIDIA
From AI inferencing to gigawatt-scale AI factories
Lenovo has unveiled new Lenovo Hybrid AI Advantage with NVIDIA solutions designed to accelerate AI adoption, reduce time-to-first-token (TTFT), and deliver measurable business results across personal, enterprise, and cloud environments.
Building on the inferencing acceleration introduced at Lenovo Tech World, this next phase of Hybrid AI execution expands the solutions with device to data center to gigawatt-scale AI cloud deployments.
This enables real-time decision-making, operational efficiency, and intelligent automation across industries at global scale. The solutions boost productivity, agility, and innovation by enabling faster AI deployment.
The development comes as AI is seen moving from training models powering real-time decisions. Lenovo is prepared to address the demand for validated hybrid AI platforms built for production-scale inferencing, as organizations will need infrastructure to support such.
In fact, Lenovo’s Hybrid AI Advantage with NVIDIA are now delivering ROI in less than six months. The new inferencing-optimized ThinkSystem and ThinkEdge servers are being utilized for real-time inferencing across retail, manufacturing, healthcare, sports, and smart city scenarios.
The expanded portfolio includes:
- two Lenovo Hybrid AI platforms, featuring NVIDIA RTX PRO 6000 Blackwell Server Edition and Blackwell Ultra
- Hybrid AI inferencing starter platform with RTX PRO 4500 Blackwell Server Edition
- Lenovo ThinkAgile HX650a with Nutanix Enterprise AI and Nutanix Kubernetes Platform
- Lenovo Hybrid AI platforms with Cloudian
Bringing inferencing directly to professionals
Lenovo and NVIDIA are bringing AI from development environments to real-world production at a global scale. This is thanks to new Lenovo AI inferencing platforms with NVIDIA Dynamo and NVIDIA NIM.
Meanwhile, Lenovo AI Cloud gigafactory platforms are powered by NVIDIA Vera Rubin NVL72. Industry-specific agentic AI solutions are also built with NVIDIA Blueprints and software.
For consumers, there’s next-generation NVIDIA RTX Pro Blackwell-powered mobile and desktop workstations. These will be rolled out across the ThinkPad P14s Gen 7, ThinkPad P16s Gen 5, and ThinkPad P1 Gen 1 lineups.
ThinkStation P5 Gen 2 desktops, meanwhile, will get up to two RTX PRO 6000 Blackwell Max-Q GPUs. They will also have support for NVIDIA OpenShell.
For gigawatt-scale scenarios, the next-gen Vera Rubin platform accelerates deployment for hyperscale and sovereign AI cloud providers.
These fully liquid-cooled, rack-scale AI systems are engineered for faster deployment and dramatically improved token economics. They can achieve up to 10x higher throughput and up to 10x lower cost per token.
Automotive
How the Ford Ranger is powering community resilience
Through machine and technology, Ford Philanthropy is helping Gawad Kalinga bridge the gap for remote communities.
Strong communities aren’t just built with bricks and mortar. They are sustained by the hands that reach out and the wheels that get them there.
For Gawad Kalinga (GK), reaching the most isolated provinces in the Philippines is often the biggest hurdle to delivering hope.
To bridge this gap, Ford Philanthropy and Ford Philippines recently handed over the keys to a brand-new Ford Ranger Sport 4×4.
During the launch of the “Ford Building Together” initiative at the GK Headquarters in Mandaluyong, the Ranger was introduced as a vital partner for GK’s nationwide relief operations.
The Ranger provides the performance and off-road capability needed when every second counts.
More than a mission
“Strong communities are built through strong partnerships,” said Mary Culler, President of Ford Philanthropy.
Alongside Pedro Simoes, Managing Director of Ford Philippines, Culler highlighted how this initiative unites dealers, employees, and owners.
It’s a collective effort to scale the heart of what Ford does: moving people forward.
Through Operation Walang Iwanan, Ford has already equipped disaster response hubs across six regions with essential tech: from Starlink mini-satellites and EcoFlow solar power to water filtration systems.
Between 2024 and 2025, these tools supported over 11,500 individuals through fires and natural disasters.
Investing in the everyday
The impact stretches into the daily moments of community life. Since 2015, Ford’s partnership with GK has reached 15,000 patients through medical missions. They also trained 1,100 health champions.
Through the Kusina ng Kalinga program, children receive the nutrition they need to stay focused in school. Meanwhile, the new READ program provides 12 weeks of literacy support for students in Caloocan.
Even food security is getting a tech-driven boost. Ford has renewed its collaboration with Scholars of Sustenance Philippines, using mobility to rescue surplus food. It is then redistributed to families experiencing hunger in Nueva Vizcaya.
In the end, technology lives inside these real moments. By combining grassroots action with reliable mobility, Ford and Gawad Kalinga are ensuring that no community is ever truly out of reach.
Enterprise
AMD poised to lead agentic AI era with high-performance CPUs
AMD is prepared to lead the industry in its agentic AI era with their high-performance CPU strategy.
As the industry pivots from simple AI models to agentic AI systems that are capable of independent planning and decision-making, the CPU is reclaiming its role as the critical “head coach” of the data center.
This was noted by AMD CEO and Chair Dr. Lisa Su during the AMD Advancing AI event last year. The rise of autonomous agents has transformed inference into a complex and multi-step workflow that demands sophisticated logic and orchestration.
And while high-performance GPUs are necessary to generate insights in real time, the surrounding infrastructure is just as important.
This is where CPUs enter the picture. Their performance and efficiency are more important than ever in the overall performance of modern AI infrastructure.
And AMD delivers an advantage with their offerings. In recently published data, a 5th Gen AMD EPYC CPU-based system is estimated to perform up to 2.1x better per core against an NVIDIA Grace Superchip-based system.
The same system AMD-based system also delivers up to 2.26x uplift on SPECpower, measuring operations per watt.
The x86 CPU architecture gives customers the advantage of a broad, proven software ecosystem that can run existing workloads natively.
This avoids the costly refactoring and code-base duplication often required when switching to Arm-based alternatives.
Looking ahead, AMD is doubling down on the balanced system philosophy. Future architectures such as the “Venice” CPUs will power the “Helios” rack-scale AI design.
By integrating EPYC CPUs with Instinct GPUs and the ROCm software stack, AMD aims to maximize cluster-level performance and lower the total cost of ownership in the agentic era.
-
Reviews2 weeks agoPOCO X8 Pro Max review: A new beast from the far east
-
News2 weeks agoPOCO X8 Pro Series: Price, availability in the Philippines
-
Reviews2 weeks agoPOCO X8 Pro Iron Man Edition review: Midrange phone in superhero armor
-
Automotive2 weeks agoVinFast extends free unlimited charging in 3 markets amid rising fuel prices
-
Philippines1 week agoThe HONOR X8d is serviceable
-
News2 weeks agoPOCO X8 Pro Series launches in Singapore with early bird prices
-
News2 weeks agoPOCO introduces X8 Pro Series with Dimensity 9500s
-
Gaming2 weeks agoNVIDIA’s DLSS 5 can turn your favorite AAA game into AI slop

