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Apple users take longer to upgrade than before

Four years now, rather than three

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Last year, Apple’s performance drastically fell. People cared less about the latest iPhones. After the new year, the company fell behind Samsung and Huawei in the sales column. Now, Apple is facing a mountain to climb if it wants to regain its old dominance.

However, a new analytics report does not bode well for the iPhone maker. According to Bernstein analyst Toni Sacconaghi, Apple users are taking longer to upgrade their phones: four years, up from last year’s three.


The report also notes a marked 19 percent decrease in units sold this year. Because of the longer upgrade cycle, Sacconaghi expects only 16 percent of current iPhone users to buy new ones this year.

During Apple’s heyday, fans usually came in droves to line up for the next iPhone. Who doesn’t remember the gargantuan lines on launch day? Diehard fans usually wanted new iPhones as soon as they came out. Now, the story is changing. People are hanging on for much longer.

Apple’s head honcho has noticed the trend as well. In last month’s investor’s note, Tim Cook blamed the newly implemented battery replacement program. Because of 2017’s planned obsolescence controversy, Apple created a new replacement program, allowing for a longer iPhone life cycle. As a result, the company is now feeling the controversy’s huge fallout.

Of course, the battery replacement program is just one piece of the puzzle. Sacconaghi reveals the most obvious culprit: Apple’s exorbitant pricing scheme. As mentioned last year, Apple glorified their pricing, citing it as a key to victory. Unfortunately, an increase in returns per unit also results in fewer units sold.

Now, with the current upgrade cycle, iPhone 6 users will likely upgrade this year. iPhone X newcomers, however, will likely skip out on Apple’s newest launches this time around.

SEE ALSO: Apple might make the notch bigger this year

Enterprise

Samsung launches its own 5x optical zoom smartphone camera

Just as good as the Huawei P30 Pro

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For some time now, Huawei has dominated the smartphone photography race. The company’s critically acclaimed P20 and P30 series have pushed the camera’s capabilities to its limits. Notably, this year’s Huawei P30 Pro flaunted a massive 10x hybrid zoom rear camera. The setup consists of a 4.7x optical module and a 48-megapixel sensor, creating a lossless image at 10x zoom. Even now, Huawei’s camera is one of the most impressive shooters to date.

Recently, smartphone makers have begun adopting the setup. Last month, OPPO launched its own 10x zoom variant found inside the Reno 10x Zoom. The industry is well on its way to a larger standard.


Now, Samsung has announced the successful development of a 5x optical zoom camera. Reported by the Korean ETNews, Samsung Electro-Mechanics has already started the manufacturing process, declaring the camera’s readiness for the market.

Image source: ETNews

Further, Samsung’s variant is reportedly ultra-slim, eliminating the need for a camera protrusion. Attached to a device, Samsung’s 5x optical zoom camera will ship with a flat rear panel. Samsung Electro-Mechanics also added in a sample image, showcasing the module’s capabilities.

Samsung will likely come with additional hardware and software upgrades, bringing image quality at par with the industry’s top guns. Currently, the Samsung S10 series uses an effective 2x optical zoom. The new 5x optical zoom module is a big upgrade for the brand.

Given the announcement, Samsung might ship the camera as early as the Galaxy Note 10. More realistically, the new module will likely ship with next year’s Galaxy S11 series. Of course, Samsung Electro-Mechanics is a different branch from the company’s mobile division. Ultimately, Samsung’s mobile division might have different plans. Only time will tell.

SEE ALSO: Samsung Galaxy A70: Price and availability in the Philippines

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Honor 20 Pro Moschino edition unveiled

There are Moschino cases, too!

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This is not a drill.

With Honor’s announcement of their Honor 20 series came a fashion collaboration that definitely excites me. The Honor 20 Pro Moschino edition was just announced and I just love how extra it is.


The phone itself has the worlds “This is not a Moschino phone” stamped on the back in true Moschino fashion. Of course, there’s a matching wallpaper that says, what else: “This is not a Moschino wallpaper.”

There are also cases that follow that design lead…

My favorite, a case that features similar bold text for that Moschino flair and straps that you can even hook to your bag.

Though all designs are fresh, the partnership isn’t surprising. Moschino’s Jeremy Scott is known for collaboration, not to mention, Honor also teamed up with the Italian fashion brand for the Honor View 20’s design.

No details on pricing and availability for this particular version of the Honor 20 Pro is out yet but one thing’s for sure: I’m loving the fashion x tech partnership and I’m definitely hoping for more!

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Honor 20 Lite offers triple rear cameras for lower price

The more affordable ones

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Honor 20 Lite | Image credit: Honor

Apart from the main Honor 20 and Honor 20 Pro models, there’s another Honor 20 phone: the Honor 20 Lite. As the successor to the Honor 10 Lite, the new budget-friendly Honor 20 variant is meant to be in the lower tier.

The Honor 20 Lite has a 6.21-inch Dewdrop FullView display with a Dynamic prism-shaped gradient color body. It mimics the look of its more premium siblings, but for less cost.


As a midrange-specced Honor phone, it’s powered by the widely used (within the Honor and Huawei family) Kirin 710 processor paired with 4GB of memory and 128GB of internal storage. Unsurprisingly, it runs Android Pie-based EMUI 9.0 out of the box.

Honor 20 Lite | Image credit: Honor

Camera-wise, it has three rear AI cameras: a main 24-megapixel sensor, an 8-megapixel ultra wide-angle shooter, and a 2-megapixel depth sensor. In front, there’s a 32-megapixel selfie camera inside the display’s notch.

The phone’s 3400mAh battery is respectable, but it doesn’t support SuperCharge and it charges through a micro-USB port. For comparison, the P30 Lite from Huawei already has a reversible USB-C. Additionally, the phone’s fingerprint reader is located on its back.

The Lite model is already available in stores in Europe for EUR 299 or around US$ 335 when converted.

SEE ALSO: Honor 20 Pro goes official with four rear cameras and 30x digital zoom

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