Features

Apple isn’t even trying to sell the new iPhones in India

The phones cost 50 percent more than the global pricing

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Apple launched the iPhone XS, XS Max, and XR this week and we’re definitely excited to get our hands on them. The phones now make the edge-to-edge display and Face ID from last year’s iPhone X a standard feature. Display and battery size are the only differences between the XS and XS Max, while the XR is a slightly cheaper option that cuts corners for the camera and body.

The iPhone XS takes over the reign from iPhone X, and for the first time, Apple has discontinued the previous year’s iPhone. The iPhone XS costs the same as the X, starting at US$ 999 and the XS Max starts at US$ 1,099. The iPhone XR is quite cheaper, starting at US$ 749.

But while the prices listed above make sense for the American market, Apple has completely lost it in India. The iPhone XS starts at INR 99,900 (US$ 1,385) while the XS Max starts at INR 109,900 (US$ 1,525). The 512GB iPhone XS Max goes up all the way up to INR 144,900 (US$ 2,000). Fortunately, the original iPhone X hasn’t been totally discontinued yet; it will continue to sell until stocks last.

Let’s compare the pricing of the new iPhones with competing Android devices; Samsung’s Galaxy Note 9 is priced at INR 67,900 (US$ 940), the Google Pixel 2 starts at INR 61,000 (US$ 845), the LG G7+ ThinQ costs INR 39,900 (US$ 550), and lastly, the OnePlus 6 starts at INR 34,999 (US$ 485).

The difference is huge, and to establish a smoke screen, Apple has cut down prices of the previous-generation iPhones like the 6S, 7, and 8. Even after the rates are slashed, a four-year-old iPhone 6S starts at INR 29,900 (US$ 415). Why would someone want to buy an iPhone when so many alternatives are available?

Apple has been showing off the dual-SIM feature of the new XS and XS Max, but in reality, this addition is definitely not convenient for the end user. Instead of providing an actual dual-SIM tray, Apple is using an eSIM for the other connection. In India, only two carriers, Airtel and Jio, support eSIM, and the process to acquire one is tedious and exceedingly vague.

For years the Cupertino-based company has been saying it’s serious about the Indian market and wants to play a bigger role. Yes, the market is huge and the demand has been on a steady uphill for years. But, one major thing Apple forgets is the market is developing, meaning a majority of the sales happen in the budget and midrange segments.

Why are the iPhone prices in India almost 50 percent higher than their American counterparts? Firstly because India levies 20 percent import duty on mobile phones. In addition, Apple only makes the iPhone SE and 6 in India; all other models are imported from China. Secondly, the Indian rupee has consistently been falling against the US dollar for the last few months.

But even after adjusting the import duty and a weak currency, the price leaves at least a 20 percent premium margin. Keep in mind that while the US$ 999 price in the US already has a premium margin, Apple wants even more from the Indian market. The most plausible reason being the company isn’t able to scale its operations in India, and hence wants to rely on a lower volume of sales that has a higher profit margin.

I could’ve accepted this strategy from a small or medium scale company that is new to the country, but a trillion-dollar behemoth like Apple should be ready to take a hit on the pocket in the beginning. If companies like Xiaomi and OnePlus can rule the game within a few quarters, it’s no rocket science for Apple.

Features

Smartphone photography 101: Capturing festivities

Keep those memories of celebration and happiness alive

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The crowd, color, food, and impeccable decorations make welcoming the Lunar New Year so much fun and memorable. It only happens once a year, so it’s important to keep those memories of celebration and happiness alive.

Here are some tips from photographers on how you can make the most our of your iPhone during the festivities:

1. Shoot with your phone

Food stylist CR Tan demonstrates how easy it is to shoot a reunion dinner. Even if you have one, you wouldn’t really want to whip out your big camera to capture the fun and action over food. With good lighting, a little bit of styling, and added human element, you can achieve a great photo with an iPhone.

Follow CR Tan on Instagram: @xlbcr

2. Use Night Mode

Not enough light? Don’t let darkness stop you. Photographer Yudhi Aristan uses Night Mode to capture vibrant colors even in low light. Just hold still for a few seconds and see the magic happen.

Follow Yudhi Aristan on Instagram: @aristan89

3. Play with perspectives

Take your time to frame your shot. Photographer Jason Lim suggests playing around with the different lenses your iPhone comes with. The Ultra Wide Angle, Wide Angle, and Telephoto lenses can be used to create eye-catching compositions.

Follow Jason Lim on Instagram: @jsnjnr

Did you capture any photos in welcoming the Chinese New Year? Share them with us in the comments below! 📷

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24 Hours Series

24 Hours in Jakarta

Captured through the awesome camera of the Galaxy A71

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When I hear Indonesia, Bali always comes to mind. Although I’ve never been there, I know it’s a dream destination for many because of its beaches, peaks, parks, temples, and terraces. It’s an escape out of the polluted and crowded cityscape.

Two hours away from Bali is the country’s capital, Jakarta. Its dense city structure further proves that it has been on a massive urban sprawl. Honestly, I had no idea where to go and what to do — but the internet exists for a reason. The only Indo things I’m aware of are mi goreng, nasi goreng, beef rendang, MONAS, Alfa Mart. That’s about it.

I flew all the way to Jakarta for Samsung’s Awesome Live Event with BLACKPINK where they introduced the Galaxy A51 and Galaxy A71. The day after the event, I finally had the phone on hand and tested its “awesome camera”, including the new ultra-wide lens.

Cozy stay

Capturing the hotel view outside was the first thing I did with the phone. Not the best window view I had but the greenery added an ethereal escape against the sharp, tall slabs of concrete.

Going out of the room gives me another view. That large structure is the Tennis Indoor Senayan where Samsung held its live event. It’s also one of the venues of the 18th Asian Games and other K-Pop concerts. Seeing it from afar and up close made me realize how lucky I am.

Before heading out, I tried the hotel’s breakfast buffet. So far, so good. There was enough variety that I enjoyed eating. I spoiled myself by having more than five plates. Here’s a photo of the sweet food, for the wandering souls out there.

Taman Mini Indonesia Indah (TMII)

I decided to go to Taman Mini Indonesia Indah as it’s located far from the skyline of Jakarta. Despite what the name suggests, this place isn’t “mini”. This museum is just one among the many parks you can see inside the TMII premises.

With limited time, I decided to push through — and I’m glad I did. It made me realize how similar Indonesians and Filipinos are, not just when it comes to appearance but also language. There are Bahasa and Tagalog words that both share the same meaning such as “selamat”, “datuk”, “kolintang”, “pintu”, “balik”, “lima”, “pula”, “kanan”, “anak”, and more. It’s truly fascinating.

These traditional art pieces show how rich and diverse Indonesia’s culture is. Some were hand-drawn, sculpted, weaved, or even painted, like the batik. They even have their own version of puppets called wayang.

After the three-story museum tour, I headed to a mini temple to rest and relax. Those who were caught off-guard by the claustrophobic dim spaces of the museum can enjoy the majestic pond outside.

National Monument (MONAS)

As mentioned earlier, I knew about MONAS. It’s Indonesia’s National Monument — and that’s because the city-building game I’m playing introduced me to it. I downloaded the landmark mod which made me recognize it’s one of Indonesia’s sought-after landmarks.

It’s erected right in the center of Jakarta. According to locals, you can see all of Jakarta if you go up — pretty much like a drone. Unfortunately, I didn’t get to do that because of the flaming hot weather.

Kota Tua

If you weren’t aware, Indonesia was colonized by the Dutch empire. Batavia was the old-day Jakarta. Thus, the “Old Batavia” they’re calling can be found here in Kota Tua.

What you see above is the Fatahillah Square which is the historical center of the old town. Beside it, there are museums pertaining to wayang, fine arts and ceramics, and even Jakarta’s history. During my visit, they were all closed.

If you are too lazy to walk around, there are these colorful bicycles you can rent.

The establishments here look nothing like modern-day Jakarta. A lot of cities saved much of their history through preservation of old buildings and Kota Tua is no exception.

After strolling for almost half an hour, I had my late lunch. Indonesian cuisine is known to be spicy. I teared up eating authentic mi goreng — its spice level is way too high for comfort. I love eating spicy food as long as they’re tolerable. Thankfully, Thai iced tea I ordered saved my tongue from burning.

I went to the night market early so I witnessed how vendors cooked their food before it got crowded. There are martabak and lumpia stalls although I didn’t get to try them.

The sun was setting so I hurried to see other establishments. There were a lot of shops that offer local kopi and indomie, while other stalls were selling phone cases and designer imitations. I didn’t find any souvenir shops around, although that might be because I was there before most shops opened.

Malls galore

Jakarta’s malls aren’t the biggest but they have exclusive shop offerings, like Plaza Senayan. It was surprising to see a bakery and a popular coffee shop inside the department store. It’s not something I’m used to, and I found it odd considering they were selling all sorts of cosmetic products within the vicinity.

I wasn’t too happy with the food choices at Plaza Senayan so I went to another mall near the hotel called FX Sudirman. I only had a few hours left before I had to leave so might as well enjoy what I can have.

As a Libra, being indecisive is part of my whole being. I roamed around and there were better food choices but I got tired so I chose to eat at an American burger joint instead. The Salted Egg Cheese Burger was good although the salted egg flavor was barely there.

When I went out I was greeted by these roller skaters going back and forth the sidewalk.

3-Star Airport (?)

I was surprised that the Soekarno-Hatta International Airport is only a 3-star airport. It’s not as fancy as Singapore’s Changi, but it’s clean, organized, and the architecture is modern and striking. My flight departed at midnight, so you can see how quiet and less crowded it gets off-peak hours.

Unlike other airports that offer 24-hour services, most shops and restaurants after immigration were already closed by the time I got there.

Too little time for a huge city

Moments before boarding the plane, I somehow wished I could’ve stayed longer. It would’ve also been more “awesome” if I met locals around. It’s hard to imagine how I managed to compress what I wanted to see in just 24 hours. It may not be long before they transfer the city capital crown to East Kalimantan in Borneo, so I’m hoping I can come back before that happens with a more well-thought out itinerary.

All photos were taken using the Samsung Galaxy A71.

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Apps

How to make your crush view your Instagram Story

Three easy steps to get that validation

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Catching up with friends entails a discussion about your love life. Being single for a long time, a friend asked if I were dating someone new. I responded gleefully, “no, I’m not dating anyone but I have a new crush I met at an event.”

Giggly about my newfound love interest, my friend advised me how to tease my crush. However, it’ll only work if we’re following each other on Instagram. To see if my friend’s strategy works, we used our own accounts and to my surprise, we succeeded.

While it may yield different results, here are three easy steps you can do to make your crush view your Instagram story.

Step 1: Post a story you want your crush to see

Uploading a story feels like a small window to our lives. Make sure the photo you upload is something that you want your crush to see. It’s like making an impression, and you only have one shot if he/she ever sees your story. I posted my gym photos and pizza stories — something that both my crush and I enjoy.

Step 2: Edit your story settings

Here’s the not-so-tricky part! We’re calling it the hide-unhide strategy. When your story is uploaded, immediately adjust your story settings and hide your story from your crush. Save it, and then change the story settings again to unhide the story. This strategy beats Instagram’s algorithm and pushes your story to one of the first stories he/she can view.

Step 3: Enjoy the validation

As long as you and your crush follow each other on Instagram and regularly use the app, then it’s guaranteed that he/she will view your story. Enjoy the frickin’ validation. I’ve been doing it for almost a month now, and I always giggle whenever I see my crush’s name.

There are times that the strategy won’t push you to the first story he/she can view. For some reason, my friend tried hiding and unhiding her story to me, and she only ended up being second on the queue. Instagram still prioritizes the accounts you engage with the most through reacts and direct messages. However, being at the first five ensures you have a shot at making an impression that lasts.

Now, hurry and make your crush view your story. It won’t be long before Instagram’s algorithm changes again!

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