Features

Apple isn’t even trying to sell the new iPhones in India

The phones cost 50 percent more than the global pricing

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Apple launched the iPhone XS, XS Max, and XR this week and we’re definitely excited to get our hands on them. The phones now make the edge-to-edge display and Face ID from last year’s iPhone X a standard feature. Display and battery size are the only differences between the XS and XS Max, while the XR is a slightly cheaper option that cuts corners for the camera and body.

The iPhone XS takes over the reign from iPhone X, and for the first time, Apple has discontinued the previous year’s iPhone. The iPhone XS costs the same as the X, starting at US$ 999 and the XS Max starts at US$ 1,099. The iPhone XR is quite cheaper, starting at US$ 749.

But while the prices listed above make sense for the American market, Apple has completely lost it in India. The iPhone XS starts at INR 99,900 (US$ 1,385) while the XS Max starts at INR 109,900 (US$ 1,525). The 512GB iPhone XS Max goes up all the way up to INR 144,900 (US$ 2,000). Fortunately, the original iPhone X hasn’t been totally discontinued yet; it will continue to sell until stocks last.

Let’s compare the pricing of the new iPhones with competing Android devices; Samsung’s Galaxy Note 9 is priced at INR 67,900 (US$ 940), the Google Pixel 2 starts at INR 61,000 (US$ 845), the LG G7+ ThinQ costs INR 39,900 (US$ 550), and lastly, the OnePlus 6 starts at INR 34,999 (US$ 485).

The difference is huge, and to establish a smoke screen, Apple has cut down prices of the previous-generation iPhones like the 6S, 7, and 8. Even after the rates are slashed, a four-year-old iPhone 6S starts at INR 29,900 (US$ 415). Why would someone want to buy an iPhone when so many alternatives are available?

Apple has been showing off the dual-SIM feature of the new XS and XS Max, but in reality, this addition is definitely not convenient for the end user. Instead of providing an actual dual-SIM tray, Apple is using an eSIM for the other connection. In India, only two carriers, Airtel and Jio, support eSIM, and the process to acquire one is tedious and exceedingly vague.

For years the Cupertino-based company has been saying it’s serious about the Indian market and wants to play a bigger role. Yes, the market is huge and the demand has been on a steady uphill for years. But, one major thing Apple forgets is the market is developing, meaning a majority of the sales happen in the budget and midrange segments.

Why are the iPhone prices in India almost 50 percent higher than their American counterparts? Firstly because India levies 20 percent import duty on mobile phones. In addition, Apple only makes the iPhone SE and 6 in India; all other models are imported from China. Secondly, the Indian rupee has consistently been falling against the US dollar for the last few months.

But even after adjusting the import duty and a weak currency, the price leaves at least a 20 percent premium margin. Keep in mind that while the US$ 999 price in the US already has a premium margin, Apple wants even more from the Indian market. The most plausible reason being the company isn’t able to scale its operations in India, and hence wants to rely on a lower volume of sales that has a higher profit margin.

I could’ve accepted this strategy from a small or medium scale company that is new to the country, but a trillion-dollar behemoth like Apple should be ready to take a hit on the pocket in the beginning. If companies like Xiaomi and OnePlus can rule the game within a few quarters, it’s no rocket science for Apple.

CES 2021

GadgetMatch Awards: Best of CES 2021

Flying cars, rolling phones, and Ice Cream right at home

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CES has always been the place for dreaming about the future of tech and this year, despite the annual convention being held virtually instead of in Las Vegas like usual, is no different.

We saw plenty of exciting innovations ranging from stuff that we can purchase soon, something for the new normal, and an effin flying car. Yes. If that doesn’t get your gears running we don’t know what will.

So here are our favorites from the tech show.

Best Gaming Laptop: ROG Flow X13 

ROG Flow X13

Gaming laptops have been getting slimmer and slimmer over the years but this one — it’s a gaming laptop the size of an Ultrabook. ASUS managed to pack gaming power — AMD Ryzen 9/Cezanne-HS mobile processor, RTX 3080 — in a 15mm thin and 1.35kg body.

To heighten the gaming experience further, you can pair it with the ROG XG Mobile GPU that gives the Flow X13 the power of a full-sized gaming rig. That’s bonkers.

Best Auto Concept: GM flying Cadillac Taxi

The idea of flying cars has long intrigued the human race. You need not look far than the prevalence of such a vehicle in sci-fi pop culture to see how much we long for it.

General Motors’ flying Cadillac taxi concept is a vertical take-off and landing (VTOL) vehicle, eliminating the need for any runway. It’ll run on a 90kWh battery with 56mph top speed. New flying regulations will have to come but we can’t wait for this to take to the skies.

Best New Smartphone Form Factor: LG Rollable

Smartphones are going through a period of change. What once was just a rectangular piece of slab has seen itself fold, flip, and now… roll.

We’ve seen LG showcase a rollable concept before but the LG Rollable could be the closest thing that might actually… roll out to the market. Details are scarce for now but expect plenty of news and rumors to build up as it gets closer to launch.

Best Laptop: ASUS ZenBook Duo 

The ZenBook Duo, first showcased at Computex 2019, sort of took a gap year in 2020. What we saw instead was a gaming version with the Zephyrus Duo. It makes a comeback now more refined and with internals fit for the new year.

The new ASUS ZenBook Duo is a refinement of this new laptop form factor in every way imaginable — one that, theoretically, should be much more useful than its predecessor.

Best Chromebook: Samsung Galaxy Chromebook 2

The Samsung Galaxy Chromebook 2 has all the bells and whistles of the first generation but it now comes with a QLED panel. Yep, Samsung’s TV display tech has made its way to a notebook. This could just be the beginning.

Best Audio Wearable: Samsung Galaxy Buds Pro
Galaxy Buds Pro

Buds, Plus, Live, and now Pro — not exactly the progression that makes the most sense name-wise but Samsung may now finally have the TWS that can go toe-to-toe against the AirPods Pro and Freebuds Pro.

The Galaxy Buds Pro promises intelligent ANC that adjusts according to your environment and a playtime that’s par for the course for the other buds it’s going up against.

Best Wearable: MaskFone

Ever since the pandemic hit, face masks have come in all shapes, sizes and features — the MaskFone is no exception.

The MaskFone has a mic in the facepiece and two earbuds hanging on wires by the earloops. The mask is made of a water-resistant, breathable, and washable material and includes a pocket for PM2.5 filters. As far as tech goes, this one’s pretty in your face.

Best Kitchen Appliance: ColdSnap

What’s better than getting sweet, icy treats on a dreary day? It’s making those sweet, icy treats at your own home with ColdSnap.

It works like coffee pod machines but instead of coffee, it serves ice cream and other frozen treats from recyclable aluminium pods. Now, you can Ice Cream and chill at your leisure.

Best Smart TV: Samsung NEO QLED 

Samsung’s QLED was already pretty good but turning things up to eleven is their Neo QLED. With this new display tech, Samsung promises improved picture quality — dark areas are darker, bright areas brighter, and so on. Of course, we’ll have to see it for ourselves but it already sounds promising.

Best Wellness Device: Lora DiCarlo Drift, Tilt, Sway

If you can get past snickering like a tween, you’ll realize this offers many… benefits. Inspired by human warmth, the new model mimics the heat we experience from our partners’ bodies. Lora DiCarlo used a nylon-based thermally conductive polymer and its WarmSense Technology, simulating body temperature.

I’m sure we can all use some warmth in these cold nights.

Best Cleaning Device: Samsung JetBot 90 AI+

Keeping your place squeaky clean doesn’t get any smarter than this. The JetBot 90 AI+ is a vacuum cleaner that uses object recognition technology to identify and classify objects to decide the best cleaning path. LiDAR and 3D sensors allow JetBot 90 AI+ to avoid cables and small objects, while still cleaning hard-to-reach corners in your home.

Best Camera/Drone: Airpeak

Professional videographers who’s weapon of choice are Sony Alphas are probably dying to have their hands on Airpeak. It’s a drone that can be equipped with Sony’s professional grade, mirrorless cameras. This opens up new possibilities in terms of aerial footage.

Best Monitor: Dell UltraSharp 40 Curved WUHD

It appears we’re facing a future that’ll have us sitting in front of monitors for longer than we realize. That’s why having one that’s easy on the eyes could be extra beneficial. The ComfortView Plus on the Dell UltraSharp 40 Curved WUHD monitor can help with that. Not to mention, it is color accurate and should aid you nicely in your work-from-home setup.

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Accessories

Samsung Galaxy Buds Pro Review: Better than AirPods Pro?

Finally, real Active Noise Cancellation out of the box

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Samsung has unveiled the newest Galaxy Buds Pro alongside the announcement of the latest Galaxy S21 series.

Other than the new design, better sound quality, and surround sound setup, there’s now a real and intelligent Active Noise Cancellation.

But do these earbuds live up to its ‘Pro’ branding? Watch our Samsung Galaxy Buds Pro review by clicking the video link right here.

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Hands-On

Samsung Galaxy S21 Series Hands-on

Most of the leaks were true after all

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Samsung started 2021 early with their newest Galaxy S21 series.

Unlike last year where the S20 models were announced last February, these new S21 units were unveiled as early as January 2021. Although we’ve covered most of the leaks and rumors about Samsung’s latest flagship trio, we still need to confirm them.

Head over to our latest hands-on video to find out more.

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