Features

Apple isn’t even trying to sell the new iPhones in India

The phones cost 50 percent more than the global pricing

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Apple launched the iPhone XS, XS Max, and XR this week and we’re definitely excited to get our hands on them. The phones now make the edge-to-edge display and Face ID from last year’s iPhone X a standard feature. Display and battery size are the only differences between the XS and XS Max, while the XR is a slightly cheaper option that cuts corners for the camera and body.

The iPhone XS takes over the reign from iPhone X, and for the first time, Apple has discontinued the previous year’s iPhone. The iPhone XS costs the same as the X, starting at US$ 999 and the XS Max starts at US$ 1,099. The iPhone XR is quite cheaper, starting at US$ 749.

But while the prices listed above make sense for the American market, Apple has completely lost it in India. The iPhone XS starts at INR 99,900 (US$ 1,385) while the XS Max starts at INR 109,900 (US$ 1,525). The 512GB iPhone XS Max goes up all the way up to INR 144,900 (US$ 2,000). Fortunately, the original iPhone X hasn’t been totally discontinued yet; it will continue to sell until stocks last.

Let’s compare the pricing of the new iPhones with competing Android devices; Samsung’s Galaxy Note 9 is priced at INR 67,900 (US$ 940), the Google Pixel 2 starts at INR 61,000 (US$ 845), the LG G7+ ThinQ costs INR 39,900 (US$ 550), and lastly, the OnePlus 6 starts at INR 34,999 (US$ 485).

The difference is huge, and to establish a smoke screen, Apple has cut down prices of the previous-generation iPhones like the 6S, 7, and 8. Even after the rates are slashed, a four-year-old iPhone 6S starts at INR 29,900 (US$ 415). Why would someone want to buy an iPhone when so many alternatives are available?

Apple has been showing off the dual-SIM feature of the new XS and XS Max, but in reality, this addition is definitely not convenient for the end user. Instead of providing an actual dual-SIM tray, Apple is using an eSIM for the other connection. In India, only two carriers, Airtel and Jio, support eSIM, and the process to acquire one is tedious and exceedingly vague.

For years the Cupertino-based company has been saying it’s serious about the Indian market and wants to play a bigger role. Yes, the market is huge and the demand has been on a steady uphill for years. But, one major thing Apple forgets is the market is developing, meaning a majority of the sales happen in the budget and midrange segments.

Why are the iPhone prices in India almost 50 percent higher than their American counterparts? Firstly because India levies 20 percent import duty on mobile phones. In addition, Apple only makes the iPhone SE and 6 in India; all other models are imported from China. Secondly, the Indian rupee has consistently been falling against the US dollar for the last few months.

But even after adjusting the import duty and a weak currency, the price leaves at least a 20 percent premium margin. Keep in mind that while the US$ 999 price in the US already has a premium margin, Apple wants even more from the Indian market. The most plausible reason being the company isn’t able to scale its operations in India, and hence wants to rely on a lower volume of sales that has a higher profit margin.

I could’ve accepted this strategy from a small or medium scale company that is new to the country, but a trillion-dollar behemoth like Apple should be ready to take a hit on the pocket in the beginning. If companies like Xiaomi and OnePlus can rule the game within a few quarters, it’s no rocket science for Apple.

Hands-On

realme 9i Hands-On

Solid as usual
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The realme 9i is the “little brother” in the realme 9 series. And while it doesn’t pack the same punch as its pro siblings – the realme 9 Pro and realme 9 pro+ – there’s enough here for anyone who just needs a reliable daily smartphone.

Here’s a quick look at the specs before we dive in deeper: 

Performance

  • 6.6-inch IPS LCD display with 90Hz refresh rate 
  • Qualcomm SM6225 Snapdragon 680 4G processor
  • 6GB RAM with Dynamic RAM expansion feature up to 5GB 
  • 128GB Internal Storage 
  • 5,000mAh battery
  • 33W Dart Charge tech

Cameras

  • 50MP main camera
  • 2MP macro lens
  • 2MP depth lens
  • 16MP selfie shooter

Here are some samples for your appreciation.

Neat, simple, and elegant

The realme 9i is pretty understated in the looks department. The variant we got comes in blue and depending on how the light hits, you’ll see some lines to accentuate its back.

As for button and port placements, at the bottom you’ll find the usuas: speaker grille, USB-C  port, and 3.5mm jack. 

On the right side is the power button/fingerprint scanner. 

And on the left hand side are the two, tiny volume buttons. 

Overall, the realme 9i  looks neat. Simple yet elegant. The camera stands out, obviously. But you can say that for most phones these days. It’s light for its size and appearance. It’s already easy to hold as is, but it’s even easier if you’re the phone-case-and-pop-up socket type of person.

General usage

Switching from one app to the other, or going back to the home screen for that matter is seamless and fast. There’s no trouble opening or loading apps so far. 

The apps load from where I last left it, provided I haven’t closed all apps, cleared RAM, or optimized phone usage.

Media consumption and gaming

We enjoyed more than our fair share of watching sports highlights  on the realme 9i. It pays to have a great-performing phone to not miss any action. We didn’t have any problems watching on YouTube at the highest resolution settings and at 60 fps. 

Same is true for other types of content. The viewing experience was likewise seamless.

The speaker is really loud and complements the video. You don’t have to put it on max volume although it’s still of the best quality when put to max. It doesn’t break.

Playing Mobile Legends with friends and relatives on this phone is perfect even if it’s “only” a mid-level phone. The game’s graphics settings were set on default when opening from the phone. I tinkered it to HD mode with a high refresh rate and “Ultra” graphics, and it didn’t have problems throughout the game like lagging when I played.

Battery life

On full standby in power saving mode without having to connect it to Wi-Fi or turn on mobile data, the phone consumes just about 5 to 10 percent of its battery power in one whole day.

When charging, it takes less than an hour to charge from 30 percent to full with its 33W fast charging.

Solid as usual

realme 9i

 

The “i” variants in realme’s numbered series phones have consistently been steady performers and the realme 9i is no different. It’s not gonna wow you with raw specs, but the overall package and performance makes it worthwhile.

The realme 9i retails for PhP 11,990. Buy it here.

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Reviews

vivo X80 Pro Unboxing and Review

vivo’s best smartphone just got even better!

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The vivo X70 Pro+ was launched just several months ago. However, we’re already having a follow-up!

Unlike the X50, X60, and X70 series, the X80 series only consists of two models this time around.

Namely the X80 and X80 Pro — with the latter being vivo’s latest flagship smartphone.

But what makes it different from its predecessor? And what makes the successor a lot more exciting?

Watch our vivo X80 Pro Unboxing and Review now to find out more!

 

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Unboxing

Huawei Watch GT 3 Pro Unboxing and First Impressions

Premium, smart timepiece

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Watch GT 3 Pro

Huawei has been giving us the best choices for stylish timepieces to help us reach our health and fitness goals. And they’re taking the stage again with their new flagship smartwatch — the Huawei Watch GT 3 Pro. 

Now let’s take a closer look at this device and check what Huawei has in store for us this time. 

Unboxing

The GT 3 Pro comes in this sleek black box with the name of the device in gold. Through the box, we also get to know that it is powered by HarmonyOS. 

Watch GT 3 Pro

Lifting the cover, you’re immediately greeted by the GT 3 Pro Titanium Edition looking classy beside a gold Huawei logo. 

Watch GT 3 Pro

Pulling the tab on the right, you’ll see a smaller enclosure. Opening it up, you’ll see some paperwork, a USB-C cable and a wireless charging cradle. 

 

Watch GT 3 Pro

Now here’s the GT 3 Pro taken out of the box. Looks premium, doesn’t it? 

Watch GT 3 Pro

By examining the watch strap, you can easily tell that it’s made of genuine high-quality leather. 

Watch GT 3 Pro

The Huawei branding is not seen on the strap. It’s instead engraved on the buckle. 

Watch GT 3 Pro

Also unlike the previous GT 2 Pro that has the usual double crown design, the GT 3 Pro has a watch crown and a button. 

Watch GT 3 Pro

The rotating crown serves as its power button and scroll and zoom wheel. Rotating it feels smooth without much resistance. But it does have haptic feedback, mimicking a mechanical feel. 

Powering it up, you’re notified to get the Huawei Health app and pair it with your phone. 

 

Once paired, you can tinker with the settings and apply customizations based on your preference and liking. 

First impressions 

What I immediately liked with the GT 3 Pro is how classy it looks. And despite it being a big smartwatch compared to what I usually use, it feels light on my wrist. 

I also can’t help but admire how clean and clear it looks with its 1.43-inch AMOLED display and sapphire glass lens. 

Watch GT 3 Pro

 

Its body, on the other hand, is made of titanium and it has a ceramic back case to complete the premium package. 

Using it for a few days, it looks like this timepiece will definitely level up my expectations for smartwatches. But I have yet to fully explore and experience everything about the GT 3 Pro that I’ll share on my hands-on review so don’t forget to also check that out. 

Pricing and availability 

The Huawei Watch GT 3 Pro retails for PhP 16,999 and is available in Titanium and Ceramic Edition. 

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