Features

Apple isn’t even trying to sell the new iPhones in India

The phones cost 50 percent more than the global pricing

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Apple launched the iPhone XS, XS Max, and XR this week and we’re definitely excited to get our hands on them. The phones now make the edge-to-edge display and Face ID from last year’s iPhone X a standard feature. Display and battery size are the only differences between the XS and XS Max, while the XR is a slightly cheaper option that cuts corners for the camera and body.

The iPhone XS takes over the reign from iPhone X, and for the first time, Apple has discontinued the previous year’s iPhone. The iPhone XS costs the same as the X, starting at US$ 999 and the XS Max starts at US$ 1,099. The iPhone XR is quite cheaper, starting at US$ 749.

But while the prices listed above make sense for the American market, Apple has completely lost it in India. The iPhone XS starts at INR 99,900 (US$ 1,385) while the XS Max starts at INR 109,900 (US$ 1,525). The 512GB iPhone XS Max goes up all the way up to INR 144,900 (US$ 2,000). Fortunately, the original iPhone X hasn’t been totally discontinued yet; it will continue to sell until stocks last.

Let’s compare the pricing of the new iPhones with competing Android devices; Samsung’s Galaxy Note 9 is priced at INR 67,900 (US$ 940), the Google Pixel 2 starts at INR 61,000 (US$ 845), the LG G7+ ThinQ costs INR 39,900 (US$ 550), and lastly, the OnePlus 6 starts at INR 34,999 (US$ 485).

The difference is huge, and to establish a smoke screen, Apple has cut down prices of the previous-generation iPhones like the 6S, 7, and 8. Even after the rates are slashed, a four-year-old iPhone 6S starts at INR 29,900 (US$ 415). Why would someone want to buy an iPhone when so many alternatives are available?

Apple has been showing off the dual-SIM feature of the new XS and XS Max, but in reality, this addition is definitely not convenient for the end user. Instead of providing an actual dual-SIM tray, Apple is using an eSIM for the other connection. In India, only two carriers, Airtel and Jio, support eSIM, and the process to acquire one is tedious and exceedingly vague.

For years the Cupertino-based company has been saying it’s serious about the Indian market and wants to play a bigger role. Yes, the market is huge and the demand has been on a steady uphill for years. But, one major thing Apple forgets is the market is developing, meaning a majority of the sales happen in the budget and midrange segments.

Why are the iPhone prices in India almost 50 percent higher than their American counterparts? Firstly because India levies 20 percent import duty on mobile phones. In addition, Apple only makes the iPhone SE and 6 in India; all other models are imported from China. Secondly, the Indian rupee has consistently been falling against the US dollar for the last few months.

But even after adjusting the import duty and a weak currency, the price leaves at least a 20 percent premium margin. Keep in mind that while the US$ 999 price in the US already has a premium margin, Apple wants even more from the Indian market. The most plausible reason being the company isn’t able to scale its operations in India, and hence wants to rely on a lower volume of sales that has a higher profit margin.

I could’ve accepted this strategy from a small or medium scale company that is new to the country, but a trillion-dollar behemoth like Apple should be ready to take a hit on the pocket in the beginning. If companies like Xiaomi and OnePlus can rule the game within a few quarters, it’s no rocket science for Apple.

Features

Singapore’s first iPhone XS buyer goes all out

He went for the 512GB storage!

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Whenever new iPhones launch, a familiar scene is people lining up in front of Apple Stores long before launch date. The same is true in Singapore where the iPhone XS and XS Max officially became available on Friday, September 21.

We visited the Apple Store in Orchard Road and caught up with the first person to cop the new iPhones. His name is Daniel and he went all out getting two units of gold iPhone XS Max with 512GB of storage. Watch our interview with him.

The same situation is true elsewhere in the world. In countries like the US, Canada, Australia, Japan, and more, lines formed as those who pre-ordered got ready to claim the new iPhones.

This is the first time that the two sizes of iPhones feature the same specs. In years past, there was always a plus model that had more features other than just having a bigger form factor. In 2018, the only difference is the screen size — 5.8 inches for the iPhone XS and 6.5 inches for the iPhone XS Max. Both phones are equipped with the new A12 Bionic processor. Apple says it’s their smallest and most powerful chip to date. Both also sport dual cameras.

The Apple Watch Series 4 also launched today. It’s a significant update to Apple’s primary wearable featuring medical advantages other than the usual improvements. As always, it still is a lifestyle gadget and comes with an array of available looks.

SEE ALSO: Apple iPhone XS unboxing: Beautiful gold color!

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Smartphones

Apple iPhone XS unboxing: Beautiful gold color!

We have them early!

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It’s now mid-September and if you’ve been following technology news, you’d know that means one thing: new iPhones from Apple. And if you’ve been following GadgetMatch closely the last few years, you’d expect us to be brewing content by now.

This year, we got them early. What we are unboxing the 5.8-inch model, dubbed the iPhone XS and the bigger variant, the iPhone XS Max. There’s also a more affordable 6.1-inch iPhone XR coming later in October.

The box has not changed much — it’s still the same minimalist white box with the image of the phone you’re getting. Inside are a packet with manuals and stickers, USB-A charging brick, Lightning cable, and a pair of Lightning EarPods (not AirPods, they just look alike).

It’s worth noting that the bundled charger is the regular adapter and cable from yesteryears, even if the new iPhones already support fast charging. To get fast charging on the iPhone XS and XS Max, you need to spend an additional US$ 75 for a Lightning to USB-C Cable and a 29W USB-C adapter.

Since omitting the 3.5mm headphone jack, these new iPhones are also the first ones to not include a headphone jack to Lightning dongle — an extra US$ 9 purchase if you ever need one.

Unlike previous years where you need to get the bigger model to have the best features iPhones have to offer, the iPhone XS and iPhone XS Max are essentially the same phones — the latter just has a bigger display and battery capacity.

The iPhone XS and XS Max also come in a new beautiful gold color, something similar to our favorite iPhone 8 and 8 Plus color from last year — a subtle, non-tacky shade of gold. A slightly darker gold but shiny stainless steel band also highlights the edges of the phones. Button and port placements have not changed, and the notch housing Apple’s TrueDepth Camera technology lives on.

We have more iPhone content coming in the next few days so make sure to stay tuned for that. Our unboxing video is also coming where we unboxed a new case color as well. Subscribe to our YouTube channel if you haven’t yet.

SEE ALSO: Apple iPhone XS cruises to top of AnTuTu benchmark ranking

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Marvel’s Spider-Man, Iron Fist: Now Playing

All about action and some romcom!

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The past few weeks have been crazy for the GadgetMatch team, like always. We’re still recovering from the announcements from IFA 2018 and the recent iPhone launch. Of course, to avoid burnouts, we take breaks and keep ourselves entertained. Here’s what’s now playing for GadgetMatch.

Games to play

Marvel’s Spider-Man
Rodneil: There was so much hype surrounding this game and rightfully so, since Insomniac Games is dealing with one of the most loved superheroes of all time. They had to get plenty of things right and they more than delivered. Insomniac was able to capture the very essence of Spider-Man and translate it into a video game that will please both video game fans and Spidey fans who might want to try the game. It’s a lot of fun to play and you feel exactly like the friendly neighborhood Spider-Man swinging across New York.

Movies to see

Bleach (Live Action)
Rodneil: Bleach — both the manga and the anime — was considered one of the top three in its genre during its run. The live action version tackles the Substitute Shinigami arc which is essentially the origin story of how protagonist Kurosaki Ichigo gets the powers of a soul reaper. If you’ve read the manga or saw the anime, you’ll know that this arc flows so seamlessly to the one that follows it that it almost feels like just a single arc. The live action version does a good job of creating some sort of finality in the movie that in case it never gets the green light for a sequel, you wouldn’t mind as much.

If this is your introduction to the Bleach lore, it doesn’t disappoint. For the most part, it’s a faithful adaptation and was translated admirably to a feature film. If you decide to watch the anime because of this, watch only until the end of the Arrancar arc and definitely skip the Bount arc (episodes 64-109). You’re welcome.

To all the boys I’ve loved before
MJ: To all the boys I’ve loved before is the show I’ve been dying to see ever since I heard it’s going to have its film adaptation on Netflix. It’s a feel-good movie that will make you remember what it feels like to have crushes, secret feelings, and writing letters — things that our teenage selves did back then.

Kissing Booth
MJ: What if you made a pact to your best friend that you can’t fall in love with his brother, even if he’s really, really charming (and hot)? Netflix’s Kissing Booth is about a girl falling in love with her best friend’s older brother and in a sudden turn of events, forced to choose between following their friendship’s set of rules or following her heart. It’s a movie about secrets, loyalty, and betrayal, but above all, it’s a romantic comedy to entertain you during your idle hours.

Set It Up
Chay: I’ve been in the mood for feel-good romcoms lately, and Netflix’s Set It Up did not disappoint. Like most romantic comedies, it’s predictable and cheesy, although it did come with a twist I didn’t really expect. I very much appreciate that both protagonists’ personal issues are realistic enough to be relatable to people my age.

TV shows to binge watch

Shingeki No Kyojin (Attack on Titan) Season 3
Rodneil: Attack on Titan was a well-received anime when it first came out and three seasons in, it hasn’t missed a beat. At first it was just about humans taking shelter inside a walled city for protection versus mindless, humongous, man-eating monsters, only to find out later on that the real monsters lie inside the walls lording over the people trying to survive. Season three is still ongoing and it looks like the theme is about uncovering the truth about the Titans.

Insatiable
MJ: Insatiable means impossible to satisfy, which is all about the main character, Patty Bladell, who was once fat and bullied for her appearance, and turned skinny to get revenge by winning pageants and getting a crown. But it doesn’t stop there. It takes a pretty dark turn when the title comes into play, as the show is also about vengeance, bad decisions, and what it means to be really beautiful. To critics, it’s an inconsistent show. But for the audience, we absolutely love it. It’s really, really, fun!

Marvel’s Iron Fist Season 2
Marvin: If you aren’t a fan of Iron Fist’s first season, the second one may change the way you look at the series. It’s less centered around Danny Rand, who many viewed to be the main problem of Season 1. Even though he’s the primary protagonist, his lessened screen time allows other (more interesting) characters to shine. Plus, the fight scenes are way more exciting this time — no longer a low point of an action-filled superhero series.

Albums/Songs/Podcasts to listen to

Momoland (All Songs on Spotify)
Rodneil: I have officially been consumed by this K-pop group. “Bboom Bboom” went viral this year and they followed it up with “Baam.” Both songs are lively and great so I decided to listen to the rest of their songs and I haven’t stopped since. My favorites are “Curious,” “Bingo Game,” “Hug Me,” and “Love Sick.”

Sana Bumalik” by Sud
Rodneil: The song itself is just okay; it talks about that universal feeling of wanting someone back. To truly appreciate what Sud did here, you first have to watch the music video for their other song called “Sila.” That’s part one of the story they’re trying to tell. While the songs don’t exactly match the narrative of the videos, they do match the mood, and for fans who followed both videos, it’s exciting to see the cast return as we get to see how their story unfolds.

Cities/Places to visit

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Anilao
Marvin: Anilao, which is found along the west coast of Batangas in the Philippines, is best known for its incredible diving areas, but little do people realize that it’s a perfect spot for a relaxing getaway, as well. Situated on the tranquil side of the ocean and far away from big cities, its beaches are ideal for long walks and star gazing — not at all for surfing or other extreme water sports. But be warned: It’s a lot easier to find than it is to leave.

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Sagada
MJ: Sagada is the best place to visit when you’re on the verge of having a breakdown or you just want to take a break. It’s a quiet, laid-back town situated in the northern mountains of the Philippines. Surrounded by pine trees and fog enveloping the sky and the streets, this place will definitely give you a cozy retreat while wearing your favorite sweater, sipping hot coffee, and doing some soul searching.

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Berlin
Chay:
My first time in Berlin wasn’t short of both unfortunate mishaps and fun stories to tell. It’s a city that doesn’t forget and whose most popular landmarks tell its history. It offers pockets of charming places here and there, efficient public transport, and good food. Admittedly I had way more doner kebab and Vietnamese food during my stay instead of German sausages.


Now Playing is the GadgetMatch team’s favorite games, movies, TV shows, and more each month. If you’re curious to know what we’re into at the moment, this is what you should check out. So grab your popcorn, get some drinks, and enjoy what’s now playing!

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