Features

Apple isn’t even trying to sell the new iPhones in India

The phones cost 50 percent more than the global pricing

Published

on

Apple launched the iPhone XS, XS Max, and XR this week and we’re definitely excited to get our hands on them. The phones now make the edge-to-edge display and Face ID from last year’s iPhone X a standard feature. Display and battery size are the only differences between the XS and XS Max, while the XR is a slightly cheaper option that cuts corners for the camera and body.

The iPhone XS takes over the reign from iPhone X, and for the first time, Apple has discontinued the previous year’s iPhone. The iPhone XS costs the same as the X, starting at US$ 999 and the XS Max starts at US$ 1,099. The iPhone XR is quite cheaper, starting at US$ 749.

But while the prices listed above make sense for the American market, Apple has completely lost it in India. The iPhone XS starts at INR 99,900 (US$ 1,385) while the XS Max starts at INR 109,900 (US$ 1,525). The 512GB iPhone XS Max goes up all the way up to INR 144,900 (US$ 2,000). Fortunately, the original iPhone X hasn’t been totally discontinued yet; it will continue to sell until stocks last.

Let’s compare the pricing of the new iPhones with competing Android devices; Samsung’s Galaxy Note 9 is priced at INR 67,900 (US$ 940), the Google Pixel 2 starts at INR 61,000 (US$ 845), the LG G7+ ThinQ costs INR 39,900 (US$ 550), and lastly, the OnePlus 6 starts at INR 34,999 (US$ 485).

The difference is huge, and to establish a smoke screen, Apple has cut down prices of the previous-generation iPhones like the 6S, 7, and 8. Even after the rates are slashed, a four-year-old iPhone 6S starts at INR 29,900 (US$ 415). Why would someone want to buy an iPhone when so many alternatives are available?

Apple has been showing off the dual-SIM feature of the new XS and XS Max, but in reality, this addition is definitely not convenient for the end user. Instead of providing an actual dual-SIM tray, Apple is using an eSIM for the other connection. In India, only two carriers, Airtel and Jio, support eSIM, and the process to acquire one is tedious and exceedingly vague.

For years the Cupertino-based company has been saying it’s serious about the Indian market and wants to play a bigger role. Yes, the market is huge and the demand has been on a steady uphill for years. But, one major thing Apple forgets is the market is developing, meaning a majority of the sales happen in the budget and midrange segments.

Why are the iPhone prices in India almost 50 percent higher than their American counterparts? Firstly because India levies 20 percent import duty on mobile phones. In addition, Apple only makes the iPhone SE and 6 in India; all other models are imported from China. Secondly, the Indian rupee has consistently been falling against the US dollar for the last few months.

But even after adjusting the import duty and a weak currency, the price leaves at least a 20 percent premium margin. Keep in mind that while the US$ 999 price in the US already has a premium margin, Apple wants even more from the Indian market. The most plausible reason being the company isn’t able to scale its operations in India, and hence wants to rely on a lower volume of sales that has a higher profit margin.

I could’ve accepted this strategy from a small or medium scale company that is new to the country, but a trillion-dollar behemoth like Apple should be ready to take a hit on the pocket in the beginning. If companies like Xiaomi and OnePlus can rule the game within a few quarters, it’s no rocket science for Apple.

Apps

5 Memoji-inspired outfit ideas: His and Hers

Play dress up virtually with the public beta preview of iOS 15

Published

on

Unveiled at this year’s Worldwide Developers Conference keynote are new customization options coming to Memoji on iMessage, including a much-awaited feature: outfit selection.

In 2019, Apple rolled out the most significant Memoji customization update. That year, users were able to apply makeup, change hair color, wear piercings and jewelry, and pick from different styles of headwear and glasses. The only thing missing was being able to choose clothing.

If you have the public beta of iOS 15 installed, you can now virtually play dress up and plan outfits for those trips you’ve been dreaming of and activities you’ve been deprived of after a year of quarantine.

#1 Romantic date night 

Who doesn’t like dressing up for a romantic date that will take you from a dinner at a restaurant to a cocktail or two at a speakeasy? Changing out of pajamas can do wonders to your mood.

His: a crisp long sleeved button down and his favorite hat

Hers: a flirty dress and statement earrings

#2 Stroll at the botanical garden

Has your apartment turned into a mini greenhouse with all the indoor plants you’ve adopted? Driving to the nearest botanical garden will either make you feel zen and content, or convince you that your plant collection is insufficient.

His: a breezy shirt and a pair of sunglasses

Hers: a colorful sundress and a top bun

Safari adventure

If there’s anything we learned about ourselves this past year, it’s that we all desire to be out in nature from time to time. A safari trip might not be realistic right now, but no one’s stopping you from imagining one.

His: a two pocket utility shirt and a cowboy hat

Hers: a loose tunic and a fedora

Sunny weekend at the beach

No summer is complete without a beach trip; and no beach trip is complete without some refreshing piña coladas, swimsuits that show off your summer bod, and copious amounts of sunscreen.

His: a linen top and a pair of polarized sunglasses

Hers: a long coverup, a pair of pearl earrings, and a straw hat 

Hike in the fall

Not a beach person? Maybe the mountains and autumn foliage are more your jam. Just make sure to stay warm from top to toe without sacrificing style and comfort.

His: a cable knit sweater and a fisherman’s hat

Hers: a turtleneck sweater and a beanie

BONUS: Big business convention

There’s never a bad time to get a good blazer or a pantsuit. You might not be able to wear them out to trade shows yet, but looking your best for Zoom meetings is always appropriate.

His: an olive green knit blazer, a black oxford shirt, and a skinny tie

Hers: a beige blazer, a pair of cat-eye glasses, and a pair of gold earrings

Apart from more than 40 different outfits, multicolored headwear, and new options for glasses, iOS 15 offers nine new Memoji stickers that include a shaka, a hand wave, a light bulb moment, and more.

iOS 15 will be available this fall as a free software update. If you’re interested in trying new Memoji outfits now, you can sign up for the public beta here: https://beta.apple.com/sp/betaprogram/

Continue Reading

Features

Online voices: What does it take to be a caster?

A quick glimpse at the esports casting scene

Published

on

When we think of the word “Caster” we usually think of the people from the news. However, in the esports scene they serve as the voice and brains that analyze the game and hype the crowd up. It’s a different level of entertainment. Without them, games could get too boring to watch. So what does it take to be a caster?

Caster spotlight: Edwin Arctikuno

Theo “Arctikuno” Rodriguez is a Filipino-American broadcast talent currently based in the Philippines. He first got his big break as a contracted talent with Garena Philippines in 2016, working with them all the way up until 2018.

After his time with Garena, he went on to work as a freelance talent, working actively across Asia in countries such as China, Japan, Thailand, and so forth. He’s also worked and collaborated with the Lenovo Legion brand on numerous occasions for different esports-related activities over the past few years.

While he initially began purely as a caster for League of Legends, his years of freelancing has led to numerous opportunities pursuing other games in direct collaboration with some of the top gaming companies and their productions.

Recently, he has begun to embark on other endeavors outside of esports while continuing to train promising talent under his wing in preparation for work in the industry. He now joins the fray as a mentor for the Legion Academy Casters, ever eager to help develop local talent for work across Asia and beyond.

Becoming a caster

A caster has many qualities which are unique, but to have that profession, you must start from somewhere. We asked Edwin, “What qualities should an aspiring Caster have? In terms of skills, what’s a good foundation to have?”

“You have to have the passion and drive to be in this industry.”

It all starts with an interest, it may be playing the game or watching games from tournaments. Then, it turns to a passion, turns to a dream, then reality. Easier said than done, the process of becoming a caster is a long road ahead.

“The reality is, you’re not going to be making big bucks right off the bat when you’re starting. If anything, a lot of casters that eventually managed to build themselves up were those that just simply had a love for what they do, the community, and the very industry they dwell in.”

The hard work in casting

Earned, not given. The esports scene has often been overlooked, but it’s as legitimate a career path as any. Especially now. With the endless grind and long nights, it’s these moments that will help shape who you are as a caster. The process will be different for everyone, but it’s a path worth pursuing.

“With that, you’ve got to have the diligence to want to constantly challenge yourself to do better and improve. While nobody is perfect, we can at least aspire and strive to be as close to it as possible by always working on bettering ourselves as talents, whether it be in our craft or our character,” Edwin added.

Here are some do’s and dont’s from Edwin himself.

DOs:

1. Always DO your homework!
2. Please DO stay humble.
3. Strive to be the best version of yourself. Once you DO, surpass it again.

DON’Ts:
1. Don’t give up! Never ever feel discouraged in the process of pursuing your craft.
2.  Don’t take the lessons you learn and opportunities you grab for granted.
3. Don’t disregard your health in the midst of the grind.

Legion Academy Caster Program

Lenovo and AMD recently wrapped up their Legion Academy Program. It was a contest to earn spots as casters for Legion’s upcoming tournaments. The winners are as follows:

1. Estelle Cerutti (Yuuske — Final Winner)
2. Wyndsor Martillana (ExcelSor PH — Final Winner)
3. Christian James Magdaluyo
4. Eugene Esteban

The four shared their biggest and most important learnings from the Legion Academy Program experience.

Yuuske says it’s “always ground yourself as a caster.”

“Clearly, there are various other casters with their own style but you must not forget the importance of highlighting your personality,” added the Final winner.

Meanwhile, Excelsor listed everything he learned:

  • Be Proactive, there’s always an upside to being proactive in the esports industry.
  • Always have your portfolio ready and updated. Like any job, this is also important in the esports casting industry.
  • Studying is very important to increase game knowledge and to be more familiar with the nuances of the game. Study, study, study.
  • Get feedback from your colleagues. Sometimes the way you can improve is to get a perspective from your peers. There are some things you won’t be able to see and that can be crucial to improvement.

Meanwhile, Zaco realized that “you really have to put yourself out there with no fear and just stick your head out the car window, because you will never know unless you look.”

Dash, for his part, highlighted the importance of building your portfolio.

“Creating a portfolio is one of the key things on how you’ll get casting gigs and learning the ropes on how to create a presentable portfolio is gonna help me entice the clients on getting me as a caster for their events.”

Asked how they felt about winning, Excelsor said, “It feels like I’m reborn as a caster.” Meanwhile, Yuuske wants to pay things forward.

“It is my goal not only to better my craft but as well as inspire others on their journey in the esports world!”

To learn more about Legion Academy and other upcoming programs, visit legion.lenovo.com/academy


This feature is collaboration between GadgetMatch and Lenovo Legion Philippines

Continue Reading

Hands-On

Redmi Note 10S: Is this the most ideal smartphone?

Great hardware under a simple, subtle design

Published

on

Redmi Note 10S

As the more affordable product line, Redmi continues to bring high-quality smartphones to a more accessible market. They may not come with the most flagship of hardware inside, but they still perform roughly at par with their powerful yet more expensive counterparts. This year, Redmi has something new up their sleeve in the Redmi Note 10S.

A simple design choice in my eyes

The moment I received and unboxed the Redmi Note 10S, I said to myself, “huh, what’s new?” I mean, it comes in the usual packaging, with all the documentation, a jelly case, and the charger inside. If anything, though, the phone itself sports a simple exterior design, which doesn’t particularly stand out for a good reason.

This unit came in an Onyx Gray colorway plastered at the back, and I’m also aware that it comes in two other colors, as well. For me, this color makes it look rather professional and complements the simple design as a whole. Although, I noticed that the back of the phone likes fingerprints so much, and it’s quite obvious in this colorway.

Now, another great aspect of the exterior design was the placement of the phone’s speakers. For phones such as this, you’d expect that it’s just one speaker and it’s beside the charging port. In the case of the Redmi Note 10S, it comes with two speakers found on opposite ends. Honestly, I found it practical to set it up like this, that other smartphones should consider.

Complementing hardware and software

Let’s get to the beef of the matter, shall we? In terms of the internal hardware, the Redmi Note 10S is decent in that department. It comes with a MediaTek Helio G95 chipset, with my unit sporting 6GB of RAM and 128GB of storage. On the external hardware, the phone comes with a 6.43-inch FHD+ AMOLED display, mostly suitable for great detail and color accuracy. 

Redmi Note 10S

Upon my initial set up and usage, the phone responds quite well and quickly. Powered by MIUI 12.5, apps load smoothly and I even found myself multitasking some apps a lot more. Although, there were times that things like Dark Mode were wonky in some apps, but I think that’s mostly on MIUI.

Furthermore, the AMOLED display is pretty bright even at around 40-50 percent brightness. Even in this setting, it manages to display images and videos with great detail with minimal stuttering. Also, those speakers I mentioned earlier are quite loud and actually give off a sense of immersion when watching movies. It’s all good stuff for now, but let’s see if it holds up later on.

Redmi Note 10S

One look into the cameras for now

Apart from the hardware inside, I also wanted to focus on the cameras the Redmi Note 10S comes with. On its rear, you get an interesting quad-camera setup, with a 64MP lens as the star of the show. Along with this, you also get an 8MP wide-angle lens, a 2MP macro camera and depth sensor for that extra level of detail.

With some of the shots I initially took, I was fairly impressed with the image quality and color accuracy. From my view, it doesn’t look like there was any noticeable grain in the images, so that’s a good start. However, I ran into some trouble with the auto-focus mechanic in the camera. Hopefully, it will improve with prolonged use.

Redmi Note 10S

Up front, you only get a single 13MP lens lodged at the top of the display. For the most part, it did a good job of capturing selfies under great lighting conditions. 

A promising start, maybe?

So far, the Redmi Note 10S ticks all the boxes when it comes to being a great yet affordable smartphone. Inside and out, the phone allows you to do quite a lot and experience near-flagship features without sacrificing so much in the process. Whether or not this will hold up with longer and more drastic usage, you’ll just have to wait and see.

Redmi Note 10S

The Redmi Note 10S retails for PhP 11,990 and only comes with a configuration of 8GB RAM and128GB storage.

Buy it from Lazada.

Continue Reading

Trending