Enterprise

Apple is now worth $2 trillion

The first American company to do so

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Apple hit a market cap of US$ 2 trillion today after doubling in valuation in just over two years. The iPhone maker is the first American company to reach that milestone.

The most surprising part is, most of the momentum came in just a few months ago. Markets crashed globally in March due to the Coronavirus pandemic, but recovery has been extremely quick and the US’ NASDAQ 100 index is already hovering around an all-time high.

While a plethora of industries have taken a radical hit due to the pandemic, technology companies are leading the bullish wave. On July 31, Apple surpassed oil giant Saudi Aramco to become the world’s most valuable publicly-traded company.

Apple was an almost bankrupt company in 1997. In the last two decades, the company has grown rapidly thanks to cutting-edge innovation. The Cupertino giant went on to revolutionize the music industry with iPod and iTunes.

The portable music player became a cultural icon, making way for the iPhone. Apple’s iPhone is often credited for single-handedly dethroning leaders like BlackBerry and Nokia. Further evolving its lineup, the company went on to make the Apple Watch.

Today, it controls an ecosystem comprising of the iPhone, iPad, Apple Watch, Mac, and more. While the company continues to rely on hardware sales as its primary revenue source, services like Apple Music and Apple Arcade have received positive feedback. This opens another door of secondary revenues for the company.

However, the timing of the milestone is intriguing because the company is being investigated for having too much control. Antitrust hearings are ongoing and many in the Senate want to split up big tech companies. However, Apple isn’t the only one who’s valuation is consistently rising amid the pandemic. The stock of Microsoft, Facebook, and Google has also witnessed a wave of bullish investments.

Enterprise

Samsung is increasing the prices of its chipsets

Others have already accepted

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Shortages are still plaguing the tech industry. Because of various lockdowns throughout the past few years, new devices haven’t met the surge of demand from consumers. Besides not delivering devices, companies also deal with a loss in profit. Inevitably, that lost profit would rear its head in another way. Samsung, a major player in the chipmaking industry, has decided to up its chipset prices.

First reported by Bloomberg, Samsung is renegotiating the prices of its chipsets. If successful, the company’s clients will reportedly pay between 15 to 20 percent more to get their components. Additionally, chips made on legacy nodes will likely pay more in the end.

According to the report, some clients, currently unnamed, have already agreed to the price increase. Others are still in the process of negotiations. Though it’s certainly more expensive, the current forecast speculates that most clients will likely take the new deal. For one, other companies have already upped their prices as well. Samsung isn’t alone. However, the South Korean company has an advantage: more high-tech machines resulting in better chips and faster production.

Of course, the story doesn’t end there. While some clients have already accepted, there is no indication as to who will ultimately shoulder the brunt of the price increase. Will this mean more expensive devices in the future, or will companies graciously take a lesser margin of profit?

SEE ALSO: Samsung Galaxy S22+ review: Love at first touch

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Qualcomm unveils its plans for Wi-Fi 7

Can reach up to 33Gbps speeds

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The transition from 5G to 6G shouldn’t be the only thing we’re excited for. Companies are also working on huge improvements for Wi-Fi. Because of the ongoing popularity of 5G, not a lot of the spotlight was shone on the current Wi-Fi 6 and 6E standards. However, home internet is just as important. Now, the future wants to make things even faster. Qualcomm has announced the next chips to introduce Wi-Fi 7.

Recently, the company officially revealed the Wi-Fi 7 Networking Pro Series. The lineup will eventually don the future of routers for a variety of environments including home and enterprise use. According to Qualcomm, the chips will reach speeds of up to 33Gbps with stabler connections and lesser interference. They will support 2.4GHz, 5GHz, and 6GHz channels.

For reference, Wi-Fi 6 and 6E can reach only up to 9.6Gbps speeds. Though the jump is certainly dramatic, reaching higher speeds is crucial in today’s time when 4K streaming is quickly becoming a norm.

Of course, patience is key. Amid Qualcomm’s announcement, Wi-Fi 7 isn’t exactly here yet. Both networks and router makers haven’t released any products for the standard. However, some sources, like MediaTek, are currently predicting 2023 as a target date for the new standard’s launch in some capacity.

SEE ALSO: MediaTek hosts world’s first demo of Wi-Fi 7

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Samsung announces UFS 4.0

Coming to smartphones and smart cars

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While most consumers focus on the number of gigabytes a smartphone has, a lesser known specification is quietly improving a user’s experience. If you’ve owned any recent Samsung phone, you might have noticed “UFS 3.1” in the specs. Universal Flash Storage helps the smartphone process data faster. Now, Samsung has launched an improved version of the standard: UFS 4.0.

Announced recently, the new standard promises an impressive improvement from the current one. UFS 4.0 reportedly reaches up to 23.2Gbps per lane, double the speeds of UFS 3.1. While the latter finds its home in the Galaxy S22 series, the former will try to find its way into automotive and VR applications.

Using Samsung’s 7th-generation V-NAND technology, the standard can deliver sequential read speed of up to 4200MB/s and write speeds of up to 2800MB/s. Storages with the standard will also come in various capacities up to 1TB.

Samsung will produce the storage starting the third quarter of this year. With the timing down right, the standard will likely make its debut in upcoming smartphones from the company. Besides that, the company is also linking up with other companies around the globe for future partnerships with the standard. It aims to create a global ecosystem helped by the new standard.

SEE ALSO: Samsung is building phone batteries inspired by cars

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