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The importance of artificial intelligence in smartphones

Is this still the future of technology?

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Have you ever wondered what smartphone brands actually mean when they tell you that their cameras use artificial intelligence (AI)?

With AI now becoming a significant part of our daily lives, we start to look into how this technology found its way into the market, and see whether or not AI truly is the future.

What is Artificial Intelligence?

Artificial intelligence, or AI for short, is a not-so-fairly new concept in the world of technology. What it basically means is that machines are given human-like intelligence through a system of information and programs or applications that are built into machines.

Machines with AI built inside can perform a variety of tasks mostly observed through human intuition like problem solving, gathering knowledge, and logical reasoning — among others. It’s basically making machines smarter and, in a way, more human-like.

Illustrations by Kimchi Lee

AI has been a part of many devices over the past few years, from smart homes to applications on your smartphone. Companies like Amazon and Google have come up with smart home devices that assist people with their day-to-day tasks such as Alexa and Google Assistant.

Businesses with online presence through company websites have also integrated chat boxes and online assistance bots that automatically answer any customer concerns depending on the information given.

How AI found its way to smartphones

Artificial intelligence was often associated with creating robots to perform human-like functions at a much faster, more efficient rate — which is heavily portrayed on mainstream media. Through AI, these machines learn more about the environment they’re in, and carefully adjust to meet the needs of the users. Such a process is called machine learning.

Nowadays, machine learning isn’t just limited to AI robots that learn what people are doing, but has now branched out to what people are thinking, inquiring about, and saying to other people. AI has slowly made its way into other devices that are much more accessible to us, primarily through the internet.

Machine learning is now incorporated into smart home devices, online video streaming websites like YouTube and Netflix, social media websites such as Facebook and Twitter; basically, the technology behind AI constantly learns more about people, their interests, and day-to-day activities.

The newest member of AI-integrated devices are smartphones themselves. Companies like Apple and Google have looked into integrating AI into the processors of their flagship phones — the iPhone and Pixel series, respectively. Early 2018 saw most Android smartphone brands integrate AI within their phones as a way of enhancing the user experience even further; Huawei and ASUS released their new flagship phone lines with their cameras utilizing AI for smarter responses to the environment around the user.

It’s quite possible that smartphones could very well lead the transition of all devices towards machine learning and AI in the near future.

Smartphones with AI

As mentioned, two companies have integrated AI into their smartphones to provide enhanced user experiences in a totally different way. One of these companies is ASUS, with their recently released ZenFone 5 series of smartphones with cameras powered by AI. Its shooters focus primarily on taking better photos and adjusting to the environment around you. The ZenFone 5’s AI Photo Learning allows the phone to learn how you like your photos and adjust the settings accordingly so you don’t have to.

Apart from its cameras, the ZenFone 5 series uses AI to boost overall performance. The base model is powered by a Qualcomm Snapdragon 636 processor, which enables the full utilization of AI features on the phone. The AI Boost technology allows the handset to have an instant hit in performance when running heavy-duty applications and games. Of course, AI in the ZenFone 5 also predicts which apps you will use next and learns which apps you use regularly.

Another company that integrates AI in its smartphones is Huawei, with the Mate 10 and P20 series. They’re powered by the Kirin 970 processor — which boosts overall performance and efficiency using integrated AI. This means that the phones will adjust to how much you use them and maximize performance every step of the way. They also come with Huawei’s EMUI 8.0 with its own set of AI features such as Smart Screen for multitasking and real-time translation during calls.

Much like the ZenFone 5, the Huawei Mate 10 and P20 phones also have cameras powered by AI. This powers the phones’ dual-lens camera setups for scene and object recognition, automatically adjusting the camera’s settings to suit the situation. Huawei also emphasizes producing professional-grade photos by allowing the AI to adjust the camera’s focus on the subject. That way, you are able to achieve a perfect-looking selfie or portrait — without the need to manually adjust the settings for a long period of time.

What we get from AI

Artificial intelligence opens up many opportunities for technology to be like humans in terms of processing thoughts and insights. What AI does is it allows machines to learn more about humans and tailor-fits its processes and capabilities to match us, from search engines to smarter applications. When treated properly, AI can actually deliver better and more efficient ways of dealing with the problems people face almost every single day.

The only downside is AI has the potential to even invade one’s privacy, especially through one’s smartphone. Because the technology is constantly learning more about its user through his or her devices, this opens the door for the data to be retrieved by, quite literally, anyone on the internet.

Because people nowadays access their smartphones almost every chance they get, people who truly know how AI works have the potential to abuse what they know and use it for their own personal gain, either through malicious activities like cyberstalking and cyberbullying, or online attacks like hacking or phishing.

The future of AI

2018 is looking like the year of AI with the unveiling of smartphones and revamped smart devices to upgrade the user experience. The possibilities for artificial intelligence are endless, given its wide usage across any available platform.

For now, it’s intelligent cameras on your smartphones that adjust settings for you to save the hassle of getting the perfect image. Some time in the future, AI could very well exist even on a gaming controller or mirrorless camera to adjust to your needs. However, we have to be aware about the dangers of using AI to its fullest as it can also lead to our own careless actions.

Indeed, the future is bright for artificial intelligence — as long as we use it for the right reasons.

Enterprise

Why is Amazon starting a $250 million venture fund in India?

Aims to bring 1 million offline stores online by 2025

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Amazon has announced a US$ 250 million venture fund called Amazon Smbhav Venture Fund that’ll invest in small and medium-sized businesses. The goal is to boost India’s export by using technology and the marketplace’s reach.

Amazon Smbhav will be focusing on the digitization of small businesses, agri-tech innovations to raise farmer productivity, and health tech for quality universal healthcare. The fund was announced at Amazon India’s annual Smbhav Summit.

It intends to tap offline sellers and professionals via the fund and on onboarding a million shops by 2025. Another initiative is “Spotlight NorthEast,” which will bring 50,000 artisans, weavers, and small businesses online from India’s North-Eastern states. The region is known for its local produce like honey, tea, and spices.

The announcement came at a fireside chat at the summit between Andy Jassy, incoming CEO of Amazon and Amit Agarwal, Global Senior VP and Country Head, Amazon India. They also revealed the first bet Amazon was making through the new fund — invoice discounting platform M1xchange, in which it has led a $10 million investment.

Amazon said it created close to 300,000 jobs since January 2020 and one million in total. It also boasted of having almost 70,000 sellers, exporting Indian goods to other markets totaling US$ 3 billion in sales.

The timing of Amazon India’s announcement is key because the e-commerce companies have been barred from delivering in the state of Maharashtra amid a Coronavirus-led curfew. While the restrictions are regional, businesses are unable to get necessary and basic supplies. In a work-from-home world, getting an emergency mice/keyboard or mattress should be easy via digitization, but there are antitrust concerns.

Due to a lockdown, offline sellers cannot operate and thus, don’t want online businesses to eat their share. The Narendra Modi-led government has historically sided with the offline traders since they constitute a majority of India’s market. The offline market is still the king, and the gap between the two is very substantial.

If online players operate exclusively for too long, they’ll start gobbling up market share gradually, killing the smaller businesses. While the aim is to maintain a level-playing field, the current rules aren’t helping anybody at the end of the day. The region also fails to collect indirect taxes over the possible transactions, leading to a cash crunch while the pandemic rages.

The FDI (Foreign Direct Investment) rules for the retail market were changed in 2019, meaning Amazon India could no longer directly sell its products. It had to act like a marketplace to maintain healthy competition since 100 percent FDI is allowed in e-commerce as a tech platform, but not as a retailer.

Thanks to the fund, Amazon can show its commitment to India and its initiatives to encourage online trade. India’s new farm laws also make it easier for private companies to invest in agriculture or partner with farmers for contracts.

Amazon had announced an investment of US$1 billion in January 2020 and its purpose was also the same — digitizing India’s small and medium businesses. Founder Jeff Bezos had said back then, “We are doing this now because it is working. And when something works you should double down on it.”

For now, the concerns of a monopoly are diminished because Amazon is going up against India’s homegrown Flipkart, which Walmart now backs. Reliance is also eyeing this segment and has already kicked off a hyperlocal service called JioMart. Lastly, many other retailers like Dmart, Tata CliQ + Bigbasket, and Grofers are available.

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What you need to know about Elon Musk’s Starlink

The much-awaited internet service is coming sooner than later

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Image by GadgetMatch

Over the last few weeks, reports started pouring in about the possible arrival of Starlink internet service to the Philippines under a partnership between Converge ICT and SpaceX. These reports came after a senator’s meeting with representatives of SpaceX discussing the benefits, possible timeline, and requirements needed from the internet service.

These reports quickly became the talk of the town especially with the frenzy surrounding Starlink. You may have heard it before given the media attention it had received in the past. SpaceX — the company behind Starlink — promised fast network speeds and coverage almost anywhere around the planet with its internet service. There’s so much more to that though, so here are the things you need to know.

What is Starlink?

For those out of the loop, Starlink is a satellite internet service provided by SpaceX. SpaceX is a company founded by Elon Musk that builds next-gen space exploration technologies. The company is also behind the high-profile launches of reusable rockets as well its plans to bring people to Mars.

Starlink works through a constellation of small satellites. These satellites are placed in low to medium Earth orbit, communicating signals through an array of antennas and lasers. They work in tandem with dedicated ground transceivers to receive from and transmit signals to the satellites. In effect, the internet service relies on satellites instead of physical cables to provide an internet connection to consumers.

Image by GadgetMatch

The technology behind Starlink is not a novel one, with the first satellite internet service dating back to the 1990s. However, most of these services ultimately failed due to logistical constraints and the prohibitive costs involved in setting things up. Granted, there had been few services that have seen some success but their adoption is few and far between. Reducing latency and lowering costs for consumers remain major challenges to many satellite internet providers.

Wanting to improve the whole situation, SpaceX began product development of Starlink in 2015. By 2018, it began testing its satellites which culminated in the launch of operational ones last 2019. Just last year, the company reached a milestone by launching up to 60 satellites at a time. This 2021, it is setting its sights for the global coverage of the populated world. Ultimately, SpaceX aims to put about 42,000 satellites in orbit in the future.

One goal of Starlink is to provide people in remote areas with a fast and reliable internet connection, which means a lot for developing countries like the Philippines.

How do I sign-up for the service?

Right now, the company is offering a limited beta service in the US and Canada. If you live in areas where the service is available, you can go ahead and sign-up for the service on Starlink’s website. Not all who signed up can avail of the service though since they are limiting their users at the moment on a first-come, first-serve basis. If you’re lucky, you may receive an email containing further instructions.

What does it feel like to use the service?

During its beta phase, Starlink claims speeds of 50 to 150 Mbps. Latency — which is also a crucial factor in internet-related tasks such as gaming and streaming — ranges from 20ms to 40ms. These figures are far from the advertised 1Gbps speed, as well as the advertised latency of 25ms to 35ms.

Still, those figures are fast enough for everyday use, especially when compared to other satellite internet services. Those figures are also close to the actual experiences by people participating in the limited beta service. For its part, Starlink promises continued improvement to network speed, latency, and software.

Image by GadgetMatch

At the moment, the cost of signing up for Starlink is much higher than availing of a cable internet connection. The satellite setup kit is reported to cost around US$ 499 (PhP 24,000) while monthly fees start at US$ 99 (PhP 5,000). In comparison, PLDT’s internet plans max out at PhP 6,099 for 300Mbps while Globe’s internet plans max out at PhP 9,499 for 1Gbps.

To get connected, Starlink users must configure their setup kits and download the respective app. Each setup kit consists of the satellite dish, Wi-Fi router, power supply, cables, and a mounting tripod.

A clear view of the sky is also a prerequisite for a stable connection. As a note, weather disturbances can affect the connection between the user and the satellite infrastructure.

Starlink also requires its setup equipment to be stationary at all times. This is unlike cellular networks, which are designed to be mobile. While it offers a “wireless” connection to the internet, it still is “fixed” in the sense that it requires constant communication between the transceiver (the satellite dish) and the orbiting satellites.

When is it really coming to the Philippines?

Recent reports suggest that Starlink is coming soon to the country, but no definitive timeline has been given. Rumors suggested that the service will arrive later in Q3 2021. The most recent development squash any hopes of imminent arrival though, with Converge ICT stating that the partnership is still “premature”.

During the later weeks of February, however, Filipinos who signed up for Starlink started receiving a reservation email. The reservation fee costs around US$ 99 (approximately PhP 5,000) though it is fully refundable too. The email also details a possible coverage of the whole country by 2022. The exact date, however, remains unclear at the moment.

Likewise, the internet service still has many obstacles towards its widespread adoption in the country. The initial cost for would-be subscribers comes to mind. As mentioned, the approximate cost of Starlink hovers at PhP 24,000 with a monthly fee amounting to PhP 5,000. For that cost, you are getting better speeds with local telco offerings.

Despite its high cost, the promise of a fast and reliable internet connection is tempting especially in far-flung areas. Reaching out to these far-flung areas is a major challenge for all local telcos since the necessary physical infrastructure is non-existent or hard to setup.  Starlink could reach these areas easily, providing internet connection to those willing to shell out money.

Are there any other things that I should know about the service?

Starlink has garnered some concerns as well, with most directed towards its potential to cause light pollution. The potential to contribute to light pollution is a particular concern for astronomers. Apparently, Starlink’s satellites are bright enough to leave a trail of light, “photobombing” shots of the night sky. To this end, SpaceX said that it is already working on a solution to amend the problem.

As Starlink continues to push forward, more and more people are hoping to get aboard with the service. After all, a fast and reliable internet connection is still far from reality for many people living in remote areas. Hopefully, the service would come sooner as this will greatly improve the current situation of the internet in the Philippines.

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The industry’s next big thing: Cloud gaming explained

It’s gaming on the go, but for internet that’s not slow

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Everybody’s getting into gaming these days, and you can’t blame them. With the pandemic continuing its ravaging ways in the world, people turn to their consoles or PCs for some action. However, not everyone can afford all the expensive PCs and the next-gen consoles when they come out.

Instead, a new player comes into the fray with a pretty great idea. What would happen if you can just play your favorite games from any device? Also, what if we told you that this won’t take up space on your device at all? This is basically what cloud gaming offers to you: a way to play games from any device at any time!

So, how does that actually work? What do you need to ensure quality gameplay, and should you even consider it?

The basics of playing on a cloud

On paper, it’s pretty easy to understand how cloud gaming works. Basically, you have access to a library of games from a cloud storage service. When you subscribe to the service, you can virtually play your library from any device regardless of the specs. Also, you don’t have to worry about storage problems since these games are stored on a server.

It’s no joke when these companies tell you that you can play your games on any device. With their dedicated data servers, they make sure that the games run smoothly once you access them from the cloud. On your end, you will need a strong and consistent internet connection to play the games smoothly.

Several companies already have cloud gaming software available for people to subscribe to. Some examples include NVIDIA’s GeForce Now, Microsoft’s xCloud, and Google Stadia — all of which store PC games on a server. These companies even take the time to update their server hardware every so often to bring the best possible quality.

System requirements for cloud gaming

Much like your ordinary PC or gaming console, companies that run cloud gaming servers need certain equipment to run smoothly. First, these companies must set up active data centers and server farms that run the games. These data centers ensure that games are up and running, while reducing latency. In other words, these serve as the powerhouse of cloud gaming.

Next on the list is the network infrastructure necessary to send these to the users. To ensure that people don’t experience lags when they play their games, companies also invest in acquiring proper data connections. However, in most cases, this isn’t something these companies have control over; it’s mostly coming from their available internet service providers.

On the front-end, companies also provide dedicated hardware and software to house the cloud. For example, NVIDIA integrated GeForce Now into their own cloud streaming device, the NVIDIA Shield back in 2013. Meanwhile, Google Stadia relies heavily on using pre-existing Google software like Google Chrome and the Stadia App.

Something great to offer, for the most part

Cloud gaming services offer something unique in the industry. Essentially, it eliminates the user from investing so much into buying expensive PCs as it allows people to play from virtually any device. Whether it’s on a smartphone, laptop, or even a smart TV, people get access to games at high frame rates without an RTX 3080.

Furthermore, the game and save files are stored on the cloud, and don’t take up any storage on your devices. This is greatly beneficial for people who are already running on limited storage space, especially if they play Call of Duty: Warzone. With everything stored on the cloud, you don’t need most of the 512GB of SSD storage.

However, one of the biggest issues with cloud gaming revolves around the thing it’s based on: the internet. Specifically, it’s on the user’s internet connection as these services require the fastest internet to run smoothly on any device. Basically, you will need either an Ethernet or a 5G wireless connection to ensure the lowest latency possible.

That infrastructure isn’t readily available in most markets, which is a prominent issue among several third-world countries. Furthermore, even if there are companies that have 5G in their pipeline, these same providers also put data caps on it. Even if the user can play at an optimal frame rate, they’re doing so with a restriction in place.

Does this new player have any place?

With the world continuously opening its arms to the gaming industry, innovation becomes the forefront of success. Companies come up with a variety of gaming technologies that seek to cater to a wide variety of people. From individual hardware to pre-built systems, gaming often revolved around these things.

With cloud gaming, it gives people not just another option within the mix. Rather, it seeks to challenge the notion of availability and accessibility, and give it a viable solution. Essentially, it takes away the physical hardware limitations on the user’s end, and makes it available for everyone.

But like most gaming technologies, everything is still limited somehow. These systems still experience bottlenecks both on the manufacturer and the user’s end. In the end, it will depend on how much you’re willing to shell out for them, and how willing you are to accept the risks.

Illustrations by Raniedel Fajardo

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