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The importance of artificial intelligence in smartphones

Is this still the future of technology?

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Have you ever wondered what smartphone brands actually mean when they tell you that their cameras use artificial intelligence (AI)?

With AI now becoming a significant part of our daily lives, we start to look into how this technology found its way into the market, and see whether or not AI truly is the future.

What is Artificial Intelligence?

Artificial intelligence, or AI for short, is a not-so-fairly new concept in the world of technology. What it basically means is that machines are given human-like intelligence through a system of information and programs or applications that are built into machines.

Machines with AI built inside can perform a variety of tasks mostly observed through human intuition like problem solving, gathering knowledge, and logical reasoning — among others. It’s basically making machines smarter and, in a way, more human-like.

Illustrations by Kimchi Lee

AI has been a part of many devices over the past few years, from smart homes to applications on your smartphone. Companies like Amazon and Google have come up with smart home devices that assist people with their day-to-day tasks such as Alexa and Google Assistant.

Businesses with online presence through company websites have also integrated chat boxes and online assistance bots that automatically answer any customer concerns depending on the information given.

How AI found its way to smartphones

Artificial intelligence was often associated with creating robots to perform human-like functions at a much faster, more efficient rate — which is heavily portrayed on mainstream media. Through AI, these machines learn more about the environment they’re in, and carefully adjust to meet the needs of the users. Such a process is called machine learning.

Nowadays, machine learning isn’t just limited to AI robots that learn what people are doing, but has now branched out to what people are thinking, inquiring about, and saying to other people. AI has slowly made its way into other devices that are much more accessible to us, primarily through the internet.

Machine learning is now incorporated into smart home devices, online video streaming websites like YouTube and Netflix, social media websites such as Facebook and Twitter; basically, the technology behind AI constantly learns more about people, their interests, and day-to-day activities.

The newest member of AI-integrated devices are smartphones themselves. Companies like Apple and Google have looked into integrating AI into the processors of their flagship phones — the iPhone and Pixel series, respectively. Early 2018 saw most Android smartphone brands integrate AI within their phones as a way of enhancing the user experience even further; Huawei and ASUS released their new flagship phone lines with their cameras utilizing AI for smarter responses to the environment around the user.

It’s quite possible that smartphones could very well lead the transition of all devices towards machine learning and AI in the near future.

Smartphones with AI

As mentioned, two companies have integrated AI into their smartphones to provide enhanced user experiences in a totally different way. One of these companies is ASUS, with their recently released ZenFone 5 series of smartphones with cameras powered by AI. Its shooters focus primarily on taking better photos and adjusting to the environment around you. The ZenFone 5’s AI Photo Learning allows the phone to learn how you like your photos and adjust the settings accordingly so you don’t have to.

Apart from its cameras, the ZenFone 5 series uses AI to boost overall performance. The base model is powered by a Qualcomm Snapdragon 636 processor, which enables the full utilization of AI features on the phone. The AI Boost technology allows the handset to have an instant hit in performance when running heavy-duty applications and games. Of course, AI in the ZenFone 5 also predicts which apps you will use next and learns which apps you use regularly.

Another company that integrates AI in its smartphones is Huawei, with the Mate 10 and P20 series. They’re powered by the Kirin 970 processor — which boosts overall performance and efficiency using integrated AI. This means that the phones will adjust to how much you use them and maximize performance every step of the way. They also come with Huawei’s EMUI 8.0 with its own set of AI features such as Smart Screen for multitasking and real-time translation during calls.

Much like the ZenFone 5, the Huawei Mate 10 and P20 phones also have cameras powered by AI. This powers the phones’ dual-lens camera setups for scene and object recognition, automatically adjusting the camera’s settings to suit the situation. Huawei also emphasizes producing professional-grade photos by allowing the AI to adjust the camera’s focus on the subject. That way, you are able to achieve a perfect-looking selfie or portrait — without the need to manually adjust the settings for a long period of time.

What we get from AI

Artificial intelligence opens up many opportunities for technology to be like humans in terms of processing thoughts and insights. What AI does is it allows machines to learn more about humans and tailor-fits its processes and capabilities to match us, from search engines to smarter applications. When treated properly, AI can actually deliver better and more efficient ways of dealing with the problems people face almost every single day.

The only downside is AI has the potential to even invade one’s privacy, especially through one’s smartphone. Because the technology is constantly learning more about its user through his or her devices, this opens the door for the data to be retrieved by, quite literally, anyone on the internet.

Because people nowadays access their smartphones almost every chance they get, people who truly know how AI works have the potential to abuse what they know and use it for their own personal gain, either through malicious activities like cyberstalking and cyberbullying, or online attacks like hacking or phishing.

The future of AI

2018 is looking like the year of AI with the unveiling of smartphones and revamped smart devices to upgrade the user experience. The possibilities for artificial intelligence are endless, given its wide usage across any available platform.

For now, it’s intelligent cameras on your smartphones that adjust settings for you to save the hassle of getting the perfect image. Some time in the future, AI could very well exist even on a gaming controller or mirrorless camera to adjust to your needs. However, we have to be aware about the dangers of using AI to its fullest as it can also lead to our own careless actions.

Indeed, the future is bright for artificial intelligence — as long as we use it for the right reasons.

Explainers

Here’s what you need to know about eSIM

The technology behind Apple’s first dual-SIM iPhone

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When Apple first revealed their new iPhone XS and iPhone XS Max, people were expecting something different. While on the outside nothing seems to have changed, the inside is a whole different story. The most notable change is the introduction of eSIM (embedded SIM) technology, something that they’ve done before with the Apple Watch.

But, what is this eSIM? How different is it from the SIM card that you know and love? And does using an eSIM change the game completely?

Let’s talk about the SIM and eSIM

One of the essentials for any phone in the market is a SIM card. Short for Subscriber Identity Module, a SIM card contains key identification and security features from any network carrier. It is used by these networks to identify their consumers and provide mobile connectivity for them — through calls, texts, and access to the internet. SIM cards also allow you to store information when you decide to switch devices every now and then.

eSIM technology, as the name implies, is embedded into the phone yet it still keeps the same functionalities as before. On devices that were designed with only one SIM card slot, adding an eSIM makes it a virtual dual-SIM machine. 

How have regions adopted eSIM?

As mentioned earlier, this isn’t the first time Apple dealt with eSIM tech. The company had initially launched the eSIM for their Apple Watch Series 3 to give it better connectivity on the go. While Apples continues to incorporate eSIM in its newer Watch Series 4, they’ve decided to take it one step further with the iPhone XS and iPhone XS Max.

However, as of writing, only ten countries in the entire world currently support eSIM. This is mostly due to these countries having the proper infrastructure to support the use of it. While smartphone companies are looking to incorporate this new technology, the market for it seems to be relatively small.

The good and bad about eSIM

Like any other new technology, eSIM comes with its own set of benefits and difficulties — especially for those transitioning from the traditional SIM card. With eSIM installed in your phone, users will no longer have to go through the hassle of buying a specific SIM card.

Ideally, having an eSIM also allows you to switch between networks easily. Apart from an eSIM-capable phone, it also comes with the needed software to make the switching process faster and easier. In essence, you will be able to free up the allocated SIM card slot for a physical SIM card if your device supports it. This is most helpful when you travel abroad, and you need a local number in that country to access their network.

However, there are some processes that prove to be difficult with eSIM, one of which is quickly transferring your phone number to another phone, especially if you frequently switch devices. Unlike traditional SIM cards wherein you just transfer the card, you’d have to contact your service provider to activate the number in your new phone. This could be cumbersome depending on your provider’s customer service.

Furthermore, if the eSIM in your phone becomes corrupted or gets damaged in any way, it’s possible that you would need to replace your whole phone. Because the eSIM is integrated inside your phone, it won’t be easy to pry it out when things go wrong. This wouldn’t be too big of a concern for traditional SIM cards, especially when the card gets destroyed.

Are smartphones ready for the eSIM?

The eSIM technology is still in its young stages, and only a handful of devices currently support it. There is potential for the tech to be implemented across more devices in the future despite only a few countries welcoming them. However, a lot of people still primarily utilize traditional SIM cards given the difficulties of using an eSIM.

In the case of the new iPhones, for example, you can’t create two instances of chat apps on iOS. So even if you have two numbers running at the same time, you’d need a separate phone for another WhatsApp or Viber number, until Apple comes up with a software patch for this.

In the end, the technology’s impact can only be measured once more devices embrace it. But, for now, let’s celebrate how the eSIM gave us the first dual-SIM iPhone and see where the future will take us.

Illustrations by MJ Jucutan

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All filters: Article 13 of the EUCD explained

Is this the end for memes everywhere?

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If you haven’t been on the web often lately, this may be something that has slipped past your radar. On September 12, 2018, the European Parliament voted to pass a directive that could change the way we approach the internet for years to come. But, consider first that it’s only the initial review, with a final vote happening next year.

What is this directive, and why is the internet involved? Why are people suddenly seeing #Article13 trend on Twitter a few hours after the decision was passed? What’s with this #SaveTheInternet nonsense?

Understanding the copyright directive

The directive at the forefront of this entire debacle is known as the European Union Copyright Directive, or EUCD. The EUCD hopes to streamline effective regulations towards the protection of intellectual property in the EU. It was first adopted in 2001, following the ruling during the 1996 World Intellectual Property Organization Copyright Treaty. Earlier this year, another version of the directive was drafted with added articles and stipulations.

Basically, the EUCD seeks to create measures to protect one’s copyright on created content. The range of intellectual property that should be protected include music, videos, images, algorithms/codes, and even software. The directive calls for member countries to enact and implement laws that protect copyright owners. Eventually, such stipulations also reach big companies that operate within the EU.

You might be thinking why there is an outcry over it in the first place, especially when the directive’s purpose is clear. Well, there’s one particular part of the EUCD that a lot of people disagree on: Article 13.

The unlucky Article 13

Article 13 of the EUCD isn’t a lengthy piece of reading. The whole article contains three provisions for the implementation of copyright protection on websites that host user-generated content. The directive makes a note that these websites store large amounts of user-generated content, with the main purpose, if not one of its main purposes, of earning profit. Basically, any website that allows you to upload your own content and allows you to earn money from it is affected by the directive.

The article also cites that such websites should create measures such as “effective content recognition technologies,” complaint management systems, and tracking solutions. These measures should be readily available the moment users upload content on the website itself. With such measures taken into account, it allows content creators and service providers to properly engage in discussions should there be a dispute. It’s basically what YouTube Creators is all about.

Websites like YouTube, Twitch, Facebook, and Twitter, as well as streaming apps such as Spotify, Apple Music, and IGTV (when monetization is available) are most likely the article’s main targets. The directive also explicitly states that non-profit service providers and online marketplaces will not be affected. So, Wikipedia and Shopee aren’t affected, don’t worry.

The ongoing debate towards copyright protection

For some people, the EUCD is inherently good for intellectual property protection. They argue that the primary goal of the directive is to protect users from piracy and copyright infringement. Through the EUCD, there will be systems in place that protect music labels, content creators, and publishers from any illegal use of their content online. For these people, users should be held liable for infringement of any kind (memes, remixes, and parodies are a few examples).

Furthermore, the directive not only affects users but also the companies that run these websites. It basically mandates companies to create better content recognition systems, or change their already existing system for stricter copyright protection. If they don’t make adjustments, they will be held liable for any infringement-related issues. What Article 13 does, for those who are for the EUCD, is simply a suggested improvement.

However, there are others who believe that the directive is a little too extreme and could potentially do more harm than good. Leading institutions and companies in the tech industry think that the provisions are too vague, leaving it open for interpretation. This has the potential for companies to abuse copyright claims without effective ways of intervention. Furthermore, any significant changes to already-existing systems would require heavy costs to implement.

The bigger picture here is how the directive affects the internet as a whole. Big names in the tech industry argue that it’s an attack on the creative freedom of users. Instead of allowing the internet to be an open space for the right way of creativity, it simply adds more filters and restrictions in the process. Basically, you can’t put up an Avengers meme without having the approval of Disney and Marvel Studios first.

So, what happens now?

The EUCD was put in place to protect copyright — a simple and basic goal. There is recognition that there are measures that must be in place to uphold copyright. There is no denying that big companies have to abide by intellectual property rules, or suffer severe consequences for infringement. However, a lot of people are clamoring that these measures are both vague and sound extreme. Not only does the directive infringe one’s creative freedom in providing quality content, but it also makes the whole process costly and rigid.

At the end of the day, everybody wants to protect copyright. The argument for or against the EUCD is already past the debate on whether protecting copyright is right or wrong. The debate now is whether or not a open source like the internet should be kept that way or be strictly protected at all costs.

All of these will come into play in January 2019, when the European Parliament casts its vote for or against the directive. If you have the time to read the EUCD, you can access the full document here.

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Play more, charge less: Huawei’s GPU Turbo explained

Better visuals without sacrificing battery life?

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Aside from using your phone to call, text, and take pictures, you now have the power to access the internet and play games with others. Instead of limiting yourself to Snake and Bounce, you now have online games such as PUBG Mobile and Mobile Legends.

There’s just one problem: Not all games are playable across all smartphones. With the gaming world now expanding to the mobile scene, you would need a smartphone with the latest hardware and software inside it. Even if that’s not the case, you would need a smartphone that can handle long hours of gaming, as well. It’s an intense fight over what matters to you the most: performance versus efficiency.

Fortunately, the choice shouldn’t be very difficult thanks to Huawei’s latest mobile advancement: GPU Turbo.

What’s GPU Turbo all about?

GPU Turbo processing technology aims to enhance the gaming experience across Huawei’s smartphones. Executives promise that the tech will boost gaming performance while maintaining the phone’s efficiency. This means you can play games on your smartphone without sacrificing much — like battery life, for example.

The technology looks at the graphical capabilities of your phone and adjusts it accordingly, especially for gaming. With GPU Turbo, technologies such as 4D gaming and both augmented and virtual reality (AR and VR) are taken care of. Huawei believes that GPU Turbo will boost graphical performance by 60 percent, and can make even budget phones play graphically intensive games.

Apart from boosting visual performance, GPU Turbo also enables smartphones to maximize efficiency. One common problem across all smartphones is that the battery depletes relatively fast while you’re gaming. Partner that with a non-effective cooling solution within the phone, and it’s basically device overkill when playing games. What GPU Turbo does is extend your phone’s battery life by 30 percent and keep your device relatively cool while playing.

Implications on Huawei Smartphones

One of the key insights Huawei executives received was about consumer demand for a smoother mobile gaming experience. Because people want to play the latest mobile games seamlessly, they would want to buy smartphones that are capable of doing so. Graphical performance should not suffer in the slightest, especially for multiplayer online battle arena (MOBA) and battle royale games.

The fun doesn’t stop there: With Huawei smartphones supporting GPU Turbo, other technologies such as AR and VR get a chance to truly shine. Huawei executives claim that GPU Turbo opens up opportunities for innovations like online shopping through AR or telemedicine through VR. At this rate, in theory, you could have a truly complete smartphone experience on your hands.

As of writing, GPU Turbo will take effect Huawei’s latest smartphones like the new Huawei Nova 3 series. However, older smartphones supported by the latest EMUI will experience the upgrade, as well. (View the list here.)

If you’ve been dying to have the full mobile gaming experience, GPU Turbo is definitely something to watch out for.

Illustrations by MJ Jucutan

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