News
ASUS aims to double phone shipments, release ZenFone 4 soon
If there’s one thing we’ve learned from ASUS throughout the years, the company and its CEOs think highly of their phones, to the point of calling them “better than Apple, better than Samsung.” Still not satisfied with its success, the Taiwanese manufacturer set another high bar for itself.
As told by CEO Jerry Shen to Apple Daily, ASUS plans to increase its smartphone shipments to 35 to 40 million units in the next three years. That’s a bold sales prediction, since the brand managed only 20 million shipments of its ZenFone line in 2016.
Making that figure tougher to reach is the fact that ASUS ramps up its ZenFone prices every year. Since the original ZenFone series was released in 2014, retail prices have gone from as low as $200 on average, to levels where a $500 ZenFone is now common.
ASUS is clearly banking on its just-unveiled ZenFone 3 Zoom and ZenFone AR to spearhead its push in 2017. If all plans fall into place, these two phones may likely be the last of the ZenFone 3 series, as Jerry Shen reveals that the next-generation ZenFone 4 line will launch in this year’s second quarter.
Another strategy ASUS may bank on for increased sales is offering discounted prices for older models, like what was done to the ZenFone 2 last year. Special offers for already budget-friendly phones like the 5.5-inch ZenFone 3 Max could be a potential hit.
[irp posts=”9308″ name=”ASUS ZenFone 3 Zoom hands-on”]
Source: DigiTimes
What comes next after the smartphone? For years, brands hunted for an answer. Apple, for example, placed its bet on the Vision Pro, a wager that hasn’t paid off yet. Samsung, on the other hand, is betting on a different horse: augmented reality.
In a new earnings call (via Seeking Alpha), Samsung’s Seong H. Cho, the brand’s head for mobile marketing, confirmed that they will experiment more with “diverse form factors such as next-generation AR glasses.”
Samsung has been teasing a pair of glasses for a while now. However, with an impressive lineup already in the works (including the brand’s first trifold smartphone), it’s understandable that hype for the teased glasses took a bit of a backseat.
But, with an official word now about the wearable, the game is once again on to create an impressive pair of smart glasses.
The only question here is the “next-generation” part. Since Samsung doesn’t really have a pair out in the market right now, it’s a bit difficult to determine what the next generation might mean.
Of course, it could simply be a marketing term that implies smart glasses are the next generation of technology. If it pertains to what’s already out in the market, it could mean a pair that comes with a camera or even a display. Of note, most smart glasses today (or, at least, those accessible to most users) use only audio for its smart functionalities.
SEE ALSO: Samsung teases anti-shoulder surfing privacy feature
Last year, Nothing offered a worthy alternative to the usual flagship brands. Though the Phone (3) edged closer and closer to flagship-level prices, the smartphone is still a decent performer through and through. This year, however, a Phone (4) is not in the works.
Through a new YouTube video, Nothing’s Carl Pei has confirmed that the brand will not release a Phone (4) this year. The Phone (3) will still be the brand’s flagship option throughout 2026.
Pei did not reveal any explicit reason why they couldn’t make a new flagship this year. However, he does say that he wants every upgrade to be meaningful.
Despite the lack of a flagship, Nothing’s work will continue through the (a) series. The brand will release the new Phone (4a), for which Pei is promising a revolution. He says that there will be significant upgrades which will push the series closer to a flagship-like experience. It will also have new designs.
Unfortunately, the new phone might not come cheap. Along with the phone’s announcement, Pei confirmed that prices might increase this year, as a response to spiking RAM prices. It’s unclear how much it’s changing, though.
At the very least, the (a) series is usually priced competitively. However, if the increases affect the entire lineup, the flagship’s prices might go up to even more concerning levels.
SEE ALSO: Nothing will no longer lock screen ads on the Phone (3a) series
Computers
3D printing made accessible: Bambu Lab moves closer to everyday consumers
Empowering consumers to create tangible objects
China-based brand Bambu Lab makes an effort to move closer to everyday consumers in the Philippines with a new retail partner by holding a media and creators roundtable in the Philippines. This was a bid to reshape how consumers perceive and use 3D printing technology.
Established in Shenzhen, China in 2020, Bambu Lab aims to make 3D printing more accessible, practical, and relevant to daily life through printers and other supplies.
The goal is to support practical home use, creative hobbies, product design, and even specialized tools, while putting emphasis on ease of use.
With such optics, Bambu Lab is trying to make consumers feel that there is less deep technical knowledge required and that they can actually create physical objects with 3D printing.
One of their products is the entry-level Bambu Lab A1 mini, which is compact enough to fit on a small desk.
The brand also has more advanced models which are capable of printing multiple colors and materials on a single run.
To complement the hardware ecosystem, Bambu Lab’s open platform MakerWorld lets users browse, select, and print from an extensive library of shared 3D designs directly from their own desktops.
The platform features a wide variety of objects across multiple categories. There’s household items, DIY tools, children’s toys, props, and educational materials.
In the Philippines, Bambu Lab will open its first concept store at One Ayala, Makati City. The concept corner will give mallgoers the opportunity to see the range of 3D printers and consumables firsthand.
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