The prices of smartphones have long been a subject of controversy for years. Every year, people constantly whine about how the prices of new phones are just too much. If you’re in the same camp, the status quo won’t go away anytime soon. According to Xiaomi, smartphones are going to get even pricier next year, and it’s all thanks to AI.

If you haven’t noticed, AI is a buzzword these days. Every smartphone brand has an AI-powered phone today. Of course, smartphones aren’t the only bastions for AI technology. Larger infrastructures are also relying more on AI. Apparently, it’s this battleground that might ripple towards higher smartphone prices.

During an earnings call, Xiaomi President Lu Weibing, via Reuters, explained that chipmakers are shifting their production more towards high-bandwidth memory chips for infrastructure, away from mobile chipsets. As such, the prices of mobile chips are expected to keep rising next year.

“Overall, consumers are likely to see a sizeable rise in product retail prices,” he said.

Though the company saw an increase in performance from last year, consumers are worried about their prices. If you know Xiaomi, that’s a legitimate worry. Like its Chinese contemporaries, Xiaomi maintains a healthy lineup of smartphones spanning from flagships to affordable budget phones. If pricing is a concern for them, then the status of the whole industry is also in question.

SEE ALSO: Xiaomi 15T Series, Gold Collection pricing in the Philippines

OPPO introduced Apex Guard, a full technology suite designed to protect the user experience with stronger hardware and smarter software.

The new concept shows how OPPO is redefining smartphone quality by focusing on long-term reliability and dependability, and a user journey that stays smooth for years.

I saw this vision firsthand during an exclusive behind-the-scenes visit to the Binhai Bay Campus, OPPO’s global headquarters and R&D hub.

The moment I stepped inside, I understood how deeply this company values the idea of quality. Every corner of the campus felt intentional. Engineers tested materials behind glass panels and the machines ran stress simulations.

Rooms were dedicated to design exploration and long-term validation. Walking through its corridors felt like moving through the inner workings of a promise.

OPPO builds quality into a device long before it becomes a device.

OPPO’s next step toward elevated quality

Apex Guard reflects OPPO’s goal of addressing real user needs with an end-to-end system that strengthens every part of a smartphone.

It reaches across all product lines and raises quality across three dimensions. OPPO focused on durability that protects users in unpredictable moments.

Through breakthroughs in materials and design, OPPO developed Ultra High Strength Steel and AM04 aerospace-grade aluminum alloy to withstand daily wear and heavier stress.

Armour Shield structural reinforcement adds another layer of protection that stays reliable even in unexpected situations like sudden drops or water exposure.

“The goal is simple: a device should feel solid in every scenario.”

Beyond the product lifespan

Apex Guard supports long-term reliability. One of the key innovations is the OPPO Silicon Carbon Battery with its customized spherical silicon-carbon material.

It improves long-lasting safety while extending battery life by up to 400 additional cycles. With this technology, OPPO devices stay closer to their original performance for a longer period, even after years of use.

OPPO also works with international testing organizations like TÜV Rheinland, TÜV SÜD, and SGS, and follows standards that exceed typical industry requirements.

Devices pass through multiple rounds of strict testing, including more than 180 assessments that begin before R&D and continue until the end of the product lifecycle. Even after-sales services follow a higher standard to ensure users feel supported beyond the purchase.

Rethinking quality through next-level software smoothness

Since smoothness is one of the most noticeable indicators of smartphone quality, OPPO made software a major part of Apex Guard.

In ColorOS 16, the All-New Luminous Rendering Engine brings the first Unified Animation Architecture on Android, creating consistent movement across the entire system.

Chip-Level Dynamic Frame Sync Technology helps the device react faster when multitasking, while Sensor Offload shifts critical sensor tasks to the SoC to reduce power consumption, especially when recording 4K 60fps video.

ColorOS 16 also introduces Instant Refresh to help reduce data fragmentation on entry-level devices. OPPO performs 48-, 60-, and 72-month aging tests to ensure long-term responsiveness.

The company developed new systems to measure smoothness more accurately, including the OPPO Smoothness Baseline Test and the industry-first Parallel Animation Standard 6 Zero, which evaluates lag, latency, flicker, crashes, mislaunches, and freezes.

These standards apply across the entire lineup, from A Series to Find Series.

At the home of OPPO quality

OPPO continues to expand the Binhai Bay Campus to support its vision for the future.

The campus brings together more advanced equipment, centralized teams, and specialized laboratories designed to test quality from every angle.

The Materials Lab studies long-term durability while the Intelligent Terminal Testing Lab pushes devices through real-world challenges.

Meanwhile, the Power Consumption Intelligent Lab evaluates energy efficiency, and the Communication Lab ensures strong connectivity.

Standing inside these spaces and watching the process unfold made the idea of next-level quality feel more real.

It is not a statement but a system built into every decision and test. Apex Guard is simply the name OPPO has given to the work it has been doing all along.

If you’ve been eyeing that ultra-thin phone everyone’s been raving about but don’t quite have the budget for it, this might be your lucky day. nubia has recently launched the nubia Air in the Philippines.

It’s a new phone that boasts only 5.9mm of thinness and weighs just 172 grams, all while keeping things firmly in the affordable category.

So, brace yourself because this might just be the kind of “Air” that won’t make your pockets feel light.

But before anything else, let’s breeze though some of its specs:

• Ultra-slim and lightweight build — just 5.9mm thin and 172g
• 6.78-inch 1.5K AMOLED display protected by Corning Gorilla Glass 7i
• IP69K dust and water resistance
• 50MP autofocus main camera + 2MP auxiliary lens
• 20MP front-facing camera
• 5,000mAh battery with 350W fast charging support
• Unisoc T8300 octa-core processor (6nm)
• 8GB RAM, expandable up to 20GB with virtual RAM expansion
• 256GB internal storage
• Android 15 out of the box

Design & build quality: Slim, premium, and surprisingly polished

The nubia Air is one of those phones that immediately makes an impression the moment you pick it up. At just 5.9mm thin, it feels incredibly sleek—almost unreal—and yet it still manages to deliver a reassuringly premium in-hand feel.

I’m not usually the type who gravitates toward ultra-thin phones but holding this one honestly made me reconsider. It’s lightweight, easy to handle, and far more refined than what its just over PhP 10,000 price tag would suggest.

It comes in two colors: Titanium Black and Titanium Desert. My Titanium Black unit looks clean and understated, though it’s worth noting that both the frame and the matte back can pick up fingerprints and smudges more easily than expected. The included case solves that quickly, but it’s something users should keep in mind.

Despite clearly taking inspiration from a more famous “Air” device, nubia adds its own touches. The red-accented power button and the subtle red branding on the camera plateau give the phone a bit of personality without overdoing it. Small details, but they help the nubia Air establish an identity of its own.

A display that punches above its price

Front and center, the nubia Air packs a 6.78-inch 1.5K AMOLED display, topped with Corning Gorilla Glass 7i for added scratch resistance. And honestly? It looks far better than what you’d expect from a phone sitting at this price tier.

Brightness isn’t an issue either. With auto mode pushing it up to around 4,500 nits, I never struggled to read anything outdoors — even under Manila’s unforgiving midday sun. The 120Hz refresh rate keeps things smooth, whether you’re scrolling through socials, swiping menus, or gaming lightly on the side.

The borders are slim enough to make everything feel more open and immersive. Viewing angles hold up well too, maintaining clarity even when you’re not looking straight at the screen.

Overall, the nubia Air’s display puts in the work. It looks modern, feels fluid, and definitely won’t give away that you’re using a budget phone.

Cameras: Decent, usable, but not the star

The nubia Air is equipped with a 50MP main camera, a 2MP depth sensor, and an additional auxiliary sensor. Photos turn out good and very usable, but this is where the phone’s budget roots show the most.

Images are generally clear, but sharpness varies, saturation can sometimes go overboard, and HDR isn’t the most reliable. The AI mode doesn’t add much either. Surprisingly, night shots are still okay, just not impressive.

There’s also a 78mm digital zoom preset, but as expected, the quality dips noticeably the moment you switch to it.

Up front, you get a 20MP selfie camera. It’s decent and social-media-ready, but the processing isn’t the best. HDR struggles here too, and while beauty filters exist, they don’t fully mask that “affordable phone” look.

Here are some samples taken with the nubia Air.

Performance & battery: Smooth for daily use, casual for gaming

If you’re sticking to light gaming, music streaming, and social media, the nubia Air will easily get you through a full day with some battery to spare. The 5,000mAh battery paired with 30W fast charging means you can quickly top up when you’re in a rush—it’s not the fastest, but it’s convenient.

This is my first time using a phone with a Unisoc T8300 processor, and it delivers a smooth experience. Scrolling through apps and social media feels effortless, especially with the 120Hz display; the interface really does feel like it’s breezing through.

Gaming, however, is a different story. Even at lower graphics settings, frame drops are noticeable, including in lighter games like Roblox. This is expected at this price point, and casual gamers won’t find it game-breaking. Multitasking is solid thanks to 8GB of RAM, expandable up to 20GB with virtual RAM, keeping day-to-day use fluid and responsive.

Other features & AI

The nubia Air runs Android 15 out of the box with a UI that’s clean and direct, keeping things simple without heavy skinning. It comes with a reliable in-display fingerprint sensor and a Live Island feature, where the punch-hole camera interacts with the software for notifications and alerts.

AI enhancements are present, especially for imaging, and it also supports Gemini AI. While it’s not groundbreaking compared to flagship devices, it’s a nice touch for a phone in this price range.

Is the nubia Air your GadgetMatch?

The nubia Air is a no-brainer Swipe Right. It gives you a phone that looks and feels premium without making your wallet cry. The 5.9mm thin body and light 172g weight make it feel like holding air, yet it’s surprisingly solid. Casual users will enjoy smooth performance, the display is bright and immersive, and the battery easily lasts a full day.

What makes this deal even sweeter? While the SRP is PhP 12,999, ongoing promos on platforms like Shopee mean you can grab it for even less. For a sleek, lightweight phone that’s easy to recommend to parents, teens, or anyone wanting a stylish daily driver without overspending, this one’s hard to beat.