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AT&T uses ‘5G’ moniker to advertise new 4G features

Even before 5G officially launches

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Pretty soon, 5G networking will dominate the airwaves. The next generation of wireless networking is poised to deliver the fastest internet speeds to smartphones. Right now, some companies — like Huawei — are expanding their infrastructure in preparation for the upcoming wave.

That said, 5G is still in the semi-distant future. The new technology won’t launch until next year, at least. However, “5G” is already appearing in some smartphones as early as today. Despite not existing yet, the technology is making some odd debuts. What’s happening?

American telco AT&T has adopted the “5G” moniker in the current 4G era. Jumping the gun, the company is using the moniker to advertise a variety of new 4G features.

Earlier this year, AT&T advertised the new “5G Evolution,” claiming its release by the end of the year. Now, that time has come. As we know now, the “5G Evolution” can’t possibly include actual 5G technology. Instead, the branding pertains to developments in 4G LTE technology, including 4×4 MIMO and 256 QAM.

Of course, various telcos around the world have used this strategy in the past. Before the official debut of 4G LTE, AT&T used the moniker ahead of everyone else, as well.

However, the new “5G Evolution” is making itself a lot more prominent than the previous marketing strategy. Smartphones sold by AT&T already sport the “5G E” notification when connecting through 4G LTE networks. These include a variety of smartphones today including the Apple iPhone XS Max.

After the official debut of 5G technology, AT&T will call the new network “5G+.” The new naming technique is a blatant marketing ploy to boost the company’s presence in the upcoming 5G landscape.

SEE ALSO: PLDT, Smart activate Philippines’ first 5G towers

Apps

Finally! Grab users may now pay directly using GCash

Much-awaited partnership

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GCash Grab

Grab Philippines and GCash have finally struck a partnership deal that will make payments on the superapp even easier and more convenient.

Starting February, users will be able to add GCash as a direct payment method on the Grab app, making cashless transactions on food and grocery deliveries, car transport, and other services cashless.

Prior to the collaboration, GCash users could only send money from their account to their GrabPay wallet, and vice-versa, causing a bit of hassle switching in between apps on one’s phone screen.

The partnership also means there will be no more transaction fees unlike before when Grab users have to cash in using their credit or debit cards or linked bank accounts.

Grab customers may also avail of GCash exclusive deals, and even get treats when they pay using the e-wallet.

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Samsung offers $100 for Galaxy S23 preorders

Or the upcoming Galaxy Book

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The Galaxy S23 series is coming. Samsung has officially scheduled the first Galaxy Unpacked event of the year for early February, heralding the coming of the Galaxy S23 series. While the flagship series will certainly wow a lot of users, buying one might crumple bank accounts so soon after the holidays. Luckily, Samsung is holding an early reservation promo ahead of the Galaxy Unpacked event.

If you reserve either the new Galaxy S23 or the new Galaxy Book now, Samsung is giving away US$ 50 worth of Samsung Credit. Additionally, users can reserve both devices and get US$ 100 worth of credit for use on any eligible products in the store.

Simply by signing up with your email address, you can use this link to save up to US$ 100 when you shop with Samsung.

The promo ends next Wednesday, February 1, by 11:59pm EST.

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Apple halts development of in-house chip

Broadcom is still in

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Apple is currently on a quest to reduce its reliance on third-party components for its devices. For the most part, the company is successful in doing so. Apple Silicon is already an important part of the brand’s identity — with work on more in-house components ongoing. Now, Apple is reportedly pausing development on one of its upcoming chips.

According to analyst Ming-Chi Kuo, Apple will delay the development of its in-house connectivity chip. In the meantime, the brand will keep relying on Broadcom for the same components, going into the iPhone 15 series.

To be clear, the paused component only deals with Wi-Fi and Bluetooth connectivity. Apple is still developing its in-house modem for 5G connectivity — according to outside reports, at least. While the Broadcom deal will still continue, Qualcomm might still get the axe after Apple develops its replacement chip.

Given the positive response to Apple Silicon, building more in-house components might ultimately work well for the brand. If anything, the company can rest easier by controlling how one of its components is produced.

Besides Apple, other brands are also developing their in-house chipsets to rival component makers like Qualcomm. Google, for instance, is doing relatively well with the Tensor lineup. Additionally, though the upcoming series will rely on Qualcomm, Samsung is currently working to bring the Exynos lineup to match current standards.

SEE ALSO: Apple iPhone 15 Rumor Roundup: Goodbye Pro Max, hello Ultra

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