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Birdshot producer highlights value of taking things slow

‘There’s a reward when you take things slow’

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“Anyone can be a filmmaker. If you have a story, if you have the talent, you can just do it.”

This is how filmmaker Pamela L. Reyes described the filmmaking landscape today. She’s been in the industry for close to a decade now and has worn different hats: From writer to producer to director.

Smartphones, GoPros, and prosumer cameras have enabled more people to tell their stories visually. Reyes says this wasn’t the case back when she started. Back then, she explains, “When you make films, you really have to want it a lot.”

“Before you had to find the film cameras, you had to find the crew members that really want to make films,” she elaborated. Filmmaking used to be a pipe dream, but that isn’t the case anymore, not with a variety of tools becoming more accessible to a lot of people. While that’s mostly a good thing, it has also created its own problem.

“There are really good artists everywhere but at the same time there are really bad films being made,” said Reyes adding that with the volume of films being made it has “become harder to weed out the bad ones.”

Making Filipino films internationally competitive

The craft, though, definitely goes beyond the tools you make it with. Especially when you want your films to do well internationally.

“There’s a reward when you take things slow,” said Reyes, who has won and been nominated for various local and international awards for her role as producer for the award-winning film Birdshot. She says it’s also about uplifting the film’s production value. That includes creating a good and sustainable working environment on set.

We’ve all heard our fair share of stories from people in the film industry about insane work hours and talent fees that are not paid on time. Reyes wants to do away with these practices.

It starts, she says, with building the right kind of team all while making sure that everyone is paid appropriately, on time, and that their well-being is taken into consideration by making sure the work hours are reasonable.

“There’s no shortcut to making good films,” said Reyes, who is currently working on a few local and international films. She believes in investing the right amount of time when making films. Consequently, she’s turned down projects which demand that she rush things.

“Don’t rush it. The best film will come out if there’s a lot of love and passion in it,” she explains.

Stories that are true

A Visual Communication graduate from the University of the Philippines Diliman, Reyes shared that she initially had an agency job that lasted no longer than three days. She said she “knew right away” that it wasn’t for her.

Her calling is in storytelling. When asked which stories she wants to tell the most, she beamingly replied: “I really want to tell stories that are true.”

“Most of the films I do are kind of feminist. That’s what I really want to push for because I haven’t seen that in a lot of films here [in the Philippines]. One that’s truly feminist. By that I mean you show what you have to show. You say what you have to say.”

Reyes is currently working on a coming-of-age film and a horror film — two of her favorite genres. Talking excitedly about her two projects, she once again highlighted the importance of taking the right amount of time in developing films. This way, you get the reaction you want to get out of your audience which is what pushes her to keep on making films.

“It’s just seeing the reaction of people and knowing that I affected their life a bit or I scared them a bit, made them think a bit. That’s the payoff that is enough for us to keep going.”

In a fast-paced world where we have a constant diet of content that’s bite-sized but oftentimes fails to hold our attention, Reyes champions the importance of running at your pace. Haste makes waste and to create something that you’re truly proud of and elicits a reaction from your intended audience, you need to take your time.

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Dyson’s latest bundle is the power couple your floors have been waiting for

The answer to the wet-and-dry cleaning problem most of us have quietly accepted as just ‘life’

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There’s a particular kind of domestic frustration that doesn’t get talked about enough: the moment you finish vacuuming, look down at your gleaming hard floors, and realize they still need mopping. Two tools. Two routines. One slightly deflated sense of accomplishment. Dyson, apparently, has been paying attention.

For a limited time, the brand is bundling two of its machines into a single, rather attractive package — the Dyson WashG1™ wet floor cleaner and the Dyson V8™ Slim cordless vacuum — positioning them as the complete answer to the wet-and-dry cleaning problem most of us have quietly accepted as just life.

Meet the pair

The WashG1™ is Dyson’s take on the wet floor cleaner, designed to wash hard floors in one streamlined pass rather than the traditional drag-and-splash method that mostly moves grime from one end of the room to the other. No buckets, no wringing, no staring at a suspiciously grey mop head and wondering when exactly it stopped being useful. It’s the kind of appliance that quietly earns its counter space — and then some.

Compact, cordless, and deceptively powerful: the V8™ Slim for when the mess is small but your standards aren’t.

The V8™ Slim, meanwhile, is the lighter, nimbler sibling of Dyson’s cordless line. Useful for the crumbs under the dining chair, the dust gathering behind the shelves, and every other small, daily chaos that a full-sized vacuum feels excessive for. Cordless and compact, it’s the machine you’ll actually pick up instead of sighing and walking past the mess.

Together, they cover the full floor care spectrum: the V8™ Slim handles the dry sweep, the WashG1™ follows with the wash. It’s a logical pairing, honestly — the kind that makes you wonder why you’ve been doing it any other way.

Why this Dyson combination matters

Hard floors, for all their aesthetic appeal, are unforgiving surfaces. Dust settles visibly. Spills linger. And vacuuming alone, as satisfying as the process can be, doesn’t quite address the layer of grime that accumulates on high-traffic areas over time. A wet cleaner handles what a vacuum can’t, and vice versa — which is precisely why owning both, rather than cycling through them separately across different shopping occasions, makes a certain kind of sense.

There’s also something to be said for the ease of a dedicated routine. When both machines live in the same home, cleaning stops being a production and starts being a rhythm — a quick pass with the V8™ Slim in the morning, a proper wash with the WashG1™ when the floors need it. Less deliberation, more just getting it done.

The numbers

Originally priced at PhP 74,800 for both, the bundle is currently available at PhP 45,900 — a saving of PhP 28,900. The mechanic is straightforward: purchase the WashG1™ and the V8™ Slim comes with it.

The promo runs from April 16 to 30, 2026, available at Dyson Stores nationwide. For those who’ve been watching these two machines from a careful distance, the window is narrow — but the value proposition is hard to argue with.

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BINI, KATSEYE among top worldwide Google Searches ahead of Coachella

Coachella to kick off this weekend

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Graphics by Vincenz Lee | GadgetMatch

BINI and KATSEYE topped recent Google Search trends ahead of their Coachella performances this month.

It’s clear that Coachella attendees are curious about the popular Philippine pop girl group, as well as the Los Angeles-based global girl group.

That’s aside from dedicated BLOOMs who are eager to see Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena take part in the legendary California music festival on Friday, April 10.

According to Google Trends data, global searches for the term “BINI Coachella” hit a perfect
score of 100 on April 8.

This indicates that the search term briefly became the highest-ranking search trend.

Meanwhile, “KATSEYE Coachella” scored 98 on April 7 on Google Trends, followed by a perfect 100 on April 8.

The timing of KATSEYE’s new single, “PINKY UP” couldn’t have been better as it dropped just a day before their Sahara stage set.

At the same time, the Filipino octet has also released “Blush” as their new comeback song — just hours ahead of KATSEYE.

As such, EYEKONS have also been scouring the interwebs for the global girl group.

And as these are worldwide search data, the recent Google Search trends somewhat prove these artists are effectively breaking through the global mainstream, and introducing their respective cultures to the global stage.

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ITZY’s YUNA is Infinix’s first ever global brand ambassador

Infinix is in with YUNA in the scene

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Graphics by Vincenz Lee | GadgetMatch

Infinix is entering a new era — and the brand is bringing one of K-Pop’s most sought-after stars along the ride.

A first for Infinix

In line with the launch of the latest NOTE 60 series, Infinix has also named YUNA of ITZY as its very first Global Brand Ambassador. The company calls this a bold step forward for both innovation and style.

For the record, this is the first time Infinix has tapped a global ambassador — and the choice makes sense. YUNA is known for her confidence, vibrant energy, and unapologetic self-expression. These qualities align closely with Infinix’s “Joy Tech, Beyond Limits” philosophy.

In a statement, YUNA shared her excitement about the partnership. She said she’s looking forward to connecting with fans in a new way and creating meaningful stories together with the brand.

For Infinix, this collaboration is more than just a celebrity endorsement. It signals a shift in how the company wants to position itself globally — not just as a smartphone maker, but as a lifestyle tech brand for expressive, tech-savvy youth.

The more, the merrier

The partnership goes along the debut of the NOTE 60 Series, further fueling Infinix’s move toward a more premium smartphone experience.

Like YUNA, the NOTE 60 line also brings notable names in the table:

  • Powered by Snapdragon from Qualcomm
  • Design collaboration with Pininfarina
  • Audio tuned with JBL

It’s a clear attempt that Infinix wanted to elevate both performance and design by blending in flagship-level specs, more refined aesthetics, and immersive sound altogether.

Infinix says this launch also marks its expansion into more premium international markets.

With YUNA as the face of the brand, the company hopes to strengthen its appeal among younger users who want both powerful hardware and a device that matches their personality.

Rather than focusing purely on specs, Infinix is leaning into storytelling — highlighting how technology can spark creativity, joy, and individuality.

With the NOTE 60 Series and YUNA front and center, Infinix appears ready to redefine its brand identity on a global scale.

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