Cameras
Canon officially launches the EOS-1D X Mark III in the Philippines
Beyond exceptional full-frame DSLR
After four years, Canon Philippines has finally launched the EOS-1D X Mark III. This full-frame DSLR camera is Canon’s latest flagship model, replacing the old EOS 1D-X Mark II from 2016.
Their latest DSLR is their best offering for both professional photographers and videographers alike. Aside from its superior image quality, power users can also enjoy recording high-quality 4K videos.
Canon is very clear with their intended market. This full-frame camera is meant for professionals who are into sports, action, wildlife, and news coverage.
The Ultimate EOS
Canon has developed a new 20.1-megapixel full-frame CMOS sensor for the 1D X III. There’s also the enhanced DIGIC X image processor which promises 380 times faster computational processing. It’s also three times faster than the previous DIGIC 6+ found inside 1D X II. The main processor is paired with the DIGIC 8 which helps in auto exposure, auto focusing, and color profiles.
With an upgraded processor, the ISO sensitivity maximizes up to 102,400 (expandable up to 819,200). This means better output even in low-light conditions. The increased number of AF (autofocus) points — from 61 to 191 — helps in shooting details with precision. Also, there are 65 cross-type AF points when you set the aperture at f/8, a helpful feature for extenders especially when you shoot for sports or wildlife photography.
Speed
With a new image sensor in mind, the latest full-frame DSLR offers 40 times faster performance compared to its predecessor. There’s also a new mirror system which helps achieve higher rate in burst shooting — from 16fps, if you’re using the viewfinder, or up to 20fps when you shoot using Live View.
For fast-moving subjects, Canon has Eye Tracking as well as Face and Head Tracking. If you turn on silent shooting, you can shoot up to 20fps burst speed, ideal for sensitive situations or those that require full silence and concentration. The dual CFexpress card slots allows the 1D X Mark III to have a burst rate of approximately 1000 shots — both RAW and JPEG.
Quality
Image and video quality are both exceptional with the 1D X Mark III. This is the first EOS DSLR that’s capable of storing 10-bit HEIF file, which is half the size of a JPEG file but four times better in quality with improved color data and lesser artifacts. The added HDR PQ support improves the shot’s dynamic range, reducing the need for RAW and additional color correction. You can also do HEIF conversion to JPEG with the almost the same quality as shot with HDR PQ.
If you’re a videographer who’s thinking of getting this beast, it can record 4K UHD videos without cropping. It’s also capable of shooting 4K with the DCI standard. This isn’t exclusive to cinematic films as broadcast-quality footages can also be shot through 5.5K 60p RAW.
There’s also the support of Canon Log 10-bit video output ideal for HDR footages and high-contrast scenes that require advanced editing. If you’re concerned with high-speed shooting, this DSLR can shoot 120p and 100p videos in Full HD resolution.
Reliability
This latest DSLR has a newer camera build. It’s now built with a sturdier magnesium alloy that’s both tough and light at the same time. It’s also weather-sealed with dust-and-moisture resistance features, ideal for harsh weather conditions.
The shutter mechanism is reliable enough that it will last you up to 500,000 cycles — a significant improvement over Mark II’s 400,000 actuations. On top of that, there’s a bump in battery life even when it uses the same battery as its predecessor — from 1200 shots up to 2800 shots — in the newer model.
File transfer speeds are improved, thanks to the new built-in WiFi plus Canon’s SuperSpeed Plus USB 3.1 Gen 2. It’s also equipped with built-in GPS, Bluetooth for better connectivity, and geo-tagging. The optional wireless transmitter (WTF-E9) comes with dual antennas that are compatible with fast Dual Band speeds.
Pricing and availability
Canon EOS-1D X Mark III’s Suggested Retail Price (SRP) is PhP 399,998. It will be available on authorized Canon Dealerships nationwide by the end of February 2020. For early buyers, you can save as much as PhP 7000 if you’ll buy their Special Promo Bundle worth PhP 26,698 which includes a 512GB CFExpress card and reader.
With Canon’s commitment to excellent service, they offer the CPS (Canon Professional Services) Membership with dedicated service support, discounted repair costs, unlimited cleaning, and free lens trial of up to three times.
If you also register through the Red App, it will give you an additional year of standard warranty, invites to exclusive events, and points to get gifts and vouchers.
Cameras
Canon PhotoMarathon returns, introduces video, open categories
Happening on April 18 in BGC, Taguig
The Canon PhotoMarathon is officially returning this year and is introducing more categories for enthusiasts to join in.
The 2026 edition, the 19th in the Philippines, will happen on April 18 at the BGC Amphitheater in Taguig City.
For the first time, Canon is opening the competition to non-Canon users. Even those with just smartphones can register. The brand has also added a video category.
Here’s a quick breakdown of the contest categories and their corresponding prizes:
Main Category (Photo)
- Open to Canon users only
- Prize: Canon EOS R6 Mark III with RF24-105mm f/4-7.1 IS STM
Open Category (Photo)
- Open to all camera brands
- Prize: Canon EOS R8 with 24-50mm
Video Category
- Open to all camera brands
- Canon Prize winner: Canon EOS R50 V
- Non-Canon Prize winner: Canon Powershot V1
The full mechanics will be announced on the day of the competition itself to make it even more challenging for those taking part.
To join, simply download the Canon PH Delightful app, create an account, go to the Events tab and select the Canon PhotoMarathon banner. Registration is already open.
To build up hype for the upcoming event, Canon will host photowalks, school tours, and regional tours leading up to the PhotoMarathon.
These are designed to engage photographers at every skill level. Admission is free and open to all digital camera users.
Cameras
Canon EOS C50 cinema camera price in the Philippines
Smallest, lightest cinema camera made for today’s filmmakers, creators
Canon Philippines is capping the year strong with the release of the Canon EOS C50 in the market. The cinema camera is priced at PhP 189,998 for the body along with an XLR handle.
The Canon EOS C50 is designed for both filmmakers and creators who need mobility and professional-grade quality.
It has the same 3:2 Open Gate recording feature also on the EOS R6 Mark III, which gives users flexibility for post-production.
Creators can extract full 4K footage along with cropped 2K vertical or square versions from the same capture with the Simultaneous Crop Recording feature.
This is ideal for producing multi-platform content, like 16:9 landscape videos for YouTube then vertical shortform videos for social media.
Also, an added edge is the up to 7K 60p RAW recording capability on the C50, compared to just 7K 30p for the Mark III.
Filmmakers can also record at up to 4K 120fps should they need high frame rate captures. Recording in 4:2:2 10-bit is also available for rich color and flexibility in post-production.
In addition, the EOS C50 features dual CFexpress and SD card slots. 7K RAW can be saved to CFexpress while other formats can be saved to the SD card.
Different format, resolutions, and color sampling can be assigned for backup, distribution, or quicker edit-ready files.
Photo performance
For stills, users can take advantage of the 32MP CMOS sensor for capturing up to 40 shots per second (with electronic shutter).
The camera also supports pre-continuous shooting and AF performance improvements with its Dual Pixel CMOS AF II.
Enhancements include Auto setting, animals, vehicle priority, and eye AF, as well as the new left/right priority.
Moreover, the camera features Dual-Base ISO with Auto Selection, automatically switching between ISO 400 and ISO 3200 depending on the scene.
This ensures the highest signal-to-noise ratio while maintaining a wide dynamic range. Users can also manual select the ISO to match lighting conditions.
Professional interface
Onto its controls, the EOS C50 has a TIME CODE terminal, which is perfect for seamless multi-camera setups. It also features two XLR terminals and a handy control dial for professional audio input.
There are 14 assignable buttons, each thoughtfully positioned for quick, instinctive access while filming. There are about 100 customizable functions available so the camera can match a user’s workflow.
During the launch event, Canon Philippines demonstrated a wide range of scenarios for the EOS C50, including multi-angle live broadcasts with just one camera.
Are you still wondering what to get yourself for Christmas? If you have a good amount of leftover money after shopping for everyone else, Sony has a new camera just for you. Right on the cusp of the holiday season, the Sony Alpha 7 V is here.
The Sony Alpha 7 V is the fifth generation of the aforementioned series. The full-frame mirrorless camera uses a partially stacked Exmor RS CMOS image sensor to take photos with 33.0 effective megapixels.
Further, the new BIONZ XR2 image processing engine uses the Alpha series’ AI technology to deliver better imaging, Real-time Recognition Auto-Focus, and Real-time Tracking. To add to this, Sony is also launching the FE 28-70mm F3.5-5.6 OSS II full-frame zoom lens to support the camera.
For connectivity, the camera supports Wi-Fi 6E GHZ for data transfers. It also supports USB-C connections for wired transfers.
To ease usage no matter the scenario, the Alpha 7 V comes with vertical format support and an adjustable electronic shutter sound. It also has a 4-axis multi-angle monitor for shooting in various angles. Finally, it has a better grip for stability.
For those long shoots, the camera has better power management. It also has a Monitor Low Bright mode to preserve the battery.
The Sony Alpha 7 V body is available from the end of December. Meanwhile, the kit and the lens will be available on February 2026. The body costs SGD 3,699. From now until December 31, customers will get a free 240GB CEA-G Series CFexpress Type A memory card.
SEE ALSO: Sony’s mobile motion capture system, mocopi, is coming to Singapore
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