As consumers our top considerations when buying a new device are specs, performance, value for money, and design. We rarely think about the impact we and the technology we use have on the environment. The only time we probably ever do is when we need to dispose an irreparable phone or a dinosaur laptop. When that moment comes, we also don’t know exactly what to do or where to bring our old devices.

Fortunately there are companies like Dell that think ahead and consider the entire lifecycle of their products — from sourcing materials, to manufacturing, packaging, shipping, and recycling — and beyond. This approach is called a circular economy.

In a traditional, linear product cycle, recycling or refurbishing is thought of at the end of the product’s life, if at all. In Dell’s circular economy, the concept of waste is designed out of the system. This means sustainability is at the core of everything that they do. Here are some ways Dell is minimizing their footprint as a company while helping us consumers reduce ours as well:

Trade-in and recycling programs, not just for Dell products

Through Dell Reconnect, you can take that old computer sitting in your attic to a Goodwill store for recycling or refurbishing. The program also provides green jobs, and ensures that no environmentally sensitive materials are sent to landfills.

If you’re due for an upgrade, the company can also recycle your old laptop for you, no matter the brand. You may also trade in any eligible piece of electronics, including smartphones and consoles, to earn a gift card that you can use to buy yourself a shiny new Dell laptop.

Packaging made of bamboo, mushrooms, ocean-bound plastics

Photo from Dell

To solve mountains of packaging problems we face after unboxing a new device — large fancy boxes, plastic, and foam — Dell has come up with the 3Cs packaging strategy, which stands for cube (size and shape), content (material choice), and curb (recyclability).

For Dell, wasted space inside any packaging is just that — wasted — so the company is continuously finding ways to minimize the amount of material needed to create packaging, as well as reduce box sizes so as to fit more products in storage and during shipping.

More importantly, Dell uses the best possible material to protect the product, and consider that which makes most sense for each region by using what’s locally available. In 2009, Dell was the first to use packaging made from bamboo. Not only is it a renewable alternative to petroleum-derived foams, the bamboo they used also grew near their manufacturing facilities.

In 2011, Dell developed cushion packaging made of mushroom, which has a smaller footprint compared to the usual protective foam, and is compostable. Recently, the company also started taking ocean-bound plastics back to the economy where they can be reused to make the trays found inside Dell boxes.

The company reuses boxes up to 7 times before they are recycled. So when you buy a new laptop and the box is not in its most perfect form, that’s not necessarily a bad thing. In certain markets, Dell also rewards customers for returning packaging that can be refurbished and reused.

Ink made of smog

Photo from Chakr Innovations

Here’s an unexpected way Dell is putting waste back into the economy and using locally available materials at the same time. Traditionally seen as a pollutant, the company is using ink made from smog in India to print some of its packaging.

A startup called Chakr Innovations developed the device called Chakr Shield which captures 90% of particulate matter emissions from diesel generators. The captured soot is then turned into carbon black, which is used to make ink. Dell is the first to use the ink on a larger scale and it works just as well as regular ink.

Backpack made of recycled windshields

Photo from Dell

Dell doesn’t just make computers and printers, they also make a whole array of accessories, and some of them are made with sustainability in mind. The Dell Pro Backpack 15 is made with a more environment-friendly solution-dyeing process. It’s also water-resistant, which is made possible by a layer of coating that’s made from reclaimed windshields.

Jewelry made of used computers

Photo from Dell

In its effort to reduce waste dumped in landfills, Dell also reclaims gold from motherboards through its recycling programs, reuses them to make not only new motherboards, but jewelry as well. So that old laptop you’re going to trade in for a new one? Parts of it will end up on someone’s finger or ears at some point, not in a developing country that becomes a dumpsite for other companies and countries.

Photo from Dell

Vivian Tai, Head of Global Environmental Affairs for the APJ region says the company is integrating sustainability efforts not for Dell’s benefit, but to provide better value for customers. She says sourcing and bringing what many consider “waste” back to life is challenging but is important to the company. Just this year, Dell already reached two of its 2020 goals: recover two billion pounds of used electronics and use 100 million pounds of recycled-content, plastic and other sustainable materials, one full year ahead of schedule.

Next time you need to buy a new laptop, take sustainability into consideration, too. Technology plays a big role in making our lives easier, and the good that it can do should not end at that but also extend beyond its usual lifecycle. It’s not just big companies who benefit from minimizing our ecological footprint — it’s also us, consumers, and the generations that come after us.