Computers

One man’s trash is another man’s treasure: Dell embraces a circular economy

Sustainability is at the core of everything Dell does

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As consumers our top considerations when buying a new device are specs, performance, value for money, and design. We rarely think about the impact we and the technology we use have on the environment. The only time we probably ever do is when we need to dispose an irreparable phone or a dinosaur laptop. When that moment comes, we also don’t know exactly what to do or where to bring our old devices.

Fortunately there are companies like Dell that think ahead and consider the entire lifecycle of their products — from sourcing materials, to manufacturing, packaging, shipping, and recycling — and beyond. This approach is called a circular economy.

In a traditional, linear product cycle, recycling or refurbishing is thought of at the end of the product’s life, if at all. In Dell’s circular economy, the concept of waste is designed out of the system. This means sustainability is at the core of everything that they do. Here are some ways Dell is minimizing their footprint as a company while helping us consumers reduce ours as well:

Trade-in and recycling programs, not just for Dell products

Through Dell Reconnect, you can take that old computer sitting in your attic to a Goodwill store for recycling or refurbishing. The program also provides green jobs, and ensures that no environmentally sensitive materials are sent to landfills.

If you’re due for an upgrade, the company can also recycle your old laptop for you, no matter the brand. You may also trade in any eligible piece of electronics, including smartphones and consoles, to earn a gift card that you can use to buy yourself a shiny new Dell laptop.

Packaging made of bamboo, mushrooms, ocean-bound plastics

Photo from Dell

To solve mountains of packaging problems we face after unboxing a new device — large fancy boxes, plastic, and foam — Dell has come up with the 3Cs packaging strategy, which stands for cube (size and shape), content (material choice), and curb (recyclability).

For Dell, wasted space inside any packaging is just that — wasted — so the company is continuously finding ways to minimize the amount of material needed to create packaging, as well as reduce box sizes so as to fit more products in storage and during shipping.

More importantly, Dell uses the best possible material to protect the product, and consider that which makes most sense for each region by using what’s locally available. In 2009, Dell was the first to use packaging made from bamboo. Not only is it a renewable alternative to petroleum-derived foams, the bamboo they used also grew near their manufacturing facilities.

In 2011, Dell developed cushion packaging made of mushroom, which has a smaller footprint compared to the usual protective foam, and is compostable. Recently, the company also started taking ocean-bound plastics back to the economy where they can be reused to make the trays found inside Dell boxes.

The company reuses boxes up to 7 times before they are recycled. So when you buy a new laptop and the box is not in its most perfect form, that’s not necessarily a bad thing. In certain markets, Dell also rewards customers for returning packaging that can be refurbished and reused.

Ink made of smog

Photo from Chakr Innovations

Here’s an unexpected way Dell is putting waste back into the economy and using locally available materials at the same time. Traditionally seen as a pollutant, the company is using ink made from smog in India to print some of its packaging.

A startup called Chakr Innovations developed the device called Chakr Shield which captures 90% of particulate matter emissions from diesel generators. The captured soot is then turned into carbon black, which is used to make ink. Dell is the first to use the ink on a larger scale and it works just as well as regular ink.

Backpack made of recycled windshields

Photo from Dell

Dell doesn’t just make computers and printers, they also make a whole array of accessories, and some of them are made with sustainability in mind. The Dell Pro Backpack 15 is made with a more environment-friendly solution-dyeing process. It’s also water-resistant, which is made possible by a layer of coating that’s made from reclaimed windshields.

Jewelry made of used computers

Photo from Dell

In its effort to reduce waste dumped in landfills, Dell also reclaims gold from motherboards through its recycling programs, reuses them to make not only new motherboards, but jewelry as well. So that old laptop you’re going to trade in for a new one? Parts of it will end up on someone’s finger or ears at some point, not in a developing country that becomes a dumpsite for other companies and countries.

Photo from Dell

Vivian Tai, Head of Global Environmental Affairs for the APJ region says the company is integrating sustainability efforts not for Dell’s benefit, but to provide better value for customers. She says sourcing and bringing what many consider “waste” back to life is challenging but is important to the company. Just this year, Dell already reached two of its 2020 goals: recover two billion pounds of used electronics and use 100 million pounds of recycled-content, plastic and other sustainable materials, one full year ahead of schedule.

Next time you need to buy a new laptop, take sustainability into consideration, too. Technology plays a big role in making our lives easier, and the good that it can do should not end at that but also extend beyond its usual lifecycle. It’s not just big companies who benefit from minimizing our ecological footprint — it’s also us, consumers, and the generations that come after us.

Computers

Microsoft launches Windows 365, a PC in a cloud

Called Windows 365

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With technology nowadays, it’s easier to carry around a PC-like device in our pockets. Still, having the ability to lug around an actual PC wherever we go is a luxury. Laptops can still be heavy. However, in their latest product announcement, Microsoft is introducing a way to carry PCs over from device to device — at least, to some extent.

Called Windows 365, Microsoft is launching a virtual PC stored in the cloud. Windows 365 allows users to access their Windows installation on any device including those not originally built with Windows. That includes even Macs and Linux devices.

Windows 365 will be installable on eight different devices of 16GB of RAM and 512GB of internal storage.

Currently, the service has not launched yet. It will launch on August 2 from Windows365.com. As such, there is no final pricing for the service yet.

Regardless, Windows isn’t exactly launching the service for consumers. Though it’s a huge accessibility tool for users, it’s positioned more for (and hence, more beneficial to) enterprise customers. It will allow an IT department to quickly install Windows on new devices.

Most importantly, companies can now easily onboard telecommuters to their workforce. All they need is a device to install Windows on.

SEE ALSO: Windows 11 is official with major UI and performance changes

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Computers

ASUS ROG launches Cool for School Promo

Exclusive bundles and discounts!

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The start of the new school year in the Philippines is right around the corner. With that in mind, ASUS ROG is offering plenty of devices on their lineup for exclusive bundles and discounts with its Cool for School promo.

Promo duration is from July 15 to August 31, 2021 and features laptops, desktops, smartphones that are available for up PhP 18,000 worth of discounts. Take a look at the bundles below.

ASUS Notebooks and Zenfones

  • All ASUS ZenBook — Nespresso Mini Essenza with free Coffee Capsules (PhP 7,500)
  • All ASUS VivoBook — Aviche M5 Wearable Air Purifier (PhP 2,500)
  • Zenfone 8 and Zenfone 8 Flip — JBL Go 3 (PhP 2,300)
  • All ASUS X Series laptops with Intel Core i5 and i7 processors — PhP 2,000 discount
  • All ASUS X Series laptops with Intel Core i3 processor — PhP 1,000 discount

ROG

  • ROG Zephyrus S17 GX701LXS/LV, ROG Zephyrus S15 GX502LXS/LW, ROG Zephyrus M15 GU502LW/LU — Philips Hue White and Color Ambiance Starter Kit 9W, Google Nest Hub (PhP 18,000+)
  • ROG Flow X13 SuperNova Edition, ROG XG Mobile GPU with RTX 3080 — ROG Slash Cap, ROG Slash Sling Bag, Xbox Controller (PhP 8,500+)
  • ROG Flow X13 — ROG Slash Cap, ROG Slash Sling Bag (PhP 2,500+)
  • ROG Zepyhrus G14 GA401IVC — ROG Slash Cap, ROG Slash Messenger Bag, Chromecast 4K TV, Google Nest Mini (PhP 8,500+)
  • ROG Zephyrus G15, ROG Zephyrus G14 GA401IV/IU/IH/II — Chromecast 4K TV, Google Nest Mini (PhP 4,500+)
  • ROG Strix Scar 17 G732LXS/LWS/LV, ROG Strix Scar G532LWS/LW/LV — ROG Slash Cap, TUF AX3000 router, Xbox Controller (13,000+)
  • ROG Strix G17 G712LV/LU, ROG Strix G15 G512LV/LU/LI — Google Nest Mini, Philips Hue White and Color Ambiance Bulb 9W (PhP 4,000+)
  • ROG Phone 5 Classic — ROG Cetra II Core (PhP 3,300)
  • ROG Ranger Backpack (RGB BP3703) — PhP 1,000 Discount
  • ROG Ranger Backpack (BP2500) — PhP 500 Discount

ASUS and ROG Desktops

  • ASUS Desktop S3401SFF — PhP 1,000 Discount
  • ASUS Desktop S500SA — PhP 1,000 Discount
  • ROG Strix G35DX-PH009T, ROG Strix G35DX-PH011T — TUF Gaming VG249Q1A
  • ROG Strix GD30CI(OPT.)-PH003T — TUF Gaming VG249Q1A
  • ROG Strix G15DH-PH014T , ROG Strix G15DH-PH002T — TUF Gaming VG249Q1A
  • ROG Strix GL12CM-PH019T — TUF Gaming VG249Q1A
  • ROG Strix GL10CS-PH042T , ROG Strix GL10CS-PH040T — TUF Gaming VG249Q1A
  • TUF Gaming FX10CP-PH004T — TUF Gaming VG249Q1A

For the complete mechanics and list of participating products and stores, check out https://bit.ly/ASUSROGCoolForSchool2021.

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Accessories

LG announces four new monitors in the Philippines

From content creation to gaming, LG has got you covered

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LG Monitor
LG UltraFine Display Ergo

Monitors have been one of the most searched and bought tech products last 2020. And with the increasing demand due to the ever-changing WFH workspace, LG Philippines brought us four new monitors that cater the needs of each and every user.

LG UltraFine Monitor

If you’re the user who edits and color grades 4K videos, this monitor is for you. Aside from providing the best of colors in the class with IPS technology and HDR10 and DCI-P3 support, LG’s UltraFine monitor also provides UHD 4K resolution that’s 4x bigger than the regular Full HD (1080p) resolution. This means details are sharper and crispier.

Photographer Magic Liwanag for LG UltraFine Monitor

But what makes this monitor different from monitors other than what LG offers is the Ergo stand where the monitor can be tilted, swiveled, and even rotated accordingly. As the name implies, it’s “Ergo”nomic in a sense that you can adjust the monitor freely without having to move things around. This gives you good posture, better height adjustability, and a cleaner workstation, providing full convenience to the user.

It also has USB-C ports for faster connection and wider support for newer devices. Speaking of, cable management looks cleaner thanks to this new type of stand as you just need to insert it behind.

LG UltraWide Monitor

As opposed to the regular 16:9 aspect ratio, a 21:9 view gives you 33% more screen real estate, making the user do tasks efficiently through split-screen view multitasking. This way, you don’t have to put two different monitors side-by-side.

Actor and Content Creator Joross Gamboa for LG UltraWide™ monitor

On paper, it’s got what it takes to be your next best monitor: an IPS display for color accuracy, HDR10 for the best viewing experience, and 350 nits of brightness so you can work even if your windows reflect too much light on the screen. Looking at it directly makes it already immersive thanks to its slim bezels paired with 3-side virtually borderless design. On top of that, it has 5ms response time, Dynamic Action Sync, and AMD Freesync support so you can also enjoy smooth casual gaming, whenever.

LG UltraGear Monitor

LG’s UltraGear monitor provides the best Nano IPS technology in this premium monitor for gamers to enjoy and relive the games they are watching. ICYMI, most gaming monitors use VA panels instead of IPS, which display less color-accurate visuals.

LG Monitor

Specs-wise, it’s the best monitor you can get for playing: it has 99 percent sRGB support for that color accuracy, fast 144Hz refresh rate, ultra-responsive 1ms response time with Motion Blur Reduction, and even compatibility to other HDR-enabled consoles such as the Xbox One S and PS4 Pro. Support for Xbox Series X and PS5 might come sooner (or later).

PCs or laptops with HDR-supported graphics card are supported as well so you don’t need to worry. This enables users enjoy punchier brightness and highlights with deeper shadows and silhouettes. Paired with NVIDIA G-Sync compatibility, the monitor also reduces screen tearing and stuttering.

Gamer, cosplayer, and content creator Myrtle Sarrosa for LG UltraGear™ monitor

LG Monitor

LG Monitor

Last but definitely not the least is LG’s Standard Monitor — meant either for the productive users on a budget or just for casual users who need a bigger monitor on their working area.

This monitor, just like the rest in the lineup, offers IPS technology. To make it even better, it has a Full HD resolution, shorter response times than the usual, and improved color reproduction and viewing angles.

LG Monitor

LG Monitors Brand Ambassador Luis Manzano for LG Standard Monitor

This monitor’s aesthetics weren’t compromised either. It has slim bezel on three sides for a maximized viewing pleasure and offers an ergonomic design with tilt adjustments. With Flicker safe, Reader and Color weakness mode features, users will have little to no eye strain.

Casual gaming is also possible with AMD Freesync, Dynamic Action Sync, and Black Stabilizer as well.

Pricing and Availability

LG’s newest line of monitors are available in all authorized dealers nationwide both in-store and online. Visit LG.com.ph for a complete list of their retail partners. You can also check out LG’s Official Lazada or Shopee Flagship Stores for a full list of monitors available.

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