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Facebook blasts Apple’s policy, uses misleading info

Overinflated, cherry-picked data

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Lately, Apple has taken a stricter crack against data collection. Starting with the new iOS 14 update, the company is forcing developers to report their data usage practices transparently for users. Unfortunately for Apple, their pro-consumer practices stepped on the toes of large developers like Facebook and Epic Games. The former is currently on a slander campaign to put down Apple. However, in blazing through its campaign again, Facebook has used misleading information.

Throughout their campaign, Facebook has stressed the effect of Apple’s new policies on smaller businesses. According to the social media platform, the policy affects how smaller businesses advertise on Facebook.

However, according to some findings from Harvard Business Review, Facebook lied with the figures it used to make the claim. For one, the company claims that smaller companies lost a whopping 60 percent of profits from advertising. The report’s writers, marketing experts themselves, counters that the figure is baseless and does not reflect how return-on-advertising works.

In another claim, Facebook says that smaller businesses actually relied more on ads during the pandemic: a sizable 44 percent of business. The company also quoted a Deloitte study. However, according to the report, Facebook inflated and cherry-picked data from the study. The study’s largest figure stands at 34 percent, not 44 percent. Further, it’s only for one industry: telecoms. Other industries have smaller ad spending.

Despite the report’s debunking, the report reiterates Facebook’s fear that Apple’s stricter policies might hinder smaller businesses, albeit it is approaching the issue wrongly.

SEE ALSO: Tech controversies of 2020

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Qualcomm isn’t scared of Google’s in-house processor

Will continue to work with Google

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Earlier today, Google unveiled its first-ever in-house chipset, the Tensor. Naturally, the announcement holds a lot of promise for the company’s upcoming flagship series. The Pixel 6 series looks amazing even from teases. However, the announcement is likely a blow for the company that Google previously depended on chips: Qualcomm. For its part though, Qualcomm isn’t scared of the Tensor.

According to a tweet from Walter Bloomberg, globally renowned chipmaker Qualcomm isn’t backing down from Tensor’s huge promise for the upcoming Pixel phones. A spokesperson is still reportedly working with Google for existing and future Qualcomm-based devices.

Unfortunately, the report does not indicate which devices that Qualcomm is pertaining to. Currently, we already know that the upcoming Pixel 6 series will sport the Tensor. Whatever it is pertaining to isn’t the upcoming flagship series.

Currently, it is reaping the fruits from the Snapdragon 888 chipset unveiled late last year. The company is likely preparing for the Snapdragon 888 Plus soon. Honor has already promised a smartphone with the upgraded chipset coming later this year.

In general, the company has no real reason to be scared of Google’s latest chipset. Currently, Google has not revealed any plans to market the chipset towards other smartphone makers. The Tensor will likely be a Pixel exclusive for now.

SEE ALSO: Qualcomm launches a phone for Snapdragon Insiders, costs $1500

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OnePlus shipments grew by a whopping 257 percent

Fastest growing phone brand in the US

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OnePlus Nord CE

Last year, OnePlus started an experiment: Can it reinvigorate its midrange lineup with the new Nord series? The Nord series promised a new identity for the company to delineate its flagship offerings from its midrange ones. It was a hip refresh. And, according to new data, it looks like the new series is paying off.

Compared to this time last year, OnePlus’ global shipments grew by a whopping 257 percent for the first half of the year (via AndroidCentral). The impressive growth can only point to the success of the Nord series. Since the series’ first announcement, OnePlus has added more and more devices for the lineup, ultimately leading to the Nord 2 today. The company says that they shipped over 1 million Nord phones since the start of the year.

Besides the shipment growth, OnePlus is also touting sales growth all over the world including territories like the United States, Europe, and India. Most notably, OnePlus grew its shipments in the United States by an astronomical 428 percent, effectively making it the fastest-growing smartphone brand in the country for the first half of 2021.

Additionally, OnePlus’ Europe numbers grew by 304 percent. China saw a 124 percent increase. Finally, the company supposedly grabbed 48 percent of the market share in India.

Of course, the YoY increase shouldn’t be a huge surprise. Taking out any new series that came out last year, the entire smartphone industry crashed under the COVID-19 pandemic. The industry is bouncing back.

SEE ALSO: No OnePlus 9T or 9T Pro, rumor says

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Xiaomi leaps forward in Fortune Global 500 list

Now at number 338

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Since Huawei’s rapid fall from the smartphone rankings, Chinese smartphone makers have rushed to fill in the hole left behind by the former leader of the Chinese smartphone race. According to the latest rankings, Xiaomi has already done well for itself in the standings. The tech company is already the second largest smartphone maker in terms of sales. Xiaomi is already making strides in another leaderboard: the Fortune Global 500 list.

As always, Fortune has released the list of companies that are worth more than the rest this year. Of note, Xiaomi is number 338 — a huge jump from its place last year at 422. It’s Xiaomi’s third year on the list. The jump reflects the company’s success following its removal from the U.S. blacklist.

Another thing to note is that 135 of the companies on the list are of Chinese origin. Chinese companies are on the rise after the 2020 pandemic.

Xiaomi’s position is impressive but not entirely a surprise. Besides smartphones, the company also has its hands on different industries like wearables and lifestyle products. Most recently, Xiaomi was reportedly working on a revolutionary smart band with a 360-degree display.

For reference, Xiaomi’s rivals Apple and Samsung are at a higher position on the Fortune Global 500 list. Apple is currently sitting at number 6. Samsung is at number 15. The Chinese company still has a lot of ground to cover, but it’s on the right path.

SEE ALSO: Xiaomi’s 200W charger is coming next year

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