Enterprise

Facebook, to boycotters: ‘You’ll be back’

They won’t change any policies

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Between piling privacy issues and moderation controversies, Facebook is facing a reckoning. The company’s own employees have already started to revolt against Mark Zuckerberg’s stances on current issues. Externally, Zuckerberg is also under fire from its huge slate of advertisers. Since last week, the world’s biggest brands have started pulling out of the platform’s advertising opportunities. The list includes Starbucks, Unilever, Coca-Cola, Microsoft, PlayStation, and counting.

As the boycott gains momentum, the ball is on Zuckerberg’s court. Unfortunately, based on a leaked transcript of an internal meeting obtained by The Information, the Facebook boss has no intentions of taking the boycott seriously.

According to Zuckerberg, Facebook will not change any internal policies or strategies “because of a threat to a small percent of [their] revenue.” He assures the company that the boycotting brands don’t make a dent on their bottom line. True enough, Facebook’s revenue stream relies mostly on advertising, wherein millions of companies post ads on the platform.

Further, Zuckerberg claims that “these advertisers will be back on the platform soon enough.” Though ballsy, his statements echo an odd strategy to downplay the effects of the boycott. If anything, he also plans to meet with boycotting brands to develop a compromise for the situation. Of course, whatever the compromise will be, it won’t change anything substantial in the company’s overall policies.

Whether you believe in Zuckerberg’s braggadocio or not, screaming “you’ll be back” at dissatisfied customers is an ill-advised practice in public relations. As of now, the boycott is still full steam ahead. Only time will tell if more advertisers will join the battle.

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Enterprise

Apple’s Tim Cook is now worth a billion dollars

Officially a billionaire

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A few years ago, Apple earned the highly distinguished status of becoming a trillion-dollar company. Without pausing to catch its breath, the company is already barreling towards the 2-trillion mark. Coinciding with his company’s success, Apple’s Tim Cook is now worth a billion dollars.

According to Bloomberg’s Billionaires Index, Cook’s net worth has just passed the US$ 1 billion mark just as Apple’s shares substantially grew last week. Just recently, the company announced a 4-in-1 split for its stocks due to the success.

The Apple CEO’s new position in the success column is an interesting one. Unlike his peers in the industry, Cook is one of the few CEOs who did not found his own company. The current leader took over the reins from the late Steve Jobs back in 2011. Since then, Apple’s success skyrocketed to its current status today. Back in 2015, amidst all the riches he acquired, Cook promised to give away most of his money to philanthropic endeavors.

Apple’s recent success is a stroke of good news compared to other big tech companies in the US. Last week, the biggest tech CEOs faced an onslaught of antitrust issues surrounding the tech industry. For example, Facebook’s Mark Zuckerberg failed to defend his bullying and acquiring tactics to stomp competitors down. Though surviving this barrage, Apple is currently facing its own set of issues worldwide, including antitrust issues in the EU and a strange branding lawsuit in Canada.

If the current trend continues, Apple is set to ascend even further up the ranks of tech companies in the near future.

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WeChat ban can sink iPhone sales worldwide

Sinks by up to 30 percent

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Last week, President Donald Trump signed an official executive order banning TikTok and WeChat starting September 15. Though the spotlight is on TikTok, the pending WeChat ban can also impact the technology industry quite heavily. According to an analyst’s report, the WeChat ban can sink iPhone sales worldwide.

According to renowned Apple analyst Ming-Chi Kuo (via MacRumors), the impending ban will determine the iPhone’s fate in the Chinese market. WeChat, a platform owned by Tencent, is a popular messaging app in China. While the app’s presence is drastically lesser in other territories, Chinese immigrants also use the platform to stay in touch with relatives back in China.

If the ban passes, Apple’s App Store can potentially remove the app for all users around the world. Currently, the executive order’s wording is still vague. No one knows if a ban will remove WeChat from American iPhones or all iPhones all over the world.

In the best-case scenario wherein it’s only the US, global iPhone sales will likely drop by up to only 6 percent. This likely pertains to Chinese immigrants in the US. However, in the worst-case scenario wherein iPhones everywhere lose the app, Apple’s sales will sink by up to a whopping 30 percent.

Despite the overwhelming dominance of Chinese brands in China, Apple still retains a sizable share in the country’s market. Compared to last year, the American brand’s market share actually grew in size. If Kuo’s more pessimistic scenario comes to pass, Trump’s orders might have inadvertently doomed Apple’s business in China.

SEE ALSO: Apple is not interested in TikTok

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Enterprise

Apple is suing a small startup for using a pear logo

Five-person startup vs. trillion-dollar company

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As the saying goes, “apples and oranges.” Apparently, the well-known idiom doesn’t apply for the iPhone makers of the same name. If your company uses any fruit-themed logo (even if it’s not an apple), Apple will see their own logo and go at you with the full force of their legal team. In a strange turn of events, Apple is suing a small startup for using a pear logo.

Reported by Canadian outlet iPhone in Canada, Prepear, a meal-planning startup with only five people, is facing legal action from the trillion-dollar Apple because of their logo. Super Healthy Kids, another startup from the founders of Prepear, shared their woes on Instagram. As the name suggests, Prepear uses a pear-shaped logo in lime green. According to the post, Apple thinks that the Prepear logo looks too similar to the globally known Apple logo.

Now, if you squint enough, you might find a few similarities. Both have a leaf hanging near the stem, for example. However, both logos are quite arguably far enough from each other. In fact, their brand identities are very distinct from each other.

Along with the Instagram post, Prepear has also started a Change.org petition, in hopes of stopping Apple’s legal action against them. In the petition, the startup is calling out Apple for bullying other smaller startups with fruit-themed logos. “Most small businesses cannot afford the tens of thousands of dollars it would cost to fight Apple,” the petition said.

In the same vein, big tech companies in the US are facing a lot of antitrust issues. Just recently, a court hearing caught Facebook’s Mark Zuckerberg lying under oath. The social media company stole, bullied, and acquired rival companies to take them out.

Of course, Apple is no stranger to weird court cases from people in the past. However, this is one of the rare instances when the company itself is pursuing legal action for strange reasons against smaller entities.

SEE ALSO: Apple is not interested in TikTok

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