Enterprise

Facebook reportedly planning to change its company name

To focus more on the metaverse

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Facebook really doesn’t want to be Facebook right now. Amid the wave of situations plaguing the company now, Facebook is reportedly changing its company name later this month.

Reported by The Verge, Facebook is changing its company name to focus more on other products in its lineup. Currently, Facebook’s name comes from its huge social media network. Since the start of its network, the company already expanded into different industries including the virtual and augmented reality markets.

Facebook’s new name will reportedly focus on these new products which they have collectively named the metaverse. Even outside of its new peripherals, they also own other networks like WhatsApp and Instagram.

However, a paradigm shift might not be the only reason for a name change.

A tough whistleblower situation has recently revealed a lot of controversies going on behind the scenes of the social media platform. And it’s not their first controversy either. Prior to the ongoing situation, the company was already facing anti-competition controversies last year. A rebrand can potentially save the company from further damage.

Facebook isn’t the first among its contemporaries to create a new company outside of what it is known for. Google, arguably the most popular example of such, founded its current umbrella company called Alphabet. Though Google still exists, Alphabet deals with the brand’s other endeavors.

For its part, Facebook will reportedly announce its new name during its Connect conference on October 28.

SEE ALSO: Ray-Ban, Facebook team up to create Ray-Ban Stories

Enterprise

Nintendo faces allegations of sexual misconduct

Company is investigating

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Working at Nintendo must be a dream for every child from the 90s. However, besides the naturally steep point of entry for prospective workers in gaming, everyone has to reckon with a pervasive problem plaguing the industry: It’s just not inclusive. Like other developers, Nintendo is investigating a flurry of sexual misconduct allegations coming to light recently.

A ‘frat house’

Earlier this week, Kotaku brought a series of cases to light straight from past Nintendo of America employees. One tester, whom the report names as Hannah, reveals a litany of inappropriate sexually charged comments. While some are focused externally, like discussing which Pokémon is the best to have sex with, some comments are more targeted, like saying that it’s “a shame” that Hannah is a lesbian.

Unfortunately, the problems for women in the company only start there. Other female workers have reported cases of stalking and unwanted sexual advances, including being asked what color their panties were during company events. One called the environment a “frat house” filled with men. Pay is likewise unequal, favoring more compensation towards men than women.

Reporting inappropriate conduct isn’t welcome, either. Workers have said that they were further mistreated after they spoke to higher-ups about their issues. Perpetrators have also threatened to have their victims fired if the latter reported it. Others have also been called “overly sensitive” if they said anything against the company.

Now, Nintendo of America isn’t the only one at fault. The company outsources a chunk of its workers, including the ones reporting the issues, from a contracting company called Aerotek, which has rebranded into Aston Carter. Nintendo and Carter are currently being investigated by the National Labor Relations Board for harassment.

What they’re doing

For their part, Nintendo of America President Doug Bowser (also via Kotaku) has stated that the company is internally investigating the claims. Previous, Nintendo has come out in support for those who reported the same type of misconduct in other companies like Activision Blizzard and Ubisoft. The entire industry is now in a reckoning.

SEE ALSO: Nintendo just bought its own animation studio

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Enterprise

South Korea investigating Apple and Google for app payments

In hot water

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Both Apple and Google are endlessly circulating in a maelstrom of controversy surrounding their respective app stores. Last year, app developers went up against the two giants for enforcing unfair payment systems against smaller developers. Since then, the issue has raged on. Now, South Korea is going after the two companies for the same problem.

As reported by Reuters, South Korean authorities, specifically the Korea Communications Commission, have decided to investigate Apple and Google for reportedly forcing developers into adopting payment systems inside App Store and Play Store.

Unfortunately, the report does not indicate what the companies exactly did to warrant an investigation. While one can easily cast it off as forcing the system unto others, it can also encompass a failure to meet the requirements on time. Google, for example, has stated that it has (and is still willing to) cooperate with authorities to resolve the issue.

Apple, on the other hand, has not commented on the issue.

Back in 2020, Fortnite, one of the most controversial instances of the issue, was expelled from the App Store and the Play Store for going against the margins demanded by Apple and Google. Since then, other apps, like Tinder, have also seesawed their way in and out of the issue.

SEE ALSO: Google is potentially banning Tinder from Play Store

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Enterprise

Honor returns to the Philippines!

The former sub-brand is making its comeback as an independent, iconic brand

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Huawei’s former sub-brand, Honor, returns to the Philippine market. The global smartphone brand has partnered with Iridium Philippines to launch the brand and cater to the different needs of Filipino consumers.

Daniel Wang, Director of Channel Management Department of Honor Device Com., Ltd., inked a deal with Ricky Sy, President of Honor Philippines/Iridium Technologies in a contract-signing event. The ceremony marked the comeback of the technology brand, making Honor products available in the Philippines through its local partner.

On becoming an iconic brand across the globe

Honor has invested in its research and development in the past year to provide high-quality products to its consumers. The company’s main goal is to come up with innovative products, thus, it continued to develop strategic partnerships with different supply chain manufacturers.

Currently, Honor is working with Intel, AMD, MediaTek, Microsoft, and Qualcomm to provide consumers with products that are technologically advanced.

Honor is presently available in more than 100 markets across the globe. The company aims to expand in the Philippines, one of its key markets in Asia, aiming to update its portfolio to capture the high-end and general market with PC, wearables, and more.

Its biggest edge, as compared to its former parent brand, is having Google Mobile Services across its devices.

“As HONOR returns to the Philippines, we are confident that the brand will be well received by Filipino consumers. The brand’s re-entrance would also mean that HONOR products will soon become more accessible to Filipinos,” said Ricky Sy, President of HONOR Philippines.

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