Her GadgetMatch

#GrabYourWallet: Ivanka Trump shuts down fashion company

Did a hashtag make it all happen?

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Screenshot from IvankaTrump.com

In 2014, Ivanka Trump started a namesake fashion label with an accompanying working woman-themed website and campaign. These days, the Presidential daughter spends her time in Washington as a senior adviser to her father. But, what of the fashion company? After four years in retail and 17 months in her new political role, Ivanka has decided to finally shut down the company.

What happened to Ivanka Trump, the label?

According to reports, (the real) Ivanka had decided to close the company as she has grown “frustrated” over the conflicts of interest that have arisen from her Washington position and the brand. More than once, issues have popped up regarding her using her public position to further the private brand. Even following her stepping down from the company and transferring assets to a trust she was still reported to have earned US$ 5 million from the company.


Ivanka had this to say in a statement:

“After 17 months in Washington, I do not know when or if I will ever return to the business. I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners.”

#GrabYourWallet: Did a hashtag make it all happen?

The company shut down happened 651 days after a Twitter movement to boycott Ivanka’s products was launched. As a response to President Trump’s Access Hollywood scandal which heard him saying he could “grab women by the pussy,” #GrabYourWallet was born. The boycott of retailers that carried the Ivanka Trump label went viral quickly and according to movement founder Shannon Coulter in an interview with Elle.com, she sees a spike in hashtag use every time Trump says something unsavory (i.e. racist or xenophobic).

The closure comes after stores like Nordstrom, Belk, and Neiman Marcus had dropped the label citing poor sales. This, in part, could be attributed to the public boycott.

Whatever the case may be, #GrabYourWallet proponents are taking it as a victory. What’s next for the movement? This tweet from Coulter could be indicative:

That just means we may be seeing the hashtag in the tech space soon.

Her GadgetMatch

Sound on with Mikme: An easy way to record good audio

Even better if you’re on an iPhone

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I’ve always been a writer and my journey into content creation has been a curious one. These days, I’ve ventured into creating video — a new exacting but fun medium. One thing I’ve learned though: You may think you’re mostly dealing with visuals, but sound quality adds a whole lot to each video.

That being said, and me being the furthest from being an audiophile, I set out to find the easiest and simplest way I could record great audio without all the wires and gadgets and gizmos that I’ve seen other people work with.


Enter this godsend mic in a box which fits the palm of my hands and solves all my audio woes: The Mikme.

It’s simple enough to use; press the leftmost button that serves as a power button…

L-R: Power button, Bluetooth pairing button, micro-USB port, audio port, volume buttons

… and hit record which is that big button up top. Literally, nothing could be easier.

And despite it being pretty straightforward, there are a lot of other things it can do, too. Tapping the record button twice in a row will play your last recording and pressing and holding will allow you to soundcheck — provided you plug in some earphones. Each Mikme has storage built in and you can choose between 16GB, 8GB, or 4GB options. All that means is you need not worry about SD cards or microSD cards ever again.

It’s not just the ease of use, though. The sound quality on this thing is very good, as it should be. Inside that black case, the Mikme is basically a condenser mic — the type usually used in studios for hardcore recordings (my way of saying it’s one serious mic). Even with my untrained ears, I hear the difference, especially because I don’t record in sound-proof rooms most of the time.

Honestly, I now use this tiny thing to record all my voice-overs. I’m not even going to attempt to explain or describe it, you just have to hear it yourself. You can do that by listening to the voice-overs here and here.

I have all good things to say about this tiny device and in so many ways, I consider it my audio lifesaver. But, there’s one caveat.

This mic also has Bluetooth capabilities which is a great thing in itself. It literally connects to a Mikme app that will allow you to shoot video with your phone with audio from the Mikme. Mindblowing stuff, really, except it only works for iPhones. 😢

As we hear the collective, agonized screams of Android users the world over with the collective sighs of what great sounding videos could be shot with a Mikme-iPhone partnership, I take it as a testament of how good this mic is. Even without the Bluetooth connectivity feature and despite sticking with my Android for now and the foreseeable future, I’ll probably still be rocking the Mikme. That says a lot.

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The Vivo x Benefit Cosmetics blossom pink V15 box set is here and I want it

Making blooming selfies possible

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Vivo has just announced a partnership that I am so here for and the resulting phone is oh so pretty!

 

The smartphone company unveiled a collaboration with Benefit Cosmetics, a makeup brand we all know and love, to release a phone/makeup box set that will definitely excite the ladies.


The highlight of the kit: Vivo’s blossom pink V15 — the phone color I’ve always wanted but rarely got!

Yes girls, this special kit does not only have this beautifully colored handset, it also includes Benefit box o’ powders in two shades: Dandelion Twinkle and the Gold Rush.

I am all for this partnership and the blooming selfies I will most definitely be able to shoot with this.

The Vivo x Benefit Kit will retail for PhP 17,999 starting May 25.

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Honor 20 Pro Moschino edition unveiled

There are Moschino cases, too!

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With Honor’s announcement of their Honor 20 series came a fashion collaboration that definitely excites me. The Honor 20 Pro Moschino edition was just announced and I love how extra it is.

The phone itself has the worlds “This is not a Moschino phone” stamped on the back in true Moschino fashion. Of course, there’s a matching wallpaper that says, what else: “This is not a Moschino wallpaper.”


There are also cases that follow that design lead…

My favorite, a case that features similar bold text for that Moschino flair and straps that you can even hook to your bag.

Though all designs are fresh, the partnership isn’t surprising. Moschino’s Jeremy Scott is known for collaboration; not to mention, Honor also teamed up with the Italian fashion brand for the Honor View 20’s design.

No details on pricing and availability for this particular version of the Honor 20 Pro is out yet but one thing’s for sure: I’m loving the fashion-tech partnership and I’m definitely hoping for more!

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