Her GadgetMatch

#GrabYourWallet: Ivanka Trump shuts down fashion company

Did a hashtag make it all happen?



Screenshot from IvankaTrump.com

In 2014, Ivanka Trump started a namesake fashion label with an accompanying working woman-themed website and campaign. These days, the Presidential daughter spends her time in Washington as a senior adviser to her father. But, what of the fashion company? After four years in retail and 17 months in her new political role, Ivanka has decided to finally shut down the company.

What happened to Ivanka Trump, the label?

According to reports, (the real) Ivanka had decided to close the company as she has grown “frustrated” over the conflicts of interest that have arisen from her Washington position and the brand. More than once, issues have popped up regarding her using her public position to further the private brand. Even following her stepping down from the company and transferring assets to a trust she was still reported to have earned US$ 5 million from the company.

Ivanka had this to say in a statement:

“After 17 months in Washington, I do not know when or if I will ever return to the business. I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners.”

#GrabYourWallet: Did a hashtag make it all happen?

The company shut down happened 651 days after a Twitter movement to boycott Ivanka’s products was launched. As a response to President Trump’s Access Hollywood scandal which heard him saying he could “grab women by the pussy,” #GrabYourWallet was born. The boycott of retailers that carried the Ivanka Trump label went viral quickly and according to movement founder Shannon Coulter in an interview with Elle.com, she sees a spike in hashtag use every time Trump says something unsavory (i.e. racist or xenophobic).

The closure comes after stores like Nordstrom, Belk, and Neiman Marcus had dropped the label citing poor sales. This, in part, could be attributed to the public boycott.

Whatever the case may be, #GrabYourWallet proponents are taking it as a victory. What’s next for the movement? This tweet from Coulter could be indicative:

That just means we may be seeing the hashtag in the tech space soon.

Her GadgetMatch

These new Ikea curtains fight indoor pollution by filtering air

Talk about being functional!



Ikea has just announced groundbreaking technology that will not only add to your home decorating or homemaking ventures, as the brand has been apt to do; it will also help keep your living space cleaner by purifying indoor air.

This is Ikea’s Gunrid curtain and it works just like a plant: It breaks down harmful pollutants when it gets in contact with light. The fabric itself has undergone “mineral-based surface treatment” which enables it to destroy common indoor air pollutants like formaldehyde and odor. And since the tech is in the fabric, future products aren’t, in theory, limited to just curtains.

Unknown to most, indoor air pollution is a big deal with some living spaces found to have conditions five times worse than other parts of the world and a higher death toll than outdoor pollution. Mauricio Affonso, Product Developer at Ikea Range & Supply says, “We are creating an affordable and space-saving air purifying solution that also makes the home more beautiful.”

Ikea hopes to put these Gunrid curtains on shelves by 2020.

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Galaxy S10

Samsung announces new generation of wearables

These include a tracker, watch, and wireless buds



Aside from the numerous Samsung flagships announced at Unpacked in San Francisco, there were also a number of wearables announced: The Galaxy Watch Active, Galaxy Fit, Galaxy Fit e, and the Galaxy Buds.

The Galaxy Watch Active is the sporty version of Samsung’s Galaxy Watch but without the iconic spinning bezel. It’s equipped with stress, fitness, and sleep tracking, plus GPS, NFC, Wi-Fi, and Bluetooth capabilities. Of course, it also has Bixby built in.

The watch also has wireless charging capabilities which will work well with the PowerShare-capable Galaxy S10. It runs on an Exynos 9110 processor and a 230mAh battery. It’ll come in four pretty colors: rose gold, sea green, black, and silver. It’ll be available on March 8 in the US for US$ 200.

The Galaxy Fit and Fit e are slim fitness wearables that will automatically track your activities. Equipped with a heart rate monitor and a 0.95-inch AMOLED display, this water-resistant baby is perfect for those who want something less obtrusive. They’ll be available in the second quarter of 2019.

Last but not least: The Galaxy Buds. Powered by AKG, you’re ensured a great listening experience. It boasts six hours of battery life for streaming and five hours on calls, with an additional seven hours with its charging case. That same case gives 1.7 hours of power on a 15-minute charge. Of course, it also has wireless charging.

These Buds are available starting March 8 and they’ll retail for US$ 129. It comes in three colors: black, white, and a fun yellow.

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Galaxy S10

Instagram photo challenge with the Samsung Galaxy S10

Hands-on with all three versions!



Samsung’s newest Galaxy S devices have just been announced and we’re blessed with three versions: The Samsung Galaxy S10e (small), the Galaxy S10 (big), and the Galaxy S10+ (big big!).

Each phone is equipped with a number of cameras so you know what that means: IG photo test!

In our Her GadgetMatch video, we check out what’s so cool about the new Samsung phones and test what the cameras can do. Spoiler: They do a lot!

In case you’re having trouble viewing, watch HERE.

SEE ALSO: Samsung’s new LED light cover is the phone case we’ve always wanted

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