Gucci lets you virtually try their products through your smartphone

A game-changer for the high fashion industry



Photo by Gucci

Gucci is changing the game for the high fashion industry! Recently, the Italian fashion house announced a new feature on its mobile app. Fans can now virtually try Gucci’s products just by using their mobile smartphone.

The brand was able to pull this off by partnering with Wannaby, an augmented reality technology company which is also the one behind Wanna Kicks, an AR app that lets you virtually try any sneakers.

To try it, download the app first. If you love Gucci, I’m pretty sure you already have the app so skip this step. Once in, you’ll be greeted with a plethora of stuff to try but don’t be distracted! The very first thing you’ll see is the page that allows you to try the sneakers of your dreams.

You’ll then get a prompt to frame your shoes so point your camera downwards and try those Ace sneakers!

Of course, you can take a snap to post it on social media and brag how these Gucci sneakers look good on you. Pretty dope app, right? On the bright side, Gucci’s integration of AR technology on their app decreases the time spent trying on shoes while shopping.

Can fashion and technology coexist?

This isn’t the first time that a fashion house incorporated technology to amp up their brands. Louis Vuitton recently put tacky screens on their handbags, while streetwear Off-white used Instagram Story filters to bring in new glasses launched during Paris Fashion Week SS19.

Other examples are seen on events such as when celebrities graced the Met Gala in 3D printed pieces and Dolce & Gabbana used drones instead of models on their runways. Even Maison Margiela’s couture fashion show is iPhone inspired!

Some tech brands even collaborate with designer labels to produce a more premium product. For example, Apple has partnered with Hermès for a designer smartwatch, and Moschino collaborated with Honor to design a limited edition version with a matching case and accessory. However, not every partnership goes well as seen when Swarovski partnered with Huawei and it caused an uproar in social media.

More and more fashion houses are utilizing technology, but Gucci is already one step ahead. After all, putting on a show doesn’t actually bring in sales, unique customer experience does.

Gucci’s app is available on both iOS and Android, however, its AR technology can only be accessed through iPhones.


Google discontinues Datally, its mobile data saving app

It’s gone from the Play store



Using the Datally app from Google? It’s time to move one and find another as Google officially discontinues its mobile data saving app.

In the official support page of Datally, Google notes that the app is not available on the Play store. True enough, visiting the link to Datally throws the app not found error.

Users of the mobile data saving app can continue using it, but the app will not receive future updates. To speed up its discontinuation, the app is giving a warning that it is incompatible with Android 10. So, users who upgraded to the latest OS can’t use the app anymore.

Datally launched last 2017 to help users control their mobile data usage. The app shows the data usage of every app as well as overall data usage metrics. It also let users block background data.

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Google Maps will now show you speed traps

You can also report road closures and accidents



Google Maps is borrowing several features from the company’s other popular navigation app, Waze. Google today announced a series of new features that will allow drivers using the Maps app on iOS to report accidents, speed traps and traffic jams.

Hazard reporting was introduced on Android earlier this year, but this is the first time that iPhone users can also help crowdsource traffic snarls. Google has also expanded the types of road hazards that can be reported through its incident feature to encompass ‘construction, lane closures, disabled vehicles, and objects on the road.

These features have been unique to Waze and many users preferred to use it over Google Maps. It was long-speculated that when Google purchased Waze for US$ 1.1 billion five years ago that the features would be swiftly migrated to Google Maps. The transition has been extremely slow, but it’s finally happening.

To report an incident, open Maps and start navigating to your destination. You’ll see a small location pin with a + sign button on the left side, tap it. Now, you’ll have multiple options that include speed traps, construction, lane closure, and more. Simply select one and you’re done.

Google’s algorithm constantly looks out for these reports and helps in rerouting other riders. These crowdsourced features made Waze a perfect alternative to Google Maps and many users claim they’ve reached faster.

A few months back, Google also added augmented reality support for pedestrian navigation. The feature has been highly appreciated since GPS accuracy may not always be very on-point.

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Hong Kong protests: Apple succumbs to pressure from China

Trying to please both the sides



Every international company, whether based in China or the US, is now stuck in the middle of the Hong Kong protests. While the people want pro-Democracy ideals to govern their city, China refuses to back down and continues its passive-aggressive push.

Apple has reportedly removed the Quartz app from the App Store at the request of the Chinese government. Quartz’s Investigations editor John Keefe confirmed the app has been removed from the App Store and even the website has been blocked in Mainland China.

The publication has been covering the Hong Kong protests in detail and this hasn’t gone down well with the government in Beijing. China has a long history of suppressing free speech and it’s not surprising to see them block off content that doesn’t suit their narrative.

Though, users are furious at Apple for not taking a stand and bowing down to pressure. A few days back, the Cupertino-based giant removed the Taiwanese flag from its keyboard for some users to please the Chinese officials.

Apple was also in the news this week due to its initial rejection of an app that kept a tab on police movement in Hong Kong. Back in 2017, Apple removed the New York Times app from App Store after the Chinese government requested its removal because it was “in violation of local regulations.”

It is necessary for Apple to stay on good terms with China because of its business interests. Almost every other product designed by Apple will find its roots back in China, where everything is built — components as well as finished iPhones.

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