Apps

Gucci lets you virtually try their products through your smartphone

A game-changer for the high fashion industry

Published

July 2, 2019

MJ Jucutan

Photo by Gucci

Gucci is changing the game for the high fashion industry! Recently, the Italian fashion house announced a new feature on its mobile app. Fans can now virtually try Gucci’s products just by using their mobile smartphone.

The brand was able to pull this off by partnering with Wannaby, an augmented reality technology company which is also the one behind Wanna Kicks, an AR app that lets you virtually try any sneakers.

To try it, download the app first. If you love Gucci, I’m pretty sure you already have the app so skip this step. Once in, you’ll be greeted with a plethora of stuff to try but don’t be distracted! The very first thing you’ll see is the page that allows you to try the sneakers of your dreams.

You’ll then get a prompt to frame your shoes so point your camera downwards and try those Ace sneakers!

Of course, you can take a snap to post it on social media and brag how these Gucci sneakers look good on you. Pretty dope app, right? On the bright side, Gucci’s integration of AR technology on their app decreases the time spent trying on shoes while shopping.

Can fashion and technology coexist?

This isn’t the first time that a fashion house incorporated technology to amp up their brands. Louis Vuitton recently put tacky screens on their handbags, while streetwear Off-white used Instagram Story filters to bring in new glasses launched during Paris Fashion Week SS19.

Other examples are seen on events such as when celebrities graced the Met Gala in 3D printed pieces and Dolce & Gabbana used drones instead of models on their runways. Even Maison Margiela’s couture fashion show is iPhone inspired!

Some tech brands even collaborate with designer labels to produce a more premium product. For example, Apple has partnered with Hermès for a designer smartwatch, and Moschino collaborated with Honor to design a limited edition version with a matching case and accessory. However, not every partnership goes well as seen when Swarovski partnered with Huawei and it caused an uproar in social media.

More and more fashion houses are utilizing technology, but Gucci is already one step ahead. After all, putting on a show doesn’t actually bring in sales, unique customer experience does.

Gucci’s app is available on both iOS and Android, however, its AR technology can only be accessed through iPhones.

Related Topics:Apple iPhone AR Gucci iPhone Wanna Kicks

Apps

Top iOS 15 Features to look out for

FaceTime for Android, anyone?

Published

June 16, 2021

GadgetMatch

The next version of iOS rolls out this fall. There are new features such as FaceTime for Android, new Memojis, rebranded Safari and Messages app, personal identification card compatibility for Wallet, and more.

But in this video, we rounded up our Top 10 iOS 15 Features you should look out for.

Watch the whole video by clicking here.

Apps

Voilà AI Artist turns your selfies into 3D cartoons, caricatures

And many more artistic renditions!

Published

June 14, 2021

MJ Jucutan

From FaceApp to Zepeto, plenty of avatars from these apps proliferated social media platforms. Most recently, the Internet went crazy with cute avatars once more. You probably noticed how people have been posting a 3D cartoon version of themselves, akin to a Disney character. It’s all thanks to Voilà AI Artist — a photo-editing app using artificial intelligence to turn your photos into artistic renditions.

Get yourself painted as a Renaissance painting.

Have your selfies transformed into a 3D cartoon from an animated movie.

Turn your photos into a 2D cartoon…

… or even have your face drawn as a caricature.

Voilà AI Artist is developed by WeImagine.AI., a Canada-based team of creators and developers. The app is free to download on the App Store and Google Play Store. If you’re concerned about the app’s privacy policy, read it here.

Apps

The US revokes Trump’s executive order that banned TikTok

A level-playing field for everyone

Published

June 10, 2021

Shivam Vahia

President Joe Biden signed an executive order on Wednesday that sets criteria for the government to evaluate the risk of apps connected to foreign adversaries. It’s specifically meant for apps like TikTok and WeChat, which President Trump banned.

It should use an “evidence-based approach” to see if they pose a risk to US national security, said Biden. If apps are found violating fundamental laws, a ban can be imposed. The task of identifying threats has been given to the US Commerce Department.

Trump’s executive order particularly targeted TikTok and WeChat. Instead, Biden is opting for a level-playing field for everyone. Biden shares the same concerns as Trump, but their approach is vastly different.

Under the previous administration, TikTok remained in a precarious position as Trump sought to ban the app unless it sold to an American company. A proposal was produced that would have seen Oracle and Walmart owning a US entity of the service and taking responsibility for handling TikTok’s US user data and content moderation.

But there were numerous legal challenges, and before they could be ironed out, Trump lost the election. The Biden administration’s new executive order does not affect those negotiations, which are a separate process. The order also calls upon federal agencies to develop recommendations – for future executive actions or legislation — on how to protect the data of US citizens.