In a recent media briefing, HONOR told GadgetMatch that it’s only been about a year and a half since they split with Huawei. This was in response to our question asking why, despite the split, the Huawei DNA is still all over HONOR’s.
It’s a fair answer to a fair question.
It doesn’t take a genius to see the traces. After all, they used to be firmly tied together. They first came back with a solid but middling offering with the Honor 50.
A few months ago, they came out with a set of devices headlined by the HONOR Magic4 Pro. Which, if nothing else, looks like a Huawei Mate deadringer.
But as HONOR mentioned, it does take a while to completely develop a new, separate identity. Which, to their credit, they may slowly be on their way to.
But before we look forward, let’s look at where they are at. Specifically, their current flagship – the HONOR Magic4 Pro.
HONOR Magic4 Pro
I have lived with the device for a few months now. It’s taken the place of my primary Android phone for a better part of the year, taking turns with the OPPO Find X3 Pro and whatever other phone I need to produce content on.
Dated look?
The variant I have comes in this silver-bluish colorway. It’s glossy, slippery, and a bit of a fingerprint and smudge magnet. It would have benefitted from a really nice case. Instead, you get a negligible jelly case that comes in the box. I really think brands can do better than jelly cases. But that’s a topic for another day.
It has a beautiful display that curves to the edges. It had palm rejection problems early on. But it was immediately addressed via a software update. It works perfectly with my chubby hands now.
All the relevant buttons (power, volume) are on the right side.
And at the bottom, there’s the SIM card tray (Dual NANO SIM), USB-C port, and speaker grille.
At the back you see the circular camera module which is the most HUAWEI Mate thing ever.
Overall, it’s… an okay design. It looks good but definitely has some drawbacks that have since been addressed by other phone makers.
Beautiful photos
Going back to that camera module. Here’s what’s on it:
- 50MP f/1.8 wide camera
- 50MP f/2.2 ultra-wide camera
- 64MP f/3.5 periscope telephoto lens
Up front, you have a wide camera with 100-degree FOV and a 3D Depth Camera.
I didn’t really have that many interesting things to take photos of during my time with the HONOR Magic4 Pro. Just a brief trip to New York and some outtakes of shooting a video with the team.
I personally think the photos are fantastic. It’s easily the best thing about this smartphone. Here’s a quick look at the samples.
New York trip
Shooting outtakes
Food
Magic UI needs more magic
I have little qualms about the performance. It is, after all, powered by the Qualcomm Snapdragon 8 Gen 1. And it’s accompanied by 8GB of RAM with 256GB of internal storage.
But I really like that hardware was held back by a less than stellar Android skin. Currently running Magic UI 6, it just feels like EMUI with a different name.
I can’t quite put my finger on it, but EMUI has always felt like an Android skin that exists in an alternate universe. Like something about just feels a little off. And I feel the same way about Magic UI.
It just doesn’t feel as smooth and snappy as the Samsung Galaxy S22+ I used months ago. I also encountered a few Wi-FI issues when it goes on standby mode for an extended period of time. Although, like the palm rejection issue, this has been addressed after some software updates.
Thankfully, HONOR said it is making improvements to Magic UI. If they really want to set themselves apart from Huawei, the UI is a good place to start.
HONOR Ecosystem
Along with the HONOR Magic4 Pro, the company also launched a few accessories to go along with it. These are the HONOR SuperCharge Wireless Stand (Max 100W), the HONOR Earbuds 3 Pro, and the HONOR Watch GS 3.
That last one we haven’t gotten around to using as much, but we’ll get there… eventually. But quickly shifting back to the other two, they are great accessories to have.
Honor SuperCharge Wireless Stand
My personal favorite is the HONOR SuperCharge Wireless Stand. Wireless charging is great and is a feature I now look for in any smartphone that dares to attach the word ‘flagship’ to itself.
It’s actually the fastest charger I have in my collection of devices – wired charging included. It’s so fast that it takes longer for me to prepare lunch than for it to fully charge phones that support wireless charging.
Thankfully it’s the type that doesn’t overcharge your phone. Because more often than not, what happens is I leave the phone docked and get lost either in my work in a YouTube blackhole completely forgetting that I’m charging the phone.
HONOR Earbuds 3 Pro
The HONOR Earbuds 3 Pro reminds me of the Airpods Pro and the HUAWEI Freebuds Pro. One for the looks, the other for the performance.
Really, the only thing I didn’t like about this is that it’s too much of a deadringer of the Airpods Pro. That gives off a cheap knockoff vibe.
But there’s nothing cheap about its performance. The sound produced is clean and crisp, the noise cancellation is superb, and the voice pickup for calls is fantastic for its size.
HONOR also sent us the Watch GS 3 but I didn’t really get to use it as much so here’s a photo instead.
Overall, that’s a nice portfolio of devices as they try to regain relevance in the incredibly competitive consumer tech market.
IFA 2022
The company is also set to unveil a new set of devices during IFA 2022. They need a strong showing on a tentpole event to continue occupying space in the general public’s consciousness.
Can HONOR have your GadgetMatch?
The answer is ‘never say never.’ HONOR is facing a tough uphill battle. But if they continue to hit the market with quality hardware and develop software to set them apart from HUAWEI, they are well on their way.
The HONOR Magic4 Pro and its accompanying devices are just tiny steps forward in what is an early phase to complete independence. As they are now, these are devices worthy of your attention. Do they have traces of Huawei? Yes. But HONOR is on the rebounds following an untimely split. And we’re looking forward to what the future holds for the company.
Features
Why the OPPO Reno15 5G series is a creator’s essential
4K Ultra-Steady, 50MP groufies, and AI edits in one device.
There are two kinds of travel essentials: the ones you pack because you have to, and the ones you pack because they make the story better.
Often, we feel forced to choose between traveling light and bringing the bulky gear necessary to document the trip properly.
On your next trip, the OPPO Reno15 5G Series eliminates that compromise. With a thoughtful mix of hardware and software, it becomes your pocket-sized production crew, ready to capture life as it unfolds.
The crew in your pocket
The first rule of travel is to keep things light, but for a creator, “light” cannot mean lower quality.
Whether you are navigating crowded night markets or chasing the golden hour on a steep, adventurous rooftop, the 4K Ultra Steady feature ensures your footage looks composed even when the environment is chaotic.
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This stabilization changes the energy of a travel vlog, turning handheld montages into polished, cinematic clips that are ready for a Reel the moment you hit save.
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Capturing everything and everyone
Travel stories are built on shared memories, but too often, the person behind the lens is left out.
Group shots often become a messy scramble to squeeze everyone into a tight frame. The 50MP Selfie Camera changes that outcome with its 0.6x ultra-wide-angle mode
It captures the entire group with sharp detail across the frame, ensuring no one is relegated to the blurry edges.
Even if you need to crop the image later for a specific social media layout, faces remain clear and the background stays defined.
The result is a “groufie” that feels complete and professional
Scroll-stopping memories
We often summarize our trips through collages: layered photos that tell a single story.
The AI Motion Photo Popout tool brings a new dimension to these memories. With a few taps in the Gallery, the subject separates from the background to create a sophisticated, layered effect.
These edits serve as the perfect foundation for Instagram Story covers, Reel thumbnails, or high-quality personal wallpapers.
It’s a subtle digital adjustment that makes a visible difference in how your audience experiences your journey.
Reliability for the modern creator.
A smartphone is no longer just a gadget; it is a creative partner. The OPPO Reno15 Series 5G features a sleek design that looks at home beside a passport or a boarding pass.
It’s light enough for long days of exploration but polished enough for high-end city trips. The reliable battery life supports early flights, full-day itineraries, and even late-night uploads.
You’ll spend less time searching for an outlet and more time capturing the moments that matter.
Which OPPO Reno15 Series 5G is your GadgetMatch?
The series offers variants designed to fit your specific creative style.
Pick the OPPO Reno15 5G if you want a balanced everyday companion, and if you want flexibility and reliability without overcomplicating the process.
There’s the OPPO Reno15 Pro; the choice for creators where photography and videography are the main event, offering enhanced tools in a compact form.
But if you’re a value-conscious traveler who wants a practical entry point that provides core camera and AI features, then the OPPO Reno15 F 5G is your GadgetMatch.
Whichever you choose, the series proves that a travel accessory can do more than complement an outfit. It preserves your stories because it doubles as a content creator’s must-have tool.
The OPPO Reno15 Series 5G is now available in OPPO stores nationwide and the OPPO Online Store.
SEE MORE: The art of being in and behind the frame | OPPO Reno15 Pro: Camera Review
@gadgetmatch A phone that does more… so you can focus more on the moments that matter. The Galaxy S26 Ultra lets Galaxy AI handle the small stuff so you can stay present for the moments that matter. Also great for the occasional KPop concert video. Pre-order until March 17 and get double storage worth up to PhP 14,000. https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/ #GalaxyS26Ultra #EverydaywithGalaxyAI @samsungph ♬ original sound – GadgetMatch
Here’s the dream: a phone that helps you stay on top of things, so you can focus more on what matters.
That’s basically the idea behind Galaxy AI on the Samsung Galaxy S26 Ultra.
Instead of adding more things to do, the phone helps take care of the small stuff for you. Things like reminding you what’s next, or surfacing the information you need right when you need it.
So you spend less time digging through apps and more time actually doing the things you planned to do.
Editing photos is easier too. With Photo Assist, you can just describe the change you want… and Galaxy AI fills in the rest.
And if you’re cleaning up a video, Audio Eraser can reduce background noise — even from clips on third-party apps like Instagram or YouTube.
The point isn’t to make your phone the center of attention. It’s to make it helpful enough that you can forget about it for a while. Until something worth capturing happens.
And when things get a little chaotic — like concerts, street performances, or just life moving fast — Super Steady Video helps keep your shots level.
That’s definitely coming with me to the next K-pop concert.
The Galaxy S26 Ultra. Smarter phone. Slightly less stressed me.
Pre-orders are open now — with double storage for early buyers, plus additional discounts and installment offers from participating banks.
Which is great… because apparently I shoot way too many videos.
For more than a decade, the smartphone industry has been defined by a familiar race. More megapixels. Faster processors. Bigger batteries. Thinner designs. Being first. Being the most. And being the fastest.
The industry rewarded brands that appeared to be chasing specs. Bigger numbers meant progress. At least on paper.
But if you ask Samsung, the days of chasing specs may no longer define the future of Galaxy smartphones.
During a regional roundtable following the launch of the latest Galaxy devices, I asked TM Roh how the company decides when it’s time for a major hardware upgrade if it isn’t simply chasing specs.
His answer revealed how Samsung now approaches the future of its flagship smartphones.
According to Roh, hardware upgrades are increasingly tied to how well they support Galaxy AI.
“To make Galaxy AI run smoothly, it must be backed by strong hardware,” Roh said during the session, speaking through a translator. He added that Samsung develops its hardware, software, and AI capabilities together — and that major upgrades tend to arrive only when the company reaches what he described as the “desired level of excellence.”
(Quotes are approximate translations.)
“To make Galaxy AI run smoothly, it must be backed by strong hardware.”
(Approximate translation from TM Roh during the roundtable)
In short, Samsung says it’s no longer chasing specs for the sake of winning spec-sheet battles. Not anymore.
When hardware stops chasing numbers
Hardware innovation still matters. But Samsung increasingly frames those improvements as tools that enable smarter software experiences.
During the roundtable, Roh pointed to Samsung’s custom application processors, which now include stronger neural processing capabilities designed to handle AI workloads more efficiently. Dedicated hardware is also being introduced to strengthen privacy and security — including technologies embedded directly into the display. (See: Privacy Display)
Even cameras, historically one of the biggest battlegrounds for smartphone innovation, are evolving in the same direction.
Roh noted that while sensors and lenses remain important, modern smartphone photography now relies heavily on AI-powered image processing working alongside the hardware. This could also explain why, as of writing, Samsung has resisted the extra telephoto lens accessories that is prevalent with other brands.
The shift is subtle but important. Instead of emphasizing bigger numbers on spec sheets, Samsung positions hardware upgrades as part of a broader system designed to support intelligent software.
Why Samsung gets dunked on online
That philosophy, however, exists in tension with how smartphones are often discussed online.
In a landscape driven by benchmark charts and viral comparisons, incremental refinement rarely generates the same excitement as dramatic hardware leaps. Over the past few years, the Galaxy S series has occasionally become an easy target for criticism — especially as rival Android manufacturers compete to deliver the biggest numbers, the fastest charging speeds, or the thinnest designs.
The temptation in tech media, particularly on platforms like YouTube, is often to dunk on Samsung rather than examine the nuance behind its approach. Spectacular upgrades and dramatic spec sheets make better thumbnails.
Yet listening to Samsung executives across multiple briefings reveals something interesting: the messaging is remarkably consistent. Whether discussing cameras, processors, or ecosystem features, the company repeatedly returns to the same principle. Hardware innovation matters most when it unlocks a better overall experience.
A company that knows its role
That consistency suggests Samsung knows exactly who it is in the smartphone industry.
As the largest Android smartphone manufacturer globally, Samsung occupies a position where competitors often measure themselves against it. Many brands differentiate by pushing aggressive specifications or experimenting with bold hardware changes.
In many ways, everyone else is punching up.
Scale changes priorities. When you’re building devices for hundreds of millions of users, the focus shifts toward reliability, ecosystem integration, and increasingly, AI-powered experiences that work consistently across products.
Why Southeast Asia matters in Samsung’s AI strategy
During the roundtable, Roh also emphasized the importance of Southeast Asia and Oceania to Samsung’s AI strategy.
According to the company’s internal research, the region ranks among the most receptive markets for AI-powered mobile features. Younger demographics and heavy social media usage are driving adoption.
In markets where smartphones are central to communication, content creation, and digital services, AI-powered tools — from translation features to image editing — have found strong traction.
That context helps explain why Samsung continues to position AI as the defining layer of its next-generation devices.
Is the smartphone spec race ending?
For years, smartphone makers built their identities around chasing specs.
Bigger numbers meant better phones. Faster chips meant progress.
Samsung, it seems, is chasing something else.
Whether that bet ultimately reshapes the smartphone experience remains to be seen. But if Roh’s comments are any indication, the next major leap in Galaxy hardware won’t happen simply because the numbers can go higher.
It will happen when Samsung believes the experience — not the spec sheet — is ready to move forward.
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