News
HONOR ‘fastest-growing’ book-style foldable vendor in Europe: Counterpoint
Magic V2, Magic V3 key contributors to HONOR’s tripled market share
HONOR continues to build its presence in Europe as a smartphone vendor. According to Counterpoint Research insights, the company tripled its market share in the region for book-style foldables in 2024, making it the fastest-growing book-type foldable OEM in the region.
HONOR entered the European foldables market with its Magic V series offerings in early 2023, challenging Samsung which had been the dominant player in the category.
By the end of the same year, already HONOR placed second behind Samsung in terms of book-style foldables.
The following year, HONOR’s Magic V2 accounted for 27% of book-type foldable sales in Europe, per Counterpoint.
Together, the Magic V2 and Magic V3 enabled HONOR to triple their market share from 11% to 34% that year, on a year-on-year sales growth of 377%.
Such growth meant HONOR accounted for 70% of the overall growth particularly for book-style models in Europe.
Book-style models on the rise in Europe
More and more brands have been introducing foldable smartphones in the past few years. And European markets have been receptive to them so far.
Counterpoint mentioned that clamshell-type foldable sales grew 19% from 2023 to 2024. But while they are still more prominent than book-style models due to the former’s cheaper average price, the latter is beginning to gain traction as well.
Consumers are beginning to favor book-type foldables as well. The sales ratio of clamshell-type to book-type foldables shifting from 70:30 to 55:45 by the first half of 2024 can attest to this.
Samsung-HONOR rivalry continues
Of course, eager to maintain its status as the best-selling foldable phone in Europe, Samsung launched its latest Z series offerings — the Z Fold7 and Z Flip7.
But HONOR is likewise motivated to make the most out of the momentum, with the HONOR Magic V5 launching in London on August 28.
It is currently the world’s slimmest foldable at just 8.8mm when folded. Beyond the form factor, Counterpoint said a “seamless fusion of platform-level AI and market-leading hardware” — including flagship cameras —”can be a winning combination” for HONOR.
While Samsung is still the market shares leader at 50% in 2024, this figure is actually 23 percentage points lower than the South Korean tech giant’s 2023 market share of 73%.
Another key contributor to this is the introduction of other foldables from brands like OPPO, OnePlus, and TECNO in Europe.
‘Exciting time for the industry’
Lastly, Counterpoint projects that book-type foldable smartphone sales will reach almost 4 million units a year by 2028.
That’s the equivalent of 2% of total smartphone sales. Meanwhile, foldable phones, regardless of type, are expected to reach almost 10% of sales in Europe’s premium segment. They can even reach a higher share in key markets like the United Kingdom and Germany.
With Apple reportedly working on its own foldable phone and with Google also launching the Pixel 10 Pro Fold soon, it is clear that the foldables competition in Europe is getting tighter than ever.
Enterprise
New US-China ban might affect 75% of phones, laptops
Companies can no longer use Chinese labs to test their products.
The United States is continuing its crusade against Chinese technology today. However, the target now isn’t a company from China but a method important to a lot of non-Chinese brands.
Today, via Reuters, the Federal Communications Commission (or FCC) has unanimously voted to prohibit companies from using Chinese labs to test their electronic devices if they are to be sold for use in the United States. Naturally, this includes smartphones and computers.
Notably, the prohibition doesn’t directly target Chinese brands. However, it will still affect a huge swath of the industry. The FCC estimates that around 75 percent of the entire market are devices tested in labs based in China.
This means that companies who wish to sell future products in the country must move their testing to labs in the United States or other countries that it deems secure. At its current iteration, the prohibition will not affect devices that already earned their certification prior. However, it might prevent them from getting recertified once their current one expires.
Now, the prohibition isn’t an absolute lock just yet. The FCC will allow the industry to submit comments about the proposal. But, with a unanimous vote from the FCC, companies might have to start looking for alternative testing sites if they want to stay operation in the United States.
Apps
iOS 26.5 will support end-to-end encryption RCS messaging
The final update should come out within the month.
Back in 2023, Apple finally adopted the RCS messaging standard, ensuring that iOS and Android users could communicate more seamlessly despite being on different platforms. This year, the platform is adding an improvement to the feature: end-to-end encryption.
Starting with the upcoming launch of iOS 26.5, Apple will now support end-to-end encrypted RCS messaging between iOS and Android users (via 9to5Mac). Besides the seamless communication, users on both platforms can start enjoying secure messaging with one another.
Apple has been testing the feature since February. Now, the company is confident enough to release the encryption technology in a new build for iOS 26.5 meant for developers. At this point, it’s just waiting for an actual release.
Why is this a big deal? Encryption adds an extra layer of security for your messages. Plus, end-to-end encryption means that messages is encrypted and decrypted only by the sender and the receiver. Third parties, which includes Apple, cannot intercept and access your information.
With the feature on, both messaging platforms on Android and iOS will show a lock icon to signify that, yes, your messages are encrypted.
Though the current build isn’t meant for end users just yet, it’s expected that iOS 26.5 will launch within the month, if not by next week.
SEE ALSO: Apple iPhone 17e review
News
Dreame enters smartphones with AURORA debut
Modular imaging, AI-native OS, and luxury design lead new “perception-first” push
Dreame has officially stepped into the smartphone space with the debut of its AURORA lineup in Silicon Valley, positioning itself beyond appliances and into next-generation intelligent devices.
Unveiled on April 29, the new AURORA brand introduces what Dreame calls three core breakthroughs: imaging, communication, and an AI-native operating system — all built around a “human-centric” approach to technology.
A new take on smartphones
At launch, Dreame showcased three key directions under the AURORA lineup.
Leading the charge is the AURORA NEX, a modular imaging flagship designed to unlock more advanced, flexible photography setups. The idea is to move beyond typical camera upgrades and give users more control over how they capture content.
Alongside it is the AURORA LUX, a luxury-focused series that leans into premium materials and craftsmanship. Dreame positions this as “heirloom-grade” tech — less gadget, more statement piece.
Completing the lineup is a new flagship range aimed at balancing performance, design, and everyday usability for high-end users.
Moving past spec wars
Dreame isn’t framing this as another specs race. Instead, it’s calling this shift a “perception revolution.”
The pitch is simple:
- Better imaging should feel like creating, not just capturing
- Connectivity should be stable and seamless everywhere
- AI should be invisible but proactive, not something users have to manage
To get there, Dreame says it’s addressing familiar industry pain points — from camera hardware stacking to inconsistent signal performance and surface-level AI features.
Its solution is a full-stack approach:
- A dedicated imaging system built with input from professional photographers
- A “full-time signal” communication system for more stable connectivity
- An AI-native OS designed to flip the model from users adapting to devices → devices adapting to users
From tools to partners
The bigger ambition here is clear. Dreame wants devices to evolve from passive tools into what it calls “proactive service partners.”
That means:
- Devices anticipate needs
- AI operates in the background
- Hardware and software feel like a single system
It’s a familiar direction across the industry, but Dreame is betting on tighter integration and a stronger design identity to stand out.
A broader ecosystem play
The AURORA launch also signals something bigger: Dreame is expanding fast beyond its roots in home and personal care tech.
From hair tools to now smartphones, the company is building toward a full ecosystem anchored on AI and connected experiences.
Whether that vision lands will depend on execution — especially in a category as competitive as smartphones.
For now, AURORA marks Dreame’s most ambitious move yet, and a clear statement that it wants to compete not just on devices, but on how those devices fit into everyday life.
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