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HONOR ‘fastest-growing’ book-style foldable vendor in Europe: Counterpoint

Magic V2, Magic V3 key contributors to HONOR’s tripled market share

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HONOR continues to build its presence in Europe as a smartphone vendor. According to Counterpoint Research insights, the company tripled its market share in the region for book-style foldables in 2024, making it the fastest-growing book-type foldable OEM in the region.

HONOR entered the European foldables market with its Magic V series offerings in early 2023, challenging Samsung which had been the dominant player in the category.

By the end of the same year, already HONOR placed second behind Samsung in terms of book-style foldables.

The following year, HONOR’s Magic V2 accounted for 27% of book-type foldable sales in Europe, per Counterpoint.

Together, the Magic V2 and Magic V3 enabled HONOR to triple their market share from 11% to 34% that year, on a year-on-year sales growth of 377%.

Such growth meant HONOR accounted for 70% of the overall growth particularly for book-style models in Europe.

Book-style models on the rise in Europe

More and more brands have been introducing foldable smartphones in the past few years. And European markets have been receptive to them so far.

Counterpoint mentioned that clamshell-type foldable sales grew 19% from 2023 to 2024. But while they are still more prominent than book-style models due to the former’s cheaper average price, the latter is beginning to gain traction as well.

Consumers are beginning to favor book-type foldables as well. The sales ratio of clamshell-type to book-type foldables shifting from 70:30 to 55:45 by the first half of 2024 can attest to this.

Samsung-HONOR rivalry continues

Of course, eager to maintain its status as the best-selling foldable phone in Europe, Samsung launched its latest Z series offerings — the Z Fold7 and Z Flip7.

But HONOR is likewise motivated to make the most out of the momentum, with the HONOR Magic V5 launching in London on August 28.

It is currently the world’s slimmest foldable at just 8.8mm when folded. Beyond the form factor, Counterpoint said a “seamless fusion of platform-level AI and market-leading hardware” — including flagship cameras —”can be a winning combination” for HONOR.

While Samsung is still the market shares leader at 50% in 2024, this figure is actually 23 percentage points lower than the South Korean tech giant’s 2023 market share of 73%.

Another key contributor to this is the introduction of other foldables from brands like OPPO, OnePlus, and TECNO in Europe.

‘Exciting time for the industry’

Lastly, Counterpoint projects that book-type foldable smartphone sales will reach almost 4 million units a year by 2028.

That’s the equivalent of 2% of total smartphone sales. Meanwhile, foldable phones, regardless of type, are expected to reach almost 10% of sales in Europe’s premium segment. They can even reach a higher share in key markets like the United Kingdom and Germany.

With Apple reportedly working on its own foldable phone and with Google also launching the Pixel 10 Pro Fold soon, it is clear that the foldables competition in Europe is getting tighter than ever.

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Google will force Android users to use Gemini next month

Google Assistant will be retired as well.

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What is Google’s voice assistant called? Technically, there are two possible answers: Google Assistant and Gemini. Despite Google’s push for Gemini, the ubiquitous Google Assistant is still a common option for most users. However, the company will soon take that choice away as the voice assistant will retire in favor of Gemini.

First reported by 9to5Google, Google has sent emails to users, declaring that Google Assistant will no longer be an option for Android users starting September 4. On that date, the company will slowly roll out an update to get rid of the assistant’s availability on device.

Google also makes it clear that Gemini will be “the assistant experience on Android” moving forward. If you’re used to Google Assistant to help you with handsfree use, you’ll have only one option soon. This also affects other peripherals including smartwatches and audio accessories.

Of course, there are a few exceptions. Devices that can’t support an AI-powered assistant like Gemini are mercifully spared of the forced transition. Likewise, devices in countries that don’t support the AI assistant are also saved.

Despite the tepid reception of AI today, Google remains adamant about pushing Gemini to more users, regardless of whether they want it or not. In fact, a forced move like this will likely inflate the numbers that more devices are using Google’s AI software than ever before, while conveniently hiding the fact that most users never really had much of a choice.

SEE ALSO: Apple gives up on making AI, inks a deal with Gemini to power Siri

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OnePlus officially leaves the United States and Canada

The brand’s smartphones are now sold out in the United States.

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Once upon a time, OnePlus used to be the darling child of smartphone users on a budget. For a more meager price than a flagship, users can enjoy flagship specs on a uniquely designed phone. Who can forget the iconic OnePlus One?

Unfortunately, prices have a way of catching up. Though the brand’s phones are still perfectly good, more options have already emerged as alternatives for a so-called flagship killer, including OnePlus co-founder Carl Pei’s Nothing.

Now, marking the brand’s next step, whatever that is, OnePlus has officially left the North American market. As of today, the company has sold its last smartphone in the United States and Canada. Going on the official OnePlus website will warrant a Sold Out sign for both the OnePlus 15 and 15R. If anything, users can still get a handful of earbuds and cases.

As with everything that sells out, if you really want to cop one of the last remaining models in America, you can grab one off a third-party retailer, but who knows until when that will last?

This isn’t just a stocking issue, either. In July, the company already confirmed that it is pulling out of the region starting this month. It’s a sign of internal restructuring happening inside OPPO and all the brands under its umbrella. There’s also a rumor that OnePlus was relegated to being a sub-brand of OPPO once again.

SEE ALSO: OnePlus has reportedly merged with realme

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Mastercard brings Apple Pay to customers in the Philippines

Easy and secure way to pay across Apple ecosystem

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Mastercard has officially brought Apple Pay to its cardholders in the Philippines. This gives iPhone, Apple Watch, iPad, and Mac users an easy, secure, and private way to pay in-store, in-app, and online.

To pay in-store, customers simply double-click the side button, authenticate, and hold their iPhone or Apple Watch near a payment terminal to make a contactless payment.

Apple Pay is easy to set up. On iPhone, simply open the Wallet app and tap the ‘+’ and follow the steps to add a Mastercard credit or debit card.

Once a customer adds a card to iPhone, Apple Watch, iPad, and Mac, they can start using Apple Pay on that device right away.

Every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID, or device passcode, as well as a one-time unique dynamic security code.

Apple Pay is accepted in grocery stores, pharmacies, restaurants, coffee shops, retail stores, and many more places that accept contactless payments.

Customers can also use Apple Pay on iPhone, iPad, and Mac to make faster and more convenient purchases in apps or on the web without having to create accounts or repeatedly type in contact information, card details, or shipping and billing information.

Of course, customers will continue to receive all of the rewards and benefits offered by Mastercard.

Security and privacy are at the core of Apple Pay. When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers.

Instead, a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, an industry-standard, certified chip designed to store the payment information safely on the device.

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