IFA 2020

IFA 2020 will be an in-person event with limited access

Things are gradually getting back to normal?



CES 2020 is the only tech tradeshow we witnessed this year. Soon, Coronavirus spread like wildfire across the world and events like MWC 2020 were canceled. Brands also shifted to online-only launches for the time being to avoid gatherings. However, there’s some good news as well as bad news for tech enthusiasts.

The good news is, IFA 2020 will be an in-person event. Scheduled for September 3 to 5, it will run for three days as opposed to its usual six-day duration. The organizers believe that “immediacy, hands-on experience and human connections” cannot be delivered via live streams.

However, the bad news is, it’ll be an invite-only event. On a normal day, hundreds of thousands of visitors would flock the tradeshow, most of whom are enthusiasts. This year, the focus is on letting brands display their new offerings while journalists can cover them physically.

The organizers of Internationale Funkausstellung Berlin (IFA), have ensured they’ll take sufficient precautions to prevent crowding and maintain social distancing norms. The usual venue, Berlin’s Messe conference center, will be divided into four distinct events. These shall include IFA NEXT meets IFA SHIFT Mobility, IFA Global Markets and IFA Business, Retail & Meeting Lounges, and Virtual IFA Experience.

Each of these sub-events will be limited to a maximum of 1,000 people per day. A small space will enable interview and demonstration opportunities for the media. In April, the organizers had teased they’re considering a new innovative concept to continue functioning and tackle the fatal virus.

Obviously, the current planning is based on the present trajectory of Coronavirus spread in Germany. There could be any last-moment or intermittent changes based on the ground situation.

IFA 2020

IFA 2020 to adopt an ‘innovative’ form of conferencing

Don’t worry, it’s not getting canceled



The Coronavirus spread has already led to the cancellation of the world’s most important tradeshow for mobile technology — Mobile World Congress (MWC). However, IFA 2020 may not face the same fate. Instead of completely calling off the event, the organizers are working on “innovative” forms of conferencing.

IFA is held every year in Berlin and organizers have decided to cancel the physical event in accordance with Germany’s decision to bar events with more than 5,000 participants. But, it’s not getting canceled completely. It will go forward in a somewhat intriguing “innovative new concept.”

The organizers haven’t revealed what exactly will be the new “innovative” format for IFA Berlin.


“We expected this development given the constantly evolving pandemic and appreciate that we have now a clear regulatory framework that enables us, our partner Messe Berlin, and our exhibitors to make detailed plans for IFA 2020,” said Hans-Joachim Kamp, chairman of the Supervisory Board of GFU Consumer and Home Electronics.

This year’s IFA is scheduled to start on September 4 and will consist of thousands of companies showing off new gadgets. We’re most likely to see a slew of online-only announcements.

Companies across the world have suspended physical launch events in favor of online-launches to maintain social distancing. Unfortunately, this has also led to the cancellation of multiple sports as well as e-sport events. A plethora of countries have blocked their borders and air travel is at an all-time low.

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