Apps

IGTV will soon have ads and share revenue with creators

Can it take on YouTube?

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There’s some good news as well as bad news. How you perceive it, depends on your role. If you’re a content creator on IGTV, Instagram will share ad revenues with you. And, if you’re an IGTV viewer, the bad news is you’ll have to watch that ad, just like YouTube.

Facebook-owned Instagram has announced it’ll start serving IGTV with ads and share the revenue with influencers who create content for the platform. Instagram already has ads embedded while scrolling posts or sifting through stories. We expected the roll-out to happen in the near future considering Facebook’s reputation with ads and hunger for user data.

Instagram will share at least 55 percent of the revenue from these ads with creators. This should encourage users to upload more content on the platform and the strategy is a proven one today. Google’s YouTube has created a thriving community of YouTubers who’ve become a millionaire thanks to their regular content push and subscriber base.

It’s testing IGTV ads with a handful of U.S. based creators and advertisers and plans to expand that slowly in the coming months. Furthermore, creators can also charge for virtual badges that shall be visible during Instagram Live.

Currently, the most sought monetization method for influencers is to directly cut deals with brands. But this removes Instagram from the equation completely. Instead, it has already rolled out features like Shopping, and Live Shopping to keep the user within the app and complete the transaction.

IGTV was launched in June 2018 as a spinoff of Instagram where users can watch longer videos made for mobile devices. Viewers access IGTV videos directly through Instagram or the stand-alone IGTV app.

Apps

Top iOS 15 Features to look out for

FaceTime for Android, anyone?

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The next version of iOS rolls out this fall. There are new features such as FaceTime for Android, new Memojis, rebranded Safari and Messages app, personal identification card compatibility for Wallet, and more.

But in this video, we rounded up our Top 10 iOS 15 Features you should look out for.

Watch the whole video by clicking here.

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Apps

Voilà AI Artist turns your selfies into 3D cartoons, caricatures

And many more artistic renditions!

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Voilà AI Artist

From FaceApp to Zepeto, plenty of avatars from these apps proliferated social media platforms. Most recently, the Internet went crazy with cute avatars once more. You probably noticed how people have been posting a 3D cartoon version of themselves, akin to a Disney character. It’s all thanks to Voilà AI Artist — a photo-editing app using artificial intelligence to turn your photos into artistic renditions.

Get yourself painted as a Renaissance painting.

Voilà AI Artist

Have your selfies transformed into a 3D cartoon from an animated movie.

Turn your photos into a 2D cartoon…

Voilà AI Artist

… or even have your face drawn as a caricature.

Voilà AI Artist

Voilà AI Artist is developed by WeImagine.AI., a Canada-based team of creators and developers. The app is free to download on the App Store and Google Play Store. If you’re concerned about the app’s privacy policy, read it here.

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Apps

The US revokes Trump’s executive order that banned TikTok

A level-playing field for everyone

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President Joe Biden signed an executive order on Wednesday that sets criteria for the government to evaluate the risk of apps connected to foreign adversaries. It’s specifically meant for apps like TikTok and WeChat, which President Trump banned.

It should use an “evidence-based approach” to see if they pose a risk to US national security, said Biden. If apps are found violating fundamental laws, a ban can be imposed. The task of identifying threats has been given to the US Commerce Department.

Trump’s executive order particularly targeted TikTok and WeChat. Instead, Biden is opting for a level-playing field for everyone. Biden shares the same concerns as Trump, but their approach is vastly different.

Under the previous administration, TikTok remained in a precarious position as Trump sought to ban the app unless it sold to an American company. A proposal was produced that would have seen Oracle and Walmart owning a US entity of the service and taking responsibility for handling TikTok’s US user data and content moderation.

But there were numerous legal challenges, and before they could be ironed out, Trump lost the election. The Biden administration’s new executive order does not affect those negotiations, which are a separate process. The order also calls upon federal agencies to develop recommendations – for future executive actions or legislation — on how to protect the data of US citizens.

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