Entertainment
IN PHOTOS: Dubbing with Netflix, HIT Productions
Plus a quick glimpse of the Netflix PH office
Have you ever been curious about how the whole dubbing process works? Netflix, along with HIT Productions, was kind enough to give us a quick tour showing how our favorite Netflix shows are dubbed in Filipino.
HIT Productions prides itself as “The Philippines’ top audio post production house and recording studio for advertising.” And they have the clientele to back up the claim. Other than Netflix, they’ve also worked with plenty of notable brands. These include but are not limited to Jollibee, Mitsubishi, Coca Cola, and many more.
They’ve partnered with Netflix on many shows and movies. For this particular tour, they showed us how they dubbed Season 4 of Stranger Things.
Different rooms for the talents and director
Heading in, I was fully expecting a Sound Booth like setup – you know, the ones we normally see in TV shows and movies. HIT has a different setup. They have the director in one room and the voice talents in another. The rooms are situated right across each other with sound engineers manning both rooms.
The communication between the director and talents still happens real time, and they see each other through an iPad.
Each room has a monitor that displays the scene that’s being dubbed. The talents’ audio goes straight into a computer that’s in the same room as the director.
Multiple talents will be in the same room at one time. This depends entirely on the scene that needs to be dubbed. They take turns dubbing with sound engineers adjusting the height of the mic each time to make sure it’s optimized for each talent.
Although, they did mention this isn’t always the case. Sometimes, there will be scheduling challenges, but they’re able to work through it.
The actual dubbing back and forth is fascinating. They go through each line meticulously, making sure the cadence, the breaths, the tone, and the emotion matches that of the original actors.
Recording a single episode will take days. And that’s just the recording. The next part is just as tedious.
Painstaking editing
The level of precision applied in the voice acting and directing extends to the cutting floor when the recordings go through post production.
Here, sound engineers go through each scene, switching between the original scene and the dubbed recordings to make sure they match. This includes how loud or soft the voice is as well as adding effects to mimic the room environment sound of each sound.
What makes the whole process tricky is a lot of it is guess work. I asked if they are given a cheat sheet of the effects used by the original production. They said that rarely happens. That means they rely both on their sharp ears and years of experience to make sure everything matches.
After post production, an entire episode goes through a quality check. If anything sounds off, it’s back to post processing again.
HIT says in a month, they’re able to finish roughly around three to four episodes. Of course, that depends also on the length of the episode. Stranger Things Season 4, for instance, typically lasts over an hour. With some episodes even running as long as feature length films.
Trying out dubbing
After a look at the voice acting and post production process, HIT took us to a room where some members of the media got to try dubbing. Here, Head of Localization Rudolf Baldonado, led the way.
Baldonado explained that the most important part of the whole process is the script. Localization, as you may have surmised, is no easy task. There are so many things to consider: What words to use to match the movement of the lips, the general direction for each line, and making sure all the lines make sense when delivered together.
A couple of voice talents showed us the ropes first, recording a scene from the Don’t Look Up film. Baldonado, who also helmed localization for Trese, noted that mimicking the original actor’s voice is less important than delivering the right tone and emotion for the line and the scene.
During the recording, he also noted that dubbing is more about voice acting than actual voice quality. How well you convey the right emotion is more important than whether or not you sound pleasant or not.
Sit down with the voice talents
To wrap up the tour of the HIT Productions office, we sat down with the voice talents and the rest of the team that worked on the Stranger Things Season 4 dub. Here’s everyone who joined us:
- Christian Velarde (MIKE)
- Albert Silos (WILL)
- Steve Bontogon (DUSTIN)
- JM Canlas (LUCAS)
- Steffi Bontogon (MAX)
- JM Torres (VECNA)
- Nelieza Magauay (ROBIN)
- Ericka Peralejo (SUZIE)
- Cheska Aguiluze (Dubbing Director)
- Rudolf Baldonado (Head of Localization)
Many of them shared their experiences and lessons learned while working as voice actors.
A lot of the echo the same thing that Baldonado mentioned earlier. That the ability to understand the character’s emotion and act it out through your voice is the most important skill in the craft.
What stood out to me the most though, is how each of them seemed like colorful characters on their own. And they deserve just as much recognition as TV and movie actors.
Quick Netflix PH HQ Tour
After the session at HIT Productions, we were taken to the headquarters of Netflix Philippines. Some interesting things to note:
- The meeting rooms are named after Netflix’s shows and films
- There are areas designated for quiet time
- The place is spacious with many areas for quick, breakout meeting sessions
- It’s filled with books and other ornaments that have to do with Netflix shows
- Free-flowing drinks!
- This writer would like to spend a work day or two in the area (Thanks in advance, Netflix!)
Here’s a photo dump:
When Superman premiered last year, it was carrying over a decade’s worth of baggage from the ultra-gritty Snyderverse. It held the promise of a fresh superhero world that emphasizes fun. Now, Supergirl is no different. Whereas Superman was tasked with restarting a dying cinematic universe, Supergirl wants to prove that the former wasn’t just a one-hit wonder, and it does exactly that amid a few struggles.
Though David Corenswet’s Superman does make quite a few cameos in the film, Supergirl is about Clark Kent’s titular cousin. It’s also based on the award-winning book, Supergirl: Woman of Tomorrow, written by Tom King.
Celebrating her 23rd birthday, Kara Zor-El travels to planets with a red sun, the only places where she can get drunk as a Kryptonian. In one planet, she meets Ruthye Marye Knoll, who, after seeing Supergirl’s resilience, asks Kara to hunt Krem, the leader of the Brigands who killed her whole family. Kara initially refuses, but when Krem poisons Krypto, her dog, she goes off on her own to find the Brigand.
A classic tale of revenge
As with the original book, Supergirl is a tale of reluctant revenge instigated by a child desperate for it and a more mature mentor who knows better. Despite Kara’s nihilistic tendencies, she believes that revenge isn’t the right path for Ruthye.
It’s your standard fare of a revenge tale, somewhat bordering on a classic Western. In essence, it follows much of the structure of the original book. There are, however, some interesting changes, which may or may not be helpful to the story.
By switching to a more traditional plot structure, Supergirl trades away the book’s fleshed out relationship between Kara and Ruthye. Though Kara still cares for her young protégé, Ruthye has unfortunately been reduced to a fiery platitude, telling people who she is and how much she wants to kill Krem. At one point, Kara even makes fun of her little speech.
Krem, on the other hand, feels much more ferocious. Though the book’s Krem was evil in his own right, he was more of a mundane type of evil, just-an-average-Joe evil. The movie’s Krem is the type you wouldn’t want to meet in a dark alley. He looks like he took a few too many steroids.
On the one hand, these changes make for a smoother film. Though the movie starts off slow, it eventually rolls towards a superhero-level fight at the end. On the other, it loses the message of the original story about the complexities of revenge.
On James Gunn’s universe
Normally, it’s a compliment to have a movie comparable to a James Gunn movie. There is another side to the coin, though.
Despite being tagged as fundamentally different from the tone of Superman, it’s clear that Supergirl was influenced by Gunn’s vision. There are jokes, random aliens, and a liberal use of older songs. On a micro level, it just doesn’t hit as hard as a Gunn flick, though.
For one, in a Gunn movie, each unnamed alien has so much character that you’d hardly believe that they’re just extras. In Supergirl, background characters, even those with speaking roles, don’t lift up from the screen. They just blend into the background. Likewise, the Brigands, despite how much eviler their actions are, don’t look like anything beyond generic sci-fi villains.
On a larger scale, keeping up with Gunn’s vision makes sense. Supergirl’s take on Kara’s story complements Superman’s story so well. Kara’s origin, explored in the film, contrasts with Clark’s. Ultimately, it helps turn Clark and Kara into fully fleshed out characters, rather than the tired stereotypes of Mr. Goody Two Shoes and his apathetic sidekick.
It also helps that Lobo, played by Jason Momoa, adds an interestingly cosmic element to the universe’s growing cast of characters. Finally spreading his wings away from Aquaman, Momoa has finally found a role perfect for him. He steals all the scenes that he’s in.
Should you watch Supergirl?
Supergirl is not on the same level as Superman. While the latter is Gunn at his absolute best, the former is a Gunn-esque film that drops the original story’s message in favor of a plot friendlier to the big screen.
That doesn’t mean that it’s a bad movie. In fact, it does well to expand the lore started by the first film. Supergirl is still a worthy, albeit smaller, addition to the growing DCU oeuvre.
Global K-pop sensation LE SSERAFIM is returning to BlizzCon.
Blizzard Entertainment has announced that the five-member girl group will perform as the closing musical act at BlizzCon 2026. LE SSERAFIM will take the Main Stage on Sunday, September 13 (PT), bringing fans another live performance after its BlizzCon debut in 2023.
The appearance also comes ahead of the group’s upcoming U.S. tour. Blizzard teased that the performance will make it a “Perfect Night” for fans attending the convention at the Anaheim Convention Center.
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LE SSERAFIM returns to Blizzard
LE SSERAFIM debuted in 2022 under SOURCE MUSIC, a label of HYBE. The group is composed of Sakura Miyawaki, Kim Chaewon, Huh Yunjin, Kazuha Nakamura, and Hong Eunchae.
The group’s name is an anagram of “I’m Fearless,” reflecting the confidence that has defined its music since debut.
This won’t be LE SSERAFIM’s first crossover with Blizzard. The group previously collaborated with Overwatch 2, bringing themed cosmetics and a special event to the hero shooter.
BlizzCon 2026 is sold out
BlizzCon is Blizzard Entertainment’s annual community celebration. It brings together fans of World of Warcraft, Diablo IV, Overwatch 2, and other Blizzard franchises for game announcements, developer panels, esports, cosplay, and hands-on experiences.
Passes for BlizzCon 2026 have already sold out. However, Blizzard says tickets may still become available through the Tixr public resale marketplace.
Fans can learn more about LE SSERAFIM’s appearance on Blizzard’s official blog.
Toy Story 5 is the funniest the series has been for me, even if it might end up being one of its more forgettable entries. Toy Story 3 is still the franchise’s most profound when it arrived 15 years after the original film and spoke directly to an audience that had grown up with Andy. It gave people the kind of nostalgia and continuity they were ready for.
So, when Pixar finds an angle through the takeover of iPads and the Roblox-ification of childhood, we are primed with a very predictable premise. The toys are no longer competing only with time or growing up. They are competing with screens that know how to keep a child looking.
Whether that is a genuine attempt to stay relevant or simply another way of keeping the franchise alive, it is hard not to admire the idea.
What lingers is its lens on connection and what holds us together as the world keeps changing, even in the whimsy of a child. And the end credits song, Taylor Swift’s “I Knew It, I Knew You,” which carries us back to her country-pop roots.
Jessie steps forward
Aside from the introduction of tech play, the first sequence already makes it clear that Jessie (Joan Cusack) is taking on a larger emotional role here. Woody (Tom Hanks) gets some time to polish his boots before eventually being pulled back into the chaos with the rest of the gang. Buzz Lightyear (Tim Allen) gets caught in his own strange space-age mess with the kind of high-speed toy panic this franchise loves to stage.
Bonnie ditches toys for tech play
Bonnie (Scarlett Spears) is basically the new Andy now, except her childhood has more tabs open. She still transforms the gang into unwitting characters from different genres and eras in 2D treatment when she plays. But, she’s also feeling ostracized and pressured by screen-ager friends.
Sitting nearby is Lilypad (Greta Lee), a frog-shaped smart tablet bright enough to make the toys look a little dimmer. It looks exactly like one of those iPads with a green, funky case that you see kids carrying around at family functions. It is one more thing to play with and one more little world calling her name. The toys are still there, but now they are waiting between notifications and an attempt at sabotaging batteries.
When all these attempts go wrong, the gang’s plan is to find Bonnie a friend who can still meet her in imaginative play.
Is the screen the villain?
What Bonnie goes through as an eight-year-old is a reality for a lot of kids whose screen time stretches beyond moderation. In some ways, it feels a notch higher than Gen Zs and Millennials spending most of the week glued to work laptops while still trying to carve out time on a Sunday to “live a life.”
The inevitability of tech play is announced like an impending doom when Bonnie spots the twins she wants to play with lolling on a couch in a bleak living room, their faces looking washed in the glow of their phones. It’s more unsettling than Sid’s vicious grin in the first film, or Lots-o’-Huggin’ Bear’s refusal to redeem himself in Toy Story 3.
Bonnie’s friends even plan a sleepover just to end up on their Lilypads, not going a day without talking to each other face-to-face. It’s a room filled with excited kids slowly drained of energy by the devices in their hands. It’s strange enough that the kids packed into LAN parties and computer shops of our time, armed with the most creative trash talks, suggest a healthier version of real-world connection.
By the end, what keeps the film from becoming too preachy is that Lilypad is not treated like a Lots-o’-Huggin’ Bear by-product. The toys still matter, but the tablets do too. One gives shape to touch and make-believe, and the other opens up a metaphysical escape. Parents need to understand that it’s a matter of finding the balance between enough screen to discover new worlds. And enough real life for their kids to remember how to build one themselves.
The things that raised us
I lost touch with toys years ago, so I tried to make the story’s angle make sense through my grief for the glossies and magazines that raised me. I thought about the Filbar’s and grocery newsstands I grew up nagging my parents to take me to. Now Filbar’s fully houses collectibles and toys, which is its own little irony.
The magazines left us. At least my favorites did. Now they survive as digital flipbooks on my iPad, which surprisingly works for my tactile self. Though these devices can never recreate the wrinkling of a spine that suggests I probably loved my mags too hard. I do love the illusion of turning the pages and being able to carry it everywhere. It does act like a thread to my younger, more idealistic self. Which, for me, is an important kind of connection.
And maybe Toy Story 5 circles around the idea. That we never really lose the essence of fun and connection, even if the world changes. It is an innate thing to us. We may go to our screens to virtually meet people, then we come back to the small shared spaces where the sense of belonging is tangibly real.
Right now, fun lives in both the AFKs and in the realms of social media—half-present, half-elsewhere, but wholeheartedly connected.
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