Entertainment
IN PHOTOS: Dubbing with Netflix, HIT Productions
Plus a quick glimpse of the Netflix PH office
Have you ever been curious about how the whole dubbing process works? Netflix, along with HIT Productions, was kind enough to give us a quick tour showing how our favorite Netflix shows are dubbed in Filipino.
HIT Productions prides itself as “The Philippines’ top audio post production house and recording studio for advertising.” And they have the clientele to back up the claim. Other than Netflix, they’ve also worked with plenty of notable brands. These include but are not limited to Jollibee, Mitsubishi, Coca Cola, and many more.
They’ve partnered with Netflix on many shows and movies. For this particular tour, they showed us how they dubbed Season 4 of Stranger Things.
Different rooms for the talents and director
Heading in, I was fully expecting a Sound Booth like setup – you know, the ones we normally see in TV shows and movies. HIT has a different setup. They have the director in one room and the voice talents in another. The rooms are situated right across each other with sound engineers manning both rooms.
The communication between the director and talents still happens real time, and they see each other through an iPad.
Each room has a monitor that displays the scene that’s being dubbed. The talents’ audio goes straight into a computer that’s in the same room as the director.
Multiple talents will be in the same room at one time. This depends entirely on the scene that needs to be dubbed. They take turns dubbing with sound engineers adjusting the height of the mic each time to make sure it’s optimized for each talent.
Although, they did mention this isn’t always the case. Sometimes, there will be scheduling challenges, but they’re able to work through it.
The actual dubbing back and forth is fascinating. They go through each line meticulously, making sure the cadence, the breaths, the tone, and the emotion matches that of the original actors.
Recording a single episode will take days. And that’s just the recording. The next part is just as tedious.
Painstaking editing
The level of precision applied in the voice acting and directing extends to the cutting floor when the recordings go through post production.
Here, sound engineers go through each scene, switching between the original scene and the dubbed recordings to make sure they match. This includes how loud or soft the voice is as well as adding effects to mimic the room environment sound of each sound.
What makes the whole process tricky is a lot of it is guess work. I asked if they are given a cheat sheet of the effects used by the original production. They said that rarely happens. That means they rely both on their sharp ears and years of experience to make sure everything matches.
After post production, an entire episode goes through a quality check. If anything sounds off, it’s back to post processing again.
HIT says in a month, they’re able to finish roughly around three to four episodes. Of course, that depends also on the length of the episode. Stranger Things Season 4, for instance, typically lasts over an hour. With some episodes even running as long as feature length films.
Trying out dubbing
After a look at the voice acting and post production process, HIT took us to a room where some members of the media got to try dubbing. Here, Head of Localization Rudolf Baldonado, led the way.
Baldonado explained that the most important part of the whole process is the script. Localization, as you may have surmised, is no easy task. There are so many things to consider: What words to use to match the movement of the lips, the general direction for each line, and making sure all the lines make sense when delivered together.
A couple of voice talents showed us the ropes first, recording a scene from the Don’t Look Up film. Baldonado, who also helmed localization for Trese, noted that mimicking the original actor’s voice is less important than delivering the right tone and emotion for the line and the scene.
During the recording, he also noted that dubbing is more about voice acting than actual voice quality. How well you convey the right emotion is more important than whether or not you sound pleasant or not.
Sit down with the voice talents
To wrap up the tour of the HIT Productions office, we sat down with the voice talents and the rest of the team that worked on the Stranger Things Season 4 dub. Here’s everyone who joined us:
- Christian Velarde (MIKE)
- Albert Silos (WILL)
- Steve Bontogon (DUSTIN)
- JM Canlas (LUCAS)
- Steffi Bontogon (MAX)
- JM Torres (VECNA)
- Nelieza Magauay (ROBIN)
- Ericka Peralejo (SUZIE)
- Cheska Aguiluze (Dubbing Director)
- Rudolf Baldonado (Head of Localization)
Many of them shared their experiences and lessons learned while working as voice actors.
A lot of the echo the same thing that Baldonado mentioned earlier. That the ability to understand the character’s emotion and act it out through your voice is the most important skill in the craft.
What stood out to me the most though, is how each of them seemed like colorful characters on their own. And they deserve just as much recognition as TV and movie actors.
Quick Netflix PH HQ Tour
After the session at HIT Productions, we were taken to the headquarters of Netflix Philippines. Some interesting things to note:
- The meeting rooms are named after Netflix’s shows and films
- There are areas designated for quiet time
- The place is spacious with many areas for quick, breakout meeting sessions
- It’s filled with books and other ornaments that have to do with Netflix shows
- Free-flowing drinks!
- This writer would like to spend a work day or two in the area (Thanks in advance, Netflix!)
Here’s a photo dump:
Entertainment
Box office: Brand New Day set to surpass US$ 2 billion, drives Marvel’s Spider-Man 2 resurgence
Sony Pictures’ fourth Tom Holland feature film sets records
The box office performance of Spider-Man: Brand New Day has been nothing short of spectacular.
Sony Pictures’ fourth feature film featuring Tom Holland as the titular protagonist broke the domestic opening day record.
This feat narrowly beat the previous record set by another Marvel Cinematic Universe (MCU) film in Avengers Endgame.
That strong opening continued in the next few weeks as Brand New Day became became the fastest to reach the US$ 500 million mark, breaching the milestone in just seven days, per LA Times.
The movie is already the highest grossing film of 2026, beating Toy Story 5.
Which such massive success so far, Spider-Man: Brand New Day is on pace to beat Avengers: Infinity War for worldwide total gross.
With over US$ 1.7 billion grossed in just two weeks, the film is projected to surpass any point between the US$ 2.1 billion to US$ 2.3 billion mark.
It will become only the eighth ever film to surpass that mark once it reaches at least US$ 2 billion.
The others are: Avatar (2009), Endgame (2019), Avatar: The Way of Water (2022), Ne Zha (2025), Titanic (1997), Star Wars: The Force Awakens (2015), and Infinity War (2018).
However, Endgame still holds an advantage, thanks to its international launch in major markets. The epic conclusion to the MCU’s Infinity Saga grossed US$ 2.79 billion during its 2019 run. And you will have to adjust that value slightly due to inflation.
In the Philippines, a strong market, Brand New Day has just eclipsed the PhP 1 billion mark, which is roughly about US$ 17.2 billion.
For comparison, it will definitely surpass Infinity War at some point, while Endgame grossed PhP 1.8 billion total or about US$ 34.56 billion at the time.
Marvel’s Spider-Man 2 experiences resurgence
Moreover, the film’s success also triggered a transmedia halo effect with Insomniac Games’ Marvel’s Spider-Man 2 also experiencing a resurgence in sales and player engagement.
Per IGN citing Alinea Analytics, since the film’s release, the game sold over 300,000 more copies across PlayStation 5 and Steam within a two-week span.
This is the equivalent to over US$ 11 million in revenue for Sony and Insomniac Games.
Plus, for the first time since the title’s launch in 2023, it experienced more than one million daily active users.
A combination of movie hype plus some timely discounts contributed to the game’s resurgence, also proving that the Spider-Man franchise has always been one of the biggest and most relevant IPs of all time.
Entertainment
Netflix: Kris Aquino makes on-screen comeback with fictional role
Long-time TV icon named “C.H.I.K.A.” of Netflix
Long-time popular Philippine TV icon Kris Aquino has made her on-screen comeback as Netflix’s fictional C.H.I.K.A., or “Chief Head of Insights and Kontent Analysis.”
Netflix initially teased the campaign through a post mentioning that they were “hiring” for the said position.
The post also contained a bullet list of descriptions that served as clues. Not long after, the streaming giant bared the former presidential daughter and presidential sister has made her comeback.
A teaser has likewise been released. The fun skit features Aquino in this new fictional role, giving her signature witty commentary inside the Netflix editing room to ensure that the production of local entertainment content is of topnotch quality.
Two more episodes will be rolled out on August 14 and 20.
Entertainment
New Yorkers compete in Ted Lasso lookalike contest at Apple Fifth Avenue
Futbol is life!
Apple Fifth Avenue or Nelson Road? New Yorkers gathered at the iconic flagship store as it transformed into a slice of AFC Richmond for a Ted Lasso lookalike contest celebrating the return of the hit Apple TV+ series.
Dozens of fans arrived in Ted’s signature look, complete with mustaches, visors, blue sweaters, and khakis. Inside the store, the AFC Richmond takeover continued with themed photo opportunities and hidden Easter eggs for longtime fans to discover.
The celebration continued across Midtown and Central Park, where brand ambassadors spread kindness with “Believe” signs, complimentary coffee and tea, a tunnel of cheering Teds for runners, and the Goldfish Zone, where visitors symbolically let go of worries by dropping paper fish into a fishbowl.
The takeover marked the return of Ted Lasso, which premiered its fourth season on Apple TV+ on Aug. 5, which arrives more than three years after Season 3 concluded in 2023.
Jason Sudeikis returns as the relentlessly optimistic coach, this time leading AFC Richmond’s newly formed women’s team while reuniting with familiar faces.
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