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iPhone loyalty reaches an all-time high in the US

91.9 percent of respondents say they would choose an iPhone

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2020 could be one of Apple’s most successful years, and sales figures aren’t the only thing to prove it. If SellCell’s latest research is to be believed, iPhone loyalty stands at an all-time high — even more so than its Android competitors.

SellCell’s recent figures reveal that up to 91.9 percent of respondents say they would choose an iPhone again for their next smartphone. Just last 2019, that figure was at 90.5 percent. Only a low 8.1 percent of current iPhone users said that they choose another brand for their next smartphone purchase.

By contrast, loyalty to Samsung smartphones stands at 74 percent — a huge gap indeed. Google, with its Pixel lineup, stands at 65.2 percent which is still a respectable figure. Other Android manufacturers had it worse: LG commands a low 37.4 percent loyalty rate, while Motorola is at 29 percent .

Loyal for a reason

As for reasons behind brand loyalty, almost half of loyal iPhone users responded that they want only the best smartphone they could find. Some respondents said that they are buried deep into the Apple ecosystem. Others responded that they had no prior issues with iPhones, or that switching to other brands is a hassle.

The same reasons also stick with Samsung’s loyal users. Almost half responded that they want only the best, followed by those who wanted to stick around or who find switching to iOS a hassle. A portion also responded that they see no issues with their Samsung devices. Meanwhile, only a mere portion said that they are tied into the Samsung ecosystem.

It’s time to switch

SellCell also asked brand defectors why they are switching to other brands for their next purchase. As for Apple, a large portion responded that they want better technology and more features. Some also responded that they prefer the design of other brands. With that, most iPhone defectors preferred Samsung, followed by Google, and then other brands for their next purchase.

As for Samsung, most brand defectors responded that they want better privacy protections. Those who think that they can get better value elsewhere represent a quarter for reasons behind defection. Only a small portion responded that they are switching for better technology, or for a more feature-packed model. Unsurprisingly, Apple is the most preferred choice followed by Google and then other manufacturers.

The recent figures from SellCell indeed paint a rosy picture for Apple, at least in the US. SellCell’s research included 5,000 respondents aged 18 and older who use an Apple, Samsung, Google, LG, and Motorola device. If taken into account, their research only meant that Apple had a highly successful 2020 due in part to the sales of the iPhone 12 series.

Granted, the scope of research is quite limited and doesn’t include other established brands. Notable exclusions include Sony, Nokia, and OnePlus, which saw a big increase in year-on-year growth last 2020. Chinese manufacturers are also left behind for the research, but this is somewhat acceptable given their rarity in the US.

Of course, SellCell’s research is confined to the US. Brand loyalties would significantly differ in other areas like India and China. Here, other factors for sticking to or switching to a brand could also be at play given the demographics and the dynamics of the smartphone market itself.

Source: CellSell

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Gaming

Elden Ring Nightreign is getting a DLC update this December

The update introduces two new Nightfarers and bosses.

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November 12, 2025

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After Shadow of the Erdtree concluded the Elden Ring saga, FromSoftware kept the fire going with Elden Ring Nightreign, a multiplayer-focused standalone roguelike set in the same universe. It was a unique experience that breathed new life into the studio’s tough-as-nails dynamic. Now, before the year ends, FromSoftware has announced The Forsaken Hollows, a new DLC coming for Nightreign.

Even from launch, it was apparent that FromSoftware had content updates in store for Nightreign. The studio promised new maps and Nightfarers for the multiplayer game.

Yesterday, an earnings report hinted that the DLC was shipping out potentially early next year. Today, the studio dispelled all speculation and said that the DLC is definitely coming before the year ends.

The announcement expands the already-meaty game with two new playable Nightfarers: the arcane-wielding Scholar and the strength-slash-faith-focused Undertaker. Both characters, featured in the trailer, will introduce their special set of skills in the continuous battle against the Nightlord.

Besides the two new characters, two new bosses are coming to Limveld. We don’t know much about the two bosses. However, knowing FromSoftware, the studio is likely keeping them under wraps, so they can stomp on us harder.

Finally, the update introduces a new Shifting Earth area called The Great Hollow. The area is filled with “exotic ruins and temples; sacred towers denoting the remains of an ancient people; and crystals that exude a cursed, life-draining miasma.”

The Forsaken Hollows is a paid DLC coming to Elden Ring Nightreign on December 3. Though the DLC can be purchased separately, it’s already included in the Deluxe Edition and the Collectors Edition. It’s also available for those who purchased the Deluxe Edition Upgrade.

SEE ALSO: New Elden Ring Nightreign patch will make it easier for solo players

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Apple reportedly shelved the iPhone Air series indefinitely

The delay is because of low sales.

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November 11, 2025

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On its own, the iPhone 17 Air is a mighty device. However, if you consider that the vastly superior iPhone 17 Pro series is only a hundred bucks away from the Air series, the thinner iPhone model becomes less attractive. Based on actual sales, it looks like Apple users think the same way. In response to low demand, Apple has reportedly shelved the next iPhone Air indefinitely.

Since the series launched a few months ago, numerous reports have speculated that the iPhone 17 Air isn’t performing as Apple expected. Given how Apple held out a lot of hope for the iPhone 17’s new designs, the Air’s failure to meet expectations is a big blow. Soon after the first reports trickled in, Apple reportedly dialed back on production to balance out the lower demand.

Now, as reported by The Information, Apple has reportedly delayed the next iPhone Air model indefinitely. Previously, the company was scheduled to release a new model next year alongside the iPhone 18 series. That’s not happening now.

Right now, there is no timeline for the next Air, if it is coming. That said, it’s still likely that Apple is still working on a new Air. It just might take some time while the company figures out how to make the next model pop.

SEE ALSO: Apple iPhone Air Review

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PlayStation might soon let you buy PC games

Cross-Buy might bundle your PS5 games with a PC version.

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November 11, 2025

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Maintaining a gaming library between different platforms is a chore, especially for multiplayer games. It’s way too common to buy a new game on one platform, only to find out that your friends bought it on another. This could lead to double buying or forever missing out on playing with friends. Now, PlayStation, if a new leak is to be believed, will finally help cure the curse of platform mismatches.

Last week, @yAmethxst, an X user, posted leaked screenshots of new icons coming to PlayStation. The leak was also confirmed legit by Dealabs. Though some are less interesting (like a touchpad button), a couple of the new icons are hinting at a Cross-Buy function coming to the platform.

Based solely on the name, Cross-Buy doesn’t offer much. However, a complementary icon, which shows the PS5 logo and a PC logo side by side, confirms how Sony wants this to work. Cross-Buy will likely allow players to purchase two copies of the same game: one for the PlayStation and another for their PC.

There are a few gaps and questions to be answered, though. For one, which games are compatible with this feature? Is it exclusive to PlayStation’s first-party games, or are third-party games included?

Secondly, which platform on PC will the feature support? The likeliest suspect is Steam, but how about users who prefer the Epic Games Store or GOG?

There are so many mysteries about this feature. Heck, we don’t even know if this will actually work as we described. If anything, this is a welcome feature in the world of cross-platform gaming.

SEE ALSO: PlayStation announces a new duotone DualSense color

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