Huawei has finally sold its sub-brand Honor to Shenzhen Zhixin New Information Technology Co., Ltd.
The sale means Huawei will no longer hold any shares or be involved in any business management or decision-making activities in the new Honor company. In an official statement, Huawei said the “move has been made by Honor’s industry chain to ensure its own survival.”
Huawei is the world’s second largest smartphone brand and Honor played a vital role in the affordable segment. The company has taken a massive hit over the past two years. The US barred Huawei from transacting with American counterparts due to fear of a cybersecurity risk.
Honor is a well recognized Chinese brand and its image has taken a radical beating this year. Parent company Huawei is also affected because its international markets have come to a grinding halt.
People familiar with the matter said that Honor’s main distributor Digital China shall become the second largest shareholder. It will hold a 15 percent stake. At least three investment firms backed by the Shenzhen Government shall own 10 to 15 percent each.
A direct result of the trade war
Honor is just one of the many casualties for Huawei. The Chinese telecom giant intended to dominate the 5G race, but cybersecurity concerns have forced it to roll-back expectations. Countries like India, Australia, and New Zealand do not trust Huawei equipment and have even taken measures to discourage imports.
While Huawei and Honor were at the center of the discussion, Chinese brands like OPPO, vivo, realme, and Xiaomi have remained unscathed. Their local investments and brand identity have avoided the anti-China sentiment and are in fact, posting positive results in individual markets.
OnePlus founder Carl Pei to launch his new company very soon
Something to do with the audio industry
Last year, OnePlus, despite a renewed push for an expansive product lineup, shifted a massive portion of its head honchos around. Late last year, for one, OnePlus co-founder Carl Pei left the company for a then-unknown business venture. Now, we have an idea of what it is. Posted directly from the source, Pei is announcing his new business very, very soon.
On Twitter, Pei posted the official announcement: “Our new brand will be announced tomorrow at 11am London time.” That was almost 12 hours ago at the time of this writing, meaning the official announcement is coming practically 12 hours from now.
Our new brand will be announced tomorrow at 11am London time ⏱
— Carl Pei (@getpeid) January 26, 2021
According to previous posts from the OnePlus founder, the new business venture will play around in the audio industry including music devices and accessories. Pei is already a known player in the industry, having spearheaded OnePlus’ forays into the audio business. Before he left, he presented the company’s take on wireless earbuds, the OnePlus Buds.
By creating a new company, Pei can focus on audio full-time. However, at this point, no one knows what the company will specifically make or even what it is called. All we know is that some investors seeded the venture with US$ 7 million.
Besides Pei, fellow co-founder Pete Lau also “exited” the company, albeit still working with other BKK companies in a joint venture to sync all of them together.
Huawei praises American technology, reevaluates own lineup
In rare public letter
For a while now, Huawei has stayed silent following the recent slew of American bans. However, amid the silence, the Chinese company has suffered endless misery in the hands of the Trump administration. Now, under a new president, Huawei might finally get a well-deserved reprieve. In a rare public address, Huawei founder Ren Zhengfei praises American technology and is reevaluating his own product lineup.
In the public letter, written sometime in June last year and reported by Reuters, Ren called out the Trump administration’s actions for creating “a great mismatch between [Huawei’s] strategy and [their] abilities.” The heavily restrictive policies have, in turn, forced Huawei to reevaluate their lineup, including cutting some products and some staff.
Since the letter was penned last year, Huawei’s cost-cutting might have already come to pass after selling Honor away. The company hasn’t eradicated much of its product lineup, though. Huawei is still planning to launch its tentpole series soon.
Despite criticizing Trump’s actions, Ren also praised the caliber of American technology as a “beacon of technology” and something to be emulated. The public praise makes the timing a bit conspicuous. There is a possibility that Huawei is trying to court the Biden administration into laxer policies going forward. Before the Trump administration ended, the ex-president landed a farewell blow, reportedly revoking some already accepted applications for operating licenses. With a new administration, Huawei is enjoying some renewed hope.
SEE ALSO: Huawei buys 90 patents from BlackBerry
OnePlus and OPPO are merging research departments
A new era for R&D
Everyone knows about the relationship between OPPO and OnePlus. Last year, renowned OnePlus CEO Pete Lau controversially switched sides over to OPPO, despite retaining some form of responsibility with his former company. Both companies have evolved side-by-side for a while. Today, they are taking a step further. Now confirmed by both companies, both companies have merged research departments.
Some rumors about the merge have emerged late last year. However, at the time, the rumors were just that — rumors. Now, it’s 100 percent confirmed.
In a statement sent to Android Authority, a OnePlus spokesperson has confirmed that both companies are integrating their research efforts into OPLUS, an overseeing holding company now led by Lau. Now, both companies are in a joint research partnership with one another.
However, the OnePlus statement also assures users that all involved parties will continue to operate independently despite the partnership. However, given that they are now working together, all companies under the BKK flag can now share new innovations and features with one another.
At the very least, the partnership cements a fact that was formerly known anyway: that OPPO and OnePlus share a strong relationship between themselves. At the moment, no one knows what the partnership will create, but it’s a good sight, at least.
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