India

Xiaomi continues to lead India’s smartphone market

realme has clocked maximum growth though

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India is the world’s second-largest smartphone market and a majority of it is concentrated in the entry-level or affordable range. So naturally, it’s a prime market for companies like Xiaomi, realme, Samsung, OPPO, and vivo.

Xiaomi has consistently been India’s top smartphone maker in terms of units shipped since 2018. The streak doesn’t seem to be ending anytime soon as the brand managed to capture 26.1 percent market share in Q3 2020, according to a report by Canalys.

Samsung comes in second with a share of 20.4 percent. Xiaomi and Samsung have recorded an annual growth of 9 percent and 7 percent respectively. vivo comes in third with 17.6 percent share, followed by realme at 17.4 percent. Interestingly, realme scored maximum annual growth at a whopping 23 percent.

In total, 50 million units were shipped in the country, an all-time record high for a single quarter. The country was under a strict lockdown in March and April due to the Coronavirus spread and e-commerce services or stores were fully closed. Hence, shipments during Q2 of 2020 were radically low. In fact, phones were often being sold in the black market amid the restrictions.

Apple is a negligible player if we go by market share because its offerings are premium. However, it also achieved double-digit growth in the quarter and Canalys says it sold more than 800,000 units of the new iPhone SE.

The lockdown was slowly relaxed from May, opening up stores and ramping up e-commerce activity. Most professions have shifted to the work-from-home model and even students are now attending classes via digital mediums.

Smartphones are the backbone of India’s digital economy and their sales were expected to rise. While other industries like tourism and aviation have lost a huge chunk of their value, the technology and electronics industry has remained unhindered.

India

Redmi Note 10 with Snapdragon 678, 48MP camera now official

Continuing the legacy

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Alongside the Redmi Note 10 Pro series, Xiaomi also unveiled the Redmi Note 10 — the classic. The family has given Xiaomi the number one spot in India for the last few years. Despite competition from Samsung, realme, and many others, the “Redmi Note” craze is only rising.

The Redmi Note 10 follows the same EVOL design language we’ve seen in the other beefed-up options. It retains a Gorilla Glass 3 body that’s IP52 rated for protection against dust and water ingress. It also gets stereo speakers, an IR blaster, and the infamous headphone jack. Even the fingerprint scanner is mounted on the side.

The front sports a 6.4-inch AMOLED Full HD+ display with 1100 nits of peak brightness and a 180Hz touch sampling rate. The front camera is housed in a punch-hole cut-out.

Powering the Redmi Note 10 is a Snapdragon 678 processor with 8x Kryo 460 cores clocked up to 2.2GHz. It’s coupled along with Adreno 612 graphics chipset and up to 6GB RAM.

The back has a quad-camera setup consisting of a 48-megapixel Sony IMX582 sensor, an 8-megapixel wide-angle lens, a 2-megapixel depth sensor, and a 2-megapixel portrait camera. The front has a 13-megapixel camera for selfies.

The phone is backed by a 5000mAh battery that supports 33W fast charging. The charger is provided in-box. Xiaomi also boasts that the phone is comparatively thinner and lighter than its predecessor.

The base variant with 4GB+64GB configuration goes for INR 11,999, while the 6GB+128GB option goes for INR 13,999. The sale starts on March 16 via Mi.com, Amazon.in, Mi Home and Mi Studio stores. It’ll be available in Frost White, Aqua Green, and Shadow Black color options.

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India

Redmi Note 10 Pro Max launches with Snapdragon 732G, 108MP camera

The price is unbelievable!

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After a long wait, Xiaomi has finally unveiled the Redmi Note 10 Pro Max in India today, alongside the Redmi Note 10. Together called the Redmi Note 10 series, it plays a critical role for the company since it’s one of the most awaited launches of the year.

The phone features a new design language that’s called EVOL by the company. It consists of a back panel with a dual-tone premium matte frosted glass back, which is a first for the Note series. It has an IP52 rating coupled with rubberized ports ensures protection against dust and water ingress.

On the front is a 6.7-inch Full HD+ Super AMOLED display with 1200 nits of peak brightness, 120Hz refresh rate, and HDR10 support. The front is protected by Gorilla Glass 5 while the back consists of toughened glass.

Powering the phone is a Snapdragon 732G processor with up to 8GB RAM and 128GB UFS 2.2 storage. The processor is made on an 8nm process and designed on Kryo 470 architecture, which clocks up to 2.3GHz. Xiaomi claims the Redmi Note 10 Pro Max offers 15 percent faster graphics performance than the predecessor.

The back consists of a quad-camera setup that includes a 108-megapixel primary camera. The Samsung HM2 sensor is the thinnest ever designed and leverages 9-in-1 pixel binning technology to capture maximum details in low-light. Complimenting the primary sensor is an 8-megapixel wide-angle lens, a 5-megapixel macro sensor, and a 2-megapixel portrait lens.

Xiaomi’s MIUI brings in a few extra features, namely Night mode 2.0, VLOG mode, Dual video, Pro Video mode, Magic Clone, and Long exposure mode. For selfies, a 16-megapixel camera is located on the front.

Backing these internals is a 5020mAh battery with 33W fast charging. Xiaomi has provided a 33W charging brick with the phone and it can charge from 0 to 59 percent in just 30 minutes. The Redmi Note 10 Pro Max ships with MIUI 12 based on Android 11 out-of-the-box. For authentication, a fingerprint sensor is located on the side.

The Redmi Note 10 Pro Max starts with the 6GB+64GB option at INR 18,999 (US$ 260), followed by 6GB+128GB for INR 19,999 (US$ 275), and lastly, the 8GB+128GB for INR 21,999 (US$ 302). It’ll be available across Mi.com, Amazon.in, Mi Home and Mi Studio stores starting March 18, 2021. Color options include Dark Night, Vintage Bronze, and Glacial Blue.

The Redmi Note 10 Pro

It gets everything from the elder sibling, except for the camera setup. Instead, it sports a 64-megapixel Samsung ISOCELL GW3 primary sensor.

The 6GB+64GB option costs INR 15,999 (US$ 220), 6GB+128GB costs INR 16,999 (US$ 233), and the 8GB+128GB options will go for INR 18,999 (US$ 261). It’ll be available across Mi.com, Amazon.in, Mi Home and Mi Studio stores starting March 17, 2021. Color options include Frost White, Aqua Green and Shadow Black.

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realme shows off the realme 8’s 108MP camera

It has a lot of “firsts”

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The race for megapixels is on and realme in no mood of missing out. The phone maker has showed-off its 108-megapixel camera setup, which will be found on the upcoming realme 8 Pro.

The massive sensor not only produces a sharper image, but also brings the world’s first tilt-shift time-lapse video, starry time-lapse video, and new portrait filters. realme is confident the camera will be able to outmatch the competition. Currently, Xiaomi’s Mi 10i and Mi 10T series have a 108-megapixel camera, but the two sensors are different.

realme has opted for Samsung’s HM2 sensor for the primary camera and it features a larger sensor with a size of 1/1.52″. The larger pixel size ensures better image quality and it supports 9-in-1 pixel binning technology. The brand has shown off a few images that were clicked with the sensor.

For zooming, it supports 3x in-sensor zoom, which processes a 12-megapixel image in the end. Essentially, the sensor will compress the image but retain details that are necessary for the picture. In turn, the algorithm improves accuracy, colors, as well as contrast.

A Starry Mode is also showed-off and it can shoot a video timelapse, using a time-lapse video algorithm based on starry photos. The camera clicks 30 pictures in 480 seconds and compiles that into a one-second video.

There’s also a tilt-shift mode that’ll let you adjust the shape, angle, position, and size of the bokeh effect. Along with this, there are three portrait filters — Neon Portrait, Dynamic Bokeh Portrait, and AI Color Portrait.

The company hasn’t announced the launch date of the realme 8 series. But we know it’ll be coming first to India in March 2021. Finally, realme has reiterated that its “realme number series” naming format for smartphones shall continue focusing on camera-centric innovations.

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