The Canon PhotoMarathon is officially returning this year and is introducing more categories for enthusiasts to join in.

The 2026 edition, the 19th in the Philippines, will happen on April 18 at the BGC Amphitheater in Taguig City.

For the first time, Canon is opening the competition to non-Canon users. Even those with just smartphones can register. The brand has also added a video category.

Here’s a quick breakdown of the contest categories and their corresponding prizes:

Main Category (Photo)

• Open to Canon users only
• Prize: Canon EOS R6 Mark III with RF24-105mm f/4-7.1 IS STM

Open Category (Photo)

• Open to all camera brands
• Prize: Canon EOS R8 with 24-50mm

Video Category

• Open to all camera brands
• Canon Prize winner: Canon EOS R50 V
• Non-Canon Prize winner: Canon Powershot V1

The full mechanics will be announced on the day of the competition itself to make it even more challenging for those taking part.

To join, simply download the Canon PH Delightful app, create an account, go to the Events tab and select the Canon PhotoMarathon banner. Registration is already open.

To build up hype for the upcoming event, Canon will host photowalks, school tours, and regional tours leading up to the PhotoMarathon.

These are designed to engage photographers at every skill level. Admission is free and open to all digital camera users.

Canon Philippines is capping the year strong with the release of the Canon EOS C50 in the market. The cinema camera is priced at PhP 189,998 for the body along with an XLR handle.

The Canon EOS C50 is designed for both filmmakers and creators who need mobility and professional-grade quality.

It has the same 3:2 Open Gate recording feature also on the EOS R6 Mark III, which gives users flexibility for post-production.

Creators can extract full 4K footage along with cropped 2K vertical or square versions from the same capture with the Simultaneous Crop Recording feature.

This is ideal for producing multi-platform content, like 16:9 landscape videos for YouTube then vertical shortform videos for social media.

Also, an added edge is the up to 7K 60p RAW recording capability on the C50, compared to just 7K 30p for the Mark III.

Filmmakers can also record at up to 4K 120fps should they need high frame rate captures. Recording in 4:2:2 10-bit is also available for rich color and flexibility in post-production.

In addition, the EOS C50 features dual CFexpress and SD card slots. 7K RAW can be saved to CFexpress while other formats can be saved to the SD card.

Different format, resolutions, and color sampling can be assigned for backup, distribution, or quicker edit-ready files.

Photo performance

For stills, users can take advantage of the 32MP CMOS sensor for capturing up to 40 shots per second (with electronic shutter).

The camera also supports pre-continuous shooting and AF performance improvements with its Dual Pixel CMOS AF II.

Enhancements include Auto setting, animals, vehicle priority, and eye AF, as well as the new left/right priority.

Moreover, the camera features Dual-Base ISO with Auto Selection, automatically switching between ISO 400 and ISO 3200 depending on the scene.

This ensures the highest signal-to-noise ratio while maintaining a wide dynamic range. Users can also manual select the ISO to match lighting conditions.

Professional interface

Onto its controls, the EOS C50 has a TIME CODE terminal, which is perfect for seamless multi-camera setups. It also features two XLR terminals and a handy control dial for professional audio input.

There are 14 assignable buttons, each thoughtfully positioned for quick, instinctive access while filming. There are about 100 customizable functions available so the camera can match a user’s workflow.

During the launch event, Canon Philippines demonstrated a wide range of scenarios for the EOS C50, including multi-angle live broadcasts with just one camera.

Are you still wondering what to get yourself for Christmas? If you have a good amount of leftover money after shopping for everyone else, Sony has a new camera just for you. Right on the cusp of the holiday season, the Sony Alpha 7 V is here.

The Sony Alpha 7 V is the fifth generation of the aforementioned series. The full-frame mirrorless camera uses a partially stacked Exmor RS CMOS image sensor to take photos with 33.0 effective megapixels.

Further, the new BIONZ XR2 image processing engine uses the Alpha series’ AI technology to deliver better imaging, Real-time Recognition Auto-Focus, and Real-time Tracking. To add to this, Sony is also launching the FE 28-70mm F3.5-5.6 OSS II full-frame zoom lens to support the camera.

For connectivity, the camera supports Wi-Fi 6E GHZ for data transfers. It also supports USB-C connections for wired transfers.

To ease usage no matter the scenario, the Alpha 7 V comes with vertical format support and an adjustable electronic shutter sound. It also has a 4-axis multi-angle monitor for shooting in various angles. Finally, it has a better grip for stability.

For those long shoots, the camera has better power management. It also has a Monitor Low Bright mode to preserve the battery.

The Sony Alpha 7 V body is available from the end of December. Meanwhile, the kit and the lens will be available on February 2026. The body costs SGD 3,699. From now until December 31, customers will get a free 240GB CEA-G Series CFexpress Type A memory card.

SEE ALSO: Sony’s mobile motion capture system, mocopi, is coming to Singapore