NBA will livestream fourth quarters for only 99 cents

Ball is life (for only 12 minutes)



Becoming an NBA fan is an exorbitantly expensive endeavor. On average, a single ticket watching the Golden State Warriors in the Oracle Arena costs more than US$ 200. For home fans, the NBA League Pass costs US$ 199.99 per year.

Finally, the league is realizing that enjoying a game shouldn’t cost an arm and a leg. Investment firm Courtside Venture’s Vasu Kulkarni spotted a notification from the NBA app. The notification urged him to watch the fourth quarter of a seed-defining game between the Miami Heat and the Oklahoma City Thunder for only US$ 0.99.

It hints that the NBA is experimenting with more flexible options to watch games. Currently, the league stretches its streaming options with a Team Pass (streaming games from only one team) and a Midseason League Pass (discounted passes midway through the season).

The 99-cent option caters to a more casual audience who would rather watch action-packed quarters than whole games. In the sport, the fourth quarter is often where fans can watch a game’s tensest moments featuring amazing performances and double-digit comebacks.

Back in CES 2017, NBA Commissioner Adam Silver already predicted the eventual evolution of the game for a streamer-friendly future. At the event, he planned a microtransaction-centered future where the NBA opens cheaper streaming for pivotal, record-breaking performances.

When implemented, this will open up the NBA to budget-conscious fans. Without the feature, only a limited number of games are televised with some exclusive to NBA TV. Meanwhile, the internet is also a hive for illegal game streams.

Currently, the 99-cent option is still an ongoing experiment. The league hasn’t detailed how the option will roll out worldwide or what happens when a game extends to overtime periods.

SEE ALSO: Nike Hyper Court wants you to play like an NBA star


Google is under investigation for abusing Android

Dominating the market comes with a price



Google has often been accused of monopolizing the smartphone market with the use of Android. While Android as an operating system is open source and anyone is free to make or use the system however they wish, Google’s push of its apps is a bigger problem.

Android is maintained by the search engine giant and the code is available for everyone’s use. But, Google pushes its range of apps in stock Android like Gmail, Maps, Play Music, YouTube, and more. Many accuse the company of forcing itself upon users and blocking the competition from a fair chance.

India’s Competition Commission of India (CCI) has been reviewing Google’s case for the last six months. The enforcement agency is currently at a preliminary stage and no official release has been made. Google, as well as CCI, have declined to comment.

The European Commission found Google guilty of dominating the market since 2011 and it’s abusing its standard practice of installing Google apps. The investigation led to a US$ 5 billion fine from the antitrust agency.

Google and CCI have met in recent months and the complaint was filled by a “group of individuals.” The agency has a track record of taking years to finish or conclude a case and we never know when a verdict might actually come.

Although, the CCI did impose a US$ 19 million fine on Google for “search bias” and abuse of its dominant position.

Android has a massive 85 percent market share and almost every Android phone ships with Google’s suite of apps. These apps, in return, help the search engine push ads to the user and generate revenue for the company.

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EA is looking into making a mobile version of Apex Legends

To battle with Fortnite



Image credit: EA

EA‘s battle royale game is a certified hit. Apex Legends, which was developed by Titanfall makers Respawn, has no fewer than 25 million registered players in just one week. The game is playable for free on multiple platforms (PC, PS4, and Xbox One), but why not make it available on mobile as well?

Early reports don’t indicate mobile plans for the game, although during the Electronic Arts Q3 2019 earnings call, EA Games CEO said that they are looking into bringing Apex Legends to mobile devices.

Fortnite‘s userbase ballooned when it became available on Android and iOS, so it’s a no brainer than EA also wants mobile gamers to join the fun.

“We are looking at how to take the game to mobile and cross-play over time, and I also expect that this game will have tremendous value in Asia, and we’re in conversations about that,” EA Games CEO Andrew Wilson said during the conference call.

There’s no definite timeline for the release of Apex Legends on mobile, but it’s certainly on the drawing board. For now, EA plans to introduce direct purchase options for players to buy items and new legends or heroes. They will also offer the so-called Apex Packs or simply loot boxes for more random items.

Apex Legends is not a pay-to-win game, so these items are purely cosmetic and can be used to customize your hero’s looks in the game.

SEE ALSO: Apex Legends hits 25 million players after one week

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Introducing Bumble’s Spotlight: Pay to get to the top of the page

For just two Bumble coins!



You can’t buy your way to true love but you can now buy a top spot on Bumble’s swipe page.

You heard that right. Bumble just announced their new feature and they’re calling it Spotlight. For two Bumble coins, which is around US$ 2, you can get your own profile to the top of the swipe page — the most conducive spot for swiping. Your profile stays there for 30 minutes and people won’t even know you paid for the extra airtime.

Similar to Tinder Boost, this new feature allows for a bigger shot at better swiping results. It basically bumps you up in the queue. Remember, though, that you can only pay for being more visible on the app, but the swiping is still left to the other party.

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