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NewJeans’ new MV is shot entirely on an iPhone 14 Pro

More like “Shot on Hanni 14 Pro”

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NewJeans is one of the biggest sensations in K-Pop right now. Their hits include Attention, Ditto, OMG, and the all-time fave Hype Boy. All of which are infused with fresh, catchy, and playful vibes. All of that wrapped in a Y2K concept. It comes as no surprise that these power rookies are continuously dominating music charts, YouTube rankings, TikTok challenges, Instagram Reels and even setting trends in today’s style and fashion.

Quoting myself way back when the music video of OMG was released, I’m surprised to see how their label (ADOR, under HYBE LABELS) managed to put “iPhone“, “Siri“, and “iOS” in the music video since South Korea is very strict with brand/product placements — doesn’t matter if it’s an imagery or just the brand being mentioned in the lyrics.

It even came to a point where the Vietnamese-Australian member slash Gucci ambassador, Hanni, told her co-members that she “was actually an iPhone”.

Though if you’ve been keeping track of them since debut (myself included), you would notice how they’ve been consistently using iPhones and other Apple products in their music videos.

Attention (1), Hype Boy (2,3,4) OMG (5), NewJeans (6)

Heck, even a re-creation of iOS home screen in a massive scale was made just for their OMG music video.

NewJeans iPhone

Many months later, the group’s partnership with Apple has finally pushed through as the newly-released ‘ETA’ music video was shot entirely on an iPhone 14 Pro.

The Creative Process

With the laying foundation made by the renowned Korean film director Park Chanwook and his Shot on iPhone 13 Pro short film campaign “Life Is But A Dream”, ETA’s MV Director Shin Wooseok has applied the same process and used the new iPhone 14 Pro. After all, he directed OMG and Ditto so this was a totally new way to shoot a K-Pop music video.

The director said he used the camera features that can only be achieved using an iPhone 14 Pro. Its cameras and features emphasized the group’s dance performance, fashion style, as well as the music video storyline.

Also from the words of ADOR’s CEO and Executive Producer Min Heejin, they opted to stick with using an iPhone as their main filming tool instead of actually using filming equipment that are heavy and cluttered.

To be very specific, the dance sequences in the music video were shot using the Action Mode — which is a popular feature for shooting shaky footage in either 1080p Full HD or 2.8K resolution at 60fps with Dolby Vision HDR and Apple ProRes options. It’s very evident on those frames where they dance in a housewarming party but still clearly focused on the actions and movements of the five members.

NewJeans iPhone

Other than that, Cinematic Mode was also maximized to provide that cinematic-like depth effect. The iPhone’s new Sensor Shift OIS paired with its 48MP camera too were used to achieve stable footages in low-light.

Such as those shot inside the moving car…

…at a gasoline station

NewJeans iPhone

…and even the edge of a cliff scene.

Other Apple-specific software features were used too such as FaceTime while the lyrics convey direct conversations and friendly vibe. Of course, it would be a huge miss without the inclusion of iOS’ signature camera app.

The power of iPhones and Gen Zs

With this Shot on iPhone campaign, more and more fans will be enticed to use iPhone. Especially with its Action Mode feature when filming popular K-Pop dance challenges. Even the BTS (Behind-The-Scenes) footage of how the choreography sequences were filmed using the said feature. The clips weren’t shaky and blurry at all.

More so, ADOR’s CEO also stated that iPhones are mostly-associated now with the Gen Z population. NewJeans being Gen Zs themselves prove that iPhones are essential in one’s daily life of the modern-day youth.

And just ICYMI: Min Heejin was the former creative director of SM Entertainment. She worked with plenty of K-Pop hitmakers such as Super Junior, Girls’ Generation (SNSD), SHINee, f(x), EXO, Red Velvet, and a little bit of NCT. Thus, the creative freedom and exquisite artistry among all music videos, merchandise, and publication materials of NewJeans you see.

NewJeans iPhone

You can now watch NewJeans freshly-released ETA music video here:

And it wouldn’t be a complete NewJeans experience if you don’t listen to their latest ‘Get Up’ EP release. It features the pre-released hype songs such as NewJeans (which is another collaboration with Warner Bros. The Powerpuff Girls) and Super Shy. TBVH, we can’t wait to use these bops in our next K-Pop dance challenges!

SEE ALSO: Apple iPhone 15 Rumor Roundup

Entertainment

The Legend of Zelda film gets its first official photos

Bo Bragason and Benjamin Evan Ainsworth play Zelda and Link, respectively.

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The Legend of Zelda might be one of the hardest video games to adapt. After all, how do you write a script for a protagonist who never talks? But, by God, Nintendo is doing it anyway. Now, the company has released the first official images from the upcoming live action film’s production.

The upcoming Zelda film has had a long production cycle. First announced in 2023, it was only earlier this year when Nintendo put a date to the film’s premiere: March 26, 2027. Even now, we don’t know much about the film.

Over the weekend, unofficial photos showed that product started its filming in New Zealand. Unofficial photos don’t really mean much except for those who hang around the rumor mill, but they can spiral towards those excited for the film’s release. To get ahead of the rumors, Nintendo released official photos, over the Nintendo Today app, which show both Link and Princess Zelda.

Notably, Zelda, the archetypal princess in distress, isn’t wearing her usual princess’s garb. Rather, she’s wearing the blue gear from the Breath of the Wild duology, where the princess had a more active role in saving Hyrule. Bo Bragason, who plays the princess, will likely take on a more front-and-center role.

Link, played by Benjamin Evan Ainsworth, is wearing his more traditional green clothing from the past games. Though the film looks like it’s adapting the most recent duology, it might be an entirely different story, based on Link’s different clothes.

SEE ALSO: The Legend of Zelda live-action film now has a premiere date

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KPop Demon Hunters 2 is reportedly scheduled for 2029 premiere

That’s a pretty long wait.

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“Golden” must be the most popular song this year. Months after the launch of KPop Demon Hunters, the catchy song is still an earworm. Capitalizing on the hit’s success, Netflix is already considering a sequel. Now, KPop Demon Hunters 2 has reportedly been confirmed with a distant release window.

After less than a year, KPop Demon Hunters is already Netflix’s most-watched title ever. The platform was even confident enough to release the film (and a special singalong version) in select theaters. Soon after the success, Sony Pictures Animation and Netflix kept a potential sequel in mind.

Now, according to Deadline, Netflix has greenlit the sequel for production. KPop Demon Hunters 2, or whatever it might be called, will reportedly premiere sometime in 2029.

No, it’s not just you. Four years is a lengthy wait for a sequel. Then again, animated films take much longer to make. For example, Spider-Man: Beyond the Spider-Verse, coincidentally also coming from Sony Pictures Animation, will premiere in 2027, which is also four years after the previous film.

However, if the Spider-Verse trilogy is any indication, the longer production time can easily churn out a film that tops charts. Both Across the Spider-Verse and KPop Demon Hunters are easily the top animated contenders of its respective years.

SEE ALSO: KPop Demon Hunters is now Netflix’s most-watched movie

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Xolo Maridueña cast as Portgas D. Ace in Netflix One Piece Season 3

The Fire Fist joins production later this year

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Xolo Maridueña has been cast to star as Portgas D. Ace in Season 3 of Netflix’s One Piece adaptation.

The 24-year-old actor is known for his roles in Blue Beetle and Cobra Kai. He joins previously announced new cast member Cole Escola, who shall play Bon Clay. Additional cast will be revealed in the future.

Along with this update, Netflix has bared that One Piece will return into production later this year in Cape Town, South Africa. It wasn’t long ago when Netflix confirmed that the live action adaptation is getting another season.

That was when streaming giant also released the trailer for Season 2. Officially titled One Piece: Into The Grand Line, Season 2 features the Grand Line stretch of the bigger Arabasta Saga.

@onepiecenetflix

Fire Fist has arrived, Nakama!! 🔥👊🔥 We’re thrilled to welcome Xolo Maridueña to the crew as Portgas D. Ace in ONE PIECE: Season 3! 🏴‍☠️🔥

♬ original sound – One Piece Netflix – One Piece Netflix

Portgas D. Ace joining the Netflix’s One Piece sets up the live adaptation’s expansion with the broader Arabasta Saga for Season 3.

Ace, or Fire Fist, is a crucial character, and briefly appeared after the end of the Drum Island arc to meet Luffy and help the latter’s crew in Alabasta.

His introduction is important to set up the events of Season 3, as well as the future conflict with Marshall D. Teach, or Blackbeard.

But of course, as much as fans want to get ahead of themselves, Season 2 will also set up several events and open the live action world to wider horizons for every stop their favorite Straw Hat pirates make. There’s a lot to look forward to.

Season 3’s co-showrunners, writers, and executive producers are Joe Tracz and Ian Stokes.

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