Entertainment

NewJeans’ new MV is shot entirely on an iPhone 14 Pro

More like “Shot on Hanni 14 Pro”

Published

July 21, 2023

Vincenz

NewJeans is one of the biggest sensations in K-Pop right now. Their hits include Attention, Ditto, OMG, and the all-time fave Hype Boy. All of which are infused with fresh, catchy, and playful vibes. All of that wrapped in a Y2K concept. It comes as no surprise that these power rookies are continuously dominating music charts, YouTube rankings, TikTok challenges, Instagram Reels and even setting trends in today’s style and fashion.

NewJeans ended 2022 with Ditto as a banger. Now they’ve started 2023 with OMG as another banger!

THE Min Heejin direction continues to live on as the MV concept is intriguing a la RV’s Peek-A-Boo

Also surprised to see iOS/iPhone/Siri for brand placementhttps://t.co/PrRLO4qYx2

— . (@vincenzvangogh) January 2, 2023

Quoting myself way back when the music video of OMG was released, I’m surprised to see how their label (ADOR, under HYBE LABELS) managed to put “iPhone“, “Siri“, and “iOS” in the music video since South Korea is very strict with brand/product placements — doesn’t matter if it’s an imagery or just the brand being mentioned in the lyrics.

It even came to a point where the Vietnamese-Australian member slash Gucci ambassador, Hanni, told her co-members that she “was actually an iPhone”.

Though if you’ve been keeping track of them since debut (myself included), you would notice how they’ve been consistently using iPhones and other Apple products in their music videos.

Attention (1), Hype Boy (2,3,4) OMG (5), NewJeans (6)

Heck, even a re-creation of iOS home screen in a massive scale was made just for their OMG music video.

NewJeans iPhone

Many months later, the group’s partnership with Apple has finally pushed through as the newly-released ‘ETA’ music video was shot entirely on an iPhone 14 Pro.

The Creative Process

With the laying foundation made by the renowned Korean film director Park Chanwook and his Shot on iPhone 13 Pro short film campaign “Life Is But A Dream”, ETA’s MV Director Shin Wooseok has applied the same process and used the new iPhone 14 Pro. After all, he directed OMG and Ditto so this was a totally new way to shoot a K-Pop music video.

The director said he used the camera features that can only be achieved using an iPhone 14 Pro. Its cameras and features emphasized the group’s dance performance, fashion style, as well as the music video storyline.

Also from the words of ADOR’s CEO and Executive Producer Min Heejin, they opted to stick with using an iPhone as their main filming tool instead of actually using filming equipment that are heavy and cluttered.

To be very specific, the dance sequences in the music video were shot using the Action Mode — which is a popular feature for shooting shaky footage in either 1080p Full HD or 2.8K resolution at 60fps with Dolby Vision HDR and Apple ProRes options. It’s very evident on those frames where they dance in a housewarming party but still clearly focused on the actions and movements of the five members.

NewJeans iPhone

Other than that, Cinematic Mode was also maximized to provide that cinematic-like depth effect. The iPhone’s new Sensor Shift OIS paired with its 48MP camera too were used to achieve stable footages in low-light.

Such as those shot inside the moving car…

…at a gasoline station

NewJeans iPhone

…and even the edge of a cliff scene.

Other Apple-specific software features were used too such as FaceTime while the lyrics convey direct conversations and friendly vibe. Of course, it would be a huge miss without the inclusion of iOS’ signature camera app.

The power of iPhones and Gen Zs

With this Shot on iPhone campaign, more and more fans will be enticed to use iPhone. Especially with its Action Mode feature when filming popular K-Pop dance challenges. Even the BTS (Behind-The-Scenes) footage of how the choreography sequences were filmed using the said feature. The clips weren’t shaky and blurry at all.

More so, ADOR’s CEO also stated that iPhones are mostly-associated now with the Gen Z population. NewJeans being Gen Zs themselves prove that iPhones are essential in one’s daily life of the modern-day youth.

I love NewJeans ever since the surprise MV release not only because
-Attention is a bop
-all members have good visual/vocals

but because I adore ADOR (pun intended) esp when Min Heejin is the CEO after being with SMENT for years as the creative director for SNSD/f(x)/SHINee/EXO pic.twitter.com/5h8hVEAtKE

— . (@vincenzvangogh) July 29, 2022

And just ICYMI: Min Heejin was the former creative director of SM Entertainment. She worked with plenty of K-Pop hitmakers such as Super Junior, Girls’ Generation (SNSD), SHINee, f(x), EXO, Red Velvet, and a little bit of NCT. Thus, the creative freedom and exquisite artistry among all music videos, merchandise, and publication materials of NewJeans you see.

NewJeans iPhone

You can now watch NewJeans freshly-released ETA music video here:

And it wouldn’t be a complete NewJeans experience if you don’t listen to their latest ‘Get Up’ EP release. It features the pre-released hype songs such as NewJeans (which is another collaboration with Warner Bros. The Powerpuff Girls) and Super Shy. TBVH, we can’t wait to use these bops in our next K-Pop dance challenges!

Related Topics:iPhone 14 Pro K-pop NewJeans NewJeans Get Up

Entertainment

Stranger Things: Tales from ’85 premieres in April

The animated series is set between seasons two and three.

Published

February 3, 2026

Luigi Leonardo

Stranger Things is over. After years of success, the long-running series finally reached its definitive conclusion. But if you thought Netflix would easily let its biggest cash cow go, then you’d be mistaken. Barely a month after the final episode, the franchise is back with an animated spinoff called Stranger Things: Tales from ’85.

The animated series, which oddly features a new cast to voice the characters, is not a continuation of the concluded story. Rather, it’s a midquel set during the winter between the second and third seasons. Despite closing off a gate to the Upside Down, Eleven and the gang discover that some monsters are still lurking around in their world.

Because we already know what happens up until the very end, there’s hardly any tension. That said, and based on the show’s subtitle, the animated series might be a creature-of-the-week adventure. However, Eric Robles, who will run the series, says that saving Hawkins is still a major plot point.

The Duffer Brothers, who will be executive producers, says that it was a challenge to feature monsters after the events of the main show’s second season. The show will still have a substantial story, though.

For now, we’ll have a bit of a reprieve from everything Stranger Things (or time to catch up with everything, if you prefer). Stranger Things: Tales from ’85 will premiere on April 23.

Entertainment

BTS returns with global live comeback event on Netflix this March

BTS reunites live worldwide

Published

February 3, 2026

GadgetMatch

Netflix has officially announced BTS THE COMEBACK LIVE | ARIRANG, a global livestream event set for March 21, 2026. This marks the group’s first full reunion performance since completing South Korea’s mandatory military service.

Streaming live exclusively on Netflix, the event will air at 8 PM KST (or 4 AM PST and 7 AM EST). It will broadcast worldwide from the historic Gwanghwamun in Seoul. The performance celebrates the release of BTS’ fifth studio album, ARIRANG.

Netflix partnered with HYBE to bring the seven-member group back to the stage. This is being positioned as a landmark global comeback. RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook will reunite onstage for the first time as a complete group since their hiatus.

The live special will be directed by Hamish Hamilton and produced by Done + Dusted, with executive producers including HYBE, BIGHIT MUSIC, Guy Carrington, Garrett English, and Kevin Hermanson. Netflix confirmed that the event will be ticketed, with further details to be announced at a later date.

A symbolic return in Seoul

The choice of Gwanghwamun as the livestream location adds symbolic weight to the comeback. One of Seoul’s most historic public spaces, the setting reflects the themes explored in ARIRANG. It is an album described as deeply reflective and rooted in identity, heritage, and renewal.

The album announcement arrives alongside confirmation of the ARIRANG World Tour, scheduled to run from 2026 to 2027. The tour will span 34 regions and include 82 shows. This will happen across Asia, North and Latin America, Europe, the Middle East, and additional territories.

Together, the album and live event mark the start of a new chapter for BTS. This follows years of solo activities and military enlistment. The comeback positions the group not just as returning idols, but as artists re-entering the global stage with a renewed sense of perspective.

Netflix expands its live ambitions

BTS THE COMEBACK LIVE | ARIRANG also represents a milestone for Netflix. It will be the platform’s first-ever live global broadcast originating from South Korea, further expanding its growing slate of live programming.

The event joins a lineup that already includes live specials. These are Skyscraper Live, Star Search, Jake vs Joshua, WWE Raw, NFL Christmas Gameday, and major boxing and sports events. Netflix has also confirmed upcoming live coverage of MLB games, the FIFA Women’s World Cup, and The Actor Awards.

With BTS leading the charge, Netflix continues to test the limits of live global entertainment beyond traditional sports and reality formats.

A documentary follows days later

Just days after the livestream, Netflix will release BTS: THE RETURN, a feature-length documentary premiering on March 27, 2026.

Directed by Bao Nguyen, the film chronicles the group’s long-awaited reunion and the making of ARIRANG. The documentary follows BTS as they reunite in Los Angeles. Watch as they create new music, navigating personal change, shared history, and the challenge of beginning again after time apart.

Produced by This Machine, HYBE, and EAST Films, the documentary promises unprecedented access to the group’s creative process. It explores moments of doubt, reflection, and rediscovery as BTS shape what is positioned as a defining album of their career.

Intimate and emotional in tone, BTS: THE RETURN frames the comeback not just as a pop culture moment, but as a story of resilience, brotherhood, and reinvention—one shaped by time, growth, and the weight of global expectation.

For millions of fans worldwide, March 2026 marks not just a return, but the beginning of BTS’ next era.

Entertainment

Star Wars: Maul – Shadow Lord to premiere on April 6

New animated series on Disney Plus

Published

February 1, 2026

GadgetMatch

One of the most iconic franchise villains is making a major comeback as Star Wars: Maul – Shadow Lord is premiering on April 6 on Disney+.

Two episodes from the all-new Lucasfilm animated series will premiere each week. The final two will air right in time for the ultimate Star Wars holiday, May the 4th.

Set after the events of Star Wars: The Clone Wars, the adventure finds Maul plotting to rebuild his criminal syndicate on a planet untouched by the Empire.

There, he crosses paths with a disillusioned young Jedi Padawan who could be the apprentice he is seeking to aid him in his relentless pursuit for revenge.

Star Wars: Maul – Shadow Lord is created by Dave Filoni, based on Star Wars and characters created by George Lucas.

The series is developed by Dave Filoni and Matt Michnovetz, with Brad Rau as supervising director. The three are also joined by Athena Yvette Portillo, Carrie Beck, and Josh Rimes as executive producers, with Alex Spotswood as co-executive producer.

The voice cast includes: