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NewJeans’ new MV is shot entirely on an iPhone 14 Pro

More like “Shot on Hanni 14 Pro”

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NewJeans is one of the biggest sensations in K-Pop right now. Their hits include Attention, Ditto, OMG, and the all-time fave Hype Boy. All of which are infused with fresh, catchy, and playful vibes. All of that wrapped in a Y2K concept. It comes as no surprise that these power rookies are continuously dominating music charts, YouTube rankings, TikTok challenges, Instagram Reels and even setting trends in today’s style and fashion.

Quoting myself way back when the music video of OMG was released, I’m surprised to see how their label (ADOR, under HYBE LABELS) managed to put “iPhone“, “Siri“, and “iOS” in the music video since South Korea is very strict with brand/product placements — doesn’t matter if it’s an imagery or just the brand being mentioned in the lyrics.

It even came to a point where the Vietnamese-Australian member slash Gucci ambassador, Hanni, told her co-members that she “was actually an iPhone”.

Though if you’ve been keeping track of them since debut (myself included), you would notice how they’ve been consistently using iPhones and other Apple products in their music videos.

Attention (1), Hype Boy (2,3,4) OMG (5), NewJeans (6)

Heck, even a re-creation of iOS home screen in a massive scale was made just for their OMG music video.

NewJeans iPhone

Many months later, the group’s partnership with Apple has finally pushed through as the newly-released ‘ETA’ music video was shot entirely on an iPhone 14 Pro.

The Creative Process

With the laying foundation made by the renowned Korean film director Park Chanwook and his Shot on iPhone 13 Pro short film campaign “Life Is But A Dream”, ETA’s MV Director Shin Wooseok has applied the same process and used the new iPhone 14 Pro. After all, he directed OMG and Ditto so this was a totally new way to shoot a K-Pop music video.

The director said he used the camera features that can only be achieved using an iPhone 14 Pro. Its cameras and features emphasized the group’s dance performance, fashion style, as well as the music video storyline.

Also from the words of ADOR’s CEO and Executive Producer Min Heejin, they opted to stick with using an iPhone as their main filming tool instead of actually using filming equipment that are heavy and cluttered.

To be very specific, the dance sequences in the music video were shot using the Action Mode — which is a popular feature for shooting shaky footage in either 1080p Full HD or 2.8K resolution at 60fps with Dolby Vision HDR and Apple ProRes options. It’s very evident on those frames where they dance in a housewarming party but still clearly focused on the actions and movements of the five members.

NewJeans iPhone

Other than that, Cinematic Mode was also maximized to provide that cinematic-like depth effect. The iPhone’s new Sensor Shift OIS paired with its 48MP camera too were used to achieve stable footages in low-light.

Such as those shot inside the moving car…

…at a gasoline station

NewJeans iPhone

…and even the edge of a cliff scene.

Other Apple-specific software features were used too such as FaceTime while the lyrics convey direct conversations and friendly vibe. Of course, it would be a huge miss without the inclusion of iOS’ signature camera app.

The power of iPhones and Gen Zs

With this Shot on iPhone campaign, more and more fans will be enticed to use iPhone. Especially with its Action Mode feature when filming popular K-Pop dance challenges. Even the BTS (Behind-The-Scenes) footage of how the choreography sequences were filmed using the said feature. The clips weren’t shaky and blurry at all.

More so, ADOR’s CEO also stated that iPhones are mostly-associated now with the Gen Z population. NewJeans being Gen Zs themselves prove that iPhones are essential in one’s daily life of the modern-day youth.

And just ICYMI: Min Heejin was the former creative director of SM Entertainment. She worked with plenty of K-Pop hitmakers such as Super Junior, Girls’ Generation (SNSD), SHINee, f(x), EXO, Red Velvet, and a little bit of NCT. Thus, the creative freedom and exquisite artistry among all music videos, merchandise, and publication materials of NewJeans you see.

NewJeans iPhone

You can now watch NewJeans freshly-released ETA music video here:

And it wouldn’t be a complete NewJeans experience if you don’t listen to their latest ‘Get Up’ EP release. It features the pre-released hype songs such as NewJeans (which is another collaboration with Warner Bros. The Powerpuff Girls) and Super Shy. TBVH, we can’t wait to use these bops in our next K-Pop dance challenges!

SEE ALSO: Apple iPhone 15 Rumor Roundup

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Entertainment

Crime on Prime: Streaming platform unveils powerhouse crime, thriller slate

Cross Season 2, 56 Days, Young Sherlock, Scarpetta, more

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March 9, 2026

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Photos courtesy of Prime Video

Prime Video has unveiled “Crime on Prime”, a major programming rollout to kickstart the new year with a powerhouse slate of crime and thriller titles.

The lineup includes high-profile adaptations from bestselling authors James Patterson, Patricia Cornwell, and Sir Arthur Conan Doyle.

The season launched with the long-awaited return of the streaming platform’s hit crime thriller, Cross last month.

In its second season, stakes intensify as Cross pursues a ruthless vigilante targeting corrupt billionaire magnates.

A new series, 56 Days, portrays the story of a couple who fall dangerously fast in love, only for a decomposing body to be found 56 days later in one of the protagonist’s apartment.

The series is adapted from Catherine Ryan Howard’s novel of the same title. As its plot unravels, the question “Who killed who?” will be answered.

Meanwhile, Guy Ritchie’s re-imagining of the iconic character in Young Sherlock debuted on March 4. It stars Hero Fiennes Tiffin as a defiant, youthful Sherlock Holmes on his first case.

Furthermore, launching on March 11 is Liz Sarnoff’s gripping adaptation of the beloved Scarpetta novel series, starring Nicole Kidman as the medical examiner Dr. Kay Scarpetta.

With skilled hands and an unnerving eye, she is determined to serve as the voice of victims, unmask a serial killer, and prove that her career-making case from 28 years prior isn’t also her undoing.

The lineup also includes a renowned list of local titles for the Filipino audience:

  • The Silent Noise (KD Omalin)
  • The Alibi (Kim Chiu, Paulo Avelino)
  • Cattleya Killer (Arjo Atayde, Jake Cuenca)
  • Sa Aking Mga Kamay (Christopher De Leon)
  • Roadkillers (Nadine Lustre)
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Entertainment

New medieval action RPG, Echoes of Aincrad, out July 2026

Pre-orders now open

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March 9, 2026

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Bandai Namco has announced a new action RPG set to release in July 2026: Echoes of Aincrad. A trailer has also been released.

This new title is set in the breathtaking floating castle of Aincrad from the Sword Art Online universe, where every battle could be one’s last.

Players get to create their own hero and dive into the game, where they will be trapped inside a deadly medieval MMORPG.

The vast living world will help them shape their fate, allowing them to customize their avatar with unique skills, gear, and abilities. This transforms how they fight and survive.

The fluid combat system requires mastering dodges, parries, and well-timed attacks. Throughout, players will face many challenges, explore epic quests, and join forces with companions who will share the peril.

The game will launch on July 9 for PlayStation 5 and Xbox Series X|S before releasing the next day for PC via Steam.

Bandai Namco has already opened pre-orders for Echoes of Aincrad, available in three game editions.

The Standard Edition comes with the base game. Meanwhile, the Deluxe Edition also comes with an expansion pack and early access to Death Game Mode.

Lastly, the Ultimate Edition has all the inclusions under Deluxe Edition, plus the game’s bonus contents app which features special anime, digital artbook, and digital soundtrack. Players will also get an Armor Pack.

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Entertainment

One Piece: Into the Grand Line unveils final trailer ahead of premiere

All 8 episodes dropping on Netflix this March 10

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March 4, 2026

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Courtesy: Netflix

Netflix has revealed the final trailer for One Piece: Into the Grand Line, exactly one week before its March 10 premiere.

The clip opens with a monologue from Monkey D. Luffy, reminding the Straw Hat crew of how far they’ve come to make it to the gates of the legendary Grand Line.

He mentions that it is time for the pirates to see what’s in store for them in the legendary stretch of sea.

Of course, that’s the treasure they’re seeking albeit encountering bizarre islands, new enemies, and unpredictable danger.

The clip then again features the larger-than-life scale of Season 2, including the towering Red Line, giant whale Laboon, Little Garden’s dinosaurs, and the giant, Brogy.

For a brief moment, the protagonist is also shown in an encounter with Smoker. Tony Tony Chopper, shown in the official trailer, once again made a quick appearance.

Just as action-packed as previous trailers, this 1:44 clip then culminates with more combat. There’s Zoro defending the crew at Whisky Peak.

Wapol and his metal-transforming Munch-Munch powers was shown in the end against Monkey D. Luffy.

The entire trailer is also set to an upbeat remix of “Come Sail Away” in the background, continuing the excitement from Season 1.

All eight episodes of One Piece: Into the Grand Line will be made available by March 10.

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