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OPPO will kill pop-up mechanism with under-display selfie camera

The future of smartphones

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The pop-up selfie camera is the go-to approach of most phone manufacturers — especially among Chinese brands — to get rid of the notch. Some do get really creative like ASUS‘ new ZenFone 6, but OPPO is taking a step forward.

It appears that OPPO finally reached the impossible with its new non-mechanical solution — an under-display selfie camera. We first saw the concept when Samsung presented its upcoming display technologies in a small forum, although we have yet to see an actual working unit. OPPO, on the other hand, already has the hardware in action.

In a Weibo post, OPPO VP Brian Shen shared a short video clip showcasing what appears to be a prototype device. It’s a notch-free smartphone that’s also virtually bezel-less. When the camera app was launched, the screen showed a live feed and the demonstrator hovered a finger to show that the front camera is hidden under the display.

After foldable displays, under-display cameras could be the next trend in the smartphone segment. However, Shen admitted that under-display cameras aren’t good enough to show the same quality as normal selfie cameras yet.

Since this is just a prototype, there are no further details as to when it’ll be mass produced. Vivo, a main rival yet sister company of OPPO in China, might be working on something similar. Remember the APEX 2019 concept phone? It didn’t have a front-facing camera, but Vivo could be working on an under-display solution for it.

Via: Engadget

SEE ALSO: OPPO K3 introduces pop-up camera to budget segment

India

Amazon to invest $1 billion in India’s small businesses

Jeff Bezos is convinced it’s time to double down

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Jeff Bezos is visiting India and Amazon has organized a conference to announce their plans and goals for the regional market. Dubbed “Smbhav”, it’s a collaborative event for small and medium businesses and will see the participation of senior industry executives.

Bezos said the global online retailer will invest US$ 1 billion in digitising India’s small and medium businesses. He also said the company is eyeing scaling locally produced products from India — in line with the Make in India program — to be of US$ 10 billion size on Amazon platform by 2025.

“We are doing this now because it is working. And when something works you should double down on it,” Bezos said.

The news comes just after the Competition Commission of India (CCI), started an investigation into anti-competitive practices of Amazon and its Walmart-owned rival Flipkart earlier this week.

An Amazon executive said the company has amassed over 500,000 sellers in India and thousands of merchants in the country who are selling on 12 Amazon marketplaces around the world.

India is a lucrative market for internet companies because of extremely cheap data rates and easy availability of affordable smartphones. With a population of 1.3 billion people, the potential is unmatchable. Especially because China’s markets are closed by an internal firewall and the developed markets are highly saturated.

The country is Amazon’s largest bet outside its home market and currently at the cutting edge of digital payments. In India, Amazon is able to set up a highly scaled operations unit, ensuring lower costs and better reach.

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India

POCO is now officially an independent brand

No longer affiliated with Xiaomi

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Xiaomi has announced it’s spinning off POCO as an independent brand. This means the brand will now operate on its own. POCO started in 2018 as a sub-brand of Xiaomi and the parent company has decided to bring in structural changes.

POCO branding is active in India while all other markets get Pocophone. The brand is famous for its POCO F1, an affordable phone that packs a flagship-grade processor. The phone’s arrival created a completely new category of smartphones that are built to be inexpensive, yet offer unmatchable speed.

However, POCO took the backseat in 2019 while Xiaomi rained the markets with Redmi branded phones. Fans have been asking about POCO F1’s successor ever since and the parent company consistently stayed silent about the sub-brand’s future.

Rival brand Realme was also formed as an independent company but is able to leverage OPPO’s infrastructure as “partners”. Having complete independence, the company can operate on its own and decide its own strategy. This structural divide let Realme form a new identity and within no time, it reckoned with Xiaomi as India’s leading mobile vendor.

There were reports in the second half of 2019 that suggested Xiaomi might ditch the POCO brand completely. It’s safe to say that isn’t happening anymore. POCO’s social media handles have been actively announcing discounts and deals on the POCO F1, suggesting a new product could be on the way soon.

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Hisense partners with NBA icon Dwyane Wade

It’s a multi-year deal

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Image: Dario | GadgetMatch

Hisense has been one of the fast rising brands especially in the television department. The company is now partnering with three-time NBA Champion Dwyane Wade to attract the sports-consuming market.

Wade will serve the as the company’s US Ambassador and will be prominently featured in premium product launches, in-person event appearances, and other upcoming marketing campaigns. He will be joining Hisense’s list of sports partners that include NASCAR, FIFA (2018) and UEFA (2016 and 2020).

The retired NBA star says he sees the company’s dedication to producing quality products and he’s excited for the partnership.

Hisense offers several value-for-money products especially with televisions. In CES 2020, the company launched the L5 laser TV and XD9G — the first dual-cell technology TV on the market. They also offer various other products like home appliances including refrigerators, wine coolers, portable air conditioners, and more

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