Smartphones

realme exec claims company unveiled Camera Control button ahead of Apple

Who’s telling the truth?

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realme is claiming that it unveiled the Camera Control button innovation on smartphones ahead of its competitors.

You may have already seen the Apple iPhone 16 series’ dedicated Camera Control button on the iPhone 16 and 16 Plus models. It is one of the major updates on Apple’s latest flagship devices.

However, realme said it came up with the idea first. The Android smartphone manufacturer’s Vice President and Global Marketing President Chase Xu took to Facebook to mention this claim last September 25.

And that is why recently, updates have been swirling out on the web that realme will also be introducing its own intuitive camera control button. Furthermore, it looks like it will be called the Solid State Camera Control Button (that’s unofficial for now).

Had it not been for the caption on Xu’s video, it obviously looks as if realme is the one who took a page from Apple.

However, because realme is claiming they came up with the technology as early as August 14, that makes them the “pioneer” when it comes to such feature. That’s if they’re telling the truth, of course.

For reference, the Apple iPhone 16 series was announced last September 10, 2024 through an Apple keynote in Cupertino, California.

The sneak peek of the camera control button on social media uses demo realme unit. The technology is expected to be a feature on realme’s future releases.

iPhone 16 Camera Control button

To a similar degree when compared to the iPhone’s Camera Control button, the realme counterpart allows users to slide their finger to adjust the focal length. A quick press, meanwhile, turns the button into a shutter, making it easier to capture photos.

The iPhone 16 Camera Button, meanwhile, is designed for haptic feedback. It differentiates full presses from light touches.

When the Camera app has already been opened, users may simply light press the button to frame the shot. Another light tap will show various settings like depth of field, exposure, and more.

They may then slide their fingers on the button to adjust these settings. The same gesture helps them to zoom in and out easily. These same features can be utilized when filming. Furthermore, when on portrait orientation, Snapchat may be accessed directly from the control for quick sharing.

Who do you think really came up with the original concept first?

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TECNO EllaClaw is your next-gen Agentic AI

Smarter yet more practical

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Graphics by Vincenz Lee | GadgetMatch

TECNO is giving its experimental AI assistant, EllaClaw, a major upgrade.

Still in its Beta stage, EllaClaw is evolving from a simple AI chatbot into a more proactive Agentic AI (not to confuse with AI Agent) that can manage your phone, learn your habits, and even interact with third-party apps on your behalf.

From chatbot to personal phone caretaker

TECNO says EllaClaw now goes beyond answering questions and can actively help optimize your smartphone.

Graphics by Vincenz Lee | GadgetMatch

Powered by over 40 Smart Skills, the AI agent can perform tasks such as:

  • Cleaning up RAM and CPU resources to reduce lag
  • Identifying apps that consume excessive battery power
  • Optimizing background activity to cool down the device during heavy use
  • Monitoring mobile data consumption based on your usage habits

Importantly, major changes still require user approval, keeping people in control before any action is executed.

Learning your routines

EllaClaw is also gaining persistent memory capabilities, allowing it to remember user habits and preferences over time.

This enables more personalized features such as morning briefings, combining your calendar, weather, travel plans, and news updates in one.

There’s also Trip Preparation Assistance that can arrange transportation and set departure reminders. Moreover, context-aware reminders to stay connected with family members and loved ones.

The idea is to transform EllaClaw into a digital companion that proactively helps organize daily life.

Cross-app support

Perhaps the biggest leap forward is EllaClaw’s ability to work across different apps. With user permission, it can interact alongside shopping apps, transportation services, food delivery platforms, as well as smart home ecosystems.

Rather than operating invisibly in the background, TECNO says EllaClaw uses a visible, human-like interface that lets users see every action it takes which include:

  • Booking rides through a single voice or text command
  • Monitoring connected smart home devices
  • Acting as a shopping assistant that finds products inside e-commerce apps such as Lazada

The future of Ella?

TECNO emphasizes that EllaClaw remains an exploratory project undergoing internal testing and closed beta development.

The move is part of TECNO’s broader “Practical AI” strategy, which aims to make advanced AI features more useful and accessible, particularly for users in emerging markets.

While there’s no official release date yet, the company says more details about future availability and additional capabilities will be announced as its development continues even further.

Still, with the latest update, it offers a glimpse at where mobile AI is headed: less about asking questions and more about having an assistant that can proactively get things done for you.

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HONOR continues APAC expansion, to launch 600 series in Taiwan

HONOR pushes aggressively in new markets

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Smartphone brand HONOR continues its marketing expansion in the Asia-Pacific, with a new teaser confirming it will release the HONOR 600 Series in Taiwan.

HONOR recently entered the Taiwanese market with the flagship HONOR Magic8 Pro releasing last April. It was followed by the budget segment HONOR X6d 5G.

Now, consumers in the island country are set to get an accessible midrange choice in the number series model. Once the phones officially release, it means Taiwan will have HONOR devices in the budget, midrange, and flagship tiers.

HONOR Magic8 Pro

The HONOR Magic8 Pro launched in Taiwan last April 2026.

In a grander scale, HONOR has launched devices in Papua New Guinea, Australia, and New Zealand as part of a strategic expansion in the region.

Following its launch in China, the HONOR 600 Series also became available in key markets like Malaysia and the Philippines.

HONOR 600 Series

At the heart of the series is AI Image to Video 2.0. This is powered by the industry’s first unified multi-modal video generation model, a system that integrates video generation, editing, and comprehension into a seamless workflow.

Users can combine up to three images with natural language prompts to produce stunning 3-8 second video sequences, define both opening and ending frames for narrative control, and access the industry’s most extensive library of cinematic templates for stylized film-quality results.

Here’s an overview of each model’s specs:

HONOR 600 5G

  • Processor: Snapdragon 7 Gen 4
  • System: MagicOS 10
  • Display: 6.57-inch AMOLED, 120Hz, 3840Hz, HDR Vivid, 8000 nits peak brightness, 458 ppi
  • Camera: 200MP f/1.9 OIS main, 12MP f/2.2 ultrawide, 50MP front
  • Battery: 7,000mAh, 80W SuperCharge, 27W wired reverse
  • IP68/IP69/IP69K dust and water resistance

HONOR 500 Pro 5G

  • Processor: Snapdragon 8 Elite
  • System: MagicOS 10
  • Display: 6.57-inch AMOLED, 120Hz, 3840Hz, HDR Vivid, 8000 nits peak brightness, 458 ppi
  • Camera: 200MP f/1.9 OIS main, 50MP f/2.8 3.5x OIS telephoto, 12MP f/2.2 ultrawide, 50MP front
  • Battery: 7,000mAh, 80W SuperCharge, 50W wireless, 27W wired reverse
  • IP68/IP69/IP69K dust and water resistance
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Nothing will launch the Phone (4b) next month

It will feature an all-new design.

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Earlier this week, Nothing confirmed that CMF will no longer get a new smartphone later this year. However, the company also teased that a new model is still coming to Nothing itself. The initial tease did not include a model name or an image, thereby shrouding the new phone in mystery. Now, the mystery is gone as Nothing has definitively confirmed what’s coming: the Nothing (4b).

Nope, that’s not a typo. Nothing is following up the Phone (4a) series with the Phone (4b).

On X, Nothing teased the upcoming smartphone with a rough sketch of the model. Surrounded by designs from the Phone (4a) series, the Phone (4b)’s design shakes things up by introducing the usual wide camera island but affixing only a small vertical camera setup on the left side.

Meanwhile, a smaller pill-shaped cutout likely houses the phone’s LED flashes. Finally, a light strip on the lower right of the island will probably feature the model’s lighting element.

The Nothing (4b)’s launch is just over the horizon. The company has confirmed that the model will launch on July 7.

This is likely Nothing’s last ace up its sleeve this year. Earlier this year, Carl Pei already confirmed that the flagship-level Phone (4) will not arrive until next year.

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