India
Redmi K20 series arrives in India
Is this the true flagship killer?
It’s clear by now Xiaomi will always be on a launch spree, whether it’s a smartphone or an eco-system product, nothing can stop the young juggernaut. The brand has been teasing the launch of the Redmi K20 series in India for months now and it’s finally here.
The K20 Pro and K20 have been launched in the country at a very competitive price and demand for it is already very high. Initially, Xiaomi will be shipping the device via its Alpha Sale for which registration had started a week back and more than 70,000 buyers have already registered. The Redmi K20 Pro will go on limited sale starting July 22 via Mi.com, Flipkart, and Mi Home stores.
Both phones sport a 6.4-inch Full HD+ AMOLED display with a screen-to-body ratio of almost 92 percent. On the front is a 20-megapixel pop-up selfie camera while the rear has a triple camera setup. It consists of a 48-megapixel lens (IMX586 on the K20 Pro and IMX 582 on K20), 13-megapixel wide-angle lens, and an 8-megapixel telephoto lens with 2x optical zoom.
The camera app comes with AI-backed portrait mode, beauty enhancements, and automatic scene recognition. To protect the pop-up module from damage, the phone’s gyroscope detects falls and automatically retracts.
Powering the K20 Pro is the latest Snapdragon 855 processor and the K20 is backed by a Snapdragon 730 chip. A 4000mAh battery provides all the juice and charges via 27W SonicCharge technology. The display also houses a fingerprint scanner and there’s also support for face unlock. Lastly, the design is P2i splash proof thanks to a resistant nano-coating.
The Redmi K20 Pro is priced at INR 27,999 (US$ 406) for the 6GB+128GB variant and INR 30,999 (US$ 450) for the 8GB+256GB option.
On the other hand, the K20 is priced at INR 21,999 (US$ 320) for the 6GB+64GB option and INR 23,999 (US$ 350) for 6GB+128GB configuration. Both the phones are available in Fire and Ice colors.
Xiaomi also announced the launch of Mi Neckband Bluetooth Earphones for INR 1,599 (US$ 23) and Mi Rechargeable LED Lamp for INR 1,499 (US$ 21).
There’s no doubt that India is a major market for technology. While the country has its own brand preferences outside of the world’s usual, everyone still wants to get a piece of the market. To the dismay of global companies, the country is realizing the potential of its own market. Effective immediately, India has started restricting imports for new laptops, tablets, and PCs.
Recently, India made some headlines in the smartphone industry. A few companies, including Apple, have poured funds into building factories in India. Locally produced devices will allow these companies to attract the Indian market better. With the new regulations out today, it looks like these brands are going to enjoy a head start over others who aren’t in the country yet.
The Indian government introduced a new restriction (via Reuters) against the importation of “laptops, tablets, all-in-one personal computers, and ultra-small form factor computers and servers” made from other countries. Customers, however, will get an exemption. Airline passengers can still bring in these devices in their luggage. Additionally, a single imported device is allowable when bought through e-commerce platforms. Companies can import their products only by applying for a special license.
In a nutshell, bulk orders without a license are out. The government is instead encouraging users to buy locally produced products as part of its “Make in India” program. At the very least, it’s not a total ban on foreign brands. For example, Dell, HP, and Lenovo are exempt from the regulations since they already have production facilities built in the country.
SEE ALSO: Samsung overtakes Xiaomi as top phone brand in India
Attacking a huge smartphone market is difficult. With preferences constantly evolving, it can get tricky to figure out the best lineup to capture most of a market. Samsung, however, has just done it. In the last quarter of 2022, Samsung has taken the crown from Xiaomi as the bestselling smartphone brand in India.
India is an important market for most smartphone brands. It’s one of the largest markets in the world. However, despite its size, the biggest players are often those who offer more affordable devices for consumers. Budget is the name of the game if a brand wants to make it big in the country.
Things are changing, though. According to new market data (via Reuters), Samsung has nabbed the throne from the former leader, Xiaomi. In the last quarter of 2022, the Korean brand grabbed 20 percent of the market, while the latter only got 18 percent.
In a trend dubbed as premiumization, Indian consumers are reportedly enjoying more disposable income, resulting in more willingness to buy pricier products. Additionally, the report hints that consumers have started equating lower prices with inferior quality.
With the market trending towards more premium products, Samsung took the lead with a lineup that consists more of midrange to premium devices. It will also be interesting to see if Apple, an even more premium brand, can also make a dent in the Indian market.
SEE ALSO: Buyer’s Guide: Samsung Galaxy S23 Ultra
For one of the largest smartphone markets in the world, India is one of the rarer countries where Apple does not outright dominate. Undoubtedly, the company is trying to change that. Ongoing job listings in India are suggesting that Apple is ready to open its first brick-and-mortar store in the country.
First reported by Financial Times, Apple has posted job openings in India for several retail roles including for the iconic Genius Bar. Another clue even indicates that some spots have already been filled ahead of time. A few employees in the country have reportedly posted about their new jobs on LinkedIn.
Unfortunately, none of the job listings show how many stores are planned and where they will be. Narrowing things down by a bit, a few of the confirmed employees are from Mumbai and New Delhi. The report also does not indicate when the stores will open. However, since a few have already been hired, a grand opening might be coming soon.
Apple has a lot to gain by strengthening its foothold in India. The country is an important stronghold for smartphone companies. However, the company might find things harder as time goes by. The country recently dictated that brands must switch to USB-C if they want to sell their devices in India. All over the world, Apple remains the last stalwart against adopting the more universal standard.
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