Apple Fifth Avenue or Nelson Road? New Yorkers gathered at the iconic flagship store as it transformed into a slice of AFC Richmond for a Ted Lasso lookalike contest celebrating the return of the hit Apple TV+ series.

Dozens of fans arrived in Ted’s signature look, complete with mustaches, visors, blue sweaters, and khakis. Inside the store, the AFC Richmond takeover continued with themed photo opportunities and hidden Easter eggs for longtime fans to discover.

The celebration continued across Midtown and Central Park, where brand ambassadors spread kindness with “Believe” signs, complimentary coffee and tea, a tunnel of cheering Teds for runners, and the Goldfish Zone, where visitors symbolically let go of worries by dropping paper fish into a fishbowl.

Photo by Apple

The takeover marked the return of Ted Lasso, which premiered its fourth season on Apple TV+ on Aug. 5, which arrives more than three years after Season 3 concluded in 2023.

Jason Sudeikis returns as the relentlessly optimistic coach, this time leading AFC Richmond’s newly formed women’s team while reuniting with familiar faces.

Paramount Pictures has released a new special look for Street Fighter featuring Jason Momoa and Andrew Koji.

The short, minute-long clip shows the actors’ respective characters, Blanka and Ryu, in battle.

It opens with a chained prisoner struck by extreme electrical charges, transforming into the green-skinned, electricity-infused Blanka.

He unleashes a fierce roar. Meanwhile, Ryu drops into a fighting stance, but tells Blanka he does not want to fight him.

Forced to defend himself, Ryu then fires a signature Hadouken fireball towards Blanka, as the teaser cuts to the Street Fighter title card.

Street Fighter debuts in cinemas starting October 14. It is directed by Kitao Sakurai and stars an ensemble cast that includes Noah Centineo as Ken Masters, Callina Liang as Chun-Li, Joe “Roman Reigns” Anoai as Akuma, and Curtis “50 Cent” Jackson as Balrog, among others.

The film is set in 1993 when estranged Street Fighters Ryu and Ken Masters are thrown into combat when Chun-Li recruits them for the next World Warrior Tournament.

The Holland-led Spider-Man trilogy is one of my favorite franchises in the Marvel Cinematic Universe. Compared to other series with admittedly disjointed plots, all of Spidey’s storylines have a clear thread leading from one to the next. Since the fourth entries after trilogies are historically lackluster, I had a lot of trepidation heading into Spider-Man: Brand New Day.

Thankfully, all those worries were unfounded. Brand New Day follows the same throughline as its predecessors, once again reinforcing Spider-Man as the strongest franchise that Marvel offers fans today.

A brand new day indeed

Coming from No Way Home, Brand New Day still has Peter Parker live a new life as a literal nobody where no one remembers who he is. So begins his existence as just Spider-Man with no friends or family.

When a new and unseen threat ravages through New York City, Spidey starts to wish that he still had friends to help him out, which leads him on an inevitable collision course with Ned and MJ. Ironically, it also leads him to other characters in the city, including the Hulk and the Punisher.

A cacophony of villains

When I first saw the trailer, I was worried about the astounding number of villains from the get-go. After all, one of the biggest problems in Sam Raimi’s Spider-Man 3, the most maligned entry in Spider-Man movie history, was the villains. Though far from the movie’s biggest problem, having too many bad guys without a solid plot led to its terrible reception. You can see why Brand New Day’s trailer raises some flags.

If you were thinking the same thing, Brand New Day does indeed have a cohesive plot. Everything flows neatly into one another. Each emotional beat of Peter feeling for his solitude mixes well with the action. In here, fight scenes feel like they have a purpose.

And there is a big bad here. It’s not just a collection of guys that Spidey has to go through. That big bad, who shall not be named at this time, doesn’t feel like just a placeholder for Peter’s internal struggles. They have a character of their own and their own struggles to solve. I wouldn’t say they’re at the level of Loki just yet, but they definitely have a better go at it than most of the MCU’s other villains.

Marvel’s New York City finally debuts

Despite being a prime location since 2012’s Avengers, New York City never really felt like the quintessential city for superheroes in the comics. In the movies, the city was just another city to be ravaged when a new villain comes along.

For the first time, Brand New Day makes the city feel like a lived-in world with a bunch of superheroes living in the neighborhood. And they do pop up.

Does Peter have a scientific problem that only a very specific hero can solve? It’s a good thing Bruce Banner is just around the corner. Does he need some muscle? Well, the Punisher is skulking around somewhere. Plus, there’s even a succinct reason why other superheroes can’t help out.

In this way, Brand New Day presents itself more like a comic book series than a one-off movie. It’s like following the story alone from issue to issue. It’s not the most perfect adaptation of the landmark city, but it goes a long way from just another ravaging of New York.

Peter’s sadness

Everything here hinges on Peter’s loneliness. Despite meeting a trove of characters across the cinematic universe, Peter yearns for time with his loved ones. But they’re gone.

Unlike the past three films where he always had someone to go home to, he has no one here. Tony Stark is dead. Aunt May is gone. Happy has gone to parts unknown. Ned and MJ have no memory of him. Brand New Day has a way of making you feel for his aches, whether the way he still keeps track of MJ or some physiological changes as a result of his predicament.

It also helps that the movie’s big bad has similar motivations. Both serve as perfect mirrors against each other, elevating both their stories effectively. And that’s all I’ll say about that.

Spider-Man: Brand New Day is a few steps behind from being a perfect Marvel movie, but it’s still an extremely strong part of the Spider-Man mythos. The trilogy, now quadrilogy, remains Marvel’s most consistent franchises to date. It’s an absolute must-watch.