News
Samsung, BTS will launch a custom Galaxy S20
Coming next month
Celebrity endorsements are part and parcel of the smartphone lifecycle. Most companies have constantly leveraged local talent to promote their products. However, a lucky few have found more internationally known celebrities to brandish new devices. Amidst this ubiquitous strategy, Samsung and LG have a distinct advantage: a gallery of Korean idol groups right at their doorstep. For example, Samsung has already created BLACKPINK-themed Galaxy smartphones last year.
Recently, Samsung recruited BTS for this year’s Galaxy S20 series. At the time, the partnership was just for brand ambassadorship, creating promos with the “Captured #withGalaxy S20 Series.” Now, Samsung and BTS are taking it a step further.
In the last few days, Samsung’s Twitter account teased BTS-themed promos with a single date: July 9. The promos are very likely hinting at a BTS-themed device coming next month.
Thanks to Max Weinbach, we finally have a clearer idea of what the upcoming device is. Sent by one of his sources, the upcoming device is a Galaxy S20 variant in vibrant Mirror Purple, marking the BTS theme. Additionally, Samsung is also launching BTS-themed Galaxy Buds+ in the same Mirror Purple color. Both devices will come in custom BTS packaging.
At least for the phone, there isn’t any change internally. It’s still the same Galaxy S20 series. At the very least, the custom variant will arrive in the base Galaxy S20 model.
As the leak confirms, the upcoming device will launch on July 9 in South Korea. Pre-orders will start soon. However, there is no word yet whether the device will come to other countries.
SEE ALSO: Samsung Galaxy Fold 2 might now be in mass production
News
Report: HONOR tops global smartphone shipment growth in 2025
HONOR also improves overall market share
HONOR topped last year’s global smartphone shipment growth, according to an Omdia report. The manufacturer achieved an 11% year-over-year growth, which ranked first among the world’s top 10 smartphone vendors.
Furthermore, as per data from IDC, in the first three quarters of 2025, HONOR also led all top brands in overseas shipment growth across these premium segments:
- Smartphones priced above US$ 300 (premium and upper-mid-tier)
- Tablets in the US$ 300 to US$ 600 price band (upper-mid)
Such growth enabled HONOR to improve their overall market share to 6% in 2025. They’ve already edged Lenovo (5%), HUAWEI (4%), and realme (3%) after a strong calendar year.
Unarguably contributing to their performance are the releases of the flagships HONOR Magic V5 and HONOR Magic7 Pro, as well as mid-rangers like the HONOR 400 series and a handful of HONOR X series devices.
Meanwhile, Transsion, which holds the Infinix, TECNO, and itel brands, have an 8% market share combined, which is the same as OPPO and vivo. Xiaomi is at 13%, while giant players Apple and Samsung both have a 19% market share each.
Building on their growth, HONOR is set to unveil groundbreaking products at MWC 2026 in Barcelona this March.
These include the HONOR Robot Phone and the brand’s latest flagship foldable, the HONOR Magic V6. The impending releases accelerate the momentum of HONOR’s Alpha Plan.
Gaming
Valve is delaying the launch of the Steam Machine
But it’s still scheduled for the first half of 2026.
Overshadowed only by the Nintendo Switch 2, the upcoming Steam Machine was one of the most exciting gaming devices announced last year. Unfortunately, especially if you were waiting intently for the console’s launch, Valve is delaying the device by an undisclosed amount of time.
Initially, Valve anticipated a launch for the Steam Machine sometime in the first half of 2026. However, as the calendar rolls on into the second month of the year, the company has yet to announce either a price or a launch date for the console. Valve says that both should be out by now.
In a recent update, the company confirms that ongoing chip shortages have forced a reevaluation of the Steam Machine’s price and shipping date. This also goes for the Steam Controller and the Steam Frame. Valve is going back to the drawing board to figure out what is feasible for the console market.
On the bright side, Valve is still aiming to launch all three devices in the first half of the year. It’s just a matter of determining when that is.
The Steam Machine is just the latest in a growing line of devices affected by the chip shortage. Today, chipmakers are funneling their supplies to the supposed demand for AI servers. Naturally, more infrastructure means less chips reserved for regular consumers.
Also recently, NVIDIA was rumored to skip this year for a new GPU launch because of the AI “boom”. It’s the first time that this has happened in thirty years.
SEE ALSO: Valve announces its own console called the Steam Machine
Yesterday, AMD made the bold claim that the next-generation Xbox is coming next year. In a world drowning in manufactured hype for AI, hearing about GPUs going back to gaming is refreshing. NVIDIA, however, still has its pipelines clogged with artificial intelligence. According to reports, the company will not release new graphics cards this year.
This is unprecedented. A new graphics card is often a highlight for gamers every year. Even in recent times when prices beggar belief, a newly launched chip still generates hype.
Now, for the first time in thirty years, NVIDIA will not launch a new card in a calendar year (via The Information). Like a lot of things happening this year, AI is the culprit.
Buoyed by the dreams of billionaires, GPU companies are busy dedicating their stock of chips for AI servers. Because these servers artificially blew up the demand for GPUs, everything else that needs such a chip is projected to see a price hike this year. This includes smartphones, gaming consoles, and cars. Regular consumers have been left to deal with the aftermath of the imaginary AI boom.
According to The Information, NVIDIA’s current lineup is only partially composed of chips meant for gaming. Only around 8 percent of its revenue came from that segment in the first nine months of last year. In its defense, AI chips are much more profitable right now, but it’s still a big blow against consumers who just want to play games.
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