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The Galaxy Fold fails a crucial folding test

Breaks before Samsung’s promised 200,000 folds

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Earlier this year, the Samsung Galaxy Fold launched with a lengthy shopping list of promises — durability, innovation, creativity. As we know now, Samsung has failed in a crucial category: durability. After much controversy, the company pulled the revolutionary phone from its stated release schedule. The foldable smartphone was given a little more time to marinate.

Unfortunately, despite all the reworks, the Galaxy Fold is still a bit undercooked. For one, Samsung has already admitted the device’s persisting weakness in the durability category. The company has urged users to keep being careful with their new devices.

Naturally, Samsung’s warning was an easy target for phone testers. CNET has recently subjected the foldable smartphone to a folding torture test. The test involved a customized machine that folded the smartphone repeatedly until it broke. The Galaxy Fold’s goal was to last through Samsung’s promise of 200,000 folds. According to Samsung, the Galaxy Fold lasted 200,000 folds in internal testing.

Spoiler alert: the 14-hour test ended in failure. The Galaxy Fold broke around 120,169 folds, far from its goal. Half of the Fold’s screen blinked out of existence. Based on average phone usage, the Galaxy Fold will last around two to three years. (People usually check their phones between 80 to 200 times per day, on average.)

Notably, both tests are under controlled circumstances. Though the tests indicate otherwise, the Galaxy Fold in real-world circumstances will likely last longer than two to three years. Additionally, users don’t even have to open the Fold every time they check their phone.

Still, Samsung’s promises are already in question. Will the Galaxy Fold last as Samsung says? Unfortunately, only time will ultimately tell.

SEE ALSO: Samsung Galaxy Fold Hands-on: The Redo!

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India

Amazon to invest $1 billion in India’s small businesses

Jeff Bezos is convinced it’s time to double down

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January 17, 2020

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Jeff Bezos is visiting India and Amazon has organized a conference to announce their plans and goals for the regional market. Dubbed “Smbhav”, it’s a collaborative event for small and medium businesses and will see the participation of senior industry executives.

Bezos said the global online retailer will invest US$ 1 billion in digitising India’s small and medium businesses. He also said the company is eyeing scaling locally produced products from India — in line with the Make in India program — to be of US$ 10 billion size on Amazon platform by 2025.

“We are doing this now because it is working. And when something works you should double down on it,” Bezos said.

The news comes just after the Competition Commission of India (CCI), started an investigation into anti-competitive practices of Amazon and its Walmart-owned rival Flipkart earlier this week.

An Amazon executive said the company has amassed over 500,000 sellers in India and thousands of merchants in the country who are selling on 12 Amazon marketplaces around the world.

India is a lucrative market for internet companies because of extremely cheap data rates and easy availability of affordable smartphones. With a population of 1.3 billion people, the potential is unmatchable. Especially because China’s markets are closed by an internal firewall and the developed markets are highly saturated.

The country is Amazon’s largest bet outside its home market and currently at the cutting edge of digital payments. In India, Amazon is able to set up a highly scaled operations unit, ensuring lower costs and better reach.

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India

POCO is now officially an independent brand

No longer affiliated with Xiaomi

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January 17, 2020

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Xiaomi has announced it’s spinning off POCO as an independent brand. This means the brand will now operate on its own. POCO started in 2018 as a sub-brand of Xiaomi and the parent company has decided to bring in structural changes.

POCO branding is active in India while all other markets get Pocophone. The brand is famous for its POCO F1, an affordable phone that packs a flagship-grade processor. The phone’s arrival created a completely new category of smartphones that are built to be inexpensive, yet offer unmatchable speed.

However, POCO took the backseat in 2019 while Xiaomi rained the markets with Redmi branded phones. Fans have been asking about POCO F1’s successor ever since and the parent company consistently stayed silent about the sub-brand’s future.

Rival brand Realme was also formed as an independent company but is able to leverage OPPO’s infrastructure as “partners”. Having complete independence, the company can operate on its own and decide its own strategy. This structural divide let Realme form a new identity and within no time, it reckoned with Xiaomi as India’s leading mobile vendor.

There were reports in the second half of 2019 that suggested Xiaomi might ditch the POCO brand completely. It’s safe to say that isn’t happening anymore. POCO’s social media handles have been actively announcing discounts and deals on the POCO F1, suggesting a new product could be on the way soon.

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Hisense partners with NBA icon Dwyane Wade

It’s a multi-year deal

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January 16, 2020

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Image: Dario | GadgetMatch

Hisense has been one of the fast rising brands especially in the television department. The company is now partnering with three-time NBA Champion Dwyane Wade to attract the sports-consuming market.

Wade will serve the as the company’s US Ambassador and will be prominently featured in premium product launches, in-person event appearances, and other upcoming marketing campaigns. He will be joining Hisense’s list of sports partners that include NASCAR, FIFA (2018) and UEFA (2016 and 2020).

The retired NBA star says he sees the company’s dedication to producing quality products and he’s excited for the partnership.

Hisense offers several value-for-money products especially with televisions. In CES 2020, the company launched the L5 laser TV and XD9G — the first dual-cell technology TV on the market. They also offer various other products like home appliances including refrigerators, wine coolers, portable air conditioners, and more

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