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Smart announces microdrama-focused ‘sachet’ packages in partnership with streaming platforms

Democratizing entertainment subscriptions

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Graphics by Vincenz Lee | GadgetMatch

Philippines telco giant Smart has partnered with top streaming platforms CignalPlay, iWant, VivaOne, and WatchApp in bid to democratize entertainment in the mobile-first era.

The partnerships cater to a wide range of mobile-first content consumers, especially those who are looking for affordable subscription packages.

Smart is also making the payment process convenient through Direct Carrier Billing. This means there will be no need for credit cards or even e-wallets.

Everything will be paid for via Smart airtime load for prepaid subscribers and through postpaid billing for postpaid subscribers.

This way, millions of Filipinos can get their hands on accessible entertainment at the lowest of prices.

Moreover, the collaboration includes innovative data packs designed specifically just for streaming.

The development comes at a time where microdramas, or short-form, vertical-format content, are on the rise and just as the rates of standard streaming subscriptions like Disney Plus, Netflix, and more continue to spike.

CignalPlay

Cignal TV’s video-on-demand service, CignalPlay is bringing entertainment optimized for mobile closer to Filipinos with the partnership.

This particular collaboration coincides with CignalPlay’s launch of microdramas.

Smart subscribers can avail of so-called “sachet subscriptions” or tingi packages in local parlance for these snackable content.

These packages start at just PhP 20. Subscribers can choose from daily, weekly, monthly, and even annual validities.

Viva One

Meanwhile, Viva One also has the same setup with Smart.

Subscribers can exclusively to enjoy over 400 shows through a direct carrier billing system, starting at PhP 99 a month.

Viva is also soon launching Viva Movie Box, which is also a suite of microdramas.

It’s basically content on small screens for smart prices, no pun intended.

WatchApp

Furthermore, the WatchApp web app lets the masses enjoy various content starting at just PhP 5.

This data-infused sachet package is targeted for mobile users on the go, and lets them enjoy 90 minutes of non-stop streaming.

Subscribers can visit watchapp.ph to find out more.

iWant

Lastly, ABS-CBN’s over-the-top streaming service has a basic plan that starts at PhP 35.

iWant now also has a refreshed platform that is more intuitive and easier to navigate. This UI is available across all devices.

On top of that, iWant is set to unveil a UI specifically for vertical format content as well.

Apps

Disney+ launches a TikTok-coded vertical feed called Verts

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TikTok has changed how we consume media. Everything is now vertical. Even the most established streaming services, often a bastion for traditionally horizontal content, is adopting the different format. Now, Disney+ is getting a vertical feed called Verts.

Like its contemporaries, Verts presents a continuous feed of content but tailored to show the plethora of titles from the Disney+ library. This might include the first scenes of shows or notable highlights. The hope, of course, is to direct users to the longform content.

Directly from the Verts feed, users can easily add the respective title to their watchlist or go straight to the title’s page. In turn, the feed is accessible from the homepage since it has its own tab.

According to Disney, early experiments with the feature have driven engagement to available content. Right now, the feed is mostly for clipping enticing content from shows. However, the platform will experiment further with the format for new ways to tell stories.

Though Verts surely stands for “verticals” in this case, “adverts” might fit better as its full government name. Still, it might be a useful tool if you’re figuring out what to watch for the night.

Currently, Verts is available for Disney+ subscribers in the United States. Disney also has plans to expand the feature to ESPN for sports-related content.

SEE ALSO: Live NBA action on Disney Plus now available in the Philippines

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Google Maps is finally getting a 3D mode

The app will also have a Gemini chatbot baked inside.

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Some of today’s navigation apps are living in the future. Instead of a two-dimensional map, these apps render the user’s surroundings in 3D. It’s a nifty upgrade that helps drivers more accurately visualize directions on the fly. Finally, Google Maps is getting a much-needed upgrade and will take navigation to the third dimension.

In a new update rolling out today, the new Immersive Navigation feature will bring your surroundings to life. The 3D view creates a render of the surrounding buildings, overpasses, and terrain around the car. It takes the guesswork out of navigation by showing precisely where to turn and what landmarks to look out for.

In the same vein, you can now use Street View to preview your destination before you arrive. Google Maps will also highlight your destination’s entrance, side of the street, and nearby parking.

Outside of how the map is visualized, Google Maps is also infusing its service with Gemini. The new Ask Maps feature will let you engage with the app in a conversational manner. For example, if you’re in the middle of a long drive, you can now ask Maps where the best place is to stop over and have a coffee break. Ask Maps will provide directions, a potential itinerary, and even helpful links to book a reservation ahead of time.

Now, availability for both of these features is still a bit limited. Immersive View is rolling out today to compatible devices and vehicles in the United States. Further, availability will expand over the coming months.

Meanwhile, Ask Maps is available now in the United States and India for Android and iOS. A desktop version is coming soon.

SEE ALSO: Google Maps is finally getting a power saving mode

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Apple Music, TikTok launch Play Full Song, a new music discovery experience

Rolling out worldwide exclusively through Apple Music

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Ever came across a viral 15 or 30-second music snippet on TikTok that instantly became your jam on repeat?

For years, TikTok has been a regular source of songs that have become part of our playlists. And together with Apple Music, listening to the music you discover has just gotten even easier.

That’s through Play Full Song, a new music discovery experience, which launches exclusively though Apple Music.

With the new feature, Apple Music subscribers can now enjoy full-length tracks that they discover on TikTok. That’s without ever leaving that popular streaming app.

Fans who discover a song that they love on their For You or Sound Detail page can simply tap the Play Full Song button to open up an Apple Music player and enjoy the song in its entirety.

From there, subscribers can continue listening to a personalized stream of recommended songs. That means no more need to switch apps and search separately.

The new Play Full Song experience helps music fans move seamlessly from the moment of discovery to deeper listening. It’s also designed to be instant and all within the same environment.

Moreover, users can also save their favorite songs to Your Music and add them directly to their Apple Music playlists.

Built using Apple’s MusicKit, full-length song playback takes place on Apple Music. This way, streams are paid within the Apple Music service, supporting artists and rights holders while giving fans a smooth, uninterrupted experience.

Listening Party also launched

The feature builds on the success of TikTok’s Add to Music App. This was previously launched to help artists and fans convert discovery on TikTok to a playlist save in Apple Music and other streaming services.

To cap the announcement, TikTok and Apple Music are also introducing Listening Party. This new feature is designed to bring artists and fans together around music.

It creates a shared environment where fans can listen to songs from their favorite artists in real time, interact with each her, and engage directly with the artist during the session.

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