The introduction of the A7 III follows last year’s 42-megapixel A7R III. Since this is the basic model, it’s a little cheaper, although nothing about it is basic, and we’ll tell you exactly why.
The A7 III kept the basic compact look with a few but important changes. For one, we feel more confident holding the Sony A7 III now that it has a bigger grip than its predecessor’s. This is thanks to a bigger battery that extends its life significantly. More on battery life in just a bit.
Another thing we’re happy about is the use of a joystick for its autofocus point selection. Instead of using the rotating pad like its predecessor the A7 II, setting the autofocus point is now easier to do even on the fly.
It has dual card slots with one slot rated for faster, high-performance memory cards. Just like the A7R III, the A7 III supports charging through USB-C.
A touchscreen display tilts both ways and works well for when you need a low-angle shot or when you shoot from above. However, it doesn’t flip over for selfies since it’s designed more for professional use.
This compact camera is not only built for photos — videographers are kept in mind just like in the previous series. I personally found the video record button on the previous Mark II a little awkward in the corner, but I’m happy to report that it has now been moved to a place that feels easier and more natural to reach.
So what does the A7 III offer and how does it compare to its predecessor, the A7 II? Well, Sony still implemented the same resolution at 24 megapixels, but the A7 III now has a backside illuminated (BSI) design. This means it should do better in both low and bright lighting conditions compared to its CMOS counterpart. Sony’s 5-axis image stabilization also made its way here.
More importantly, the A7 III now features 693 phase-detection autofocus points that almost cover the entire frame just like on the higher-end Sony A9. For comparison, the previous A7 II only had a 117-point AF system.
With its BIONZ X image processor, the A7 III can shoot images faster. How fast? Its 35mm full-frame sensor can shoot still photos continuously at up to 10 frames per second.
Additionally, the ability to shoot up to 4K UHD makes the A7 III a well-rounded camera. There’s Wi-Fi, NFC, and Bluetooth on board for wireless connectivity.
We’ve been using it to shoot both for our travels and work, and we like how its autofocus system is snappy and locks on to subjects quickly. Quality-wise, we’re impressed with its dynamic range maintaining details on both the bright and dark areas. Sony is proud that the A7 III can reach a max ISO of 204800. With that ISO range and the camera’s ability to reduce noise, we get nice photos even with the least amount of lighting.
As mentioned earlier, the A7 III is an all-around shooter. It records at up to 4K resolution at 30fps, and for fans of slowing things down, the full-frame camera shoots up to 120fps at Full HD resolution. If you want more control over your footage, the A7 III can shoot on S-Log profiles just like the higher-end A7R III. In turn, this makes for easier and finer adjustments during post-production.
You can find video samples in our hands-on video embedded at the beginning of this article.
The same battery as the A9 and A7R III’s pumps life into the A7 III. Unlike from the Mark II series, the new battery has twice as much juice. Its updated processor also helps in making the battery more efficient. Sony claims that a single pack can shoot up to 710 shots before needing to be recharged.
In the real world, we were able to use it for more than one shooting session and as long as we start with a fresh pack, we didn’t experience problems running out of juice before our work was done.
Here are the prices for the A7 III in the following countries:
- United States – US$ 2,000 (body only)
- Singapore – SG$ 2,899 (body only)
- Philippines – PhP 115,999 (body only)
It’s half the price of Sony’s high-end A9, US$ 1,000 cheaper than the excellent A7R III, and costs just as much as Panasonic’s popular GH5 which has a much smaller Micro Four Thirds sensor.
Is this your GadgetMatch?
From the time we’ve spent with it, we could definitely say that it excels both in photo and video categories. It’s got a really fast autofocus system which eliminates wasted shots, an option for shooting 4K videos with impressive details, and an improved design that feels more ergonomic to use.
So if you’re looking for a solid all-around performer with a price that’s relatively affordable for what it is and what it does, the Sony A7 III might be for you.
Sony’s A7R IV has a massive 61MP sensor
Still king of full-frame mirrorless cameras
After hearing of a Sony Alpha event, we at GadgetMatch crossed our fingers hoping for the A7S III. That’s a much-awaited update on their S-series full-frame mirrorless cameras specifically made for taking videos. The event though, was for the Sony A7R IV. And while it’s not what we were waiting for, it still has so much going for it.
For one, it’s world’s first 61-megapixel 35mm full-frame sensor. That’s a huge step-up from its predecessor’s 42.4-megapixel sensor. Sony’s samples during the presentation showcases how you don’t lose detail even when you zoom in on the images thanks to its massive sensor.
It also has a 15-stop dynamic range, five-axis optical in-body image stabilization, as well as 10FPS shooting with continuous autofocus as well as real-time eye-tracking for every shot. Something new that video-makers might find really useful is the addition of the real-time eye AF to video recording.
Speaking of video, the A7R IV is capable of 4K recording with S-Log 2/3, HDR for professional editing. Still with video-makers in mind, the A7R IV comes with a new system that captures digital audio signal. With this, Sony introduced two accessories to take advantage of this new tech — a digital audio shotgun mic and an XLR mic adapter kit. The accessories cost US$ 350 and $600 respectively.
As for the camera itself, the A7R IV will retail for US$ 3,500 body-only and will be available in September 2019.
With Canon and Nikon launching their own full-frame mirrorless cameras namely the EOS R and the Z6 and Z7, this was a serious flex on Sony’s part. The company is letting the world know that they continue to hold the crown as king of full-frame mirrorless shooters.
Fujifilm debuts flagship GFX100 in the Philippines
Boasts of 102 megapixels, 4K videos
Fujifilm has just unveiled the GFX100 in the Philippines. Launched in Tokyo last May, the company’s flagship camera found its way to the country through an exclusive launch held in Illuminate Studio in Makati.
The GFX100 prides itself as the world’s first camera capable of shooting uncropped 4K videos in 30p on a medium format. It’s powered by Fujifilm’s latest X-Processor 4 to ensure the medium format camera has the power and speed to handle a large amount of data.
Set in Illumination Studio in Makati, Fujifilm lets you see first-hand how amazing the GFX100 is, especially its new features. Story soon on @gadgetmatch 😊 #FujifilmPHGFX100 #GadgetMatchLIVE pic.twitter.com/emYmuHA2wG
— The MJ Jucutan (@mj_jucutan) July 13, 2019
The camera is a real treat for those with artistic flair since it carries the newly-developed 102 megapixels image sensor. Active shooters should also rejoice! The camera has an improved phase detection AF (compared to X-series models) and built-in image stabilization, both of which are a first for a medium format digital camera.
To make it even more exciting, the GFX100 is weather-sealed, possessing dust- and water-resistant body which can also handle freezing up to -10 degrees Celsius. Its lightweight yet robust build made of magnesium alloy won’t let any kind of weather stop you from doing your craft.
Simply put, the GFX100 makes it easier to produce premium-quality output with great details, three-dimensional definition, and an accurate portrayal of a scene’s atmosphere.
In addition to loads of premium features, the GFX100 introduces the Film Simulation for the first time in the GFX series. Known from X-series cameras, the feature allows users to enjoy color and tonal reproduction.
To amplify the medium format camera’s arrival in the country, Fujifilm flew in two professional photographers who have used the GFX100 model.
Fujifilm invited Atlanta-based photographer @zarias and X-photographer @jan_gonzales to talk about the GFX100 and the importance of medium format. #FujifilmPHGFX100 #GadgetMatchLIVE @gadgetmatch pic.twitter.com/TjwCbRUZ6s
— The MJ Jucutan (@mj_jucutan) July 13, 2019
The GFX100 could be a GadgetMatch for artistic people, particularly those who work as a commercial or fashion photographer. It could also be a match made in heaven for photographers and videographers committed to producing premium quality work, or just an enthusiast moving to medium format.
As Atlanta-based photographer Zack Arias said, “Once you go medium format, you won’t settle for anything less anymore.”
The GFX100 is now available in the Philippines for PHP 599,990 (US$ 11,753) for its body only.
Canon introduces PowerShot G7 X III, shoots 4K and vertical videos
Made for aspiring YouTube and Instagram influencers
Canon has just announced the PowerShot G7 X III, another “vlogging” camera meant for YouTubers and Instagram creators. Vloggers will love it for its LCD touchscreen that tilts up 180 degrees.
The G7 X III boasts about shooting 4K videos at 30 FPS without cropping, something that the EOS R can’t do. It can also shoot 120 FPS slow-mo videos at 1080p resolution for cinematic effect. But more importantly, these videos you capture can be streamed live on YouTube.
Instagram influencers shouldn’t feel left out! The G7 X III has support for vertical shooting so you perfect for both Instagram Stories and IGTV. Your die-hard followers won’t have to worry about tilting their heads just to watch your vlog!
Canon’s newest camera is packed with features dedicated to aspiring creators. It’s equipped with built-in optical image stabilization, ND filter, and microphone input.
Like every recent camera, the G7 X III has a BlueTooth and Wi-Fi feature, as well as an option to gather GPS information through the Canon Camera Connect app. Creators can also do panoramic shooting because vlogging doesn’t always have to have the vlogger in focus.
The G7 X III will be available starting August. It costs around US$ 749 for both black and silver options.
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