Cameras

Sony FE 50-150mm F2 GM telephoto lens now in Singapore

Versatility, exceptional quality, smooth bokeh for various scenarios

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Sony has unveiled its latest versatile telephoto zoom lens offering in the FE 50-150mm F2 GM. The new lens has a standard focal length of 50mm at the wide-angle end. It combines an open aperture of F2 with high resolution comparable to that of a prime lens.

This way, users can leverage the lens for a wide range of scenarios, like portraits, weddings, indoor sports, and more, while having consistent resolution and bokeh throughout. It is an all-in-one solution for those seeking standard 50mm through 150mm telephoto range.

The lens measures about 200mm in length and weights about 1,340 grams. It’s remarkably portable, in spite of its capabilities as a Sony telephoto lens.

It can still even be used with a gimbal with its internal zoom design that maintains the lens’ length and weight balance despite focal length changes.

The FE 50-150mm F2 GM is priced at SG% 4,949 in Singapore, inclusive of 9% GST. As part of an early bird offer, customers can nab the lens until June 1, 25 with a B+W Master UV MRC Nano Filter – 95mm when they sign up for My Sony Rewards.

Exceptional image quality, smooth bokeh

The FE 50-150mm F2 GM’s internal optical design plays a crucial role in achieving exceptional image quality. It integrates two XA (extreme aspherical) elements, two Super ED (extra-low dispersion), glass elements, and three ED elements to suppress aberrations.

This leads to sharp and high-contrast imagery across the entire zoom range. The floating focusing system also enables a minimum focusing distance of 0.4mm at the wide end, and a maximum magnification of 0.20 for detailed shooting.

Meanwhile, the constant F2 aperture creates smooth bokeh. This makes the lens an ideal choice as well for wedding and other events. It helps isolating subjects with a shallow depth of field stand out more.

A newly developed 11-blade circular aperture further enhances the signature G Master bokeh. In addition, Sony’s “Nano AR Coating II” significantly reduces ghosting and flare, even in backlit conditions.

Fast and precise AF

Moreover, the Sony telephoto lens is equipped with four XD (extreme dynamic) linear motors and Sony’s advanced control algorithms. That way, it delivers fast, accurate, and quiet autofocus (AF).

This high-performance AF system is compatible with the Sony Alpha 9 III, supporting continuous shooting at up to 120 frames per second with full AF/AE tracking.

A fast AF system and versatile zoom range combined is where the lens can excel in fast-paced scenarios, like sports, and even other events.

Cinematic video production

Lastly, the FE 50-150mm F2 GM can also be leveraged by filmmakers. It minimizes focus breathing and is compatible with Sony’s Breathing Compensation feature on select Alpha cameras.

Lineal Response MF ensures intuitive manual focus control. The lens’s internal zoom design also maintains stability even while zooming mounted on gimbals.

The XD linear motors also operate quietly to prevent unwanted noise from being captured during recording.

Accessories

Fujifilm Philippines introduces instax Mini Evo Cinema, Mini Link+

It’s time to enter your film+ era and hold onto your favorite moments

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The digital scroll is fine, but Fujifilm Philippines is making a strong case for the tangible.

For a weekend, the Open House World in Makati transformed into a nostalgic playground for the “In Our Film+ Era” pop-up.

The mission was simple: proving that memories feel better when you can actually hold them.

The stars of the show were the new instax Mini Evo Cinema and the instax Mini Link+, two gadgets designed for the artsy geek who wants their life to look as good on paper as it does on a Pinterest board.

Retro meets technology

The instax Mini Evo Cinema, priced at PhP 22,599, is a total vibe-shifter. With its 10 Eras Dial effects, you can toggle through a hundred different creative combinations.

Then there is the instax Mini Link+ for PhP 8,999, built for the maximalists who refuse to let their best shots die in the camera roll.

This smartphone printer adds AR effects and custom designs, turning digital snapshots into high-aesthetic physical keepsakes.

As Masahiro Uehara, President of FUJIFILM Philippines, put it, the goal is to reimagine how people connect with their memories by blending innovation with raw emotion.

More than just a photo op

The weekend functioned as a masterclass in creativity rather than just a product demo.

On the first day, filmmaker Elyandre Dagli showed the crowd how the Mini Evo works as a powerhouse for documentation and storytelling.

The energy continued the next day with Nica Cosio, who led a session on rubber stamp carving and journaling. Cosio showed how the Mini Link+ bridges the gap between digital tech and old-school scrapbooking.

Artists like Soleil Ignacio, Bryan Sochayseng, and Jill Arteche also dropped by to share how these tools fit into their professional creative workflows, proving that “instant” doesn’t have to mean disposable.

Ready to enter your Film+ era?

If you missed the pop-up, you haven’t missed the tech. The instax Mini Evo Cinema and instax Mini Link+ are officially hitting authorized FUJIFILM dealers nationwide right now.

It’s time to stop scrolling and start collecting.

For the latest updates, you can follow Team Instax on Facebook and Instagram.

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Cameras

DJI’s Inspire 3 Basic Package make 8K aerial filmmaking more accessible

A streamlined kit for independent filmmakers!

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DJI has officially introduced the Inspire 3 Basic Package, a streamlined kit designed to lower the barrier of entry for professional aerial cinematography.

Since its debut in 2023, the Inspire 3 has established itself as the primary choice for studio film and television productions.

This new package provides a cost-effective path for independent filmmakers to integrate 8K aerial imaging into their workflow or for production houses to scale their existing fleet.

Cinema-grade performance in a portable form factor

The Inspire 3 remains a revolutionary all-in-one drone, built to handle the rigorous demands of high-end sets.

At the core of the package is the Zenmuse X9-8K Air Gimbal Camera, which features dual native ISO and more than 14 stops of dynamic range.

These specifications translate to high-fidelity footage that retains authentic colors and accurate skin tones, even when filming in challenging urban environments or varying lighting conditions.

By utilizing the DJI Cinema Color System (DCCS) and the O3 Pro transmission system, the drone acts as a reliable partner in movement, ensuring that technical performance supports the creative vision without the need for overly complex setups.

Essential tools for modern production

The Basic Package is curated to include the core hardware necessary for professional use while allowing for modular expansion. The kit features:

  • The Inspire 3 Aircraft and Zenmuse X9-8K Air Gimbal Camera
  • Four TB51 Intelligent Batteries to support extended shooting schedules
  • Specialized storage solutions, including the Inspire 3 Trolley Case and Gimbal Camera Case

Filmmakers who require the full ecosystem can still purchase key peripherals separately, such as the RC Plus remote controller, allowing the gear to grow alongside their specific project needs.

Price, availability

The DJI Inspire 3 Basic Package is available starting today through authorized retailers and the official DJI store. The package retails for PhP 615,049.

This release reinforces the philosophy that while technology provides the tools, the focus remains on the life and stories captured through the lens.

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Cameras

Osmo Pocket 4 makes a surprising appearance in public

Is the built-in light real?

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The DJI Osmo Pocket 3 might be the most popular camera in recent history. The tiny action camera constantly sells out, thanks to creators and would-be vloggers. Because of the current generation’s popularity, everyone is looking forward to the next-generation Osmo Pocket 4. Though it’s still unannounced, the new camera has suddenly made a surprising appearance out in the wild.

The leak shockingly comes from an authorized DJI retailer in Kuala Lumpur. Supposedly, a customer entered the store with what they claimed was an Osmo Pocket 4. The store, DronesKaki, even shot a now-deleted video of the unannounced camera, rescued by New Camera.

Based solely on the short video, the Osmo Pocket 4 looks and feels very familiar to those who’ve already used the Pocket 3. The three-axis gimbal system still keeps shots in place for taking videos while on the move. The 2-inch rotating screen looks identical to the current one, especially because of intuitive settings and controls.

However, the biggest standout is the built-in LED light sitting atop the camera. Despite how convenient and easy to use it is, the Pocket 3 doesn’t exactly shine in low-light conditions, prompting users to always bring an external flash. If the leak is true, the Osmo Pocket 4 cures this issue to some extent. (Built-in flashes aren’t usually standout solutions, but they can work in a pinch.)

Still, take the leak with a grain of salt. Though the store could have deleted the video because of a request from DJI, they could have also deleted it because it’s not the Osmo Pocket 4. At this point, we won’t know, but current rumors speculate that the camera is launching soon.

SEE ALSO: DJI Osmo Action 6 review: An adventurer’s best friend

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