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Tech brands celebrating Pride month

LGBTQ+ rights are human rights

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This year marks the 50th anniversary of the Stonewall uprising, a series of protests widely regarded as the historic event that ignited the gay liberation movement and the first Pride parade in 1970.

A lot of companies are joining in this year’s celebration by changing their logos or selling limited edition merchandise to show their support for the LGBTQ+ community, but being an ally doesn’t stop at plastering a rainbow on everything and using #Pride online for the month of June. Here, we have compiled a list of tech brands who have taken concrete steps in creating equal opportunities for everyone and a more inclusive culture, not just this month but all year round:

Apple

Apple released a new watch band and watch face for the Apple Watch at the Worldwide Developer Conference (WWDC) this year in celebration of Pride. A portion of its proceeds will be donated to LGBTQ+ advocacy organizations including Encircle, Gender Spectrum, and the National Center for Transgender Equality.

Apart from Pride merch, Apple has long supported inclusion and diversity by hiring and advocating on behalf of underrepresented minorities, including LGBTQ+ people. For this, the company has been receiving a perfect score on the Human Rights Campaign’s (HRC) Corporate Equality Index for 16 years now — a benchmarking tool on corporate policies and practices pertinent to lesbian, gay, bisexual, transgender, and queer employees.

Dell

 

Since 2002 Dell has been actively participating in and leading initiatives that support the LGBTQ+ community that the HRC’s Corporate Equality Index also deems the company as one of the best places to work for LGBT equality. The company provides healthcare benefits to its LGBTQ+ employees including parental leave, adoption assistance, and gender transition toolkit.

Dell is an active sponsor of Out & Equal Workplace Advocates, a nonprofit organization that partners with Top Fortune 500 companies in building resources and hosting events to help other companies around the globe in achieving lesbian, gay, bisexual, and transgender workplace equality. This year, Dell also hosted a Pride month training for its Nashville office to help its employees become better allies to the community.

Google

June 4 Google Doodle is a celebration of 50 years of Pride, created by Doodler Nate Swinehart who says, “working on this Doodle was a very personal project for me. As a member of the LBGTQ+ community, I am very familiar with the struggle of feeling included, accepted, and that I am a ‘part’ of this world.” Google also put up Pride Forever, which aims to preserve LGBTQ+ history for future generations by extending the Stonewall National Monument from its physical location in New York City to a digital experience that anyone can access on pride.google.com.

Apart from programs that support minorities, Google has Employee Resource Groups (ERGs) comprised of LGBT Googlers and their allies called Gayglers, as well as Trans at Google that seeks to ensure that the company’s products and policy stances are inclusive of all gender identities and expressions.

Instagram

Instagram recognizes that many of its users are members of the LGBTQ+ community. To celebrate Pride this year, the platform will display relevant hashtags in a rainbow gradient including #lgbtq, #bornperfect, and #pride2019 for a month. Using the hashtags in Stories will also turn the story ring into rainbow instead of Instagram’s gradient.

Instagram is updating gender options for users as well, “to be more inclusive and reflective of how people self-identify today.” There is also an LGBTQ+ teen guide on online well-being and self-care that Instagram created with The Trevor Project.

Lyft

Like Instagram, Lyft now offers a range of pronoun options to support transgender and non-binary riders. For transitioning drivers, Lyft provides them assistance with changing the name and gender designation on their driver’s license together with the National Center for Transgender Equality. Through its Round Up & Donate feature has donated over $5 million to HRC and the American Civil Liberties Union (ACLU). Lyft also has a Gender Inclusion & Affirmation policy created by members of the company’s LGBTQ+ employee resource group, LyftOUT, that lays out comprehensive protections and benefits for its employees.

Microsoft

Later this month Microsoft is releasing a Surface Pro Pride Type Cover designed with and for the LGBTQ+ community, and donating US$ 100,000 to nonprofits in celebration of Pride. For its employees Microsoft has implemented anti-discrimination policies and benefits since 1989. In 1993, they were one of the first companies in the world to offer employee benefits to same-sex partners. Microsoft is also one of the companies that’s received a perfect score from HRC’s Corporate Equality Index.

To quote Microsoft, “we’ve come far in the last 50 years after Stonewall, but we haven’t gone far enough.” In many countries where tech companies operate, being queer is still a crime and LGBTQ+ rights are still not recognized.

It takes more than just hearing voices of the community to make the world more inclusive and non-discriminatory — individual allies and corporations play a big role in amplifying the movement. Let’s celebrate Pride not just by buying rainbow products that donate to a good cause or using hashtags this month, but also by eliminating bias in everything that we do and pushing for equal rights in the workplace and local communities until we no longer have to.

Happy Pride!

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realme is reportedly going back to being an OPPO sub-brand

All scheduled phones will still launch on time, though.

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January 9, 2026

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A popular story among Chinese smartphone brands is whenever a sub-brand spinning off into its own independent entity. A less common one is when an independent entity suddenly merges back into the main entity. And yet, that’s the story we have today. realme is reportedly going back to being a sub-brand of OPPO.

If you don’t remember realme’s time as a sub-brand, then it’s hardly your fault. It’s been a long while since realme was considered a sub-brand. In 2018, the brand spun off on its own to form one of the most popular names in the Chinese smartphone space.

Today, via Leiphone, realme will return to OPPO as a sub-brand. Current realme CEO Sky Li will still retain his responsibilities heading the brand. Plus, all products on the current release schedule will still come out as planned.

However, starting this year, realme will start reintegrating back into OPPO, particularly through the latter’s after-sales programs. OnePlus will also follow the same structure going forward.

Currently, realme has not officially announced the move. That said, we also don’t know how the brand will address the reported change. It’s possible that the shift is just internal and has no effect on how the brand faces the public. For now, only time will tell.

SEE ALSO: realme C85 with 7000mAh battery, 5G connectivity officially launches

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Samsung warns that tech prices might increase this year

And it’s all because of AI.

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January 8, 2026

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The big story late last year was the skyrocketing prices of chips. Analysts are predicting that the demand for RAM will cause the entire industry to experience hikes this year. Some users, especially in the PC building scene, are already feeling the burn. PCs won’t be the only victims, though. Xiaomi is already expecting hikes across the board. Now, Samsung is adding its voice to the growing list of warnings about price increases.

During CES 2026, Wonjiun Lee, Samsung’s global marketing chief, confirmed that the memory shortages are, in fact, real (via Bloomberg). Moreover, the company is now evaluating whether more price hikes are needed this year for its products. Though Lee expressed regret over pushing the prices to consumers, the state of the industry might force the company’s hand.

Samsung’s opinion has a lot of weight. While other brands have also voiced out their opinions lately, Samsung itself is a producer of chips. If a chip supplier is already warning users of prices affecting them, the effect will likely cascade even more when it comes to device manufacturers.

The ongoing shortage of chips is a result of the overwhelming demand from companies looking to build and bolster AI-based servers. The business-to-business demand is notably different from how regular consumers, who will soon find it hard to buy their own devices, see it.

At the very least, Samsung has not confirmed any price increases yet. However, all eyes are on the next Galaxy Unpacked, when Samsung will launch its newest Galaxy products. Will prices increase or stay the same?

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TikTok finally gets a buyer in the United States

The deal targets a closing date in late January.

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December 19, 2025

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iKKO Mind One

The year started with a ban. A day before Donald Trump started his second term, TikTok went dark, in anticipation of an impending ban. The platform quickly went back online, leading to an ultimatum that saw TikTok hunt for an American buyer to full stave off a definitive ban in the United States. Now, as the year ends, a buyer is finally here.

Via CNBC, TikTok has reportedly inked a deal to finalize a deal in the United States, as stated in an internal memo from CEO Shou Zi Chew. The memo, which was sent just this week, details a plan that will see the deal close by January 26, 2026.

Fifty percent of TikTok’s newly restructured U.S. arm will be held by a collection of American investors including Oracle, Silver Lake, and MGX. Meanwhile, already existing investors of TikTok will hold 30.1 percent. Finally, ByteDance will retain 19.9 percent.

Additionally, TikTok’s algorithm in the United States will be retrained with American data. The American arm will also handle the country’s “data protection, algorithm security, content moderation, and software assurance.” Oracle will be the “trusted security partner” in charge of making sure the company keeps within regulations in the country.

With a deal pushing through, the long-running TikTok saga in the United States might finally come to a close.

SEE ALSO: US, China have supposedly agreed on a TikTok deal

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