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Tech brands celebrating Pride month

LGBTQ+ rights are human rights

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This year marks the 50th anniversary of the Stonewall uprising, a series of protests widely regarded as the historic event that ignited the gay liberation movement and the first Pride parade in 1970.

A lot of companies are joining in this year’s celebration by changing their logos or selling limited edition merchandise to show their support for the LGBTQ+ community, but being an ally doesn’t stop at plastering a rainbow on everything and using #Pride online for the month of June. Here, we have compiled a list of tech brands who have taken concrete steps in creating equal opportunities for everyone and a more inclusive culture, not just this month but all year round:

Apple

Apple released a new watch band and watch face for the Apple Watch at the Worldwide Developer Conference (WWDC) this year in celebration of Pride. A portion of its proceeds will be donated to LGBTQ+ advocacy organizations including Encircle, Gender Spectrum, and the National Center for Transgender Equality.

Apart from Pride merch, Apple has long supported inclusion and diversity by hiring and advocating on behalf of underrepresented minorities, including LGBTQ+ people. For this, the company has been receiving a perfect score on the Human Rights Campaign’s (HRC) Corporate Equality Index for 16 years now — a benchmarking tool on corporate policies and practices pertinent to lesbian, gay, bisexual, transgender, and queer employees.

Dell

 

Since 2002 Dell has been actively participating in and leading initiatives that support the LGBTQ+ community that the HRC’s Corporate Equality Index also deems the company as one of the best places to work for LGBT equality. The company provides healthcare benefits to its LGBTQ+ employees including parental leave, adoption assistance, and gender transition toolkit.

Dell is an active sponsor of Out & Equal Workplace Advocates, a nonprofit organization that partners with Top Fortune 500 companies in building resources and hosting events to help other companies around the globe in achieving lesbian, gay, bisexual, and transgender workplace equality. This year, Dell also hosted a Pride month training for its Nashville office to help its employees become better allies to the community.

Google

June 4 Google Doodle is a celebration of 50 years of Pride, created by Doodler Nate Swinehart who says, “working on this Doodle was a very personal project for me. As a member of the LBGTQ+ community, I am very familiar with the struggle of feeling included, accepted, and that I am a ‘part’ of this world.” Google also put up Pride Forever, which aims to preserve LGBTQ+ history for future generations by extending the Stonewall National Monument from its physical location in New York City to a digital experience that anyone can access on pride.google.com.

Apart from programs that support minorities, Google has Employee Resource Groups (ERGs) comprised of LGBT Googlers and their allies called Gayglers, as well as Trans at Google that seeks to ensure that the company’s products and policy stances are inclusive of all gender identities and expressions.

Instagram

Instagram recognizes that many of its users are members of the LGBTQ+ community. To celebrate Pride this year, the platform will display relevant hashtags in a rainbow gradient including #lgbtq, #bornperfect, and #pride2019 for a month. Using the hashtags in Stories will also turn the story ring into rainbow instead of Instagram’s gradient.

Instagram is updating gender options for users as well, “to be more inclusive and reflective of how people self-identify today.” There is also an LGBTQ+ teen guide on online well-being and self-care that Instagram created with The Trevor Project.

Lyft

Like Instagram, Lyft now offers a range of pronoun options to support transgender and non-binary riders. For transitioning drivers, Lyft provides them assistance with changing the name and gender designation on their driver’s license together with the National Center for Transgender Equality. Through its Round Up & Donate feature has donated over $5 million to HRC and the American Civil Liberties Union (ACLU). Lyft also has a Gender Inclusion & Affirmation policy created by members of the company’s LGBTQ+ employee resource group, LyftOUT, that lays out comprehensive protections and benefits for its employees.

Microsoft

Later this month Microsoft is releasing a Surface Pro Pride Type Cover designed with and for the LGBTQ+ community, and donating US$ 100,000 to nonprofits in celebration of Pride. For its employees Microsoft has implemented anti-discrimination policies and benefits since 1989. In 1993, they were one of the first companies in the world to offer employee benefits to same-sex partners. Microsoft is also one of the companies that’s received a perfect score from HRC’s Corporate Equality Index.

To quote Microsoft, “we’ve come far in the last 50 years after Stonewall, but we haven’t gone far enough.” In many countries where tech companies operate, being queer is still a crime and LGBTQ+ rights are still not recognized.

It takes more than just hearing voices of the community to make the world more inclusive and non-discriminatory — individual allies and corporations play a big role in amplifying the movement. Let’s celebrate Pride not just by buying rainbow products that donate to a good cause or using hashtags this month, but also by eliminating bias in everything that we do and pushing for equal rights in the workplace and local communities until we no longer have to.

Happy Pride!

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Enterprise

Nintendo sues the United States

The Japanese company wants a refund for illegal tariffs.

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March 7, 2026

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What happens when an unstoppable force meets an immovable object? After a year of wrestling through tariffs from the current American administration, Nintendo has decided to sue the United States.

Last year, the Trump administration was trigger-happy with implement tariffs on countries everywhere. Though the controversy mostly circulated around geopolitics, major corporations also found themselves on the receiving end of Trump’s ire. All over the world, the tariffs sparked product delays and price hikes.

Nintendo is no exception. As a result of the fiasco, the company had to delay the launch of the Switch 2, in anticipation of disruptions caused by the tariffs. First reported by Aftermath, the Japanese gaming giant is now going after the American government over refunds associated with the tariffs.

Now, the tariffs aren’t a big issue anymore. Notably, the Supreme Court scratched off the White House’s implementations that the former found illegal. While a big sigh of relief for future business, corporations like Nintendo have already paid duties and deposits in the past. As a result, Nintendo is now looking for recompense for what they paid before.

Nintendo isn’t the first company to seek restitution over the illegal tariffs. Others, including FedEx and Revlon, are also asking for refunds. However, the Japanese giant is certainly one of the biggest names to cross the government’s path. After all, the company is notoriously litigious over anything it considers as an affront to its business, including small streamers using Pokémon on their broadcasts.

With all its global resources, Nintendo likely won’t just give up without a fight.

SEE ALSO: The Nintendo Switch is now Nintendo’s best-selling console ever

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Paramount wins bid for HBO Max, plans to merge streaming apps

It’s all part of the deal to acquire the Warner Bros. library.

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March 3, 2026

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Last year ended with the bombshell announcement that Netflix might buy the entire Warner Bros. library. However, after some finagling and a rocky start, Paramount has now emerged as the main suitor for the lucrative library.

At the end of last year, it seemed all but confirmed that the gigantic Warner Bros. library was coming to Netflix as part of a huge buyout deal. This became even clearer when Warner Bros. Discovery rejected Paramount’s initial bid to counter Netflix. However, Paramount recently revised its offer to an astounding US$ 110 billion, or US$ 31 per share, which Warner Bros. Discovery signed off on. Netflix passed on the opportunity for a counteroffer, making Paramount the sole bidder.

Today, Paramount has announced that, if the deal pushes through, they will merge Paramount+ and HBO Max into one streaming service. This means that Paramount’s CBS, Comedy Central, and MTV will be under the same roof as DC, Game of Thrones, Harry Potter, and Mission: Impossible.

The value of the above names alone makes this into one of the most lucrative deals for Paramount. However, it’s not without its drawbacks. The combined entity will reportedly carry US$ 79 billion in net debt for both purchasing Warner Bros. and refinancing the newly purchased property.

Currently, the deal is expected to go through regulatory approval ending in the second half of 2026.

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Enterprise

ACMobility Launches ChargeFleet: Seamless solution for businesses

B2B solution for corporate fleets and transport groups

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February 18, 2026

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Ayala Group’s ACMobility has launched ChargeFleet, a new B2B digital solution for corporate fleets and transport groups.

The new service introduces a shareable digital wallet that streamlines charging expenses, reduces manual tracking, and improves cost control.

As more organizations explore electrifying their mobility operations, many continue to face operational challenges — including fragmented payment systems, reimbursement delays, and limited visibility over charging usage.

ChargeFleet addresses these gaps by introducing a centralized, shareable digital wallet. Here, fleet managers can allocate and monitor charging credits across multiple drivers across a single platform.

The system is a seamless process designed for long-term usage and easy deployment across any organization.

Once integrated, ACMobility assigns charging credits to the client’s fleet manager. The manager then can distribute these to multiple drivers. Meanwhile, the latter will be able to see and use their assigned credits via the Evro app.

ChargeFleet is available as a prepaid product through the ChargeFleet Store. Users can buy offers via GCash or credit card. No application process is required.

Looking ahead, ACMobility will continue to enhance the ChargeFleet experience with exclusive value-added perks integrated through Evro and Power on Wheels.

The upcoming features highlight ACMobility’s ongoing push to provide a future-proof support system for the evolving needs of their customers’ businesses.

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